The sales of mobile gamepads are going quite well, and they have even been sold out in some places!

Aurora Peripherals and Lenovo took the lead in this big showdown to increase their own bargaining chips, and at the same time, it also made the brand of Aurora Peripherals more deeply rooted in the hearts of the people. Pen ~ fun ~ pavilion www.biquge.info

Even when gamers choose their own dedicated peripherals, they generally tend to go to the Aurora peripherals first.

It is worth mentioning that Aurora peripherals have also started to drive a trend this year.

It's a strange trend.

It can also be said that the peripherals circle is full of cool lighting effects.

Mouse, keyboard, headphones, if you don't have an LED light embarrassed to take out to say hello, all kinds of backlights are presented in front of the user's eyes, many peripherals are equipped with 16.8 million color lighting effects, and then the mechanical keyboard also follows the trend, now if you go to the domestic shopping site to search for the keyboard this product, you will find that the search results are still in the forefront of some keyboards with very cool lighting effects.

Even some pseudo-mechanical keyboards have rushed to the top of the sales list in the name of dazzling mechanical keyboards after adding such cool lights.

This is all thanks to the seven different styles of keyboards and mice that Aurora Peripherals has released since this year.

All of these keyboards and mice have one thing in common, and that's cool lighting.

Then these keyboards and mice became the standard equipment of major Internet cafes in just three months, and the market response can be described as a sensation, and the profit of those three months alone accounted for 12% of the profit of the entire group of Aurora Games in the current quarter.

Don't underestimate this 12%, which means that Aurora Peripherals has sold at least millions of sets of such peripheral equipment within three months, and the net profit is as high as hundreds of millions of yuan!

This seems to have opened the door to a new world for the entire peripheral industry, and they have opened their mouths suddenly.

Not long after, Lenovo soon launched its own "7-color glare mechanical alloy version of the keyboard", Lenovo glare knight series mice and, glare headphones.

In this way, peripherals with a glare effect have become completely popular and have become the mainstream this year.

A large number of game peripheral brands are scrambling to imitate them, and they are not happy to learn one by one!

But unlike Lenovo standing aside and looking stupidly, Ye Le knows very well that after the development of game peripherals, the mechanical keyboard will occupy a large territory.

Whether it is a pseudo-mechanical keyboard or an authentic mechanical keyboard, the mechanical keyboard has been alive since last year, and it can be said that it is the most popular type of peripheral in the game.

And when major manufacturers pursue lighting effects, they have not forgotten mechanical keyboards, and almost all of them add these gorgeous lighting effects on the basis of mechanical keyboards.

However, at this time, foreign component suppliers have restricted the purchase of shaft bodies by various manufacturers, and even many manufacturers have been unable to get their shaft bodies.

This relatively indirectly gave the Aurora Axis the opportunity to rise rapidly, and for a time the mechanical keyboards using the Aurora Axis were overwhelming, Ye Le and they took this opportunity to seize the market that originally belonged to foreign component suppliers, and relied on their own shafts to make a lot of money from it.

Moreover, manufacturers have also found that compared with heavy foreign component suppliers, the shaft body in their hands is obviously more cheap, and the quality is not bad.

As a result, domestic players were quickly hit by a huge surprise.

Because the products of game peripheral manufacturers use Aurora switches, it provides players with a very good game experience and also brings players a people-friendly price, no longer hundreds or thousands of dollars as before!

.......

This year can be said to be a year of blowout development of gaming peripherals.

In addition to the mainstream peripheral brands in the past, this year can be described as a year of concentrated outbreak of domestic game peripheral brands, and various game peripheral brands have gradually jumped into people's field of vision.

And in the field of gaming peripherals, there is a significant increase in efforts.

Several well-known keyboard and mouse manufacturers in China have begun to transform into game peripherals.

So why the transformation?

On the one hand, the wireless keyboard and mouse has gradually entered a period of decline, and the industry needs more fresh blood to replace it; secondly, the competition between wireless keyboard and mouse is too fierce, and the price of the product is very transparent, so the fight is not good news for either party, so we have naturally seen the transformation of the industry.

It's like even if you don't play games, after using these awesome gaming peripherals, you can clearly feel that these peripherals are indeed better than the ones you used before!

In addition, another important factor in the transformation trend of the industry is the continuous development of the e-sports industry at home and abroad, especially in large and medium-sized cities, e-sports has been paid more and more attention by players.

Through large-scale international exhibitions or events such as WCG, players can clearly see this.

And those manufacturers with keen insight have seized this opportunity and signed contracts with various teams, so as to obtain better product promotion results.

E-sports at home and abroad are developing rapidly, and there are more and more excellent e-sports events, and e-sports has blossomed overnight.

From these events, many players have paid attention to the fact that in addition to the superb game skills, the computer peripherals used by the game gods seem to be a little special, and the game peripherals have entered the field of vision of ordinary players with the development of e-sports events.

The changes in the peripheral industry are very obvious, the smash hit wireless keyboard and mouse have now "retired", and the game peripheral brands have sprung up like mushrooms, and for a time the industry and consumers have turned to this.

China has a population of more than one billion people, there is a very huge market demand, in the face of the huge domestic market demand, no matter what kind of product, now must face the opportunities brought by the Chinese market, and even make strategic adjustments for the Chinese market.

Although the keyboard and mouse are not a popular industry, they are also the industry line that has the closest contact with users, and most people basically use these products for work, study, and entertainment, so keyboard and mouse peripheral products are also necessary for consumers to pay attention to.

Before the rise of e-sports games, it can be said that due to the high price, there was no so-called professional game equipment market in the Huaxia game market, because the dependence of PC games on professional equipment at that time was limited.

But with the rise of e-sports games, the situation has changed, and the biggest feature of e-sports games is to pay attention to the elements of fairness, even Ye Le only dares to add some paid goods that do not destroy the balance of game competition.

Therefore, under this feature, the player's skill determines everything, and the technical professional peripherals are a very necessary one.

At present, the scale of the Chinese game market has reached the level of 100 billion US dollars, becoming the world's largest market that no one can shake, and every specific field, including mobile games, PC games, etc., has shown a strong growth trend, and almost every branch is growing at a double-digit rate.

Even if Aurora peripherals are not a domestic enterprise, then Huaxia is also a place to compete!

Since e-sports can't cultivate its own "RMB players" like games, it can only turn its attention to gaming devices.

This is also the reason why the price of professional gaming equipment is basically very high.

For example, the price of the cheapest mouse of Aurora peripherals has reached 109 yuan, but even at this price, compared with the highest price mouse of Aurora peripherals, the price may not even be a fraction of a fraction!

That's right, the most expensive mouse of the Aurora peripherals can even be sold for five or six thousand yuan.

You may have to ask, what kind of mouse is this, it is a money-making mouse! Is it difficult, you are still inlaid with gold!

The answer is no, but the production cost of this mouse is really high, because it uses some very expensive materials, and the feel and quality are really nothing to say, and the mouse will still not be damaged if you slam it the ground.

And this is not the most expensive mouse of Aurora Peripherals in the strict sense, because at the beginning of this year, Aurora Peripherals also launched a "Chinese New Year Limited Signature Edition Gold-plated Mouse"!

That's right, it's really plated with a layer of gold in the four locations of the mouse, including the chassis, this mouse is not only snapped up by Chinese players, but players around the world who love this mouse can be snapped up on the official website of Aurora Games.

If the hand is fast, there is a slow hand, and the limited purchase price of this mouse is 11,005 yuan!

It can be said that this kind of price directly broke the record of the selling price of domestic mice.

These 100 mice are all signed by Ye Le one by one, and the official will also engrave the name they want to engrave for players who buy this mouse, making it a truly unique exclusive mouse.

Buyers don't need to worry about whether Ye Le's signature will be rubbed off after repeated use, one in the design of this mouse, the designer specially left a groove position to facilitate Ye Le's signature, and after signing, it will be sealed and glued together with a thin tempered glass.

This does not affect the aesthetics of the mouse, and it also allows the purchaser to use it as a collectible item and use it in the daily game "real combat".

And Lenovo's current main game mouse is a mechanical mouse with alloy texture, according to the market in the industry, play Internet-style marketing, cut off the middle premium, only half of the price, but this price still reached 399 yuan.

Another example is the display.

In fact, the industry knows that curved monitors are now the most in line with the presentation of e-sports games, people's eyes are convex and curved, and the curvature of the curved screen can ensure that the distance between the eyes is equal, giving people a wider field of vision, and you can see some details that are often overlooked on both sides of the screen.

However, the price of such computer monitors is very expensive now!

In fact, this thing sold quite well several years ago before the game was still popular.

Because when you usually use the computer to watch movies, if you have a curved monitor like this, then it will be a little more refreshing.

For example, Lenovo recently found a new curved monitor in the battle with Aurora peripherals.

This thing is a big killer, to put it bluntly, it is bullying Aurora Games, and now it is not capable of making devices such as monitors and consoles.

Lenovo's new curved monitor has a function called "Lingshi Competition", the main role is to eliminate smearing and afterimage during the game.

For esports players, such features are much "harder" than display features such as "gorgeous" and "flamboyant".

However, in order to meet such hard needs, it is based on the continuous innovation and high R&D investment of manufacturers, which has become one of the dividing lines between "professional" and "non-professional" gaming equipment.

Professional gaming hardware is the road to gaming peripherals.

Therefore, Aurora Peripherals can not only play the banner of professional game peripherals and sell sheep's head and dog meat, the pursuit of specialization is its future development path.

Of course, peripheral brands like Aurora Peripherals should also note that the current group of mainstream gamers, their consumption concept has slowly changed thanks to the gradual popularity of e-sports, and for things that can bring a better game experience, this group of players will not be stingy to pay, so thinking more about improving the quality and advantages of their products is the king!

Generally speaking, only high-quality peripherals can be regarded as those game peripherals that are super value-preserving.

Because even everyday peripherals such as mice and keyboards have excellent room for value preservation and even appreciation.

If you don't keep your value, then the player will regret it after buying it, and feel that you have bought it at this time, and you have lost a lot!

Maybe the next time he buys, he will hesitate or even choose other game peripheral brands that maintain their value.

Of course, if the Aurora peripherals can climb higher step by step, the value retention of its peripheral equipment will definitely increase a lot.

Ye Le's side has also been running around for this matter.

Aurora Peripherals, as the "pro-son" of Aurora Games, naturally enjoys many privileges and advantages that peripheral brands cannot enjoy.

For example, the combination of popular game IP and game peripherals, if someone says that Aurora peripherals will carry it forward first, I believe others will not raise any objections.

Together, they've created a number of limited-edition custom peripherals for the game, including CrossFire products that it co-launched with Aurora Games, custom peripherals for the StarCraft series, Assassin's Creed limited-edition custom game sets, and a whole host of game-themed mice.

At that time, this really set off a wave of peripheral manufacturers combining with the current popular game IP.

In addition to joining forces with its own parent company, Aurora Games has also launched corresponding game customization products with other popular game IPs, such as the "Bomb Master" game custom peripheral set with I9, the "Little Creation God" game custom version set, and so on.

Of course, Lenovo has not been willing to be lonely recently, and after several game companies launched customized game peripherals, it announced three custom peripherals launched by itself during the Spring Festival.

Of course, Ye Le can't be idle!

At present, Aurora Games did not hesitate to launch a customized version of the game peripheral set for "Assassin's Creed", and the set of up to 6 pieces is full of faith, which are keyboard, mouse, headset, mouse pad, shoulder bag, and mobile phone case!

The official start of sale is also during the Spring Festival, and it is clear that it is going to fight with Lenovo.

Ye Le and they will not be intimidated at all, because during this time, the 6 episodes of the large-scale TV series "League of Assassins" have attracted the attention of countless people, and the assassin culture has become well-known in China.

Once the time arrives at the Spring Festival, the blockbuster "Assassin's Creed" Chinese New Year movie of Aurora Games will officially hit the screen.

At that time, the IP popularity of Assassin's Creed will reach its peak, and Ye Le doesn't believe that his peripherals will not be able to sell Lenovo under such circumstances!