107 made it to the third tier for the second time
This weekend, the whole TV audience was dominated by a trailer called "Chinese Partner". Pen × fun × Pavilion www. biquge。 info
Advertisements from 30 provincial stations were broadcast, and according to statistics, there were nearly 1,000 broadcasts in total.
The number of people who saw this trailer in the entire Huaxia is even more difficult to count.
Of course, this kind of situation of dominating the screen publicity. Even with the support of the Entertainment Bureau for national enterprises, even if Star Oriental invested all its resources at the last moment, it could only last for two days.
But on the day the ad started playing, it exploded on the Internet.
"Large-scale, unprecedented publicity. ”
""Chinese Partner", how big a name is the director of this movie. ”
"Cut, this director is Fang Jing. ”
"It's no wonder that you can write a song like that. ”
"Until now, the official version of this song has not been released, and everyone is speculating about the title of the song. ”
"I didn't expect him to be so talented as a director, not only in music. ”
Originally, except for a few netizens who had watched the trailer when it was first released on the Internet.
More netizens and TV viewers were shocked by this trailer.
Even now Fang Jing is still a rookie director, and not a single real movie has been released.
But his talent has been recognized by the audience.
No matter how much scolding and questioning there is in the film industry, in the face of the audience's recognition, all of them will be like nothingness.
When it comes to the promotion cost of the movie, Fang Jing is a big deal, but it is definitely not amazing.
Not to mention the king-level superstar, even if any first-line star participates in the movie, the publicity cost will definitely be more than this promotion.
When there is absolutely no one in them, they will invest the cost of publicity in TV commercials, let alone open up the 32 provincial TV stations.
The first is to get through the relationship with the entertainment bureau, which is enough of a headache.
Secondly, it is difficult for the audience facing TV to recover the return of the box office.
Entertainment companies are also commercial companies, and they will never do anything that is as risky as the next largest and the pay is not proportional to the return.
All this time, the trailer dominated the screen of the TV station, which brought such a shocking effect.
On the Internet, the discussion of the plot of the movie, the discussion of the movie music, and the discussion about Fang Jing continue to rise in popularity.
This is only on the Internet, although it was originally the most important battlefield for movie promotion, but this time the more important place is in the hearts of audiences of another age group.
It can be said that two days ago, many people did not know the story of Star Oriental Group, let alone the meaning of the existence of New Oriental Group.
But this time, through the short trailer, more people got to know Star East.
This realization is not just about hearing a name and then forgetting it in life. Rather, it is to know its group culture and its group spirit.
Many people have heard of Star East, but they will not choose it.
However, after really getting to know this group, more and more people will choose it because of their understanding and trust.
This has great significance for Star East, and it goes without saying that it can be understood.
The most direct manifestation of this is this weekend.
The number of people who signed up has increased several times.
You must know that since the scandal was exposed, the successive negative news has made Star Eastern's branch campuses in various places become unattended and bleak.
Now it has returned to its previous popularity, and even the parents and students who came to inquire have more support than before.
This is what Star Oriental values the most, because the rules of the financial game are easy to be affected by the direction of public opinion. Just like the continuous decline of the stock after the Star Oriental scandal was exposed. When trust is restored, and when the performance of the entity rises against the wind, then the stock will not fall again.
But that's not what Fang Jing values most......
He only hopes that after how many people watch this trailer.
It can make more students more persistent in learning.
It can allow more international students to have more love for the motherland.
It can make more entrepreneurs more persistent in their careers.
Too lazy to compare, to put it bluntly, it is enough to have a little more love for life. If there are really a few people who have another chance to learn because of this promotional film, then Fang Jing is satisfied even if this movie really fails.
And "Chinese Partner" is definitely unlikely to become the hottest movie in Chinese history.
But the trailer of "Chinese Partner" may have become the hottest trailer in China this year.
Not only is it difficult to count the number of views on TV stations, but the viewing rate of the trailer on the Internet alone has exceeded 100 million in just two days. And it continues to increase, many people will hang the video on the computer and play it on a loop just to listen to the song "The Story of Time".
After all, due to the nature of the trailer, no matter how big the production, how luxurious the lineup, and how deep the connotation.
As for the trailer, almost no one will watch it a second time, and if you want to watch it, you have to watch the feature film.
But because of this music, the first time someone will watch the trailer and play it repeatedly, not once or twice, but many times, dozens of times, or even hundreds of times.
You know, this is not a real movie, just a trailer.
I have to say how hot it is, it was twelve o'clock in the morning on the weekend.
After the advertising of the 32 provincial stations ended, it can be seen when the popularity rating of the star network has just been updated.
Because, Fang Jing's name once again appeared on the ranking of the third-tier rating.
This suddenly caused an uproar on the Internet, and people in the film industry really began to face him.
"Twice on the third-tier rating, the first time with music, this second time is really with movies. ”
"Last time, Fang Jing was a third-tier musician, and he could barely be called a third-tier actor, but now he is a third-tier director. ”
"He's definitely the only one who has become a third-tier director with a trailer. ”
Because Fang Jing decided to be a director, his popularity fell to the third line.
Now I have finally climbed back as a director, although I am still far from the goal, but I have taken a solid first step.
Of course, no matter where coquettish people go, there will be no shortage of doubts.
There's no denying that the impact and takeaway from this weekend's trailer has been huge.
But can this influence bring Star East, which is on the verge of bankruptcy, back to life at the last moment.
People in the film industry are not good-looking, and even outside the entertainment industry, entrepreneurs in the business world are not optimistic.
Because according to their conventional thinking, entertainment is entertainment, and the only capital related to entertainment is entertainment companies. The education industry of Hexing Oriental is not a piece, and short-term publicity will never bring real benefits.
On the vertical day, the trading day has just opened.
Star Oriental's stocks have attracted much attention, and within the minute of the opening of the market, it seems that shareholders have become hesitant to wait and see.
There are still stockholders who have not sold their stocks, and they vaguely feel that they can hold them for a while, but they are afraid of continuing to fall.
Investors who want to buy are afraid that the bottom of this dip is not at all, so don't follow the last time, and the buyers will continue to fall. If it falls this time, it will collapse directly.
So within this minute, Star Eastern's stock remained eerily stable.
Taking advantage of this minute, Fang Jing silently smashed two million shares down, and directly bought a full warehouse of 600,000 shares at a price of three yuan per share.
After a clock, the chart of Star Oriental stock suddenly moved.