Fang Jing took a bottle of Coke in a can, took out two steel hammers from his handbag on one side, and buttoned up the Coke with one hand on the other side. Pen "Fun" Pavilion www.biquge.info

He has a habit of drinking canned drinks, that is, he never comes to close the mouth and pulls it up, only pulls the mouth down halfway, and then presses the seal down.

At first, it was because his finger was cut by the sealing of a can when he was a child, and this pain made Fang Jing unforgettable at that time, and he didn't drink Coke for a long time. Later, I learned this method from a TV set wittily, and it slowly became a habit.

Now it's not just because of the fear of getting cuts, but mainly because it's simpler.

After drinking two Cokes, Fang Jing was not in a hurry to go out.

On the contrary, he is now alone at home, his parents have gone to work, and it takes no two minutes to fix a faucet.

Standing in the convenience store blowing the air conditioner is so comfortable, and now the ground temperature in Banyan City is more than 60 degrees. It doesn't matter if you want to eat an omelette or a poached egg, you can just spread it out on the ground.

On top of that, the TV in front of the cash register of the convenience store was playing an advertisement for Earth Entertainment.

Gee......

This commercial is really good.

The more Fang Jing looked at it, the more he felt that the person in the advertisement was pleasing to the eye, and a mysterious smile appeared on the corner of his mouth.

Now that the advertisements have all been rolled out, in addition to the national TV stations, 32 provincial TV stations, basically at each time, there will always be one or two TV stations, and there will be advertisements for Earth Entertainment.

And the effect of advertising is also very good, which completely opens up the popularity of Earth Entertainment. The popularity of its artists has increased significantly.

As the popularity spreads, a lot of things become easier when it comes to operations.

This 100 million advertising campaign is very valuable from the perspective of effect.

"Huh?"

"This ad is fine. ”

Fang Jing finished reading the advertisement of Earth Entertainment and was about to leave the convenience store, when he glanced at the screen twice, but saw the next advertisement.

This is a jewelry advertisement for a European and American brand, which is very simple and straightforward to use the celebrity effect.

Because the advertising screen is a screenshot of the wedding of the British prince.

For this wedding, the British prince chose the diamond ring of this jewelry brand.

At the end of the short thirty-second footage, the name of the jewelry brand appears directly, and then the ad ends.

This ad idea is very ordinary, but the content is strong and very attractive to girls. You must know that the British royal family has always been a symbol of nobility and elegance, and what woman can refuse the diamond brand worn by the British princess?

Although I know that the styles I buy in the brand store are very different from those worn by the British princess, the brand is enough to satisfy the vanity of women.

Even Fang Jing was amazed when he saw it, not to mention that they were all ordinary women.

For example, Miss Guo, a convenience store salesperson next to her, has lived in the same community as Tianwang for a long time, and Fang Jing obviously can't attract her attention, and her eyes are staring straight at the advertisement.

"Pacific Jewels. ”

Fang Jing had heard of this brand for a long time, and it is the world's top luxury brand in jewelry.

It's just that in my memory, this brand has not entered the Chinese market, and there is not a single counter in China.

But it seems that they have already started advertising, and they should have successfully entered the Chinese market.

In the end, Fang Jing was deeply impressed by this advertisement, and when he left the convenience store and returned home, the faucets were all fixed, but the name of the jewelry brand would suddenly flash in his mind.

......

At the same time, many domestic industries have sounded the alarm.

Because of the State Administration for Industry and Commerce, a document was officially issued. The document relaxes the conditions for foreign brands to enter the Chinese market, and preferential policies are also given in many places.

With the official introduction of the document, many brands that have not chosen to enter the Chinese market before have entered the Chinese market.

After all, the Chinese market has become the world's largest economy.

The time to enter the Chinese market was not ripe before, so many international brands did not choose to shift their brand focus. But now that Huaxia intends to open up the market, many brands have begun to adjust their brand strategies.

The meaning of the State Administration for Industry and Commerce is to stimulate the domestic economy and promote the development of domestic brands in competition.

However, the market principle of survival of the fittest has made many domestic companies face opportunities at the same time, but also face huge crises.

"Pacific Jewelry has only been in the Chinese market for two weeks. ”

"The number of registered members has reached 100,000, and the turnover of the five counters is more than one million. ”

"And Mt. Fuji mineral water, which has only been on the supermarket shelves for a week, and has sold 50 million bottles?"

"Shenghu Automobile has only opened five 4S stores, and the number of car orders has reached 10,000?"

The entry of foreign brands, whether it is high-end luxury goods or low-end consumables, has quickly seized a lot of market share in China.

According to this trend, the Huaxia brand does not have to live?

Small companies in the industry are powerless to struggle, but the big domestic brands of various commodities are not willing to give up the market to foreign brands.

The reason why foreign brands quickly seize the Chinese market, in addition to the strength of the brand, is more important than their advertising!

Without exception, the level of advertising of foreign brands is very high.

First of all, the level of foreign advertising production is higher than that of the domestic advertising industry.

In addition, foreign brands have always been very demanding on advertising, so what they take out must be high-quality products. And it is also an advertisement designed for the Chinese market.

These advertisements have made foreign brands an instant hit, while those of domestic brands have been dwarfed by comparison.

"Find an advertising agency to do the planning. ”

"Hurry, you have to be fast. As long as the idea is good, money is not an issue. ”

"Find a few more top companies in the advertising industry to ......"

The bosses of domestic brands have grasped the key points at once.

Advertising is the source of product sales, and only when advertising is done well, sales can rise.

They all thought that their advertising was good enough, but after fighting a defeat in front of foreign brands, they recognized the level of their advertising and immediately prepared to reshoot advertisements.

The advertising industry, which had been stuck in the off-season, suddenly became popular.

In particular, the top advertising companies used to negotiate business with big domestic brands, not only were the projects difficult to grab, but the prices were also very low.

But I didn't expect that now, the advertising projects of big domestic brands are coming to the door one after another.

"Want to compete with foreign brands?"

"Hiss......"

"I've seen that advertisement, and it's the idea of a top foreign company. ”

"We can only plan as best we can, but it's very difficult to outrun them. ”

In the past, in order to win the project, the advertising agency didn't mind a few words. But after learning about the intentions of these big domestic brands, they all became very honest.

Only advertisers will understand that domestic and foreign advertising are completely different concepts.