Lin Zixuan is actively doing the publicity work of "Endless", and people in the circle generally have a wait-and-see attitude. Pen, fun, pavilion www. biquge。 info

Even the Beijing Film Studio, which has a cooperative relationship, has greatly reduced its support for Good Dreams, and could have won more films, but Beijing Film Studio obviously did not try its best to fight for it.

Beijing Film Studio does not invest much in "Endless", and they have the attitude that they can make the best money, and it doesn't matter if they don't make it.

Besides, this is not a film made by their own factory, there is no need to waste too many resources, it is better to support their own films with cinema resources, which will make more money.

In the final analysis, Han Sanping is not optimistic about this movie.

According to the forecast of the publicity and distribution department of Beijing Film Studio, the box office of "Endless" is at most 15 million, which is still based on Ge You's box office appeal, which is basically a situation of no profit or loss.

If you invest too much, you can lose money.

Han Sanping knew about the product placement of "Endless", this part of the income belonged to the Good Dream Company, and the Beijing Film Studio received very little, even if "The Endless" lost at the box office, the Good Dream Company earned at least two million.

This is one of the reasons why Beijing Film Studio did not do its best, and the investment and acquisition are not proportional.

For the film industry, product placement is a new way to make money, but not all directors are willing to do it, they see it as disrespectful to art.

Lin Zixuan and Feng Xiaogang are pragmatics, and they don't make art films, so they don't care about it.

Han Sanping and Lin Zixuan have known each other for a long time, and they can be regarded as watching the development of Haomeng Company.

This company is similar to other private film and television companies in China, it is a creative company, and the person in charge of the company is an insider, who understands movies, and has obtained development opportunities with this advantage.

Lin Zixuan, Feng Xiaogang and Ge You cooperate tacitly, and the division of labor is clear.

They seized the theme of low-budget comedy, created the success of the Chinese New Year schedule, and formed a lot of influence.

But this success cannot be replicated indefinitely, and the audience will always get tired of it one day.

Han Sanping noticed that Haomeng Company will transform next year and prepare to make literary films, with the current market situation of domestic films, the risk of making literary films is high, and the box office is not optimistic.

He read two books from Good Dreams, "Spring in a Small Town" and "A Sigh".

The book is a good book, but the content obviously does not cater to the market, and the domestic audience has become more and more impetuous after the impact of Hollywood blockbusters, and they don't have the patience to watch films with so soothing plots.

Besides, it's no wonder that the box office of the film directed by Tian Zhuangzhuang can be good.

This is not derogatory, but it means that the style of the film, which is unique and has a certain distance from the public's aesthetics.

Just like "Spring in a Small Town", this kind of quiet film is not suitable for watching with everyone in the theater, you should taste it slowly at home, so that you can see the excitement of the film.

Therefore, it is not so easy for a company to transform.

Once the box office of "Endless" is not good, and the transformation of Good Dream Company next year does not achieve the expected results, this company with great potential in private film and television companies will face a crisis.

Han Sanping didn't think that the Good Dream Company would go bankrupt, he knew that Lin Zixuan and the three of them started with TV dramas.

Even if there are setbacks in the film industry, their return to TV drama will be lucrative.

Today's TV drama market is so hot, with their influence, they can still mix and thrive, but are Feng Xiaogang and Ge You still willing to make TV series?

In his opinion, the honeymoon period of Lin Zixuan's cooperation may end next year, and they will embark on their own development paths.

Like Han Sanping, Wang Zhongjun is also on the sidelines, and he is not so active in the promotion of "Endless".

He is now setting his sights on the TV drama market and is not optimistic about the film market, and the big sale of the prequel to "Crouching Tiger, Hidden Dragon" has given him greater confidence, and he wants to continue to develop in this industry.

The popularity of the domestic TV drama market has confused many laymen to enter the market, and they all want to get a piece of the pie.

Last year, the total output of domestic TV dramas was 7,000 episodes, and this year it will exceed 8,500 episodes, this growth rate is very amazing, and it is no wonder that everyone is optimistic about the TV drama market.

Some film directors have even changed to TV series to make money by filming this.

Regardless of whether the TV series can be sold or not, the director and actors can get paid, so why not shoot it.

Wang Zhongjun is waiting for an opportunity, and after the box office failure of "Endless", he will persuade Lin Zixuan to return to the TV drama market and produce several big-budget dramas together.

The sequel to "The Story of the Editorial Department" sold three or four million after only three episodes, and if it was thirty episodes, it would be less than 10 million.

This fully shows that Lin Zixuan and Ge You have a strong appeal in the TV drama market, making money is a matter of minutes, and the risk is small, which is much better than making movies.

Wang Zhongjun is thinking about it from the perspective of profit, but he didn't think about it at all, will Ge You still make TV series in his current situation?

It's not about money, it's about Ge You not worrying about making movies, he wants to make a TV series, there can only be two reasons, one is that the book is very good, or it depends on the friendship between each other.

A good actor who could have made a big difference in movies, you have to limit him to TV series, it's not appropriate.

With the friendship between Lin Zixuan and Ge You, it is okay to shoot one or two films, but if you shoot too much, this friendship will become tasteless, and people are already in that position, so there is no need to toss it so much.

Everyone knows in their hearts that Wang Zhongjun has not yet fully integrated into this circle, and he is thinking about problems with the thinking of a businessman.

Other film and television companies in Beijing are also waiting, and these companies have plans to make low-cost entertainment films more or less next year.

They couldn't find an excellent actor with box office appeal like Ge You, so they set their sights on the cross talk and sketch actors who often performed at the Spring Festival Gala.

This kind of actor is well-known to the audience, and he may not be as good as Ge You in performance, but he is professional and amusement and knows how to throw off his baggage.

Feng Xiaogang's film is considered a series of sketches, which is not unreasonable, but in fact it is a combination of jokes.

In this regard, cross talk and sketch actors have natural advantages, which has led to a group of sketch actors entering the film and television drama industry.

Making film and television dramas is more profitable than acting in sketches, and at the same time not delaying their performances, why not.

Most of these comedies tell the story of the embarrassment of the little people in life, which belongs to the urban light comedy, which expands the market of domestic entertainment films.

These companies are focused on the box office performance of "Endless".

If the box office myth of Feng Xiaogang and Ge You is shattered, it means that the audience is tired of this type of film, and if the box office continues to rise, it means that this market still has potential to be tapped.

They will adjust their filming plans for next year accordingly according to the results, and everyone has their own plans. (To be continued.) )