Zhang Yi didn't expect Wang Sheng to be so sure of his new mobile phone, so he became more and more itchy and wanted to find out.

As expected,The Internet is full of unanimous praise and praise for XGIMIA1,Only a small number of netizens who are obviously red-eyed XGIMIA1Talking cool things or unscrupulous brain-dead editors grab XGIMIA1The performance of the mobile phone in other aspects is talking about things。

But Zhang Yi is not stupid, so naturally he will not be fooled into the pit by these sunspots with rhythm.

The Aurora game itself is a company that has slowly grown from a game company, and the promotional poster of this mobile phone also reads: Ingenuity - only for you in the game world.

The main focus of the mobile phone is game performance,And from the configuration, it is not difficult to see that XGIMIA1It is impossible to be bad in other aspects,Even if the game performance is put aside,The performance in other uses is not much different from that of smartphones of the same price。

Ten minutes later, Zhang Yiyi gritted his teeth and said proudly: "I decided, I will also buy a XGIMI A1 for her!"

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This she naturally refers to a female netizen who has been dating Zhang Yi online for 3 years,They first got acquainted through the mobile game of Aurora Games,Now giving a Jimi A1 mobile phone produced by Aurora Games can be regarded as a true expression of symmemorial significance。

.......

In fact, some time ago, the news that Aurora Games was going to release its first mobile phone spread to the outside world, and Ye Le and they received feedback and suggestions from many players, many of whom mentioned that they hoped that Aurora Games could come out with a mobile phone that had both handheld game console functions and smartphone functions.

Such a phone is often referred to as a "gaming phone" in the dormitory.

That's right, a real gaming phone!

A gaming phone refers to a mobile phone that combines the functions of an ordinary mobile phone and is specially designed and manufactured for running games, generally has its own operating system and exclusive games, and is integrated or equipped with game buttons or handles, and its software and hardware are optimized for running games, similar to handheld game consoles, but classified as mobile phones.

To put it simply, the game mobile phone is a new thing born from the mobile phone and the handheld, inheriting the call characteristics of the father's mobile phone, and carrying the game gene of the mother's handheld, but its essence is still a mobile phone.

Many people may not know that the first such gaming phone on the planet was actually the N-Gage produced by Nokia in 2003.

At the time, it was a strong competitor to Nintendo's GBA, and the N-Gage changed the traditional perception that mobile phones were not suitable for gaming, and its game performance was on par with Nintendo's GameBoy, and thanks to the built-in Bluetooth chip, mobile users could freely play online games within 10 meters, and N-Gage also allowed users to play online games through mobile networks.

The birth of Sony's PSP has a lot to do with this kind of gaming phone.

Of course, everyone is extremely unfamiliar with this kind of game mobile phone that looks like a handheld computer, at that time the mainstream of the market was still non-smart phones, and then with the replacement of non-smart phones by smart phones, "game phones" gradually faded out of people's sight, even in large mobile phone stores It is difficult to meet a game phone.

Ye Le searched for a week on the question of whether to develop a gaming phone, and gave up this unrealistic idea after weighing the pros and cons.

Now is the era of smart phones, game phones are difficult to survive in such a situation, not to mention that in recent years, mobile game controllers can be bought everywhere, often only need a smart phone, a mobile game controller players can directly experience the feeling of playing handhelds, why spend a lot of money to buy a game phone?

This is not a good era, gaming phones are destined not to be accepted by smartphone users who have long been accustomed to square shape, light and thin, and even if they can really be sold, it is difficult to achieve high sales, so why bother to research this kind of "game phone" in this case?

Although XGIMI mobile phones are not as orthodox as game phones in the previous life, as long as they can achieve the ultimate in game performance and are recognized by players, then why can't it call itself a game phone?

What is a game mobile phone is defined by people,It's as if history is written by the winner,In this world without orthodox game mobile phones,As long as players recognize that XGIMIA1A mobile phone that is biased towards game performance can also be called a "game phone",There is no such thing as deception。

Of course, XGIMIA1Fire is also a small range of popularity,It still needs a certain amount of time to precipitate,Ye Le doesn't expect it to be as exaggerated as when iPhone4When it was on sale, it was so exaggerated that it opened the curtain of the smartphone era around the world,Now at this time, the goal is to impress players first,And then influence more and more consumers with the help of players,Only in this way can we steadily become a big mobile phone brand step by step。

Aurora Dazzling Wave AL is indeed a surprise, but you can't indulge in such a harvest and lose yourself, the Aurora Dazzling Wave series is only a series for the low-end market after all, and you really want to build brand awareness and have to conquer those enthusiasts.

The reason why you want to conquer these enthusiasts couldn't be simpler.

For many ordinary PC users, enthusiast is a fastidious and strict synonym, and it is difficult for a real enthusiast to get into their eyes.

They can easily become the vane of the product, which is a great help to establish the quality image, brand awareness and brand recognition of the brand.

Imagine that one day you want to buy a computer, and your friends will come to you and say, "Do you want to buy a computer? Let me tell you, high-end players, god players, and game enthusiasts all like to use Aurora computers........

Then, even if you want to save money, and other brands of computers, you will be psychologically affected, thinking that Aurora computers may really be better than your own computers.

In the previous life, the alien game book was called the "king of the game book" by many people, and countless players flocked to it, even players who couldn't afford to buy an alien at all had more or less heard of its name.

Many people ask why Alien computers are so expensive, and a large number of people will answer: Alien is a computer with great game performance, good compatibility, and is the favorite of many game enthusiasts. Now the games on the market can be easily controlled, which is very good, and even many celebrities play games with aliens!

To put it bluntly, Alien has successfully established its own brand effect, which has been recognized by game enthusiasts and high-end players, and has successfully influenced many gamers from top to bottom.

This is a psychological and social phenomenon, and it is also a very important part from a business point of view, just like a car owner who already has a car sees a local tyrant driving a luxury car with a higher price, he may think in his heart: This car must be very awesome, and when we have money in the future, we will also buy one!

Ye Le's requirement for Aurora Technology Co., Ltd. is that the impression left by Aurora PC on players must be: Aurora Computer is good! Aurora Computer Stick! Aurora computer croaks!

Over time, the Aurora PC will naturally be synonymous with quality and high performance, and at that time it will not be far from success.