One day at the end of September, Cheng Jun hurriedly broke into Ye Le's office and brought a headache of bad news. Pen ~ fun ~ pavilion www.biquge.info

The bad news is that many domestic e-sports event organizers have announced that their competitions may be postponed, precisely because they can't find title sponsors and sponsors!

Ye Le's rare good mood today was easily ruined in this way, and a large number of sponsors and title sponsors withdrew from the e-sports league, which is not good news.

Because their withdrawal will certainly put a heavy burden on the organizers of the tournament, and in the worst case, many esports competitions in the country will be suspended.

Imagine if there were only some large-scale events left to be held, what would the Chinese e-sports industry look like?!

Almost all of these large-scale events have conditions for participation, and not any player from any club wants to participate.

For example, the major leagues hosted and supervised by the Huaxia E-sports League throughout the process require players to play one level at a time.

It's like upgrading the map in the game.

The club represented by a player with a good score from the junior level will qualify for the next map (the higher league).

There are too many professional e-sports clubs in Huaxia to count, and there are tens of thousands of players who take e-sports as their profession at the worst.

Among them, there are only a few who can participate in large-scale events.

Small competitions are not famous, which also leads to the fact that the money invested by investors is not proportional to the return received, which will naturally make them want to quit.

At the end of the day, they spend this money just to advertise themselves and strengthen their brand.

But these small competitions are not paid attention to by many people at all, so they are not in vain.

To name and sponsor those large leagues, not to mention whether the sponsors and title sponsors are full, let's talk about his expenses, which are almost several times or even dozens of times that of them to title sponsor small competitions!

Ye Le walked around his office with an anxious face, thinking about how to solve this problem.

After turning around like an ant on a hot pot in his office for nearly ten minutes, Ye Le patted his head and said to Cheng Jun.

"If they don't do it, then we'll pay for it ourselves! They're gone, and now it's imperative to get ideas to attract a group of people who are willing to invest in esports! You go and say hello to Aurora Peripherals and Aurora E-sports, and tell them that the head office will give them a special grant every year to sponsor and title e-sports competitions. ”

Cheng Jun was puzzled: "Why don't you hold a competition in the name of our Aurora Game?" If it is directly named after our Aurora game, they will definitely be able to receive more attention as our subsidiary?

”

Ye Le waved his hand very dryly.

"There is no need, we don't lack that bit of fame, the most important thing is to start the brand of Aurora E-sports and Aurora peripherals, now whether it is wireless peripherals or live broadcast platforms, it is not so easy to fight with those old brands, so strengthening their brand building is our top priority."

Seeing Chengjun, he felt that something was wrong, and Ye Leyou continued: "The most important thing is that if we use the names of these two subsidiaries to name, sponsor and even hold e-sports tournaments, what will happen to our competitors? ”

Cheng Jun closed his eyes and pondered for a few seconds, then suddenly opened his eyes and suddenly realized: "I know! Their competitors are certainly not going to sit idly by, and since that can't stop us from continuing to expand our reach, we can only look to the esports competition as we do to make sure they don't fall behind! ”

Aurora E-sports is a live broadcast platform, and because Ye Le has been throwing money into it, digging well-known anchors everywhere, he still advertises himself every day in the only game TV channel in Huaxia, and also uses the TV platform to promote this group of anchors of Aurora E-sports.

It can be said that several of the most famous anchors of Aurora E-sports can often be seen in game shows.

This made these colleagues of Aurora Esports exclaim: You cheat! Don't bring it like that!

The rise of Aurora E-sports is too fast, and players can see the live broadcast section of Aurora E-sports on the current popular barrage website Bilibili or SGP, a comprehensive game platform with the most users in the world.

And I often find some stars in the film and television industry to be guests of Aurora E-sports and broadcast games live.

It's also the only global live streaming platform, so you only need to choose whether you want to display live streams from all over the world on your app in more options.

At the beginning of its birth, only Aurora Games dared to do this, after all, he also has an SGP that most players in the world use as a basis to promote his Aurora E-sports to the world.

Such a live broadcast platform that combines local and international high-forcing styles is difficult not to attract the attention of these domestic counterparts.

Even a number of old live broadcast platforms are like facing a big enemy, and they regard Aurora E-sports as their strongest competitor in the near future.

If this time there will definitely be some live streaming platforms that can't sit still.

It is very likely that they will follow behind the Aurora Esports butt and become the organizer or title sponsor of the event.

And it is exactly the result that Ye Le wants to see!

The Aurora peripherals are quite decent, and they have not grown as savagely as Aurora E-sports, not to mention that he is now on a par with Lenovo......

The two have been fighting a price war, but it is not difficult for the outside world to see that after Lenovo Group's strong entry into the game peripherals sector, it is not as smooth as imagined.

The Aurora peripheral, which occupies a congenital advantage, has almost undoubtedly become the only designated keyboard and mouse for the world's top game event WCG.

In March this year, it began to carry out in-depth cooperation with the Huaxia E-sports League, and in the e-sports industry dominated by the Huaxia E-sports League, Aurora Peripherals has become the designated partner of the Huaxia E-sports League.

This year, it also sponsored the champion team PPK of CrossFire, which is the emerging popular team that previously didn't even have a training base and could only stay in an Internet café.

And it is also the only designated peripheral partner for all games produced by Aurora Esports, SGP, iGame, and Aurora Games, and its ads can be seen on the game every day.

In particular, the advent of this year's mechanical alloy series of keyboard mice and macro definition mice has really added a lot of points to Aurora Gaming.

If Aurora Peripherals goes to sponsor more competitions at this time, then Lenovo can only hold and sponsor these competitions in order not to lose so badly.........