As the Hungry scandal continued to ferment, Aurora Takeaway finally joined forces with the "Anti-Meituan Alliance" to question and denounce Meituan. [with _ dream]ā .

People are doing it, and the sky is watching.

If you want to blame, you can only blame Meituan for acting too domineering and inflating more and more.

Almost all of the members of these "anti-Meituan alliances" are merchants who have settled in Meituan in the past, and there is no shortage of evidence in their hands about Meituan's indiscriminate price increases, insatiable demand for more commissions, and damage the interests of merchants.

In the past, they didn't have a choice, after all, there are only three large-scale food delivery platforms: Meituan, Qiandu and Hungry, and each of them has a black history.

Because several of them have a black history, in the end, the user chose to tolerate it silently.

Hungry Bar and Meituan are both online ordering platforms with a lot of black spots, and you can see all kinds of scandals about them if you search for them on the Internet.

Hungry belongs to the idea of making the company into a 100 billion group, and for this reason, it can even sell its conscience and the food hygiene and safety of consumers.

Meituan is a strong, domineering type, they feel that their platform has done enough, and now ordering takeout through online ordering platforms has become one of the habits of many people, so merchants can't do without Meituan.

So they crossed the river and demolished the bridge, intent on squeezing more money out of the merchants.

The entire Meituan is arrogant from top to bottom, and even their salesman has a bit of a hand covering the sky.

A certain boss said: A little girl in her early twenties, her words always reveal the taste of contempt and contempt, but there is a bitter heart hidden under her youthful and beautiful appearance.

It is not easy for them to open a store to do business, and they say that Meituan Takeaway has indeed helped some merchants, but if anything requires merchants to let go of equality and self-esteem to beg salesmen, then what they are worried about will no longer be the business of their own stores, but the corporate culture, etiquette culture and professionalism of employees behind such a large-scale company of Meituan!

As one of the leading enterprises in the domestic and foreign sales industry, Meituan Takeaway does not dare to use the butterfly effect to understand this matter.

A salesman who does not have the qualifications and abilities of a regional manager at all, what makes them arrogant and undesirable?

Are the higher-level leaders unheard of? Or are they hiding their ears and stealing the bell?

Who gave the grassroots salesman the ability to insult, insult, and deliberately make things difficult for his own business at will?

Ye Le even knew that many Meituan salesmen had problems with merchant communication, and after a conflict occurred, they could rely on a moment of happiness and pride to add trumped-up charges to the merchant and directly take the merchant's takeaway platform offline at will.

After suffering all kinds of humiliation, the merchant has no way to complain, and the complaint is fruitless.

The salesman is indispensable, the customer service does not solve it, and the complaint does not work.

Over time, in addition to the takeaway brother, a large part of the Meituan has developed a reckless style.

However, it is different now, now there is a reliable Aurora takeaway, not only the delivery fee is generally one or two pieces lower.

Attentive users found that Aurora Takeaway has increased the number of downloads by at least 20 million in just half a month, and the app score has been maintained at 5 stars.

During this period of time, more than 30,000 merchants have applied to settle in Aurora Takeaway, and another 19,000 merchants have successfully settled in, and the total number of merchants settled on the platform has surpassed that of Hungry Bar and Qiandu Takeaway.

Meituan, Ele.me and Qiandu Takeaway have been seized since the CCTV 315 party.

Especially Hungry, almost half of the merchants have evaporated out of thin air in just one month, and in many small cities, users have even lost the choice of "shopping around", so they simply give up Hungry Takeaway and join the arms of other takeaway platforms.

Aurora Takeaway took advantage of the victory and deliberately launched a series of activities to attract merchants and users this month.

The first major event, from April 10 to May 10, you can enjoy a 20% discount on all products when you order food at the catering brand of Parkson Group with the Aurora takeaway app.

The second major event, from April 9th to April 23rd, Aurora takeaway users can get a discount of 210 yuan when they pay with Aurora coins on their Aurora accounts.

That is to say, some users can also get 210 yuan off by Aurora coin payment after using the coupon and enjoying the discount of the product itself!

The third major event, Aurora Takeaway will add a new value-for-money special meal section from April, and this section is divided into five areas: breakfast, lunch, afternoon tea, dinner and supper.

The designated area will be open at the designated time every day, after all, there will be dinner specials from breakfast time.

Users can buy limited special meals from 1 to 6% off here, but these special meals are limited, and the limited number is set by the merchants who have participated in the super value special meals, but the number of each special meal shall not be less than ten.

The fourth event is for merchants, which runs from April 10 to May 10 for a month, where consumers will select the top 10 quality merchants in their area.

Each real-name authentication user can only comment once a day, and the top ten high-quality merchants selected after the end of the event can get benefits such as ranking high in search results and recommending lists.

In the fifth event, in order to celebrate the strategic partnership between Master Zhang Group and Aurora Games, Master Zhang's fast food brand Tex will completely withdraw from other takeaway platforms and exclusively enter Aurora Takeaway.

In the previous life, whether it was Master Kong or all belonged to Taiwan's Tingxin Group, but in this world, there is no Dingxin Group, only a Chinese Master Zhang Group.

Parkson's Pizza Hut, KFC plus Master Zhang's Tex, 3 of the top four in China's top 10 Western-style fast food are in Aurora Takeaway, Ye Le wants to ask who else?!

Faced with this situation, consumers will have no choice but to come to Aurora Takeaway to order.

As for why Master Zhang did this, there is actually a reason.

Master Zhang's Group and Aurora Group are now in a honeymoon period, and he is also making money behind a few game butts.

And he also needs a strong partner to deal with the fierce rival of "unification".

The current market value of Aurora Games has approached 400 billion yuan, which is 27 times the market value of Master Zhang, and the consumers of the two companies are mainly young people.

Therefore, it is undoubtedly much wiser to cooperate with Aurora Games than to go to Alibaba, Qiandu, Penguin, Wanda and the like.

From cooperating in major cities to launch vending machines, to winning the licensing of 27 popular IPs of Aurora Games, to sponsoring e-sports competitions and game exhibitions, Master Zhang has indeed benefited a lot.

Now its brand resonance among young people has far overshadowed the unity, and the turnover of last year alone was 16 times that of the previous year!

Just a while ago, they launched a new variety of mountain spring water, and at night, they also sent an advertising slogan that they did not have in this world: "We don't produce water, just the porters of nature"

The advertising slogan caused a sensation in the market after the advertisement was launched, and even many professional advertisers regarded this advertising slogan as a classic.

Now in just over half a month, Master Zhang has earned at least 200 million yuan by selling this mountain spring water!

This can make many shareholders of Master Zhang's group happy, and while they are happy, they also believe that Aurora Games is really an "iron buddy".

It is precisely because Master Zhang tears his face and fully supports Aurora Game that the entire takeaway industry has finally seen through some doorways and exclaimed: The wolf is coming!

Now Aurora Takeaway is going to monopolize the Western-style fast food on the takeaway platform, which makes other platforms not in a hurry.

But it was useless for them to be anxious, originally they thought that since Aurora Takeaway had brought the top Western-style fast food brands in China under its command, they would go to several other large-scale Western-style fast food brands in China to cooperate with relatively affordable prices and more brands to achieve the effect of "rural areas surrounding cities".

Before they could contact them, some Western-style fast food brands had already come to the door and offered to cancel the previous cooperation.

At this time, the fool also knew that these brands had reached an exclusive cooperation intention with Aurora Takeaway.

Since then, the chips in the hands of Aurora Takeaway have been increasing, and other takeaway platforms have suffered sharply because of the 315 Hungry Bar scandal, and now Aurora Takeaway has attracted so many large fast food brands at once, it is completely to cut off the rhythm of their lives!

They also thought about uniting to stop Aurora Takeaway from continuing to grow, but there were almost no black spots on Aurora Games, not to mention, and they injected 20 billion yuan again.

In recent years, Aurora Games has occupied a very important position in the hearts of young people at home and abroad, and it has a large number of loyal players.

These players, like office workers, are the main consumer groups that buy takeaways, so the rise of Aurora Takeaway is not accidental, and the users of Aurora Takeaway are not poached if they want to.

Qiandu has a cooperative relationship with each other, and has had many pleasant cooperations, which makes Ye Le not tear his face to engage in Qiandu takeaway.

It can also be said that the current Qiandu takeaway is not enough to arouse Ye Le's hostility.

Among the three giants of takeaways, Qiandu Takeaway has a first-mover advantage in the white-collar market, and the market share of white-collar workers can reach 33 at the peak, slightly exceeding the other two.

In the first two years, almost everyone still thought that it had a good chance of hitting 40.

But in their current monitoring, that number is now only around 7.

Qiandu takeaway is a rare star project of Qiandu in recent years. It had a successful start and hopes of being number one in the industry, but it lost out in a short period of time and ended up falling behind and marginalized.

Thinking about the past, Qiandu takeaway was slightly inferior to Meituan takeaway, and it was not worth mentioning if it was hungry.

But since last year, Qiandu Takeaway has been completely crushed by Meituan and overtaken by Hungry.

A few months ago, Ye Le listened to Li Yanhong's speech at the annual meeting of Chinese entrepreneurs, and the speech of nearly 10,000 words did not mention anything about the takeaway business.

The knights are dissatisfied, the site is withdrawn, the share is lagging behind, and perhaps they themselves don't know where to go.

Last year was a year of reversal for Qiandu Takeaway, and even its competitors did not expect that Baidu's market share would fall off a cliff this year.

Now all kinds of circumstances show that Qiandu wants to realize the transformation of the enterprise, and Ye Le has personally talked to Robin Li about this matter.

Since the second half of last year, Qiandu has reduced the consumption subsidies and marketing expenses of glutinous rice and Baidu takeaway, which has actually shown a lot of things.

For this reason, Ye Le was too lazy to pinch each other because of a Qiandu takeaway that was about to be kicked out and had already given up on himself.

On April 13, a number of media outlets began to denounce Meituan and Hungry Bar, and authoritative newspapers such as the People's Daily publicly exposed and criticized Meituan.

On April 14, the black history and current behavior of online ordering platforms such as Meituan and Eleba were all turned out in one go, and all kinds of scandals about food delivery platforms were everywhere on the Internet and TV news.

The reaction of the public in society was particularly violent, and the Internet was full of voices demanding that Meituan and Hungry Bar stand up and give an explanation.

On April 15, Meituan was exposed to the fact that a delivery driver had raped a female user during the delivery process, and Meituan forcibly suppressed the matter afterwards.

According to the statistics of authoritative data and statistics agencies, from March 16th to April 16th, Ele.me lost 38.63 million users in a month, and the number of businesses that can be searched in some cities has dropped by 67 year-on-year.

As soon as this statistical result came out, countless people sighed that they were really hungry.

At the end of last year, at the annual meeting of entrepreneurs, the CEO of Hungry Bar vowed to claim that Hungry Bar would have a market value of 100 billion yuan in less than five years.

It's ridiculous that the stock price of Hungry Bar falls every time the stock market opens, and the stock that used to be more than 20 yuan a share is now only worth 7 yuan, and Hungry Bar has evaporated 23 of its market value out of thin air in this turmoil, and its market value has plummeted from more than 7.2 billion to 2.1 billion.

Its current market value is only one hundredth of that of Aurora Group, which can be called the difference between a big tree and a small grass, and the goal of 100 billion yuan has become unattainable this time

On April 22, the Supreme Court of the People's Republic of China issued a huge fine of 2.6 billion yuan to Meituan, which once again detonated the Internet, and countless netizens publicly boycotted Meituan and Hungry Bar, and vowed not to use these two apps again.

On April 25, Aurora Takeaway's market share of the month surpassed that of 1000 Degrees for the first time with 308, although Meituan still occupied the first place with a market share of 334, but everyone knew that the takeaway industry was going to be completely reshuffled

On April 27, the total number of downloads of the Aurora Takeaway app finally exceeded 1.5 billion, with 76.31 million registered users, and monthly active users accounted for more than half of this number.

This also marks the end of the era of the "Big Three" and replaced by the rise of an online ordering platform called "Aurora Takeaway".