The funding for Aurora E-sports and Aurora Peripherals has not yet arrived, because they are completely unprepared for the sudden drama of the head office. Pen ~ fun ~ pavilion www.biquge.info

The head office asked them to prepare a lot of materials that could not be completed in a day or two, and it would take a week at the earliest.

It wasn't that Ye Le slapped the table and said, "Okay, let's give him a grant to hold an e-sports sponsorship tournament" and immediately wrote a check and threw it to them.

After all, now it is a group company, and everything has to go through a process, which is Ye Leding's rule and the basic rule in the industry.

And during this period, Sony didn't know what to smoke, and actually planned to release PSP in advance.......

On October 10, when Aurora Peripherals and Aurora E-sports were planning how to become the organizers and sponsors of e-sports events, thousands of employees from Sony Interactive Entertainment all entered a state of combat readiness.

Note that this is just Sony Interactive Entertainment, not its whole, you must know that it has a total of more than 100,000 employees and involves a large group in various fields!

Strictly speaking, Sony's market capitalization is much more terrifying than Aurora Games.

But veteran gamers are still interested in the new console, which was jointly developed by Wayward Heaven and Sony.

Sales outlets around the world are stocked and sales staff are dispatched to the world in person.

The finance department works overtime every day to reconcile accounts, manage purchase, sales and inventory, and issue various expenses, and is ready to start counting the sales and profitability of PSP.

The production workshop works overtime, from September began to produce in three shifts 24 hours a day, and the head office is not enough to find the head office to second, and the 8-wheeled large trucks are parked outside the factory for 24 hours, and the full car is sent to the port, loaded into containers and transported overseas.

The R&D department, which has the largest number of people, is not idle, except for the production team of the new PSP game, which must be retained, and other personnel who have no urgent tasks for the time being are transferred to the customer service department to answer the phone, participate in the maintenance of Sony's database, or enter the factory to do technical guidance, and no one is idle.

Sony went to great lengths to create such a game console with Wayward Heaven, and then used all kinds of means to take it for itself, isn't it just to become a well-deserved overlord of global game consoles!

But one thing they miscalculated, and that is that with the number of players exponentiating in recent years, a large number of new gamers have joined, making the market seem incredibly vast.

However, these new players have nothing to say about them, and most of them don't even play Sony games.

Then, new players are more attracted to mobile games and PC games, and the first game they encounter is no longer a game in this form, and they are more accustomed to using mobile phones and computers to complete their gaming experience.

And as the consoles gradually slumped, veteran players began to slowly switch camps, and there are really not many people who will buy their PSP at such a high price......

At the end of October, two weeks have passed now.

Sony Interactive Entertainment Japan Asia was covered in a dark cloud, especially in the marketing and sales departments, from the section manager to the general sales staff, all of which lasted for nearly two weeks from the day the PSP was officially released worldwide.

As soon as their new console comes out, they start contacting distributors around the world and the heads of Sony stores, and then have the factory run at full capacity to ensure supply.

It's a pity that there is no this year, very few calls come to ask for additional orders, more are complaints, doubts, strong points directly ask to cancel the previous order, they can't sell out of this batch of goods in their hands is not a waste.

Ordinary sales data can no longer be ordinary so that Sony's marketing and sales department is not happy at all, and the pressure on each employee is not small, because it is related to their bonuses, so some people even need to rely on sleeping pills to fall asleep every night.

The initial sales of Sony's PSP consoles in Asia were 590,000 units, of which 410,000 were pre-orders, and 180,000 were actual purchases by ordinary Sony supporters in physical stores, and most of them bought the console and then asked for a return because there were too few games on it!

Some people even bluntly said that there are only three games to choose from on the PSP, and they can also experience the functions of watching videos and listening to music on the Internet, and they can also experience these functions on their mobile phones, and it is a blood loss to buy such a game console at a price of 800 US dollars.

Because the price of $800 is enough for them to buy two old phones!

What's more, the current Aurora peripherals have announced that they will release two mobile gamepads with a price of only $40 next month, and after installing this gamepad, it is very similar to Sony's PSP, and it can also allow players to re-experience the fun of playing games with a controller, so why buy your PSP?

Sony was speechless about this, and they had also paid attention to the new peripheral equipment of the Aurora peripherals - mobile game controllers, which use a stand to fix the phone to play games like the Game Boy of Wayward Heaven.

The other is that they put the mobile phone into it, and the PSP is more than 80% similar to the controller.

The contrast between the only three games on PSP and the thousands of games to choose from on mobile games.

It made many gamers feel that the $800 was not worth it at all, and even after Sony temporarily lowered the price to $600 on the fourth day, sales did not surge as much as expected.

Sony's internal face was sad, its combat effectiveness and confidence were completely lost, and it was unable to form an army.

In particular, the head of sales in Asia was very energetic before the release of the PSP, but unfortunately he doesn't seem to be in good shape now.

"According to the feedback from players, they all think that our PSP is too expensive, and the price of $800 has been reduced to $600. If you want players to accept bigger orders, unless we reduce the price by another 10,000 yen........"

Another 10,000 yen price reduction? Wouldn't that be another price reduction of nearly $100?

The price has already been reduced once, and if it is reduced by another 10,000 yen, won't it be sold at cost price?

Who will bear the cost of advertising, publicity and a series of messy expenses?

How can this business go on!

The head of the marketing and sales department of Sony Interactive Entertainment Japan Asia had a bitter face, grabbed his hair in annoyance, kicked the desk hard, and let out an unwilling roar.

Who would have thought that this new-age game console that Sony worked so hard to create would even be on par with him in terms of sales of a game console that it released casually 4 or 5 years ago.

A month ago, the Sony gang swore that their PSP would be sold out as soon as it hit the market, as it had done before, and even had to move around to the point that factories would have to work overtime 24 hours a day to produce consoles to meet market demand.

And today, it seems that although the sales of PSP are not too low, it is far from their estimates, which is unbelievable!