Chapter 547: Sudden Rise?
7month12day,XGIMIA1Mobile phone and Aurora XuanlangAL game laptops are still on sale,"League of Legends"S1Finals have just decided Black Flag、GHG、KOG、NSM four teams that entered the semifinals。
South Korea and other countries missed the semi-finals, and while the British and American wars and the Chinese duo squeezed into the semi-finals side by side, fans felt excited, and a mobile game sharing community app called NONO is quietly growing rapidly in China's major app stores, and in just two days, the total number of downloads on the entire network has increased from 27,000 to 574,000, which has more than increased dozens of times.
This is a game community and third-party game download application platform developed by a small foreign company, NONO does not do intermodal transportation and sharing, and advocates providing users with convenient channels to discover games, purchase and install games to smartphones.
Originally, they were not well-known, and they were just a small platform with no influence at home and abroad.
But just before that, everything changed, they unexpectedly received 10 million dollars in venture capital, with which they attracted a large number of mobile game developers to publish games on their platform, and with the funds to do so, they quickly became popular in the UK.
However, this is just the beginning, NONO appeared in Huaxia half a year ago, but unfortunately it has not been noticed and exposed.
At that time, they really couldn't afford much money to promote overseas, and even most of the publicity channels were to ask some UP owners on Facebook and other platforms to simply promote it, which can be described as shabby to the extreme.
Now that they're finally on the rise, a mobile game-sharing community like theirs, which is extremely rare in the world, originally came from SGP's game library.
However, SGP's game library focuses on PC games, while the mobile version of SGP's game library does not have the attributes of a global developer platform like the PC version.
The games in it are more limited, and most of them are current popular mobile games and Aurora Games' own games.
After coming to this conclusion, several employees who had previously worked in the UK division of Google Games agreed to quit their jobs and start their own business together to start Quwanhui, and three months later released their core product, NONO, which wanted to fill the gap left by SGP's global dominance.
These middle-aged entrepreneurs from the original Google Games positioned NONO as a high-quality mobile game community.
Developers can upload games without accessing the SDK, and developers at home and abroad have the opportunity to sell genuine Android games here.
In addition, NONO provides real leaderboards and player reviews, insists on editing independent evaluation recommendations, and communicates directly with developers in the NONO community to promote game improvement.
It is because of this win-win approach that NONO has been able to attract more and more players and developers, so that it can skyrocket after receiving investment.
For many game developers, NONO's sudden rise was an important turning point in their lives.
Wu Zhi is one of them.
He graduated from an ordinary university in Huaxia, and after graduation, he entered a game company and worked as a game engineer and game designer.
But the competition in the gaming industry is so fierce, with thousands of game companies going out of business every year, the same number of new companies being founded, and so on.
Unfortunately, the company he worked for went bankrupt due to poor management.
After the company went bankrupt, he once fell into the lowest point of his life, unemployment led to a loss of love, Wu Zhi was depressed for nearly half a year under the double blow, and at the worst time, he had to rely on hard begging to get the landlord to pay the rent for a few days, otherwise it was really possible to go to sleep on the overpass.
Fortunately, now that he has stepped out of the shadows, worried that he has made the wrong choice, the company will collapse again, and Wu Zhi has finally become an independent game developer.
I have to say that NONO is the most friendly platform in China I have ever seen, and his three games "Clown Circus", "Ferris Wheel", "River Wars" are among the top few in the domestic application market and cannot be put on the shelves at all, not reviewed, only one of the games is online in the application treasure, but because there is no exposure opportunity, the number of downloads is close to zero.
Because it was recommended twice on the mobile SGP game store, there were tens of thousands of downloads, but unfortunately there is no paid game on the mobile version of SGP, which may have something to do with the strategic deployment of Aurora Games in the mobile game market.
Half a month ago, he released the game on NONO, and without any special recommendation bits, there were hundreds of downloads and about ten real reviews for the first two days of each game's launch.
This is almost impossible on other Android platforms.
Later, it was recommended by the editor in the form of an advertising space for a day, and it was recommended in the form of a feature, which received tens of thousands of downloads and hundreds of real comments.
As an indie developer, I am very touched to be able to perform on such a platform without a penny of promotional expenses.
This is a platform that really picks good games for players, and only recognizes the quality of the games.
The most impressive thing is the interactivity of the players, he replied to each of the hundreds of comments and communicated with them in depth, and they also made more than a dozen posts on the forums to discuss his game, so that he could receive timely feedback and interact with them in a timely manner, which he couldn't do on other platforms.
Besides, he basically doesn't go up to other big platforms.......
He is not a high-minded person, so when he sets the price of his games, he is 2 yuan, which is a very cheap price, far cheaper than those games that cost dozens of yuan at every turn.
The total number of downloads of the three games in just half a month has exceeded 53,000 people, which is 106,000 yuan at the price of 2 yuan per game!
In NONO, game developers can get 70% of the income from selling and in-app purchases, which means that he has earned more than 70,000 yuan in the past half a month!
This is an amount that Wu Zhi once couldn't imagine, even the monthly salary of the game company he worked for was only 7,500 yuan.
He knows that he no longer needs to worry about the monthly rent and expenses, and he no longer needs to worry about being shy and still afraid to fall in love at the age of 28.
He even saw hope in his long-cherished dreams, and he still hasn't forgotten the ambition he had made when he graduated from school six years ago.
At that time, he told his friends that he would have a game studio in the future and become the owner of a game company in the future.
Originally, he thought that these bold words would become a luxury over time, but he didn't expect that God gave him a chance, and he sincerely hoped that this platform or similar platforms could develop more powerfully, so that more people like him could set sail here.
[The third shift, slipped away, went to sleep]
[.]