484 Ask him to come out? (Ask for collection)
"No, I can't. Pen & Fun & Pavilion www.biquge.info"
"It's a terrible idea."
"Well, who has a new idea?"
The top advertising companies in China are all drilling their heads for the projects in hand.
Every day in the company, advertisements for foreign brands are broadcast, and every plan is watched a hundred times, a thousand times. Every second of the picture, every line, has been studied and eaten repeatedly.
But the more I understand, the more bottomless I feel.
Until now, the entire advertising industry has not come up with a reliable idea.
After a full week, the advertising companies reluctantly selected some acceptable advertisements and handed them over to the big domestic brands.
However, these advertisements have not been accepted by big domestic brands.
"How do you compare yourself to others?"
"Everyone is a head with a nose and a pair of eyes, why can't you be someone else?"
"This ad is even worse than the original advertisement!"
The bosses of big domestic brands have a very old and spicy business vision.
Although they can't come up with an ad idea, they know their products very well, so they can be sure at a glance that the ads are the right fit for their products.
And as long as the creativity of domestic advertising companies and the advertising of foreign brands are put together, it is a superior judgment. People who are not in the advertising industry can clearly feel the gap.
In the end, not a single advertisement was put into play.
Is it only possible to contact foreign advertising agencies?
The bosses of big domestic brands have this idea in their hearts.
But it's a pity that foreign advertising companies not only charge high fees, but also don't necessarily choose to cooperate with Huaxia brands.
Even if you spend enough money to find a cooperative advertising company at a high price abroad. But it takes a while for a good advertisement to go from planning and shooting to being put into play.
This period of time is only elongated, so that foreign brands can gain a foothold in the Chinese market. Then the loss of market share cannot be recovered in the short term.
Because of this risk, domestic brands chose domestic advertising companies at the beginning.
......
Now the advertising industry can be called excited.
The good advertising effect of foreign brands is undoubtedly a slap in the face of the domestic advertising industry.
And the domestic advertising industry has not yet had the strength to fight back.
This sense of grievance has made many companies abandon the relationship of competition and start to cooperate on projects.
There are often well-known planners from several different companies who get together to brainstorm things.
Many advertising companies have not turned off the lights on the entire floor of the office for several days. Nearby residents, who can still see the reflection of the lights in the early morning, are lying in front of the computer and tapping on the keyboard.
Desperately!
This is the current state of all domestic advertisers.
Because of the quality of foreign advertising, the lack of domestic advertising has been highlighted. Now the failure of big domestic brands is also proving the backwardness of the domestic advertising industry.
Now there are rumors that several large domestic brands have begun to spend a lot of money to contact foreign advertising companies for cooperation.
If even domestic brands abandon domestic advertising companies, it will be a shame for the entire advertising industry.
Therefore, the current domestic advertising industry is completely twisted into a rope, desperately trying to make good ideas and win the competition with the foreign advertising industry.
This is also an opportunity for countless advertising people in China, no matter how young, ordinary, or obscure.
As long as you can come up with a good creative plan, let the sales of domestic brands rebound. Then you will definitely become famous and become a well-known figure in the advertising industry.
It is precisely because of this honor and interests that domestic advertising people work so hard.
But a week has passed......
More and more large domestic brands have begun to contact foreign advertising agencies.
If in another week, domestic advertising companies do not have good ideas, then many domestic big brands will start formal cooperation with foreign advertising companies.
"Can't think of it."
"The creativity is so bad that it can't be compared."
"Do you really want foreign advertising companies to advertise our domestic brands?"
"Is there really no one who can come up with a good idea?"
If you can't come up with good ideas this time, I'm afraid that in the future, big domestic brands will hand over their advertisements to foreign companies, and even the advertising industry will be impacted.
Under the crisis of the industry, domestic advertising companies have encountered a cruel reality.
But suddenly, a flash of inspiration flashed, and a name was remembered by others.
"Are you really looking for him?"
"Please let him out, please move?"
"Now he is the only one who has the last hope......"
Fang Jing.
This superstar, who suddenly entered the advertising industry some time ago, has become the savior of the entire advertising industry.
This superstar who personally does advertising, despite the previous advertising, has left the entire advertising industry speechless. But in the eyes of advertising people, he is not very welcome.
Unexpectedly, he is now the only hope to defeat foreign advertising.
With the Earth Entertainment commercials he produced, you can see how proficient he is in advertising planning.
Coupled with his well-known talent, it shouldn't be difficult to do a few more commercials.
If even the advertisements produced by Fang Jingdu cannot surpass foreign advertisements, the domestic advertising industry will really lose this time.
However, many advertisers feel that it is unrealistic to want to move Fangjing.
After all, he is a superstar, and it is estimated that his daily schedule is very full, and he can't afford the money of advertising planning. If you want to make money, in the same time, advertising planning is definitely the least profitable thing.
Fang Jing personally advertised for Earth Entertainment before, which is understandable, after all, it belongs to his company. But if you want to ask him to do advertising planning for domestic brands, who feels unsure.
I've heard of it, and I asked the superstar to shoot a commercial.
I really haven't heard of it, and I asked a superstar to do advertising planning.
This makes domestic advertising companies dare not come forward to invite, and can only inform the big domestic brands of this idea. Many big domestic brands were shocked when they heard this idea, what a joke, and asked Fang Tianwang to help plan the advertisement.
Who has such a big face?
Who can afford the money for this advertising plan?
Most brands immediately abandon the idea when they hear about it.
In the end, there was only one jewelry company, with the idea of giving it a try, and chose to contact Fang Jing.
"Tianfu Jewelry?"
Fang Jing was suspicious in his heart.
I don't know what this largest jewelry brand in China is looking for him.
It wasn't until he said what he meant that he came to his senses, and it turned out that he wanted to advertise with him!
Ooh.
Have ideas.
Fang Jing also agreed very happily.
After he agreed, the CEO of Tianfu Jewelry, who came to place it, was a little puzzled.
He was ready to accept ridicule and be troubled before, but he didn't expect Fang Tianwang to agree so happily.