Whether a movie can be a box office hit or not is affected by many factors, in addition to its own quality, the audience's preferences and even the timing of its release are very important, and publicity and distribution are also indispensable, and it is impossible to generalize. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Some movies cost only a few million, and finally got a box office of more than 100 million, and some invested hundreds of millions, but the result was a mess, and there is no fixed model for box office results.

Therefore, in the film market, box office dives occur from time to time, and it is not worth making a fuss.

But the problem with "Young Jianghu" is that the previous publicity is so grand, and the funds sprinkled are almost catching up with the production cost of the film, and the film reviews after the premiere have a good reputation, with a box office of over 100 million on the first day and 230 million in two days.

In fact, the truth is very easy to find, and that is the audience's word-of-mouth!

In the Internet era, hundreds of millions of netizens receive information very quickly, and the main moviegoers in the film market have a high degree of overlap with netizens, so they are easily influenced by online public opinion.

Of course, the producers and distributors of films are well aware of the role of online public opinion, and at least 50% of the publicity budget is aimed at online media, in an attempt to firmly grasp the trend of public opinion on the Internet.

After more than ten years of indiscriminate bombardment of all kinds of information, they have their own trusted source channels for obtaining information on the Internet, and they have also mastered a lot of ability to distinguish between "water armies", and they trust their own judgment more than blindly following the opinions of others.

If you want to control the thoughts of hundreds of millions of netizens, it is impossible to achieve it, and two days after the release of "Young Jianghuxing", related film reviews and viewing feelings appeared in a large number of blogs, forums, and flying news groups, deeply affecting those potential audiences.

And the reputation of "Youth Jianghuxing" is festering very quickly on the Internet, and the situation on the blog is not ugly, but in many forums like Jianghai Community Film and Television Version, as well as many Feixun groups, this martial arts movie has been criticized incompletely.

A lot of people who have watched the movie are fooled, thinking that they spent money to watch a bad movie, and many people are angry that they were deceived by the promotional film, just like going to meet their girlfriend who has been dating online for many years, but they saw each other's no-makeup appearance...

The complaints about the plot of the film are even more overwhelming, and everyone says that their IQ has been insulted.

The film industry is becoming more and more developed, with a large number of new films being launched every year, and domestic audiences have seen more and more blockbusters, and there is a higher demand and viewing standards for movie-watching demand.

More than ten years ago, the scene that any Hollywood blockbuster could sweep the domestic market has long since ceased to exist, and the box office of homogeneous blockbusters is getting more and more bleak, and only real high-quality products can win people's love and pursuit.

As a new generation in the circle, although Marriott Pictures has a strong background and ambitions, their judgment of the domestic film market is obviously still stuck several years ago, thinking that they can be invincible by relying on high costs, multi-star lineups, large-scale special effects production and enhanced publicity, but they were slapped hard by reality.

The market is so cruel!

On July 8, the box office of "Youth Jianghu Xing" continued to dive, plummeting to 35 million, which can be regarded as a new record, of course, it is definitely not a glorious record worth boasting about.

And if it continues to fall according to this trend, it is impossible for Marriott Pictures to recover its costs, because the production cost of "Young Jianghu" plus publicity burned nearly 300 million, and the break-even line is at least 600 million box office.

got a box office of 320 million in four days, and it shouldn't be a problem to exceed 600 million, but its decline is so tragic that it makes people desperate.

Some people in the industry also said that if "Young Jianghu Xing" wants to recover its costs, there is too much pressure on the theater line, but it can achieve return on investment and even profit through the subsequent copyright sales.

However, a few days ago, these people in the industry thought that the box office of "Young Jianghuxing" was not under much pressure to exceed 1 billion, and 2 billion was possible!

What's worse is that because the box office of "Young Jianghu" fell too quickly, the theater chain did not react until the 9th, and they greatly reduced the film scheduling rate, which made Marriott Pictures even worse.

Of course, Marriott Pictures is not reconciled, on the one hand, it continues to promote, and on the other hand, it also uses its relationship to seek help from theaters, hoping to maintain a relatively high film schedule.

However, the market is ruthless, and as a new force in the industry, Marriott Pictures has many more opponents than friends, and they don't mind pushing it again.

The decline in the film scheduling rate of "Youth Jianghu" is almost the same as the decline in the box office of No. 6 and No. 7, and he is completely powerless, and he can't even do his death struggle.

Not only that, but the dismal box office and bad reputation have made the surrounding area of "Young Jianghu" almost unsellable, and Marriott Pictures' investment in this area has all been wasted!

On July 12, the cumulative box office of "Youth Jianghu" in seven days was 367 million, and the film scheduling rate dropped to less than 10%, which was doomed to lose all its money, and also taught Marriott Pictures, a "rich second generation" freshman, a good lesson.

In fact, not only Marriott Pictures, but also the shock in the industry is also very large, through the box office ups and downs of "Young Jianghuxing", many people are aware of the cruelty of the market, and at the same time have doubts about martial arts-themed film and television works.

Some film and television companies originally planned to follow the trend to shoot martial arts dramas, but they have suspended their plans.

Facts have proved that their decision is correct, and the box office of "New Seven Heroes and Five Righteousness", which was officially released on the 12th, was only 27 million on the first day, which made the producer Dadi Pictures want to cry without tears.

The worst thing is "The Prodigal Son" released on the 15th, dragged down by the market, the box office on the first day was less than 10 million, which was completely the rhythm of losing money to grandma's house.

For a while, the reputation of martial arts-themed movies was bad, and even the martial arts IPs that were previously sought after fell sharply.

Chasing up and down is not just in the stock market.

On the 17th, the first Hollywood blockbuster in the summer vacation, the animated masterpiece "Dream Aviator" produced by Disney, was released, and more than 50% of the films were scheduled on the first day, which also gave the final blow to the three domestic martial arts films.

A brilliant start and a dismal end, which has to make people doubt the "Smiling Proud Jianghu" that will be released on the National Day, can the latter still support a piece of sky for martial arts movies?

------------------