Chapter 345: Nostalgia
Things about the website can be slowed down, and the publicity work of "Endless" is about to officially begin. Pen × fun × Pavilion www. biquge。 info
The company's publicity and distribution department has given several sets of publicity plans, one is to run from city to city like last year, national publicity, or targeted publicity according to the content of the film.
The Beijing flavor of this film is too strong, even if you find an actress from Baodao, it is an out-and-out Beijing movie.
Everyone knows that the film is definitely not in line with the taste of southern audiences, and the effect of publicity is not necessarily good.
"I'm not afraid to run, this is the third Chinese New Year film, as the old saying goes, there is a beginning and an end, let's end well." Ge You said.
"It's definitely not okay to run like last year, that's inexperienced, don't look at the audience is very enthusiastic, there are talks and laughs when you meet, in fact, the effect is not great, our foundation is still in the capital." Feng Xiaogang shook his head and said.
"See You or Leave" has a box office of more than 10 million in Beijing, accounting for one-third of the total box office.
The good thing about the national publicity is that the total box office has gone up, but the increase is not huge.
"Then let's leave it at that, let's focus on these places in the north, and don't go to the south." Lin Zixuan decided.
This is not to say that we do not pay attention to the market in the south, but to take into account the cost of publicity, and it is better not to do it if you spend money and it is ineffective.
The second is to increase Ge You's exposure, and Ge You is preparing to shoot the Chinese New Year TV series "The Story of the Editorial Department".
This drama started filming in December, and now the actors are all found, Zhao Baogang will direct it, and the filming will be completed in half a month.
The reunion of the creators of "The Story of the Editorial Department" after five years is a good publicity stunt, and the media will definitely be willing to report on it.
Linking this news to the release of "Endless" can arouse nostalgia among the audience.
If it is an exaggerated publicity, it can be said that this is Ge You's last Chinese New Year film.
The audience has no resistance to such a thing as "the last", it's the last one, and I won't see it in the future, so I don't support it, after all, Ge You has brought laughter to everyone.
This is the same reason as the store under the guise of "store closing, tearful sale", which is to fool consumers.
The store will not be closed, and the Good Dream Company will shoot a New Year's film in the future, and Ge You will also act.
At that time, it can be said that under everyone's persuasion, Ge You will re-appear in the New Year film after serious consideration, and continue to bring joy to everyone, and the audience may feel happy.
"I don't think it's good, fooling the audience, I won't have confidence in the future, let's just be down-to-earth." Ge Yu objected.
Lin Zixuan also doesn't want to promote it like this, the audience is not stupid, if you fool once, it won't be easy to fool next time, sooner or later you will be seen through, and it will be too late to regret it then.
Some people are always tossing and turning, wanting to make headlines, so it's better to think about how to improve their acting skills.
There is also a publicity plan that uses Shu Qi as a selling point, which was vetoed by Lin Zixuan, and the contract does not stipulate that Shu Qi must cooperate with the publicity.
"Brother Biao acted well in this play, let Brother Biao take time to follow the publicity." Lin Zixuan proposed.
Fu Biao is the second male lead, who is very scene-stealing in the film, and has a tacit understanding with Ge You.
This publicity is not only running around, but also appearing on TV shows, which can increase popularity.
For example, Mu Shanshan's "Shanshan Interview" has done two episodes, one is the memories of the main creator of "The Story of the Editorial Department", talking about the changes that everyone has changed in the past five years.
There is also about "Endless", of course, I won't just talk about the film, the focus is on the genre of Chinese New Year films.
Feng Xiaogang and Ge You have driven the domestic Chinese New Year film market, and Beijing-style comedies are well-known to the audience, which are all topics to talk about.
There are also programs on Beijing TV, various interviews with the media during the film's release, etc., which are all propaganda content.
The publicity and distribution department will make an overall plan, and everyone will complete it step by step, which is the busiest time of the year, and it will be easy after the film is released.
It's like a farmer planting the land, and it's harvest time.
Lin Zixuan met Zhao Baogang at the recording site of "Shanshan Interview".
"Xiaolin, this time I filmed "The Story of the Editorial Department" again, I felt too much, five years have passed like this, and I will leave next year." Zhao Baogang said with emotion.
"It's all in this circle, and we'll have to work together in the future." Lin Zixuan smiled.
Zhao Baogang will leave the art center next year to concentrate on his own film and television company.
He followed Li Hong to the Beijing Television Art Center, and the first drama he filmed was "The Story of the Editorial Department", and when he left, he filmed a sequel to this drama.
Coincidentally, it's like a reincarnation.
At present, the Beijing Television Art Center is developing steadily on the whole, and Zhao Baogang's temperament is very stable, unlike when Lin Zixuan was there, he would shoot some TV series with out-of-the-ordinary themes, which often led to a trend of follow-up filming while being risky.
Zhao Baogang only shoots the themes he is good at, mainly urban emotional dramas, and it is certain that he will make money, but there is not much improvement.
According to Li Hong's meaning, I want Lin Zixuan to bring a little vitality to the art center and continue to lead the TV industry.
In other words, Lin Zixuan is going to return to the TV industry for a while.
He, Zhao Baogang, Feng Xiaogang and others all came out of the art center, watched the art center grow up step by step, and had a deep affection for this unit.
He plans to shoot two influential series next year, bringing a new wave to the television industry.
At the recording site, "The Story of the Editorial Department" was recorded five years later, and several actors and directors were interviewed by Mu Shanshan together, and everyone talked about the hard work of filming back then, and the scene was full of laughter.
At that time, the studio was very hot and humid in the summer, and the temperature could be forty or fifty degrees Celsius when shooting.
The actor had to wipe his sweat when he filmed a section, so he persevered.
Now it's different, the filming conditions are better, the actors' salaries have risen, and they are much happier than before.
Lin Zixuan looked quite emotional, as if he had returned to the previous time, and the memories were often beautiful.
After recording this show, the crew will start filming.
The plot of "The Story of the Editorial Department: All the Best" is very simple, in order to celebrate the Spring Festival, the editor-in-chief Chen, who has always been stingy, wants to invite everyone to dinner out of his own pocket, which has attracted jokes and speculation from everyone.
The editors of the magazine gathered around the table to make dumplings and joke with each other.
Through chatting, everyone's life in the past five years was clearly explained, which was regarded as a successful end to the audience.
This drama is mainly to celebrate the New Year, with less irony and more amusement.
For the people of China, the past five years have changed a lot, and the social transformation has caused many social problems, but on the whole, everyone's life is better than in the past.
This TV series, which has only three episodes, has been sold to more than 30 TV stations just by virtue of its name and actors, which is nostalgia. (To be continued.) )