Chapter 365: VR Water Is Too Deep
"Ye Le, have you heard of VR?"
Gao Xiang suddenly said mysteriously. Pen % fun % Pavilion www.biquge.info
Ye Le was slightly stunned, he really didn't understand why Gao Xiang mentioned this, wouldn't he let himself do this kind of game?
"Of course, I've heard that virtual reality technology is quite promising. ”
Ye Le held back a smile and asked seriously.
Gao Xiang was even more excited than Ye Le: "You know that VR technology is generally used in medicine, military fields, interior design, real estate development, industrial simulation, etc., but yesterday I suddenly thought, if you use this technology to make a game, I think it should be very promising, and even cause a sensation!"
It seems that I didn't guess wrong, and the second thing is to tell myself this.
The sense of smell is quite keen, but Ye Le is not in a hurry to make VR technology at all now.
I believe that there will definitely be people in other game companies who will have the same idea as Gao Xiang, but now Ye Le can't take care of the Quartet.
It's up to other companies to make VR games, and it will take at least a year or more for Aurora Games to slowly digest the untapped potential of those games.
What's more, Ye Le's real goal is not just VR games, but the surreal games with ridiculously high prices on the system exchange page are the things that really make him covetous.
Who wouldn't want to be able to one day give birth to a surreal game like in an online game novel that uses brainwaves to control with game warehouses and game headsets?
It's a pity that the cheapest one is 50 million game points, and the delivery technology is not enough to achieve 100% realism, so it is not a perfect surreal game.
If you want to achieve 100% realism, you have to spend about 80 million game points to redeem, and this goal is difficult for Ye Le to achieve in a few years.
"I'll consider this, but in the next two years, Aurora games may not involve the VR field. As for when I will make a VR game, I have a plan in mind..... ”
In fact, as far as Ye Le knows, many people in the VR industry must have a sour feeling.
In the previous life, there was Magic Leap, which raised huge sums of money from giants based on patents and concepts alone, HTC, which used VR as a lifesaver after the failure of its mobile phone business, and Oculus, which was dismembered for Facebook's social business.
Although the technology in this life is slightly more developed, in addition to the technology of the VR industry is slightly ahead of the previous life, those risks and vulnerabilities cannot be ignored as on the earth.
For most of the domestic VR industry companies on the earth, the more common phenomenon is that yesterday a group of people were still working on games in the company, and tomorrow the company will become a VR company.
Listed companies are only one press conference away from the layout of VR, and then they hurriedly disappear into the background of VR winter, in the first year of VR, the entire industry has indeed experienced such a spectacle.
In the second year after the first year of VR, such a small thing as bankruptcy is staged almost every day, and the speed at which a startup team goes bankrupt is not even too fast to say goodbye.
Although VR is regarded as the next computing platform after PCs and mobile phones, there are not a few heroes who want to share this big cake.
But it seems that waiting seems to burn calories, and going the wrong way also burns gas money.
The popularity of the VR industry depends on technology, and the rapid development of technology depends on competition, complete competition. Instead of burying your head in the ostrich, waiting to be shot or shooting yourself.
VR can be said to be occupied by tech giants in positions and resources.
According to those authoritative market research institutions, the scale of the VR/AR industry will grow rapidly in a short period of time, and it is affirmed that the VR business will grow into the next Internet platform in the future.
However, most companies have fallen in this wave. The reason for this is that there are huge competitors such as Google, Microsoft and Huaxia's Huawei, but more importantly, the company's own shortcomings in terms of capital, technology and talent will greatly restrict the development of the enterprise.
Competition is the driving force to promote the industry forward, and competition has also created a group of funeral companions. In such an outlet, what kind of market will the company face?
Ye Le can not exaggerate to say that the current VR industry is still in the stage of barbaric production, and this new blue ocean has also attracted a steady stream of entrepreneurs, but the industry framework has been basically formed, and domestic and foreign technology giants have mastered the position of the industry and have absolutely dominant resources, so in this high starting point of industry competition, the pressure of enterprises can be imagined.
Actually, you are a real estate giant, a giant in other industries, but if you don't have the level of a tech giant, the pressure can really be chilling.
There are two ways to die in a VR company, starve to death or be killed by yourself.
At a time when a lot of money is burned to cultivate the market, behind the collapse of countless VR companies due to running out of ammunition, starving to death or being killed by themselves are just two ways to fall, and the latter is the accelerated movement of the former.
In terms of capital, technology, and talents, their own shortcomings will greatly restrict the development of enterprises, and when there is a problem in a certain link, it may lead to the closure of enterprises.
There is a local VR company in the magic capital in this world, and the example of its collapse is more like a suicide case.
The company started out as a manufacturer of panoramic cameras.
Involved in the VR industry earlier, the technology has advantages, and it has successfully obtained an angel round of financing of tens of millions of dollars from abroad.
Later, as the only VR manufacturer invited to the Microsoft Global Innovation Technology Exchange Conference, it soon received nearly 100 million US dollars in Series A financing, and the team increased from 6 people in the initial period to more than several hundred.
The office location has also moved to an office building of nearly 2,000 square meters in the center of the magic city.
But this brilliance was only a few months, and a month ago it went bankrupt due to the rupture of the capital chain, and even fell into the bad reputation of being seized and the founder running away.
This is a typical kind of indiscriminate spending and not managing.
The current phenomenon of the VR industry is not very optimistic, at least Ye Le had a dinner with a large group of Internet bigwigs a few days ago, and heard them say that the current VR industry is chaotic in management, blind optimism in financing, and delayed technology iteration, and some of them have lost a lot of money on this.
Therefore, Ye Le still plans to sit firmly in Diaoyutai, this trip to the troubled waters will let those courageous game companies take the lead first, and it is not too late to enter the VR industry after observing for a period of time, after all, now the game production team Aurora Games is really no worse than anyone else.