Chapter XVII: Routine Publicity

Wang Xiaoshuai is a good director, he has won the Grand Jury Prize at the Berlin International Film Festival and the Grand Jury Prize at the Cannes International Film Festival. Pen | fun | pavilion www. biquge。 info

But he is also a very failed commercial director.

I'm sorry, I can't find out the information, but Wang Xiaoshuai's highest domestic box office record should be this "Intruder", which barely reached 6 million.

Actually, Wang Xiaoshu really doesn't need to be aggrieved.

beat "Avatar" to win the Oscar for Best Picture, "Bomb Disposal Unit" grossed only $49 million worldwide;

"The Grand Budapest Hotel", which was applauded by various film critics, sold for $59.1 million;

Last year's Oscar-winning Picture "Birdman" grossed only $32 million worldwide;

When it came to Chinese movies, Jia Zhangke's "The Good Man of the Three Gorges" won the Golden Lion Award, but when it was released, it bumped into "The City Full of Golden Armor" and was forced to be removed from the shelves within a few days!

Are these people crying about something?

Did they blame the movie for the dismal box office on the theater manager's inability to schedule the film?

Because everyone knows that serious movies will never be able to gain mainstream aesthetic audiences, and this has always been the case throughout the ages, this is an established fact!

Was there any publicity before the release of The Intruder?

Maybe, because Wang Xiaoshuai himself said that he took 11 million for publicity, roadshows and the like.

But Shen Lin only knew one piece of news: filmmakers in the circle responded well to "The Intruder"!

Co-authored in Wang Xiaoshuai's view, the so-called propaganda of "The Intruder" is that a group of them are closing the door and burning artillery battles - entertaining themselves.

You don't pay your wallet for publicity, and you still expect the theater chain to give you a schedule of films, saying 'You at least give me more opportunities to play, I haven't started yet, you say I should be over, and directly sentenced me to death, and now it's at most a reprieve, which is not right.'" ’

Do you really think cinemas are charities?

Nowadays, the number of theaters in the country is fiercely competitive, and how to pay the annual rent and make a profit is the first factor that theater managers consider.

Under the basic pressure of survival, who will bear the cost for the theater chain to cultivate the audience?

As for Wang Xiaoshuai's French regulations, no more than one-third of a film can be made, so French films are now in decline, but people are the birthplace of movies, and they have actually become Hollywood's box office!

“… Do you mean that art films are alive and serious should not be made?"

The reporter of "People" was a little dazed, of course he knew what Shen Lin meant.

"Of course not, in the long run, movies with serious themes will be easier to be remembered, provided that they are better movies, but since you have chosen the niche, you have chosen art, seriously, don't think about the box office..."

"But movie shooting costs money!"

Before Shen Lin finished speaking, the reporter in his thirties grabbed the white again.

“… When I make commercial films, I will do everything possible to please the audience and cater to the audience's appreciation angle, and similarly, when I make art films, I will not think about the audience, because the shooting of art films is more of a director's self-expression. You have to recoup your costs through the box office, which is a contradiction in itself, and it is too unscientific to ask the public to pay for your aesthetics!"

After a pause, Shen Lin swallowed his saliva and said: "There are many ways for movies to recover the box office now, domestic theaters, TV copyrights, and online paid on-demand! These three items are enough to meet the cost recovery of most small-cost films, as long as you can protect the capital or make money, you can enter the process of making movies again, this is a very virtuous circle! The cost is 20 million, plus 11 million publicity investment, almost 30 million, I don't quite understand why director Wang Xiaoshuai has to make such a big investment in the film, the quality of the key film may not be up to standard - no awards!"

"So what is the main story of your movie "Operation Mekong"? I watched the propaganda film, and it seems to be talking about the Mekong River case the year before last, right?"

Finally got to the point.

"That's right, this time..."

Shen Lin began the promotional mode of the movie.

The two talked about it for a while, from the establishment of the movie to the choice of actors, and by the way, they talked about what they saw and heard in Thailand and their views on the anti-narcotics police.

End of interview.

"Thank you Director Shen for accepting the interview with our "People" column, we have a chance to see you again!"

"Okay, goodbye!"

……

"Mekong Action" is about to be launched, and Shen Lin Nature has started a publicity journey non-stop.

Fortunately, now he only needs to be interviewed by reporters, or talk to media people about movies, etc., and it is OK to attend a few more press conferences.

Of course, he didn't let go of variety shows.

The first is of course "Running Man 2"

In other words, the first episode of "Running Man 2" set a new ratings record, and the ratings directly broke 5!

Let's talk about a few data, as of May 10, the search for news Du Niang with the second season of "Run, Brother" has reached nearly 3 million, and the number of readings on groom-related topics has directly reached 18.9 billion!

A proper phenomenal variety show!

Got rid of the competition next door to it "To the End of the World" and "Everyday Upward" several streets.

In order to avoid the ace variety show being crushed, Mango TV directly pulled "Everyday Upward" out of prime time and changed it to play at 10 o'clock in the evening.

Of course, the advertising revenue of the second season of "Running Man" has nothing to do with Shen Lin and Xiao Wang, and the contract is very clear, only the two companies in the first season co-produced and enjoy 20% of the advertising revenue.

Although the guest team has not changed in the second season, the 'Banana Project' has obviously been kicked out, from production to behind the scenes, all the teams used by Zhejiang Satellite TV, even the post-editing.

Not to mention the advertising division.

Shen Lin is not dissatisfied, after all, people decided to create a reality show just to please the shackles of Canxing, why do they want other TV stations to send away a Canxing and then meet Shen Lin and Wang Sicong?

Zhejiang Provincial Satellite TV was also very pleased with Shen Lin's acquaintance, so this time "Mekong Action" came to promote, and the program team also gave high courtesy.

directly changed the original "Looking for X Movement" that was originally scheduled to be recorded into an undercover battle that is very suitable for the plot of "Mekong".

Shen Lin did not participate in the recording of this issue, but only recorded two pieces of information as a mystery person to explain the situation, and Huang Xuan and Zhang Hanyu were both stuffed into it.

The whole episode of the show is full of tricky feelings, and Deng Chao is still funny and his brain is not bright.

Huang Xuan and Zhang Hanyu are both people who don't have a sense of variety shows, but fortunately, Xue Zhiqian and Wu Sanshi are desperately trying to help make up for it.

Of course, in Shen Lin's opinion, there may not be much to see, but in the eyes of the general audience, it is full of highlights.

In the end, the undercover side won, Shen Lin chose to hand over the undercover to Zhang Hanyu and Xue Zhiqian, these two people have a black face, everyone can't see the change in his expression, a psychopath, no one ever doubted that this thing would be undercover.

At the end of the recording, Shen Lin appeared in the cheers of the guests and awarded the medal symbolizing victory to the two victorious people.

Then the board ended.

After the greetings, Shen Lin said to Zhang Yishan and Wu Sanshi: "Yishan, Sanshi, you two come with me!"