【Broadcast】Pay attention to "Reading at the starting point", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.

During the National Day Golden Week, more than 400,000 tourists poured into the 'Jinghu Scenic Area', and the 10 days before and after brought huge consumption and vitality to the scenic spot, making this small city in the southwest border the object of many media reports.

Not to mention anything else, when Huaxia TV reported on this year's domestic Golden Week tourism market, 'Jinghu Scenic Area' is an unavoidable existence. Although the 'Jinghu Scenic Area' is not the scenic spot with the largest number of tourists in China, scenic spots such as the Great Wall, the Forbidden City, the West Lake, and the Window of the World have received more than 700,000 or even millions of tourists during the National Day Golden Week.

However, the 'Jinghu Scenic Area' is the scenic spot with the least number of complaints from tourists, and the tourists' vacation experience is the best, so it is also highlighted in various reports.

Since the official opening of the 'Jinghu Scenic Area', its annual tourist reception has skyrocketed, but unlike other scenic spots after business has been good, the 'Jinghu Scenic Area' has always had an excellent reputation in the minds of tourists.

Negative news such as stealing customers, black stores, forced shopping, etc., has never had anything to do with the 'Jinghu Scenic Area', which is inseparable from the special development model and strict rules and regulations of the 'Jinghu Scenic Area'.

When the construction of the 'Jinghu Scenic Area' began, Xiao Feng owned 60% of the equity as the largest shareholder, the 'Ginkgo Village' village committee owned 15% of the equity, Xiao Qiang, Xiao Tao and Xiao Dazhi respectively held 5% of the shares on behalf of the other three houses, and the remaining 10% of the shares were Xiao Feng's return on investment in the Yan family and the Zhu family in Haizhou.

Because of the concentration of equity and the development of the 'Jinghu Scenic Area' completely relying on the 'Ginkgo Village', Xiao Feng and the Xiao family's ability to control the entire scenic spot has reached a limit. Therefore, the rules that Xiao Feng set before the official opening of the 'Mirror Lake Scenic Area' have been implemented to the letter.

After the reorganization of the 'Mirror Lake Group'. The Xiao family's control over the entire 'Mirror Lake Scenic Area' has not weakened, and it still retains a strong imprint.

Later, foreign capital and enterprises began to invest in the 'Jinghu Scenic Area' on a large scale, but the Xiao family still firmly controlled the dominance of the 'Jinghu Scenic Area'. In particular, the continuous development and growth of the 'Jinghu Group' has made Xiao Feng and the Xiao family's voice in the 'Ginkgo New Area' more and more important.

In this case, the rules set by Xiao Feng have not been broken until now, but because the scenic spot has entered a virtuous circle. Everyone complies with it.

For example, all the shops in the catering industry in the 'Jinghu Scenic Area' and even the 'Ginkgo New District' have strict food safety checks, and try to prevent the inflow of unsafe factors as much as possible. At the same time, the Food and Drug Administration and the Health and Quarantine Department of the 'Ginkgo New Area' have also carried out strict supervision in this field to ensure food safety.

In addition to ensuring the safety of raw materials, the catering industry of 'Jinghu Scenic Area' also adheres to the principle of 'openness, transparency, reasonableness and voluntariness' in terms of price, which is unanimously appreciated by the majority of tourists.

In many scenic spots, the unusually high prices in the catering industry have almost become an unspoken rule. But in the 'Mirror Lake Scenic Area', this kind of thing almost never happens. The prices of many of the high-end restaurants in the area are also quite staggering, but relying on the top food and excellent service, tourists are naturally willing to pay for it.

Take the 'Xiao family's private restaurant' as an example, a meal here is five or six hundred RMB, if it is the most famous 'Jinghu steak' or 'Buddha jumping over the wall', the average salaryman will have no monthly salary.

At the 'Mirror Lake Scenic Area', visitors can enjoy the ultimate luxury of a three-Michelin-starred restaurant. You can also taste the country food at a civilian price, which can be completely tailored. There are more than 500 restaurants of different styles inside and outside the 'Mirror Lake Scenic Area'. Serving tens of thousands of tourists and residents with a variety of cuisines has become a major feature of the 'Ginkgo New District'.

The reason why all shops are willing to take money out of tourists' pockets in a more reasonable way is that some regulations of the 'Mirror Lake Group' also play a crucial role. For example, all businesses that have signed a contract with 'Jinghu Company' to enter the 'Ginkgo Food City' are not allowed to rip off customers, bully customers, shoddy goods, etc., once verified. The qualification will be cancelled three times, and a huge amount of liquidated damages will be compensated to the 'Jinghu Group'.

In the past few years, there have also been some shops who have been interested in their interests and made some inappropriate moves, and were finally expelled from the 'Jinghu Scenic Area' by the 'Scenic Area Fairness Committee'.

In fact. The catering industry is just a microcosm of the 'Jinghu Scenic Area', but all industries that involve the vital interests of tourists, in addition to the management of government departments, rely on this 'Scenic Area Fairness Committee' to maintain more daily operations.

The 'Scenic Area Equity Committee' is a special body of the 'Jinghu Scenic Area', whose members come from quite complex sources, but can fully reflect the interests of all parties and maintain the good operation of the scenic spot. There are a total of 12 members and a chairman of the committee, and the current chairman is Xiao Jinxu, the patriarch of the Xiao family, who can be regarded as representing the majority of villagers in 'Ginkgo Village' to settle in the committee.

In addition, Zheng Xia, CEO of Jinghu Company, Zhou Yuhai, Director of the Management Committee of Ginkgo New Area, Zhang Liang, Director of the News Department of Yunnan Television Station, media representatives, representatives of catering owners, representatives of hotel owners, representatives of the legal profession, representatives of tourists, representatives of old chiefs, etc., formed this committee.

When it comes to various major issues in the scenic spot, half of the members of the committee can pass or veto the resolution, and Xiao Jinxu, as the chairman of the board, has the right to decide once a year.

Relying on such a committee, the development of the 'Jinghu Scenic Area' has been quite smooth over the years, and many affairs that are not suitable for government management, legal channels and other channels can have better implementation methods.

At the same time, this committee also has a great voice in the infrastructure construction and public affairs within the scenic spot, and the rapid construction of the scenic spot is inseparable from its existence.

Over the years, the management model of 'Jinghu Scenic Area' has also attracted the attention of many scenic spots, and even some emerging private tourism enterprises are trying to use similar institutions to increase the management of scenic spots. However, not every attraction is in a similar situation to the 'Mirror Lake Scenic Area', so this method cannot be applied to all of them.

In a sense, the development of the 'Mirror Lake Scenic Area'. It is the perfect combination of the right time, place and people, and you can't learn it from other places.

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The grand occasion of the 'National Day Golden Week' has brought great attention to the 'Mirror Lake Scenic Area', and of course, it is the NBA preseason that makes it more of the main pages of major media.

The pre-season game on the night of the 2nd made the 'Ginkgo New District' the focus of media attention, and the appearance of many superstars, dignitaries and celebrities in the stands of the 'Ginkgo Basketball Stadium' gave the game more meaning.

In the two days since, various details of the game have been reported by various media. Not only the sports media for the competition itself, but also the financial media and mainstream media also conducted in-depth reports on the guests who came to the 'Impact Village'.

It can be seen that Xiao Feng and his 'Jinghu Group' have enough influence around the world, and their every move is the material for the media and the public to chase.

On the night of the 4th, the second pre-game of the Lakers and the Thunder officially started, and Xiao Feng's absence did not diminish the media and fans' pursuit of the Lakers, after all, this is a team with strong Chinese elements.

Many NBA team coaches, players and industry insiders are paying close attention to this game, which is also the first time in two years that Kobe Bryant and Xiao Feng have been absent at the same time. People want to see it. When there is no Xiao Feng to organize the series, the Lakers are still not an invincible super team in the NBA.

Facts have proved that after the lack of Xiao Feng's strategy, although the Lakers players are not weak in individual combat ability, they fell into the dilemma of fighting on their own, and finally fought with the Thunder.

The outcome of the game doesn't matter anymore, what people see is that the Lakers can't play anymore without Xiao Feng, and even Scott, who is standing on the sidelines, is helpless.

Thus. After Xiao Feng joined the Lakers, he has completely become the heart and soul of this team. The Lakers with him and without him are two very different teams.

People realize that as long as Xiao Feng is still playing in the NBA, it will undoubtedly be quite difficult to regain the championship trophy from the Lakers.

Such a judgment makes many people feel desperate, and this is the huge pressure brought by the Lakers after two consecutive championships!

The NBA preseason games are in full swing in major cities in China, bringing benefits to the majority of Chinese fans. Although the number of fans who were able to attend the stadium was very small, many more had to watch the game in front of the television. But when the NBA preseason is massively close to fans, everyone can more deeply appreciate that the charm of NBA games is not limited to the game itself, so the derived basketball culture is even more moving.

In the past, the development of Huaxia sports relied more on the professional system and the national system. There is no concept of marketization and professionalism. That is, after the reform and opening up, it was only after more than ten years that it came into contact with the development of professional sports in Europe and the United States, and finally formed the current model of specialization and professionalism.

Now, basketball has become the most professional and market-oriented sport in China, which is inseparable from the results of the NBA's desperate promotion in the Chinese market.

Since last year, the CBA league led by Da Yao has begun to take over the dominance of the CBA league from the Chinese Basketball Association, which is also known as a major victory for marketization.

This summer, the CBA league and the NBA jointly launched the China Summer Pre-Tournament, which undoubtedly allows more basketball lovers and young people to experience the charm of basketball more directly and deeply, so as to promote the popularization and promotion of basketball across the country.

Whether it is the national team record or the development of professional leagues, it is inseparable from the foundation of the basketball population, only with a large number of basketball fans and the capital and enthusiasm engaged in the basketball industry, will there be a steady stream of high-level talents, and finally consolidate the foundation of Chinese basketball.

Why can men's football in Germany and other countries flourish for a long time, without him, the good atmosphere and broad mass base make the number of registered football players in these countries quite large, and the huge base can naturally emerge more talents, and the perfect professional league system also helps players to evolve smoothly from geniuses to stars.

As for the Chinese men's football team, the small number of registered players means that there is very little room for teams to choose players, and the reputation of the football industry itself in society undoubtedly prevents more parents and children from joining it, after all, the reputation of playing football is not very good.

In the past few years, the Chinese men's basketball team, driven by Da Yao, Dazhi, UAE and Xiao Feng, has won enough glory at home and abroad, which has naturally stimulated more parents and children to devote themselves to basketball.

This can be seen from the popularity of the NBA preseason in China, every game is full of popularity, and every NBA team is very popular everywhere it goes.

Now, basketball has become the most popular sport in China, and countless teenagers running in the sun and sweating like rain are the future of Chinese basketball.

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When the NBA preseason was very popular in China, many media did not relax their attention to the 'Ginkgo Village', after all, there are still a large number of public figures haunted here.

Starting on the morning of the 3rd, the official accounts of major media have been constantly updated in real time, and reporters have found celebrities from all walks of life in the 'Ginkgo New District' and 'Jinghu Scenic Area', which have attracted netizens and fans to circulate.

For example, the pictures of celebrity couples such as Deng Xiaochao and Huang Xiaoming shopping in the 'Ginkgo Food City' were posted on the Internet by reporters and fans, so that everyone has a more intuitive understanding of the food in the 'Jinghu Scenic Area'.

Many celebrities appeared in the apple orchard of 'Xiao Family Farm' and the vineyard of 'Xiao's Winery' for picking activities, and the various signature delicacies of 'Jinghu Group' were also known by more netizens and advertised for 'Jinghu Group' for free.

Of course, the media and fans paid more attention to the scarves of Xiao Feng and others, because their group of nearly 30 people entered the core area of the 'Jinghu Ranch' for camping, which naturally attracted more attention.

During this period, Xiao Feng's scarf continued to be updated, whether it was the various delicacies of the bonfire party or the invincible scenery presented after boarding the hot air balloon, it was intoxicating.

With the passage of time, the 2017 'Ginkgo Night' is about to kick off, and the media and the public are looking forward to this charity feast, after all, the theme slogan this time is 'Warm 2017'. The 'Ginkgo Foundation' tries to win treatment funds for more children with thalassemia and leukemia in China through the fundraising of this 'Ginkgo Night', and at the same time calls for more social forces to provide better medical conditions for children through the great influence of the foundation.

So, putting aside the influence of the celebrities who participated in the 'Ginkgo Night', the Foundation's ongoing project is what really touches people's hearts.

Love is always the greatest power!

Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful! (To be continued.) )

PS: PS: Have a great weekend folks!