Chapter 845: Turning into a joke
On October 1, the first part of "Smiling Proud Jianghu" "Sword Out of Huashan" was released nationwide, with a box office of 49.2 million on the first day. Pen, fun, and www.biquge.info
This box office result did not cause much repercussions in the industry, because the pre-sale of "Smiling Proud Jianghu" was almost 50 million, and it is normal for the box office to be around 50 million on the first day, and it is not worth making a fuss.
Many people are watching from the sidelines, watching whether "Smiling Proud Jianghu" can earn back the investment cost under the strong impact of "Ace Agent", and whether it will become Lu Chen's first failed work.
On October 2, the box office of "Smiling Proud Jianghu" was 57.72 million, an increase of more than 8 million, and the total box office exceeded 100 million.
"Ace Agent" rose simultaneously, and the box office of 77 million still crushed "Smiling Proud Jianghu".
A domestic blockbuster, a Hollywood blockbuster, two movies basically dominate this year's National Day file, and several other domestic films released at the same time can only eat some leftovers and have little competitiveness at all.
In today's film market, large production and large investment are the norm, and the production cost of domestic films often exceeds 100 million, most of which are eaten up by the actors' salaries, and it is basically difficult for small-budget films to get ahead, and the occasional exceptions can only be attributed to miracles.
For example, "Smiling Proud Jianghu" has an investment of nearly 150 million, a publicity of about 50 million, and a total cost of more than 200 million, which is considered a medium level among domestic blockbusters, and in recent years, four or five billion big productions abound.
But compared to "Ace Agent", it is a small thing.
So although there have been several domestic blockbusters that have beaten Hollywood blockbusters at the domestic box office, and even occupied the top of the box office rankings for a time, on the whole, in the face of the impact of Hollywood blockbusters, the disadvantage of domestic films is not as big as it was ten years ago, and now it is still lagging behind.
This is an important reason why many people in the film industry are not optimistic about "Smiling Proud Jianghu", in their opinion, there is not much difference between martial arts films and action movies in terms of genre, it is nothing more than a different era background, how can they compete with Hollywood's special effects productions?
Some people assert that when the box office of Lu Chen and other starring fans is consumed, "Smiling Proud Jianghu" will inevitably face a big jump in the box office, and it will be lucky to be able to recover the cost.
However, the reality has given a heavy slap to all those who sing "Smiling Proud Jianghu", on the third day of the National Day holiday, the box office of "Smiling Proud Jianghu" soared to 75 million+, and the increase is jaw-dropping.
In stark contrast, "Ace Agent" fell to 52.28 million, and the two movies happened to be reversed today and yesterday, which simply shocked countless eyeballs in the circle!
"Smiling Proud Jianghu" completed a beautiful counterattack, and when the film schedule lagged behind its opponents, the box office in turn crushed "Ace Agent".
In just three days, many people don't understand, and while they are looking for answers through various channels, they also buy tickets to enter the movie tickets, wanting to see with their own eyes what kind of magic this movie has, and the single-day box office can actually grow against the trend.
"It's definitely buying the box office!"
In the general manager's office of Marriott Pictures, Lu Shengda, who was sitting in the boss's chair, slapped the mouse in his hand and said angrily: "The current people are specialized in these crooked ways, and the atmosphere in the circle is corrupted by them in this way!"
Buying the box office has long been an open secret in the film industry, and it has a long history, and now it is getting bigger and bigger.
In order to speculate on performance and win the title of box office champion, some film companies will pay money to raise the box office at any cost, which can be described as a variety of means.
Many netizens have found that the midnight screenings of some movies are often full, the attendance rate has reached 100%, and there are few seats left when the audience buys tickets, but after entering the theater, they find that they have chartered the venue, and no one else comes in until the end.
Some insiders once publicly said that none of the domestic films that broke 100 million on the first day did not buy the box office, and some even spent 50 or 60 million to achieve the goal of breaking 100 million, and buying the box office has already become a complete gray industry chain, and the actual cost paid is not too high.
One of the most typical examples is that in 15 years, the box office of a domestic film reached 2.7 billion, creating the highest domestic box office record, which caused a great sensation and was also publicized by everyone.
But in fact, the real box office of this movie is only half at most, not only buying the box office but also stealing the box office, and it is as stable as Mount Tai when it is frequently reported, relying on the producer's strong backstage.
Although the relevant departments have cracked down on these undesirable phenomena, the focus of the crackdown is more on stealing the box office, and they basically turn a blind eye to buying the box office.
So when Lu Shengda saw that the single-day box office of "Smiling Proud Jianghu" actually surpassed "Ace Agent", his first thought was that Chenfei Media bought the box office, otherwise it would be impossible.
The assistant standing next to him glanced at his boss and was quite speechless.
Manager Lu Da actually angrily scolded others for crooked ways, when Marriott Pictures' "Youth Jianghu Xing" opened on the first day, it bought a box office of 45 million, otherwise it would not have been able to break 100 million, and the next day it bought another 25 million, and the box office before and after bought a full 70 million!
Of course, he was complaining in his heart, and on the surface, he echoed with great approval: "Yes, I must have bought the box office!"
Lu Shengda picked up his mobile phone angrily and made several calls in a row.
"Lao Zhu, I'm Lu Shengda, I want to ask you something..."
"Is it Mr. Gao? I'm Lu Shengda from Marriott..."
"I'll ask you something..."
It took more than half an hour before he threw his hot phone on the table, his face was so gloomy that he seemed to be able to squeeze out water, which made the air pressure in the office drop a lot.
The assistant looked at his nose and nose, and he didn't even dare to take a breath of air, for fear of being killed by the pond fish.
From Lu Shengda's call with others just now, he heard the clue that Chenfei Media actually did not buy the box office for "Smiling Proud Jianghu", which means that the box office results of "Smiling Proud Jianghu" are completely real and not adulterated!
This is really incredible, such an amazing trend means that in the next few days, "Smiling Proud Jianghu" will have a wave of box office hits, and there is no problem in recovering costs, and even large profits can be achieved.
Compared with Marriott Pictures' failure in "Young Jianghu", Lu Shengda's mood at this moment can be imagined.
What the assistant didn't know was that what really embarrassed Lu Shengda was his ridicule of Lu Chen, Chenfei Media and "Smiling Proud Jianghu" in the Great Wall Hall a few days ago.
Now that I think about it, he laughed at others, but turned himself into a joke!
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