479 personally shoots commercials
"Mr. Fang, do we really want to shoot our own advertisements?"
"You don't really plan to plan it yourself, do you?"
"This ......"
Song Zhe, Han Kang, and Liu Ping all had suspicious expressions. Pen? Interesting? Pavilion wWw. biquge。 info
Even Jiang Hong, Deng Chaoren, Tong David and others couldn't believe it after hearing the news.
A superstar who advertises himself.
Your own entertainment company doesn't have to fight like this.
You must know that Fang Jing personally produced an advertisement, which will definitely attract a lot of attention in the entertainment industry. If it is not done well, it will have a certain negative impact on the situation.
And if it is well made, it is impossible to increase popularity.
Because advertising and entertainment are two completely different things.
If you leave the advertisement to the advertising agency, there is no such consideration. As long as the advertisement is broadcast, it will play a role in the company's publicity.
In short, anyone with a discerning eye knows that Fang Tianwang's advertising is a very loss-making thing.
"We are an entertainment company, we can make movies, not commercials?"
Fang Jing only replied with one sentence, leaving the entire company speechless.
Now that the boss has made up his mind, as an employee, he can only give it his all.
The next question is where to find ad creatives.
Isn't it possible that Director Fang already has an idea?
As an employee of Earth Entertainment, I am very aware of the talent of my boss. Recalling the scene in the conference room, where Fang Jing pointed to his head, Han Kang and the others had a premonition in their hearts.
Sure enough, when he went to work the next day, Fang Jing came up with a creative plan, and the advertisement officially started shooting.
In the filming studio of Earth Entertainment, as Fang Jing read out the lines one by one, the staff were stunned.
Is this an advertisement?
This turned out to be an advertisement!
There has never been a person in China who can shoot an advertisement like this.
In the past, many employees heard that foreign advertisements were pursuing connotation and innovation. The artistry in advertising is like a miniature movie.
Originally, they thought it was bragging, but now they believe it completely.
Because of Fang Jing's advertisement, it has refreshed their perception of advertising.
If every advertisement could be filmed like this, I'm afraid that no one will watch the TV series, and the audience will be watching the advertisement.
"Director Fang, how is this section?"
"Do you want to do it all over again?"
"The light doesn't work at this angle, and my eyes are not in place, so I have to come to the other side."
The filming team once again realized how rigorous Fang Jing's work is, and his ultra-high self-requirements are the guarantee of the quality of his works.
And when Fang Jing was filming intensely, the entire advertising industry learned the news.
"All 30 companies collapsed."
"Fang Jing personally shoots the advertisement?"
"Hahaha, Director Fang despises our advertising industry too much, and he still wants to shoot a unique advertisement?"
In fact, the news of the defeat of 30 companies also made many people in the advertising industry snicker in their hearts.
As for the king himself shooting advertisements, it has nothing to do with most advertising people.
But what Fang Jing said at that time spread all over the advertising industry.
The word "unique" is disgusting to people in the advertising industry.
What does it mean to be unique?
Could it be that the advertisements we make are all assembly line production?
This word makes people in the advertising industry very uncomfortable, and they are all waiting to see what kind of advertisement Fang Jing can shoot. If the ad doesn't shoot well, it will become the biggest joke in the advertising industry.
And many media have also heard the wind and collected a lot of relevant news.
After all, there were as many as 30 advertising companies participating in the meeting, and when there were many people, it was easy for news to flow out. What's more, many advertising companies also deliberately sent out messages to expand this matter.
Soon, the media reported on it one by one.
"Fang Tianwang angrily scolded thirty top advertising companies".
"Fang Jing personally shoots the advertisement".
Unique Advertising? 》
Related reports quickly became popular.
Fang Jing was very surprised, so many people paid attention to shooting an advertisement. I thought it would become popular until the advertisement was played, but I didn't expect it to become popular when it was filmed.
However, the more people pay attention to this matter, the better it will be in front of Fang Jing.
Domestic netizens are hotly discussing: "It turns out that after Brother Jing finished filming the movie, his first action was to enter the advertising circle." ”
"As for the advertising industry, the advertising industry does not belong to the entertainment industry."
"Then Brother Jing can also have fun?"
"I don't know who Fang Jing will invite to endorse, it won't be himself."
Many netizens don't know the special nature of the entertainment company's advertisement, and they are even discussing who Fang Jing will invite to endorse Earth Entertainment. Most of the netizens who participated in the discussion believed that Fang Jing had a high chance of serving as a spokesperson.
Many people who have this idea even asked Fang Jing directly under Weibo.
Seeing these inquiries, many people who understand are snickering in their hearts.
How is it possible for an entertainment company to ask a celebrity to endorse.
But what is surprising is that Fang Jing quickly replied and forwarded a netizen comment: "I speak for myself. ”
This reply completely made this matter rush to the headlines of Weibo's hot search.
Netizens were very surprised: "Fang Jing is the spokesperson of the advertisement? ”
"A superstar, it seems very suitable to endorse his own entertainment company."
"But entertainment companies have never had celebrity spokespersons."
For entertainment companies, using celebrity spokespersons can be very risky. Because the image of celebrities will change, if they encounter negative news, or if their image no longer meets the positioning of entertainment companies, it will have a bad impact on entertainment companies.
Although Fang Jing, as the CEO of Earth Entertainment, can ignore a problem very willfully. But after Fang Jing served as the advertising spokesperson of Earth Entertainment, his stardom will undoubtedly overshadow the talents of other star artists under Earth Entertainment.
When it comes to Earth Entertainment, people will only think of Fang Jing.
This is a very unfair thing for other celebrities in the entertainment company, and it will also affect the development of its stars. Therefore, international entertainment groups such as Shanhai Entertainment also have superstars, but they have not let them serve as spokespersons.
When the advertising industry heard the news, they all felt that Fang Tianwang was not lightly ill, or that he was too inflated.
"Speaking for yourself? Feeding bags of salt is about the same. ”
"Even if Earth Entertainment is his, it's too capricious."
"If this advertisement is really filmed, don't all the artists of Earth Entertainment have to change jobs?"
"I haven't considered an advertisement for its artists at all......"
Some authoritative sources in the advertising industry have estimated that Earth Entertainment will lose at least 300 million yuan when this advertisement is filmed.
Even many entertainment companies are ready to poach people, and they want to talk to the signed artists under Earth Entertainment. I believe that through the advertising event, the star artists of Earth Entertainment will understand that the development prospects of this entertainment company do not belong to them.