Chapter 104 Propaganda Effect
In the past two days, everything has been going on step by step, nothing has happened that exceeds Wang Cheng's expectations, at this moment Wang Cheng is standing leisurely at the door of the power bank store, the opening date is set for tomorrow, and the name of the store has already been widely spread in the university town. Pen × fun × Pavilion www. biquge。 info
Almost all students know that there is a specialty store here that specializes in power banks, which are said to be a thing that can get people out of the socket.
In order to achieve such an effect, Wang Cheng also took a lot of effort, first, as the most popular communication tool for young people now, Wang Cheng gathered a large number of sailors in the university town, and hired them at a not too high price to help promote the introduction of power banks.
Of course, the frequency should not be too high, this is what Wang Cheng has repeatedly advised, too high frequency will make others feel disgusted, this is not something Wang Cheng wants to see.
In addition to a catchy advertising slogan, Wang Cheng also asked them to add the official website of the power bank at the end, according to the data of Li Zhenghua and him that night, the website had a lot of visits that day, which is a very good start for a website that has not undergone any publicity.
The second is to promote it in the forums and post bars of various universities, although the posts have been deleted, but the two fists are hard to beat the four hands, and there are many more posters than administrators, so there will be advertisements for Wangcheng anywhere that is close to the schools in the university town.
"Power bank" and "power bank" have almost become the most popular words in college towns.
Of course, Wang's approach has attracted a lot of controversy, for example, some students and professors have denounced such sensational propaganda methods in forums and post bars, believing that good things do not need such clumsy propaganda methods.
As soon as such remarks came out, many people began to watch the irrigation, some of them felt that what they said was reasonable, and the vast majority of people just held a lively mentality to fill the post with water experience, this is the so-called melon-eating masses.
When Wang Cheng saw the fierce criticism of himself because of his own propaganda methods, he was not sad at all, but he was very happy, because a product without controversy must not be a good product, and when a product has no black fans, he must have lost the power to move forward.
Those so-called decent criticisms are really a little painless for Wang Cheng, because everyone doesn't know who the initiator is, except for the product name and the official website, they don't know anything else, and Wang Cheng wants to have a little more criticism of this kind of criticism, because the more controversy will make Wang Cheng's publicity expenses seem more worthwhile.
Of course, in addition to some so-called decent people, there are many people who have curiosity about the power bank, when they enter the official website, they see the introduction and pictures of the power bank and are attracted in an instant, so the first batch of supporters of the power bank appeared, they feel that as long as the product can facilitate everyone's life, even if the publicity method is clumsy, it is understandable.
As a result, the two factions began to have a war of words on the forum post bar, and under the instruction of Wang Cheng, the sailors began to reveal the so-called inside information in various positions.
"The day after tomorrow, iHAVE power bank offline trial store will open soon!"
"On the opening day, the power bank will be sent for free!"
"Twenty percent discount for students in school on the first three days of opening, first come, first served!"
......
All kinds of propaganda advertisements began to seize the various forum stickers, and soon most of the students in the school knew that in the vicinity of the university town, this two-day uproar of the power bank is about to open, although there is no idea of wanting to buy, but most people's hearts still subconsciously think that there is something to do that day, if you have time, go to see it.
In any case, Wang Cheng's propaganda means have been reached, and then he only needs to do what a salesman should do, he believes that the convenience of the power bank will make everyone forget this not very glorious sales method.
So when Wangcheng's store officially opened, although there were no guests, the flower baskets congratulatory at the door still made this small store very popular, but what surprised Wangcheng was two flower baskets.
One is Lin San's, when he received it, Wang Cheng really didn't expect Lin San to send a flower basket, how did he know?
The second one was sent by Li Zhenghua, which was a bit unexpected by Wang Cheng, because on the eve of the opening of the store, Li Zhenghua also called to congratulate him, and he didn't know where he found a flower basket sent by a flower shop in Shanghai, so Wang Cheng was still a little moved.
In addition to the flower baskets of these two people, the two teams A and B of the Savage Studio each pooled their money to buy a flower basket, which can be regarded as a slight expression, and Zhao Fei and Wang Ziman also sent a flower basket each, and for a while, the flower basket covered half of the small façade.
But Wang Cheng, who opened the door early in the morning, still didn't expect that the store would be so deserted, and where did the team of pomp and pan dragons that should have been there go now?
Knowing that around ten o'clock, the number of people in the store slowly began to increase, and the students who came here looked at everything in the store with curious eyes, obviously the quarrel between the forum and the post bar made them full of curiosity about everything about him here.
"The products are on the table, you can try them at will, and the store has also launched a trial activity, as long as you fill out the form as required, you can get a free power bank to go back for a week to try. "Wang Cheng tried his best to behave like a qualified salesperson.
Obviously, the students' enthusiasm for the power bank is much higher than that of Wang Cheng, and they gathered around the two tables with the power bank in twos and threes and began to look at this thing that made the post bar and the forum dark.
Because the decoration of the store is in accordance with the style of the later Apple mobile phone store, so the two display stands are displayed 8000 mAh and 10,000 mAh power bank;
When four hours later, Wang Cheng's imaginary pomp dragon scene appeared, the small store was crowded with students interested in power banks, and it turned out that the publicity had achieved the desired effect, but the sales did not perform well on the first day of opening, and only barely sold a hundred power banks when it closed.
On the contrary, the trial activity has aroused a lot of people's interest, because it is an event, so Wang Cheng has prepared fifty places, and it will soon be full, Wang Cheng is confident that the power bank will make these people dependent on it and unable to get rid of them.