In modern society, the power of money is infinite, and the advertising and marketing of any product is inseparable from the support of a large amount of money. Pen "Fun" Pavilion www.biquge.info

Movies are no exception, in fact, movies are one of the most important lines of advertising and marketing, especially Hollywood, the overlord of world cinema, and its annual investment in this area is extremely amazing.

It is normal for a film to invest $100 million and add another $50 million to the cost of publicity, and this kind of large investment in advertising and marketing is also one of the secrets of Hollywood movies sweeping the world.

In the past year, with the continuous expansion of the domestic film market, domestic films have also paid more and more attention to marketing, especially blockbusters with high investment, and they have made more efforts to do publicity, especially network marketing.

However, it is still quite rare for "Smiling Proud Jianghu" to invest so much money in a short period of time and create such a big momentum, and it will inevitably have a great impact on the industry in the circle.

Some people are directly confused - this style of painting is wrong!

For a long time, Chenfei Media, represented by Lu Chen, has not invested much in publicity and marketing, whether it is releasing records or filming TV series, it often uses its own influence to promote.

The most typical is probably the online platform, usually he shows affection with Chen Feier, the number of forwards is hundreds of thousands or even millions, and the TV series filmed does not need publicity at all, there are countless fans who are eagerly looking forward to it, and there are media followers who do not pay for it, and the ratings are rising steadily.

There is really no way about this, who made Lu Chen's popularity so high? He posted a blog post on the Inspur blog, and the publicity effect is worth millions of marketing investment, which is envied by others.

"Smiling Proud Jianghu" undoubtedly used the same publicity strategy at the earliest, and a love poem written by Lu Chen for Chen Fei'er didn't know how many people's eyeballs it earned.

However, what people didn't expect was that seeing that it had only been more than half a month since the release of "Smiling Proud Jianghu", Chenfei Media had gone against the norm and played a big investment and publicity, which couldn't help but make people a little surprised.

Although Chenfei Media did not disclose the publicity investment of "Smiling Proud Jianghu", some people in the industry soon inferred from all aspects of information that Chenfei Media had at least smashed more than 30 million, and the total budget was estimated to be doubled.

This inference is quite accurate, and it has also shocked many people, and some people speculate that Chenfei Media, or more accurately Lu Chen, should be aware of the huge box office pressure of "Smiling Proud Jianghu", so it will promote it at any cost, intending to reverse the current embarrassing situation faced by martial arts movies.

You must know that at the opening ceremony of "Smiling Proud Jianghu", Lu Chen shouted out a box office forecast of 10-1.5 billion, and if even half of it cannot be realized in the end, it will undoubtedly be a loss of adults.

Some people were surprised, some were curious, and some were gloating, thinking that Lu Chen was finally exhausted.

The more advertising investment and the more fierce the publicity offensive of "Smiling Proud Jianghu", many people in the industry are more pessimistic about the box office of this movie, and even think that after adding huge marketing expenses, Chenfei Media is likely to not be able to recover the cost.

"Look at you, you used to talk so much..."

In the back seat of the Mercedes-Benz, Chen Fei'er showed her mobile phone to Lu Chen, and said gloatingly: "Now that someone is grabbing the handle, right?" ”

Lu Chen took a look and found that the mobile phone screen displayed a blog post on the Inspur blog that was certified as a self-media person, and he asserted that the box office of "Smiling Proud Jianghu" was between 5-700 million, and it was not impossible to even lower.

In order to prove his argument, the self-media person also listed a lot of data, including the box office of martial arts movies such as "Young Jianghu", etc., and even information from the investigation company.

The production cost of "Smiling Proud Jianghu" plus publicity, calculated according to the investment of 200 million, the box office needs to reach more than 400 million to protect the capital, not counting the salaries of Lu Chen and Chen Feier, plus 500 million!

missed the golden summer file and faced the theme dilemma, it is undoubtedly extremely difficult for "Smiling Proud Jianghu" to create a new box office miracle.

The inference of this self-media person has been recognized and supported by many people, with tens of thousands of retweets and likes, and they also believe that martial arts-themed movies are destined to be a failed attempt by domestic films, and "Smiling Proud Jianghu" will follow in the footsteps of "Young Jianghu", and it is extremely lucky to be able to protect the capital in the end.

Lu Chen didn't pay attention to these declining and cold voices on the blog, because it was not the big Vs and small Vs in the industry in the circle that finally decided the box office, but hundreds of millions of viewers.

He is confident in his work, so why should he be afraid of the cynicism of others?

As the saying goes, there are many people who are popular, since his debut, there has never been a shortage of slander and slander behind the flowers and praise, and I don't know how many people are waiting for him to be unlucky!

Lu Chen swiped his finger across the screen and flipped through the blog posts related to "Smiling Proud Jianghu".

In fact, in addition to these negative remarks, there are also many supporters of Lu Chen in the Inspur blog, especially for the posters, stills and trailers recently released by the official V of "Smiling Proud Jianghu", some film critics think that "Smiling Proud Jianghu" and "Young Jianghu" are not the same works, in addition to the character modeling is very good, several edited fight scenes are also very exciting, with distinctive and unique characteristics.

Especially the scene of fighting in the rain in the second trailer, there are no bells and whistles of special effects, no exaggerated and vain performances, every move is full of cruel and violent beauty, different from Hollywood action blockbusters, and different from domestic popular IP adaptations, I believe that as long as the film maintains a similar level, it will definitely bring unexpected surprises to the audience.

As a person who is good at creating miracles, this film critic believes that Lu Chen will not disappoint everyone.

His views have also been supported by many people, especially Lu Chen's fans, but there are also rebuttals, thinking that he is talking with Chenfei Media's money.

However, Lu Chen can guarantee that so far, Chenfei Media has never thrown money into a film critic, including the promotion of "Smiling Proud Jianghu" this time, and there is also no budget arrangement in this regard.

Of course, even if Chenfei Media comes forward to refute it, it will not be possible to convince everyone.

So in the end, we have to rely on the facts, and this fact is the box office result - in 3 days, "Smiling Proud Jianghu" will land in major theaters across the country!

Lu Chen returned the phone to Chen Fei'er, and his heart couldn't help but drift to the future.

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