Beijing New Era Art Park, Chenfei Media Headquarters. Pen, fun, and www.biquge.info

On Saturday, September 29, because two more days will be the National Day on October 1st, so this year's National Day holiday will start today, plus a total of 9 days of holiday time next week, most of the enterprises have entered the holiday mode of the November Golden Week.

However, few employees of Chenfei Media are on vacation, and in fact, a large number of people will not be able to go out to play in the mountains and rivers or sleep at home during the subsequent vacation, but will have to work overtime.

This is not because the boss is inhumane to squeeze employees, in fact, the treatment of Chenfei Media's employees is well-known in the industry, and all employees who work overtime will be compensated with multiple times the salary and holidays.

The reason for this situation is that the most important movie for Chenfei Media, "Smiling Proud Jianghu", will be officially released on October 1, and the pre-sale of movie tickets was opened as early as 4 days ago.

At the same time, the publicity and promotion activities of major media have also reached a peak, and tens of millions of them have been smashed, and it can be said that success or failure is in this 11th Golden Week.

All aspects of the information were aggregated from different channels, the pre-sale results gradually became clear, and the latest data was printed on a thin piece of A4 paper and sent to the general manager's office.

Lu Chen, Lu Xi and Chen Fei'er were all in the office, Lu Xi picked up this large piece of printer paper, read it in a few seconds, and then handed it to Lu Chen.

There was no expression on my sister's face.

Lu Chen took it, and the lines of data immediately came into view.

As of 3 p.m. on the 29th, the cumulative pre-sale box office of "Smiling Proud Jianghu" in Beijing: 3572570, the cumulative pre-sale box office in Shanghai and Shanghai is 2,980,500, and the cumulative pre-sale box office in the deep sea: 2102570...

Nationwide cumulative advance box office: 41275630!

The pre-sale of more than 40 million in five and a half days, plus the remaining half of the day and tomorrow, it is basically impossible to break through the 50 million pre-sale box office.

Such a pre-sale result is completely worth celebrating with a celebration banquet for many domestic films, but for "Smiling Proud Jianghu", it is really not very good.

Under normal circumstances, the box office of movie pre-sales now accounts for 10%-15% of the total box office, unless the word of mouth is bad or popular after the release, there are few exceptions.

According to this ratio, the total box office of "Smiling Proud Jianghu" does not exceed 500 million, and it is very reluctant to recover the cost, and such pre-sale results are still generated under the condition of investing tens of millions of publicity expenses.

And according to the release schedule, there is no way to compare the National Day schedule with the summer and Chinese New Year schedules, although there are few competitors, but the box office is expected to be discounted.

Such a start is undoubtedly quite unfavorable, Chen Fei'er also fell silent after reading this statistics, and the atmosphere in the office was very solemn.

After a while, Lu Xi said: "We have also invested 30 million in the surrounding area..."

My sister's voice was a little bitter.

Due to the success of Lu Chen's first movie "A Chinese Ghost Story" in box office peripheral products, Chenfei Media has invested more in "Smiling Proud Jianghu", and the peripheral products that have been customized have greatly exceeded "A Chinese Ghost Story" in terms of variety and quantity, and most of them have already been sent to various theaters across the country.

The higher the box office, the hotter the peripherals will sell, which is an unshakable iron law, and vice versa.

Now that the pre-sales of "Smiling Proud Jianghu" are not good, the future box office has been overshadowed, and in this case, the peripheral products that have been piled up in the theater store are undoubtedly uncertain.

"It's all those rat..."

Chen Fei'er slapped the printer paper in her hand on the table hatefully, and said angrily: "It's so hateful!"

Chen Feier's "rat" is naturally worth the few movies released in the summer, if it weren't for them to ruin the reputation of martial arts movies, with the IP popularity of "Smiling Proud Jianghu", the lineup of stars and the high-investment publicity, the pre-sale results would not even reach 50 million anyway.

It's definitely not right to say it's a pig teammate, and it's not appropriate to say it's a pig opponent, it can only be described as "rat".

Different from "A Chinese Ghost Story", Chen Feier has a lot of feelings for "Smiling Proud Jianghu", the former she plays the negative boss, and the latter is the heroine, which is her first blockbuster with Lu Chen as the hero and heroine, and the significance is extraordinary.

Although the unfavorable box office of "Smiling Proud Jianghu" will not affect the operation of Chenfei Media, Chen Feier is still disgusted, because she knows very well the hard work and efforts that Lu Chen has put into this martial arts movie.

It would be unfair if someone else's stupidity was to be allowed to let his efforts go to waste!

"Actually..."

Lu Chen shook his head and said, "It's not as serious as you think, we don't mean that there is no chance." ”

It should be said that he made a mistake in the project of "Smiling Proud Jianghu", the mistake was that he did not anticipate the possible adverse situation, and delayed the release time of "Smiling Proud Jianghu" from the summer file to the National Day file, resulting in a series of passivity now.

But for Lu Chen, it is not unacceptable to pay such a price, because the reason why he did not rush the schedule is to ensure the quality of the movie and ensure that the first part of "Smiling Proud Jianghu" can achieve a perfect start.

This perfection not only refers to the box office, but more importantly, the audience's word-of-mouth!

Therefore, the current box office pre-sale results are nothing, the key lies in the reaction and evaluation after the release, which is why Lu Chen can still maintain confidence.

It's too early to say success or failure at this moment!

Regarding Lu Chen's calmness, Lu Xi was a little uncalm: "We are all worried about you in vain, the box office will really not work at that time, but you who are embarrassed to say that you can win more than a billion box office!"

Lu Chen smiled: "I'm thick-skinned, it's okay." ”

Seeing his faceless appearance, Chen Fei'er couldn't help laughing, and her depressed mood dissipated a lot.

Lu Chen took the opportunity to say: "Okay, we don't have to worry about the box office pre-sale anymore, we can go now." ”

Tonight, Chenfei Media will hold the premiere of "Smiling Proud Jianghu" at the Polyflor Grand Theater in Beijing, inviting people from all walks of life in the industry to participate, and several of them will definitely arrive at the scene in advance as hosts.

This premiere was not too grand, but the invitation letter had already been sent, and most of the guests who received the invitation made it clear that they would come, so it also promoted the promotion of "Smiling Proud Jianghu".

But putting aside all the publicity and activities, it is the movie itself that determines the final box office results!

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I wish you all a happy holiday, have fun and sleep well!