Before "A Chinese Ghost Story", peripheral products basically belonged to the minefield of domestic films, including Hong Kong and Taiwan films. Pen "Fun" Pavilion www.biquge.info

Movie peripherals are almost the exclusive benefits of American Hollywood films, and their movies adapted from novels, comics, and games, the sales of peripheral products can even exceed the box office, and the huge profits are really eye-catching.

Domestic filmmakers and film investors have not tried it, and they also want to eat some cake in it, but they are often hit on the head, and they are all discouraged in the end.

The reasons for this are quite complex, the maturity of the market, the audience's acceptance and even the peripheral products themselves are all related to it, and the popular IP of domestic films also lacks the creativity and willingness to make peripheral products, and often relies on posters and other things to make up the numbers.

In the past, domestic films sold the best, claiming to have tens of millions of sales, but the data is suspicious and very watery.

"A Chinese Ghost Story" broke out 25.98 million peripheral sales on the first day, although there are fans of Lu Chen and Chen Feier, but in the eyes of industry insiders, it is still incredible.

The letter will be doubtful, and the circle will be silent.

But Lu Chen's fans reacted completely differently, when the official blog of "A Chinese Ghost Story" broke out on the first day of box office and peripheral sales, countless fans ran to Wang Xiaoxu's blog to ridicule.

Didn't you say that "A Chinese Ghost Story" was not good at the box office? Nearly 40 million on the first day!

Didn't you say that the periphery of "A Chinese Ghost Story" was fake? 25 million+ on the first day!

Wang Xiaoxu, who has always refused to admit defeat in polemics, chose to remain silent for a rare time, and there was no-for-tat response.

Because he is not sure now whether his previous judgment and prediction are accurate, the box office results of "A Chinese Ghost Story" on the first day are actually not final, the publicity and hype of this movie in the early stage are good, and there are two popular stars The popularity effect, it is natural that the box office is high.

Some films had a high box office on the first day, but after a few days, they were completely revealed, and with the increase in the number of moviegoers, the word-of-mouth declined rapidly, and the result ended dismally.

Will A Chinese Ghost Story be one of them? Wang Xiaoxu is not completely sure, although his previous forecast is based on his understanding of the market, but the sales of "A Chinese Ghost Story" are too dazzling.

It's really incredible!

As a well-known film critic in the industry, Wang Xiaoxu has his own news channels and sources, and he knows the inside story somewhat.

There's a good chance that A Chinese Ghost Story's first-day box office and merchandise sales will be completely real!

This made Wang Xiaoxu feel that his common sense had been subverted, and he spent a whole day at home behind closed doors, stationed in front of the computer to browse web materials, and smoked two packs of cigarettes.

In the end, Wang Xiaoxu decided to run the theater by himself to watch "A Chinese Ghost Story" and understand the situation on the spot.

Without investigation, there is no right to speak, and he is ready to seriously write a film review of "A Chinese Ghost Story"!

And Wang Xiaoxu booked the movie ticket online on the evening of April 4.

He was also available the night before, but perhaps because it was too late, several theaters that he frequented nearby did not book tickets, and the tickets for the night show were sold out!

At 8 o'clock in the evening of April 4th, Wang Xiaoxu finished watching the film that he had questioned in Hall 3 of the Dadi Cinema on the edge of the third ring road in Beijing.

It was exactly 9:30 after watching it, and Wang Xiaoxu was crowded in the crowd that ended, looking a little ugly.

He then came to the movie merchandise and souvenir shop located on the right side of the hall.

In a cinema where land is at a premium, the area of the surrounding stores is of course small, and the large location is reserved for the ticket office and food and drink outlets - popcorn sales can account for 20-30% of a theater's revenue!

When Wang Xiaoxu came, there were already more than ten or twenty customers in the store, all of them were young people, and most of them were couples in pairs.

Large-scale movie posters are hung here, and several display counters are filled with various movie peripheral products, such as dolls, figures, decorations, props, costumes, daily necessities, etc., which are dazzling under the illumination of spotlights.

Wang Xiaoxu noticed that the goods on the display cabinet of this peripheral store of Dadi Cinema are almost two parts of the world, half of which are the peripherals of "The Battle of Vulcan", such as spaceship models, Q version of the hero and heroine, alien monsters, etc., which are full of science and technology, and the price is quite expensive.

It is said that most of the peripheral products of Hollywood movies are processed and manufactured in the United States, so these things are basically imported, and it is very normal for them to be expensive.

The other half is all around "A Chinese Ghost Story", with different versions of movie character figures, film posters and soundtracks, commemorative sets containing accessories, and Wang Xiaoxu even saw a cold and shining sword - Yan Chixia's magic sword model.

This one hung on the wall is a real guy made of metal, although there is no blade, but it is very well-made, the details are completely gentle with the movie, and eight dark red seals faintly appear on the surface of the sword body - Heaven and Earth Infinite Qiankun Borrowing Law!

Wang Xiaoxu is very familiar with the memory of these eight words, Yan Chixia in the movie is also crazy and crazy, and reciting the magic when casting spells makes people feel like their blood is boiling.

In Wang Xiaoxu's view, Yan Chixia is the most distinctive and dazzling character in this movie, and it has been a long time since such an impressive character has appeared in a domestic film!

He casually picked up a Yan Chixia doll placed on the glass cabinet, but it was the size of a palm, but it was made lifelike, and the shape, god, and intention were in place, no worse than the puppet in "The Battle of Vulcan", and even more than in terms of characteristics.

Wang Xiaoxu knows very well that such a thing can definitely not be produced in a day or two, design, mold opening, and production all take time, and the film company undoubtedly started to lay out it very early.

And it's only half the price of its competitors!

How bold!

Wang Xiaoxu sighed secretly in his heart, he put the Yan Chixia doll back, but after hesitating, he picked it up again and walked towards the cash register.

58 dollars is really not expensive, and he really likes it.

There were already two couples queuing up in front of the cash register, and they bought much more than Wang Xiaoxu.

Wang Xiaoxu waited patiently, and after paying the money, he didn't stay.

Back at home, he put the puppet he had just bought on his desk and smoked three cigarettes.

Wang Xiaoxu's addiction to smoking is actually not big, but he smoked very fiercely from yesterday to today.

After smoking, the smoke was still lingering in the study, Wang Xiaoxu seemed to have made an important decision in his heart, he straightened up, and his hands began to tap the keyboard quickly.

On the computer screen, a line of black title text is rapidly generating: Solemnly apologize to "A Chinese Ghost Story"...

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The second one is sent. (To be continued.) )