【Chapter 1087】 Brewing Ceremony (Subscription Requested!)
On the morning of October 4th, many media reporters who received the news were waiting to enter the winery for interviews at the door of the 'Xiao Château', because many rich and famous people and entertainment stars will participate in the annual opening ceremony of the 'Xiao Château'.
As one of the representatives of the world's high-end wines, 'Xiao's Winery' has risen rapidly in just five years, and has a high reputation all over the world, effectively breaking the contempt of Europe and the United States for the Chinese wine industry.
As early as 2014, Huaxia wine production has surpassed Australia and Chile and jumped to the sixth place in the world, but Huaxia wine is more synonymous with low-end products in the eyes of European and American consumers and industry insiders.
The vast majority of the 1.7 billion bottles produced in Huaxia are table wines that sell for less than $20, so Huaxia is at best a major wine producer, but it does not have enough influence in the industry.
However, the emergence of 'Xiao's Winery' has undoubtedly changed the perception of industry leaders in Europe and the United States, that is, it is possible to produce the world's top wines in this land of China.
As a result, well-known Chinese wine brands, including Yunnan Red, Changyu and Great Wall, have risen in the international market, and their sales in Europe and the United States have skyrocketed.
Whether at home or abroad, as well as inside and outside the industry, everyone has always regarded 'Xiao's Winery' as the leader of the Chinese wine industry, and every move related to it has attracted much attention.
In previous years, the opening ceremony of 'Xiao's Winery' would attract some media interviews, not to mention that the guests who participated in the brewing ceremony this year were too big, which touched the G-spot of the media.
Since the arrival of many guests in the 'Ginkgo Village' before the pre-season, the media has focused on this small mountain village, especially in the past two days. The various activities of VIPs from all walks of life in the 'Jinghu Scenic Area' have attracted many topics from the public.
For the media, having the public's attention means sales and advertising costs, and they will not let go easily.
This is the sixth year that Château Xiao has harvested grapes and made wine. This means that the winery's five-year-old gold wine is about to be launched on the market, and this is a detail that has attracted considerable attention from the media and the public.
You know, the ex-factory price of 'Xiao's wine', which has been fermented for a year, has reached a staggering $1,688, and it is hard to imagine what kind of high price the 'Five-Year Gold Vintage', which is only sold for 100,000 bottles this year.
Today, the 'Mirror Lake Group' already owns the top 'Dream Wines' with a price of more than $10,000 and high-end wines with a price of less than $5,000, basically completing the product layout of the mid-to-high-end wine market.
The production and pricing of 'Xiao Winery' will have a huge impact on the global mid-to-high-end wine market, and even many established wineries will adjust the policy of 'Xiao Wine Estate' to avoid the edge.
'Xiao's Winery' is in a safe corner. But it already has a huge power to influence the world wine industry, which is also one of the goals that Xiao Feng strives for!
…………
When Xiao Feng and Xu Mengyao arrived at the 'Xiao's Winery', they were immediately surrounded by a group of media reporters waiting at the door, after all, it was not easy for these reporters to block Xiao Feng.
All kinds of questions flew towards Xiao Feng and his wife like cannons, Rao is Xiao Feng and Xu Mengyao were quick-minded, and they were also a little dizzy.
"Don't worry, take your time, we still have more time!" Xiao Feng looked at this posture. He was not in a hurry to enter the winery, but persuaded reporters.
With Xiao Feng's guarantee. The reporters' impulsiveness weakened slightly, and everyone began to ask questions to Xiao Feng and Xu Mengyao in an orderly manner, and the photojournalists were busy taking pictures.
For Xiao Feng's problems, more focus on the Lakers and Newcastle United, after all, these two teams are the brightest stars under the 'Mirror Lake Group' system and have the greatest influence in the world.
The Lakers, who are in the preseason, can't see the competitiveness for the championship in the new season for the time being. But in the European arena that has begun, Newcastle United still maintain an incredibly strong momentum.
Newcastle United are now on a 50-game unbeaten run in the Premier League, breaking Arsenal's record of 49 games, although they are still some way from Bayern's 53 games and AC Milan's 58 top-flight records. But history was still made.
With Newcastle United's squad and current form, it was only a matter of time before they broke Bayern's record against AC Milan.
Before the Europa League kicked off, Newcastle United won the UEFA Super Cup and the Charity Shield in succession, winning every competition they played.
The black-and-white storm is intensifying in European football, and the entire European media has already exclaimed 'who can beat them', believing that Newcastle United's journey to dominate European football is underway!
The media would love to see what he expects from the mouth of the team's owner, Xiao Feng, about his attitude towards Newcastle United, so the reporters who caught the opportunity naturally did not miss it easily.
"The boys' performance is perfect!" Xiao Feng was in a good mood and said with a smile: "The goal of competitive sports is the championship, Newcastle United is no exception, we will attack every champion!
In the past season, Newcastle United won the Charity Shield, UEFA Super Cup, Club World Cup, League Championship, League Cup, FA Cup and Champions League.
It was also one of the most glorious moments in the history of European football, not to mention the successful defence of the league title, FA Cup and Champions League, setting a series of records.
When the team was training in Asia, Xiao Feng gave the order of 'defending all the championships' within the team, and also won the unanimous support of the team's coaching staff, players and management.
Now, the team's successful victory in the Charity Shield and the UEFA Super Cup is undoubtedly a good start to the new season, making Xiao Feng full of confidence in the future.
Therefore, in an interview with the media, Xiao Feng did not hesitate to disclose the ultimate goal of the Magpie's new season!
Xiao Feng does not have to worry about Newcastle United becoming the target of public criticism and being blocked by the potential of all opponents. Because since Newcastle United successfully defended the 'treble', it has become the only boss in the whole of Europe.
The transfer market in European football has been turbulent throughout the summer, with the major clubs intensifying their arms race in order to threaten the unbeatable Newcastle United in the new season, preferably to remove them from the throne.
Otherwise. When Newcastle achieves the 'treble' in the new season, perhaps the entire European football world will tremble under its iron hooves!
Xiao Feng's answer made the reporters of the Bild newspaper, French football, The Sun and other media reporters quite satisfied, after all, such a domineering target can undoubtedly create more topics and bring more sales and advertising costs.
After various questions about Newcastle United and the Lakers, the target of the reporters on the scene shifted to Xu Mengyao, after all, she is still holding the title of vice chairman of the board of directors of the 'Mirror Lake Group', and it is good to ask her all kinds of questions about the 'Mirror Lake Group'.
As for Xiao Feng, the chairman of the board of directors, everyone knows that he is an ornament, and maybe he can't explain the various economic data of the 'Jinghu Group'. It's useless to ask.
In this way, Xiao Feng was squeezed aside by these enthusiastic reporters, and could only shake his head helplessly to Xiao Qiang and others, these reporters are really realistic.
In the face of such a battle, Xu Mengyao did not look in a hurry at all, after all, she has seen a lot of people in the world over the years, and it is naturally more than enough to deal with the reporter in front of her.
The reporters' questions focused on the pricing and output of each product of 'Xiao's Winery', the future plan of 'Dream Coffee', the industrial plan of 'Jinghu Group' in North America, and so on, of course. The next actions of the 'Ginkgo Foundation' are also the focus of attention of reporters.
In the face of repeated questions from reporters, Xu Mengyao did not hesitate at all. answered all the reporters' questions in an orderly manner, and the strong aura also made everyone on the scene look sideways.
When Xu Mengyao was interviewed by the media, guests including Liu Su, George, Smith, and many entertainment stars also arrived at the 'Xiao's Winery' one after another, and witnessed Xu Mengyao's calm response to reporters.
When Xu Mengyao finished the interview, the guests, staff and media reporters at the scene applauded and expressed their respect to Xu Mengyao.
Just like Forbes magazine's comments on Xu Mengyao after the release of the rich list last year. This is a fascinating modern woman, the gentleness and elegance of Eastern women and the intellectual ability of Western women form a perfect unity in her body, and she has become the most ideal dream lover in the minds of men all over the world.
Some people say that the reason why Xu Mengyao became the richest woman in the world is because of her family background and luck, which led to marrying Xiao Feng. Then the result of the super wedding gift of 'Mengyao Coffee Garden'.
However, people who are familiar with the details of the rise of the 'Jinghu Group' know in their hearts that Xu Mengyao's becoming the most powerful woman in the world has little to do with the above reasons, but more because of her own ability and charm.
In the process of the development of the 'Jinghu Group', Xu Mengyao can be seen in the formulation and implementation of all major policies, and she still has an unparalleled influence on the entire 'Jinghu Group'.
Xu Mengyao and the 'Jinghu Group' are interdependent and complementary to each other, and whoever leaves them will become less perfect!
After the interview with Xu Mengyao, some international media obtained the qualification to enter the 'Xiao's Winery' for filming and interviewing, and this year's brewing ceremony was full of guests, Xiao Feng naturally would not easily let go of such an excellent publicity opportunity.
Huaxia TV, Huaxia Press, Inspur, Penguin.com, Qiqi.com, and other major media in China have obtained the qualifications to enter the winery for interviews; Yunnan TV, Yunnan Daily, Ginkgo TV and other local media have won preferential treatment and successfully entered the winery; as for the overseas media, almost all of them participated in the interviews of the winemaking ceremony.
Nearly 100 reporters from more than 50 media poured into the 'Xiao Shi Winery', and all kinds of spear sprints gave the estate a different atmosphere, and every staff member of the winery couldn't help but straighten their backs, and the proud smile on their faces was extraordinarily bright!
Although they are the most ordinary workers, the world-famous wine of 'Xiao Clan' is brewed bit by bit from their hands and then goes to the table all over the world. Perhaps in the media reports, these staff members appear at most as 'Xiao Château employees', but this does not prevent these employees from being proud in their hearts.
Regardless of whether you are a high-ranking official or a superstar, the wine they praise is poured out by the sweat of these ordinary workers, which makes all employees proud.
Of course, Xiao Feng did not treat all the employees of 'Xiao's Winery' badly, they received a much higher salary than their peers, and enjoyed the living standards of the middle class in the 'Ginkgo New District', and the success of 'Xiao's Wine' also allowed them to get enough rewards.
Compared with the grand occasion of the first year of the 'Xiao Clan's winery', this year seems a little simple, but the star-studded guests make up for this shortcoming, and the flashing lights in the hands of the reporters on the scene are connected.
Under the guidance of the winery staff, all the guests picked a lot of grapes by hand, and after placing them separately, they will be squeezed by these guests, put into fermentation vats, and finally made into wine.
After these wines are released in the future, 'Xiao Clan' will send half of the wine to the guests who made it, and the other half will be treasured in the wine cellar to become a memory of 'Xiao Clan'.
Knowing that they could get their own wines, all the guests were in high spirits, and George even picked hundreds of kilograms to make wine in a standard oak barrel.
In the afternoon of the same day, guests from all walks of life picked grapes at 'Xiao's Winery', and the pictures of making wine were immediately transmitted to the world through scarves, Twitter, various Internet and TV news, and the fame of 'Xiao's Winery' was further spread.
At the same time, 'Xiao's Winery' announced that it will auction a large amount of 'Five-Year Gold Aged Wine' at the 'Charity Night' tonight, and all the proceeds will be donated to the 'Ginkgo Foundation' to help children with thalassemia and leukemia!
This news is also a surprise to many guests who have been qualified to participate in the 'Ginkgo Night', after all, 'Xiao's Wine' is currently the most stable investment market upward trend, the most promising product in the future, even if you don't drink it after taking pictures, it is also a good investment means to store it at home.
In this way, people's eyes are more and more focused on the 'Ginkgo Night', and everyone wants to see what surprises this Chinese charity event can bring. )
PS: PS: Thank you folks for your subscription support!