At the end of the premiere, they exchanged a few words with the guests present, and then the actors left the theater. Pen % fun % Pavilion www.biquge.info

Shen Lin and Li Xiaoping talked about marketing and publicity in the car.

Li Xiaoping's light has long evaluated "33 Days of Broken Love", the script is very readable, but there are too many lines, and it always shakes the style, I feel like I am reading the script of a TV series.

Moreover, the director is a newcomer, and the situation of the actors is similar, with heraldic and white cooperation as stars, and the topicality and attention are not high.

Almost none of them are a plus, and if you do it with regular propaganda routines, you can basically predict the results.

According to Shen Lin's opinion, this movie cannot be suitable for everyone, so it must be targeted!

The target audience is the young people.

With Weibo and major websites as the propaganda front, "33 Days of Broken Love" takes "emotional nostalgia and venting" as the main appeal, targeting post-85 and post-90s college students and white-collar workers, turning the topic of the movie into a social topic, closely following the keyword of "broken love", keeping close to hot spots, and constantly creating topics.

"Resonate and attack the heart. ”

With topicality, box office revenue is not bad!

The two discussed for a long time and determined the publicity plan for the movie after the release, and Shen Lin could finally go home and sleep well!

The next day, Shen Lin got up and turned on the computer and searched at random, and almost all the websites were reports on "33 Days of Broken Love".

"There are too many directors of commercial films in China who want to play differently, but Shen Lin is an outlier, his films are very simple, completely driven by the plot, to make the audience happy, and he really did it. "33 Days of Broken Love" is impeccable in terms of actors and lines!" Groom News.

"In "33 Days of Broken Love", I like Bai Lily, Heraldic and Zhang Jiayi the most, the characters they create are so real, and they really need to have such a real person in modern life, instead of putting themselves in a sleeve all day long, pretending to be a person who doesn't even know who he is. Falling out of love is the best reflection of human sophistication. In just 33 days, Huang Xiaoxian was able to harvest new love, that is, because of her own charm, straightforwardness, intelligence, pettiness, and dependence, Bai Lily performed this role very well. And the coat of arms is no less good, although he will also put himself in a small case, but when the need arises, he will bravely jump out, accuse the other party of mistakes, and will also express his most direct feelings. "Du Niang News

Many media have given praise such as "the most down-to-earth realistic urban film in recent years", "a good film that looks good, sounds good, cries and laughs", and "we finally have a domestic modern version of the healing movie".

Many netizens watched "33 Days of Broken Love" on the forum Amway Movie, and found that there will be a Wang Xiaobei and Huang Xiaoxian around you and me. ”

"Laugh from the first minute and laugh until the end. This is the movie we have been waiting for, not pretending, good story, good actors, good director, and the first place in recent Chinese films. ”

Film critics have also made efforts, and the famous film critic Zhang Xiaobei said, "This is a movie that I am willing to recommend to my friends." ”

There is also the recommendation of celebrity friends, He Yu wrote on Weibo: "I am quite emotional, my recommendation may not be so heavy." However, "33 Days of Broken Love" should really be watched. ”

"My good friend Shen Lin's first movie "33 Days of Broken Love" is hotly launched, please support it!"

This is Yang Mi's Weibo.

Although these sisters didn't come to the premiere, they still have the intention to help boxing.

The theater chain is also very face-saving, and the 33% film schedule is higher than the "Single Men and Women" that is being released

It's not all a good thing, and many media said that this movie was made very ordinary, especially "Southern Metropolis Daily" directly said that this movie is a regression of the Chinese film industry!

It doesn't matter, Shen Lin doesn't care about their evaluation anyway!

Then it's time for the roadshow!

A film roadshow refers to the early screening in the cinema, communicating with the cinema manager, the media and the audience, promoting the film content, selling points, and asking the cinema manager for support for the film scheduling, exposing the film publicity information to the media, communicating with fans and audiences about the film content, and conveying the emotions of the film.

The word roadshow was brought by HK movies in the golden age, and it belongs to our mainland director Deng Chao, who was able to achieve a box office result of 660 million under the pressure of "Transformers 4", which has a lot to do with his crazy roadshow!

In order to promote "Breakup Master", Deng Chao and Yu Baimei took the main creative team to start a national roadshow, which lasted for more than half a month, ten theaters and ten activities a day, parachuted into one city every day, and only slept 2 or 3 hours a day!

"33 Days of Broken Love" doesn't need to be so crazy, because it doesn't have many opponents and has enough topicality.

But a decent roadshow still has to be done.

In particular, it is necessary to go to the top ten ticket warehouse cities such as Beijing, Modu, SZ, Yangcheng, Shudu, Hanyang, Shancheng, Jinling, and Yuhang, as well as Chang'an, the old man of heraldry.

After changing his clothes, Shen Lin went out.

At around 11 p.m., the group arrived at the magic capital.

The publicity of the capital has come to an end, and the magic capital, as the movie box office second only to the capital, must not be ambiguous in terms of publicity!

"It's huge! It looks like our film is really going to explode!"

"Hehe, now believe what I say!"

Shen Linle looked at the coat of arms, and there was a hint of obscenity in his eyes.

"But I still think it's a little incredible!"

The overwhelming publicity of major websites, this battle is comparable to last year's "Let the Bullets Fly"!

"The main thing is to do a good job of publicity!"

Shen Lin looked at the billboard erected on the side of the road with some understanding.

In fact, for movie promotion, the most important thing is to throw money!

Many fans talk about the small investment and big return - "Smart - Ghost Shadow" has created a box office revenue of more than 100 million yuan at a cost of more than 10,000 US dollars, which is a miracle!

But the Paramount company behind it spent almost $10 million in publicity money!

For movies, there are examples of small and large, but there will definitely not be many.

The filming of "33 Days of Broken Love" became 9 million RMB, but its publicity cost has reached 20 million!

According to the publicity strategy formulated by the light, this price code will rise, and it is estimated that it will eventually reach 30 million!

"At this time, the box office results on the first day are almost out, how much is it?"

Commander Ma also followed, and she showed that she even cared more about the box office than the main creator herself.

It's understandable, I want my husband to become a Chan!

Heraldry is also in interest at the moment, no longer in his previous half-dead state, as the leading actor, he is indeed tired for several days.

"I'll ask Sister Li. ”

Shen Lin dialed the phone.

After a while, he closed his phone with a serious face.

"37.8 million!"

Seeing the concern on the faces of several people, Shen Lin said the data.