Sun Zhaolun immediately turned vinegar into joy, with Fang Mingyuan's influence in the Japanese government now, Carrefour City will naturally not encounter any resistance to enter Japan, and Carrefour City also donated a lot of money and materials during the Kobe earthquake, and won a lot of reputation in Japan. Moreover, this first branch was selected in Kobe, which was approved by the Japanese government with great pleasure. In fact, it is not so accurate to say that it is the first overseas branch, and the city of Carrefour has already appeared in Russia. It's just that Russia has now become a second-rate country in the economy, the purchasing power of Russians has declined sharply, and the Chinese people frequently travel between the two countries, which also causes everyone to generally not pay much attention to the Russian market. The Japanese market, however, is a country, which means a high-end market and huge profits, which is naturally more valued by everyone.

Of course, it also depends on how you understand the word "overseas", and if it means that it means that the sea separates it, it is true.

This is the first step taken by the Japanese branch of Carrefour City, to be honest, if it were not for the opportunity of Fang Mingyuan, this step would take at least three to five years in Sun Zhaolun's view. However, this jihua can't keep up with the changes, and the biggest headache was the obstruction of the Japanese government and local companies, but now it's nothing. As long as you don't play those greasy methods, only by commercial competition, no one in Carrefour City is really afraid.

Sun Zhaolun went to Japan this time to inspect the situation of the Japanese city and choose a site for the Kobe branch, the first overseas branch of Carrefour in the future. It has been almost flattened by an earthquake, just from scratch!

This is the pioneer of China's private enterprises entering the markets of European and American countries! As long as he thinks of this, Sun Zhaolun's heart is full of joy!

Among those contemporaries of him, who was able to make such brilliant achievements as he did! During this year's Spring Festival, when Sun Zhaolun returned to Hong Kong for a vacation, it was a beautiful place!

However, Fang Mingyuan still had some worries in his heart, as far as he knew, neither the European Refur Group nor the American Vorma Group had entered the Japanese market at this time. Moreover, in the previous life, the Refur Group and the Vorma Group, which entered the Japanese market, failed to achieve their brilliant achievements in other countries in Japan, but had a tendency to go to the wheat city.

Determined to become the leader of the Japanese retail market, the ambitious Refur Group had to transfer all its stores in Japan to a Japanese company four years after it was on 6 Japan, and withdrew from Japan at a cost of hundreds of millions of euros.

After entering Japan, Vorma Group also persevered for seven years, or after the Japanese economy suffered a serious blow from the financial crisis, Japanese families generally cut back on food and clothing, and only then did they see the dawn of profit.

Shijie's top two chain retail groups have all ended up like this, how can Fang Mingyuan not be worried about the future prospects of Carrefour City. However, he had no intention of stopping Sun Zhaolun's decision. Because Fang Mingyuan's own goal is also to drive Carrefour City to the United States and Europe, and burn the flames of war to the hometowns of the two major groups. So it's not a bad thing to test the waters in Japan and give high-level people an intuitive understanding of the difficulties and dangers ahead.

After all, Fang Mingyuan does not intend to personally take charge of the Carrefour Group, and with the continuous expansion of the group, the role of the individual in it will be smaller and smaller, the Carrefour Group from its birth to the present, it can be said that it is basically smooth sailing, the top of the entire group, is also ambitious, not only intends to compete with the two major groups in the Chinese market, but also intends to enter the market of the country in five years. Such remarks are quite marketable in Carrefour City.

Rather than letting Carrefour City make a big mistake when it enters the European and American markets in a few years, it is better to suffer a little now, which can be regarded as a wake-up call for everyone.

Moreover, Fang Mingyuan feels that if Carrefour can gain a firm foothold in the Japanese market, where both major groups are disadvantaged, then it will face much less pressure when developing the American and European markets in the future. I have to admit that the Japanese still have their own uniqueness in the field of business services, and there are many places that are worth learning from.

For example, in Japan, almost all large shopping malls, cities and other entertainment service venues in other industries do not need to be compensated by customers for things that are not intentionally damaged by customers, and the salesperson and waiter must first pay attention to whether the customer is injured in the accident. Although Fang Mingyuan does not believe that such measures are in line with China's national conditions in the short term and can be promoted on a large scale in Carrefour City, there is still something worth learning from this attitude and this approach. Although on the surface, the merchant has suffered a loss, but in the long run, it has won the hearts and minds of customers. This is undoubtedly a good practice for the business and service industries, which will only become more and more competitive in the future.

Of course, this does not mean that he is completely disrespectful of this matter.

While the two walked back, Fang Mingyuan said: "Uncle Sun, as far as I know, the Japanese market is very different from the Chinese market, the European and American markets......

Judging from Fang Mingyuan's own personal experience, the core operation mode of Carrefour City, Refur Group and Walmart Group is actually to attract customers by providing cheap and high-quality products. This is certainly no problem in most countries in Shijie.

But unlike the Japanese, Japan was once regarded as a "paradise" for luxury goods by merchants around the world. The strong purchasing power and strong consumer enthusiasm of the Japanese people have made the global luxury goods have an extremely broad market in Japan. Even in the seventies and eighties and even in the ninety, when the Japanese economy was in trouble and staggered, the Japanese people's fascination and enthusiasm for famous brands were not greatly affected. Many Japanese girls participate in aid socializing, and the purpose is nothing more than the pursuit of luxury.

In other words, relying solely on the operation mode of small profits and quick turnover, without adjusting one's business strategy according to the different business cultures and consumption habits of Japan, will only give the Japanese the impression that these cities are "cheap stores" or "cheap but not good", in short, the quality of these cities is too low!

"Also, Uncle Sun, the location of the branch must be in a convenient area of the city, although it is not required to be a commercial center, but it cannot be a suburb!" Fang Mingyuan said solemnly.

"Weishenme?" Sun Zhaolun said with some confusion, "Many Japanese people own private cars, even if they buy them in the suburbs, there is nothing inconvenient?" "The city is built in the suburbs, which is the usual method used by many large-scale cities, especially in countries with many private cars.

Fang Mingyuan shook his head again and again and said, "Uncle Sun, you are thinking about it." Japanese people are different from Europeans and Americans, and they are not like us. Many families drive to large cities in the suburbs on their days off to purchase inexpensive food and daily necessities in large quantities and store them at home, which is rare in Japan. First, the Japanese diet is very particular about freshness, especially vegetables, fish, Meat and its finished products are generally bought and eaten at home, and they are not stored at home; second, many families in Japan live in a small area and have no extra place to store; third, and most importantly, in Japan, after getting married, women will quit their jobs, stay at home, take care of housework, and take care of their children, so they have plenty of time to go to nearby cities to buy fresh food, so local cities in Japan are generally located near stations with large traffic flow or residential areas and downtown areas where residents are concentrated; fourth, Japanese people are very partial to their own products, and in the eyes of many Japanese, they should buy Japanese products when they buy goods, and they should buy goods sold by JapaneseNowhere is this more evident than in the food industry. ”

Sun Zhaolun couldn't help but stand still, and said with a slight change in his face: "Damn, Fang Shao, what you said was not mentioned in the research report sent by those boys! This is a serious dereliction of duty!"

Fang Mingyuan smiled and said, "Okay, Uncle Sun, you don't have to be so angry, I'm just talking about the family, maybe when the time comes, it's not like that." Besides, people don't know much about the Japanese market, and it's human nature that they don't think about the problem thoroughly. Who would have thought that everyone would only buy expensive ones and not haode?"

Sun Zhaolun nodded and said solemnly: "After Fang Shao said this, I feel that this inspection is a great responsibility." ”

Although Fang Mingyuan said that this is just his family's words, maybe the specific situation in Japan is not the case. But Sun Zhaolun doesn't think like this, in the past few years, he has watched the Fang family expand from a wealthy family in a small county town in the northwest region to today, becoming a well-known private enterprise in the country, step by step, Fang Mingyuan has gone without deviation. Seized the opportunity again and again. Who would have thought that just by not raising prices in the tide of price increases, Carrefour City would be able to leave a deep and good impression in the minds of the people and officials of the province and even the whole country.

Not to mention, Fang Mingyuan had just predicted a devastating earthquake, which was also a great shock to Sun Zhaolun!

Since Fang Mingyuan solemnly mentioned it, Sun Zhaolun didn't dare to be careless. Otherwise, the unlucky Japanese will be a lesson from the past! If you don't listen to Fang Mingyuan's words, won't nearly 10,000 people die?