One by one, the big white fish was cooked by the chef, and one fish was divided into two portions, and basically two or three hundred people tasted it. Pen "Fun" Pavilion www.biquge.info

None of the people who came here to participate in the fair were poor, and to a greater or lesser extent, they had also eaten high-end fish, some of whom might not be able to eat it, but many more were able to taste the difference.

Many people do not hesitate to appreciate these large white fish, which are delicious and delicious, and are rare high-quality fish.

At this moment, Chu Xian was sitting in a small conference room in the expo, and in the room there were not only Zhai Yu and her uncle, but also more than a dozen middle-aged and elderly people, all of whom were in charge of some hotels and supermarkets.

To Chu Xian's surprise, there was also the person in charge of purchasing at the Razor Hotel of the Gu Li family.

"Everyone, you have already tasted our big white fish, what do you think? Can you enter your supermarkets and hotels?" Chu Xian sat at the front and asked everyone.

"Mr. Chu, there is nothing wrong with your fish, but I would like to hear some of the prices that Mr. Chu and you have given us. A middle-aged man asked, looking at him, holding his eyes.

"First of all, let me make a statement. Chu Xian looked at everyone and smiled: "There are almost 10,000 big white croakers in my fishing ground, and there are 15,000 big yellow croaker, you haven't tried the big yellow croaker, let's not talk about this for the time being, tomorrow if you are interested, we can talk about the big yellow croaker." ”

"Although my big white fish is farmed, everyone knows the quality, and it is no exaggeration to say that even if you sell it as wild, there is no problem. ”

Some of the people present nodded silently, and the big white fish that is indistinguishable from the wild can be sold as wild.

"That's right, Mr. Chu, your fish can indeed be sold as wild, and we are willing to cooperate with you because of this. A middle-aged man replied.

Chu Xian was stunned when he heard his words, and then waved his hand: "I don't want you to sell it as wild, even if my fish are the same as wild. ”

"Mr. Chu, you must know that there is a big difference between the price of wild and farmed, even if your fish tastes the same as wild, in the hearts of consumers, they instinctively think that wild is better. One woman reminded with a frown.

Chu Xian shook his head slightly: "Eldest sister, it is indeed okay to sell it under the name of wild, but once it is known by consumers, it will have a great impact on the fish market, and I don't want the reputation of these fish I breed to become stinky." ”

On the issue of breeding wild, Chu Xian thought about it for a long time, the fish he farmed could indeed be sold as wild, but once it was discovered that it was farmed one day, then even if his fish were exactly the same as the wild, then it would be resisted by consumers.

Once such a thing happens, it will first affect the market of the big white fish, and even make the price of this fish drop significantly, if this day appears, then his two gold mountains will completely collapse, there is no value, this is what he does not want to see.

Therefore, Chu Xian's idea of selling his fish as wild was quickly eliminated, but other than that, there was only one way for him to sell it at a high price, and that was to establish a brand.

Create a synonym for luxury fish, once someone hears the name, they will instinctively think that this is a fish brand that is not inferior to the wild, so that once new fish are launched in the future, then it will be easily accepted by consumers.

"Mr. Chu, your fish can be named wild if it is not named, but the price will undoubtedly be reduced a lot. A middle-aged man said.

"That's right, the price will be lower. Chu Xian nodded approvingly, and then looked at the middle-aged man: "So the sales price I suggest will be about three hundred yuan lower than the wild price, that is, it will be reduced by almost one thousand yuan." ”

Several people present frowned when they heard Chu Xian's words, and an old man with a work sign shook his head: "If it is a breeding, this price is a bit high." ”

"Yes, the price is a bit high when farming. ”

"Now in the minds of consumers, farming is several grades lower than wild ones. ”

Chu Xian nodded approvingly when he heard their words: "I know that it is normal for consumers to have this kind of heart, but what if I make a brand, what if I create a luxury fish, a fish brand with the same quality and nutritional value as the wild?"

"Huh?" thought to the faces of the people sitting at the table.

When they come here, they are actually psychologically more inclined to buy their fish at a low price, and then take it to their own market to make a wild name, and consumers can't tell the difference in the quality of the fish, so they will make a lot of profits.

"First of all, if you want to build a brand, you have to have enough products, otherwise it will be difficult for you to make a name for yourself in the market once a year or two. At this time, Zhai Yu's uncle, who was sitting next to him, spoke.

"Secondly, brand promotion, you have to let more consumers know your brand, which is a very critical link, and finally the quality of the product, your farmed fish can meet this. ”

"Hmm. Chu Xian nodded when he heard his words, looked at a few people in the venue and smiled, in the venue, there were giants in the world's retail industry, personnel from domestic boutique supermarkets, bosses in the seafood market, and people in charge of purchasing five-star hotels.

"All of you here are people who have a big platform, as long as you play the brand and make a name that is guaranteed to be no less than wild, I think it should still be able to be sold, and the specific operating procedures may be clearer than me. “

Chu Xian said with a smile at everyone at the table.

Everyone present frowned, and a middle-aged man hesitated for a moment and said, "Mr. Chu, if we do this, it will definitely affect sales, and the price of our sales will definitely be reduced." ”

"That's right, I'm afraid that consumers won't recognize it. Several people present expressed their opinions

"Ladies and gentlemen, it's normal for the price to be affected, and the price I give you will be much lower than the price of the wild, as for selling it under the name of wild, it's good not to be discovered by consumers, once it is discovered, I believe it will have a great impact on your company." I don't think you want to ruin your own sign for a dish, and the branding is very simple, you should have done this kind of farmed fish, and you should have done it in terms of publicity and sales. ”

"We can talk about the price, but we can guarantee that your interests will not be affected. ”