What does a million dollars mean for Americans? This question probably can't be completely related to the effect of 1 million yuan in Chinese society - in late 2009 and early 2010, 1 million yuan is about half a house, or even just a down payment on a house. As long as the hardworking and brave Chinese can have an average level of luck and saving spirit, they can probably intersect with this equivalent amount of assets in their lifetime, just like Li Mei, who was born in the most ordinary inland working family, and the house under her name now has a nominal market value of more than one million, of course she wants 1 million, but this amount of money is not unseen - now she has tens of thousands of reserves in her hand, at this rate, when she (one day) gets married, It should not be a problem for a small family to have a net worth of more than one million.

But in the United States, with the exception of the elites of Wall Street and Los Angeles, most residents of the inland red states probably never dreamed of holding more than a million dollars in assets, and even getting these middle class to come up with more than five hundred dollars in cash in one go is a problem for most people. The median income of 20,000 US dollars a year, go up, 30,000 US dollars, the most optimistic estimate is that both of them are working outside, and have not yet given birth to children, 70,000 US dollars a year, housing loans, car loans, real estate taxes, family tax returns, 401k, some families with a strong sense of insurance will also buy some serious illness insurance in addition to the company's medical insurance, usually eat and drink, refuel and buy vegetables, buy some clothes or something is very cheap, but labor is expensive, plus Western families have a weak sense of savings, and are used to spending ahead of time, The amount of cash that can be left over in a year is actually very limited, and they can't even see much cash, and they use a lot of credit cards in their daily lives, and they will pay off the bills as soon as their salary arrives next month, and so on, and in life, $100 in cash is a lot of money for them. $200 or $300 is enough to stimulate people on the margins of society to take risks.

$1 million? Where to earn, most people can't think of anything other than winning the lottery. Even on many reality TV shows, the winner can only get a cash prize of $100,000, such as "Survivor," "Million Dollar Code," "Who Wants to Be the Next Millionaire," and so on, which even give rise to professional contestants — training for the genre and preparing for long hours in order to take home the cash that would change their lives forever.

Of course, the threshold for this kind of program is also extremely high, and word guessing programs must require memorization of dictionaries, as for programs like "Survivor" and "Ninja Warrior", they require extremely high physical literacy. For ordinary people, the million-dollar dream can only be counted, so where is so much time to prepare? You can't give up your daily life for the sake of an illusory million-dollar bill, right? There are only a few lucky people who can go out, or the conditions are just right in all aspects, who can impact such a high reward. A brand like [Rhyme] that directly offers a generous amount of prizes, and the threshold is not high, theoretically speaking, anyone with basic intelligence can challenge the brand, which is indeed very rare.

A million dollars, think about it, how much can be done? No one likes to be chased by credit card bills, and a million dollars is enough to travel around the world several times, buy a yacht, buy a luxury car, and pay off the children's tuition loans? Even the most heartfelt housewives can't help but be excited. Not to mention the poor students, the desires of the young people. Hope is stronger, and money is needed. There are too many places that need money, and middle-class families in the United States, as long as they have more than two children, these young people are basically carrying lucrative tuition loans when they leave society, how can they not need money?

[There must be a lot of hidden terms, right?] It's like the previous Pepsi campaign, 'you can change planes', but in the end, you can't change planes, it's just a publicity gimmick, right? 】

Such a gimmick will definitely be in the news, after all, there are millions of dollars in money, and it is such a conflict with the smell of a sex scandal, and the media also has to chase sales and click-through rates. However, without further advertising costs, the major TV stations will certainly not provide free publicity for the brand. It stands to reason that this matter should only slowly spread among the audience who happened to see the news at that time, and even many people in society would not discuss the news with their friends and express their willingness to participate. - But, it's strange that just such a piece of news spread overnight in all major discussion boards k out of the group, there was a problem on quora, redit, 4...... When middle-aged people who are particularly short of money or have a particularly challenging spirit are still outdated and type the address they see in the news in the address bar, young people have already set off a storm on the major discussion boards.

In the United States, where the advertising and marketing industry is so developed, marketing with heavy money as bait emerges in endlessly, although the bonuses are attractive, but the masses are not crazy about it. I have long been wary of the specific terms of cashing, [Has anyone studied the terms of the event?] I remember some cases where this was regulated, and the vendor couldn't make a deceptive regulation or something, come on a law student who is about to be crushed by a tuition loan! 】

However, the terms are fine, the cash has been deposited into the escrow account, and the rules are very clearly described, as long as in the past ten years, similar stage design, costume design can be found in the fashion shows of selected brands...... Elements related to that show were borrowed from more than two kinds of [Rhyme] fashion shows, and it can be proved that the video has been spread to the outside world, and there is a possibility that it will be seen by the designer team, then this lucky winner will win a million prizes, and if more than one person finds out, they will share the prize together. As for how to verify whether it is borrowed and whether the elements are related, there is no need to worry at all, the company invited a well-known New York lawyer Caryl. Jefferson, her law firm will provide legal support to the impactor, and if the brand does not accept the evidence submitted by the impactor, she will issue a legal opinion, and all the evidence will be made public on the website for everyone to review. And if the impactor wins with her help, the law firm gets a share of the prize money.

The scope of the event and the winning conditions are so clearly stipulated, and even how it can be legally defined as plagiarism, there are intimate introductions and examples on the webpage, leaving the bottom everywhere, coupled with the trust in professionals (most people are actually quite stupid and sweet), netizens soon discovered that the prize money of this event is not difficult to impact: to put it bluntly, isn't it just to watch all the fashion shows of these brands, and then compare them with the fashion shows of [rhyme]? If there is really a reference, in fact, it is impossible not to see it, this activity, there is no difficulty.

[It's just a marketing session, right?] will delineate the scope, which proves that there must be confidence, and it is impossible for these fashion shows to prove that it is plagiarized? 】

[No, there are more than 200 brands delineated, basically including all the luxury designer brands in the world, and the webpage says that the designer himself has never seen so many fashion shows. It's reasonable, at least twice a year, ten years is more than 4,000 shows, and ten years ago was 1999, was there an Internet in China at that time? How should she see it? This rule is set unfairly to the designer, even if it is just a coincidence, as long as it meets the rules of the game, she has to admit it. 】

[In any case, it is now certain that the brand itself must not have plagiarized, which means that the charge of extortion of office is completely established, right? It's sad, isn't it, a brand can only prove its innocence in this way, and formal channels are completely unable to speak out. Wash your reputation at a cost of a million or more (of course, these service workers have a cost), and the old antiques of the system really should pay for it. 】

[Back to the event, of course, there are so many fashion shows in the demarcated area, and many of the videos are not online at all, does anyone know how to get them?] I think we should form a group, divide the work among each other, and divide the prize money evenly. 】

[Seconded, I can be responsible for finding information, this is my specialty, I think we can ask for it directly first, if it is refused, the TV station must have a file.] 】

[I can watch the show, I'm a fashion design student, if there is plagiarism, I will definitely be able to see it......]

[Interjection, I have a stupid question: So, is there plagiarism in the fashion industry? I've heard the saying that plagiarism doesn't exist in the clothing industry before, so did this accusation not exist in the first place? Because I watched Gu**i's show, it's so obvious, and C***e's show a few months ago, oh, if the industry has not been determined to be plagiarism, why did the editor say that Yun is plagiarism? She's always going to find a prototype in the recent show, right? 】

[Racist, right? Implicit discrimination? Nationality discrimination? Did you see any recent interviews with designers? She didn't say it explicitly, but that's what it clearly meant......]

[I wouldn't say I was discriminated against, in fact, when I came to New York to find out the reasons behind the accusations, I met very nice people who cared about me, but the truth is, we are the best-selling brand in the Far East in recent years, and we sell enough to impress any established luxury group. The last such designer was from Japan, and she was soon invited to Paris for a show, then to New York, and of course for the cover shoots, and magazines to use her pieces. But we didn't, we didn't have it at all. Of course, no one is sneering at you, but the truth is that we have a hard time even getting the editor to watch the show, and a friend said to us, 'As a Chinese brand, you have to get used to this kind of treatment – that is, if a good thing ends up with you, it must be because everyone has received the benefit, and there is no one to give it to, and they will give it to you.'" At first I didn't believe it was true, but all the facts suggest that he was right. 】

[Yes, then we got an editor, but that was the beginning of all the unpleasantness, and it was clear that she wanted something completely different, and she seemed to have given us a preconceived notion that we couldn't create anything good, and she loved the show, I could see it, but in her thoughts, 'Oh, if you make something good, then you must be plagiarizing.'] Of course, it's another thing to ask for bribes, and we don't want to talk about these lawsuits, so we're going to get into the exchange of evidence soon, and let the court tell us the results. 】

[I heard that the other party is seeking an out-of-court settlement? Some serious hosts asked, "CARE" hosted by her is a political and economic program that is more close to the people, mainly tracking and interviewing current hot phenomena, [Is this true? 】

[The other party did seek an out-of-court settlement, but we did not agree. Wearing a simple shirt and trousers, the designer who is always dressed like this to the outside replied, she pulled the corners of her lips and said with some disdain, "I think sometimes a person does need to be punished to know that there is a price for you to do something wrong, okay, you can discriminate against me, but you can't think that you don't need to be responsible for doing illegal things to people you look down on. 】

[But I guess her contempt is just your imagination, and you haven't confirmed it from her mouth, have you?] The moderator didn't seem very comfortable with her words and asked rhetorically.

Do I need it? Joe. immediately responded, "Isn't she acting enough?" 】

The audience let out a low laugh, and the host was a little embarrassed, but still maintained a sharp interview style, [So, how do you plan to deal with the current situation, according to your opinion, if the entire fashion industry is full of invisible discrimination against you, how are you going to deal with it?] Will continuing the lawsuit close the door to a win-win situation? After all, as you said, the fashion industry can't openly discriminate against you – but they can snub you and ignore you, and as a designer – and a businessman, is it your job to be accountable to investors and explore a more harmonious path? What does your board of directors say about this? 】

[I don't see any difference in this, you say 'they can give me the cold shoulders', you are using assumptions, but it seems to me that this has already happened, they are just ignoring me,] the designer shrugged his shoulders, raised his eyebrows, raised his legs, and opened his hands dramatically, [—and I don't care at all.] 】

"Oh! That's pretty cool, isn't it? ”

In front of the TV and computer, I don't know how many viewers laughed or whispered at the same time, and the host also made some unbearable expressions, but the designer herself was not affected, still maintaining her nonchalant and condescending tone, [I'm not bragging, but if you understand the scale of our business in China, you will know that I am telling the truth, we have made so much money in China - that is, we can spend a million dollars to make this reward, I don't need to worry about the board disagreeing with that. To be honest, money is not a factor at all for me now, we are so rich! 】

The straightforward swear words were silenced, and the lip shape was covered with a mosaic, but the laughter and applause from the audience still said it all - showing off their wealth and being high-profile, this was originally the style of black people, and Asians were still diligent and low-key, and this young girl from red China directly showed off her wealth on the show, and the audience didn't care about right or wrong, it was easy to think that they just liked this kind of stimulation that broke through stereotypes.

[But what about the opinions of investors?] Haven't you thought about seeking help from investors? 】

[You're talking about ga, of course, Kevin is very enthusiastic, he doesn't discriminate against us, otherwise he wouldn't invest, this incident makes him very angry and disappointed, and he hopes to maintain a good relationship with the media. But our brand remains independent, so his opinion is not decisive. 】

[In other words, he objected, but you didn't adopt it?] 】

You can say so. 】

[Aren't you worried about the impact this will have on the further expansion of the brand? 】

[Oh,] the designer laughed, "Honey, maybe I should say it again – 'If you understand how big our business is in China,' you wouldn't be asking questions like that, would we be worried about not having any investors to inject capital?] Are we worried that the parent group is not satisfied with our operations? Yun is a two-year-old young brand, and you should look at our financial statements for this year — no, we don't worry about that at all. 】

It's crazy! For the second time in a row, the national all-age program exploded! The host shook her head helplessly and smiled, but the audience couldn't cheer, and was stimulated by the designer's big words to whistle, and the designer made a few appeasement actions, and the scene gradually quieted down, and she also put away her arrogance, and said calmly in a professional tone, [In fact, my companion and I believe that the world economic model is now at an inflection point, and the Internet will intervene in the economy of the whole world to varying degrees, changing our communication to varying degrees. Especially in the fashion industry, the change of marketing terminal will completely change the industry, by the traditional paper media, authoritative buyers and designers of the closed loop is being broken, one of the important signs is the inevitable weakening of the paper media, at the same time after the rise of online shopping, the fashion buyer industry will also be affected by an unprecedented impact. This kind of impact is both mechanical and cultural, and of course the discussion of commercial mechanism, I think we have all done it many times, in essence, fashion buyers and traditional print editors solve the problem of high information cost for consumers. In 1920, you were living in London, it would take a week to travel to Paris, and you needed someone you could trust to tell you what clothes were worth buying for the show and what was so good about it. 】

[And fashion editors and buyers solve this problem.] It's finally on the right track, and the host's eyes lit up, and he obviously had a little more respect for the designer.

[In fact, they're only solving the first problem, and I don't seem to have seen an editor for a long time tell us what is so good about a piece of clothing and why it's worth it.] In the midst of laughter, the designer said, "But before the Internet, it was OK, and before the Internet we didn't have many options. And the Internet has changed everything, and this extremely low cost of obtaining information cuts off the essence of their existence. I live in Paris, and I want to see what's new at London Fashion Week, all I have to do is pick up my phone and tap the screen for fifteen minutes. 】

[Of course, the power of inertia will continue to make the industry continue to operate for a while, but I think, soon everyone will completely enter the Internet era, and brand marketing will become a new thing, in this new system, now the traditional evaluation mechanism is completely dispensable, designers directly talk to consumers, so,] not long after the serious look, the expression of contempt came out again, Joe shrugged, [Will you worry about the impact on brand management? - I think what I just said is enough to answer your question, why should I be afraid of a dying industry? They don't have an impact on my business model at all. 】

[Do you know that what you are denying is the main promotional sales channel in North America at present? 】

[Most of our current sales in North America are generated online, which is about the same percentage as we do in China.] This is what we want to say, young people are different from the past, this is an era of unprecedented emphasis on individuality, young people will no longer go to high-end department stores, they will not go for much money, and the means of attracting customers with decoration and service are doomed to be obsolete. Of course, each of us doesn't like to be excluded, so in the past, people's aesthetics were easy to agree on, and many things were very easy to be popular among the whole people, but the Internet allows everyone to find their own companions, and no personality is alone, so it is conceivable that all markets will become more and more segmented, and young people will become more and more proud of their own personality choices. The designer's expression became more and more serious, and the host couldn't help but listen more and more attentively, [Maybe it doesn't have to be yun, maybe another local brand will become a new luxury in the Internet era in a completely different way, but it will definitely be the future, I don't think anyone can change that, and I don't think the prejudice of a few people can prevent yun from entering the U.S. market, 'a few people decide what the majority buys', this era is completely over.] Yun may be eliminated because the design is not outstanding enough, and the product is not refined enough, but it will not fail for this reason. The coterie is dead, and they can't decide anything. 】

This little circle is dead! The remark immediately provoked a flurry of whistles and exclamations—but there was not much applause, and even the moderator laughed: the proclamation was so arrogant that she didn't even know how to react.

"What a madman!"

Waving his mouse, he closed the page with some indignation, repeating, "What a madman! She's completely lost her mind! What is this all about, this circle is dead - please! Did she really think that talking about it would come true? ”

Her anger is justified - what has happened in the past few months is a bit mysterious to anyone: not only to sue, but to sue to death, not only to die, but also [Yun] also paid for such marketing, which is clearly to uncover the cards of the fashion industry - what designer would not do something similar to the 'washing' of the paper media when Jiang Lang is at the end of his talent? Of course, if there are too many drafts, there will definitely be changes in personnel, which will not affect the sales of clothes, but it does not mean that major brands are happy to see the public open up every year to do this year-on-year comparison.

Almost as soon as the event began, netizens found a lot of things that designers in 97 and 98 'borrowed' from each other, small brands borrowed from big brands, and tired designers in big brands borrowed inspiration from brands of the same grade...... Silhouettes, patterns, choreography, sources of inspiration, if not judged by legal standards and purely emotional, there are countless shows that can grasp the reference point, and many of them are so consistent that they can no longer be explained by coincidence. The show of [Rhyme] did not find a source of inspiration, but the underwear of the veteran designer was lifted a lot, which is tantamount to overturning the face of the entire industry - Judith still has the face to say that she plagiarized? Netizens have picked up a lot of cover planning, and the editor in charge is Judith, and the items on it obviously have traces of borrowing from previous seasons!

How to explain the rules within the industry to netizens? If the popular transmission is divided into orders, this kind of general disregard for plagiarism is to pit old Judy to death - this shows that her 'plagiarism theory' is completely framed, and it is indeed revenge after the blackmail fails. If [rhyme] is really plagiarism...... That's good, find out the prototype, netizens help you identify it, if you can't find the prototype, it's okay, are you a part of the small circle, and the rejection of [rhyme] is because of discrimination against her race and nationality?

Political correctness is the absolute mainstream public opinion in the United States today, especially in the LGBT fashion circle, anti-discrimination is an untouchable high-voltage line, you can actually discriminate against Red China, but you must not publicly express such views - this is actually a very ironic phenomenon, because the person who accuses you of discriminating against China may also discriminate against China, but she will never admit it publicly. But this is the current situation, no one dares to speak for Judy whether it is a magazine or a friend, and even many people are afraid of becoming a discriminator and plagiarist once they attract the attention of netizens. - Actually, even if you don't say anything, as the million-dollar storm gradually ferments, no one can escape this vigorous doxxing operation.

The only way to deal with such a situation is to let the situation gradually cool - if the network cannot be controlled, then let the network stop at the network, at least the authoritative media should pretend to be deaf and dumb, and never spread the influence. But the fashion industry is showing weakness at such a time, how can the authoritative media care so much? The fashion industry is usually quite open in the entertainment industry, but the political and economic media is completely black, 'China', 'network economy', 'rapidly rising Chinese enterprises', just after the Beijing Olympics, when the global economy is weak, which of these hot spots is not a topic that the audience cares about? A million dollars, gambling in one breath, saying throw it away, the American market, she doesn't care, 'so he . Damn rich', the more Qiao Yun said multimedia, the happier she became, interview invitations were frequent, who would stop for a lawsuit, a small circle that was disgraced and offended by the red line of political correctness? To say that this small circle represents the fashion circle? - At least on the bright side, an editor and her friends, plus a magazine at most, represents the fashion industry? This circle is not so small, right?

It is true that only such a few people are involved on the surface, but which person in the circle does not feel the anger of being humiliated? This circle is dead? Please, how dare she say that? No one likes to hear this kind of talk whether they are friends with Judy or not, and the community is now more united than ever, and there is more consensus about Joe Joe than ever - this woman is a crazy person at all! She should be with Donald. Trump is a friend, and they all have the same big mouths anyway! The hype is just as vulgar!

This kind of atmosphere, of course, put the crowd who showed favor to Joe before at a disadvantage, Yelena ran directly to Europe to avoid the limelight, her fiancé also stayed in France, it seems that she is completely planning to stay out of the matter, and she is not ready to come out to be a sandwich cookie before the situation calms down, and Joe has the best relationship before the situation calms down, but she still has a job in New York, and now she has become a frightened bird, and when she sees two people whispering at the party, she feels that people are talking about her, which is simply a disaster from heaven for her - people are good, is there anything wrong? Suddenly, he was cheated like this.,That joe.,Back to the second country.,Behaved completely different from before.,It's all pretending before.,It's all deceiving, right?

…… What a madman, completely using his kindness to deceive and hurt others! Cece really felt taken advantage of, she felt vulnerable and exhausted. - And she even has the face to come into contact with her again!

glanced at the trash can, only to see that the edge of the invitation card seemed to be stung, and immediately took his eyes back: it was still such a perfunctory thing! There is no personal word, just an invitation, and the subtext is too obvious: love does not come, Joe is very much looking forward to your attendance, but he really doesn't care.

It's just crazy, is it possible for her to go? She wouldn't have sent these invitations to someone else too, would she? How will others respond, just tear it up and throw it in the trash, the same as her?

Has anyone else really received it? Cece suddenly became unsure: did the person who received it really not plan to go? If she didn't go, she would definitely talk about it to express her disdain, which in itself was a good topic to talk about, but she didn't hear about it at all, which means ...... The people who received it are still hesitant to go, right?

The fact that fashion magazines and buyer culture are dead is, of course, very outrageous, but ...... She didn't mention models, itgirls and designers, did she......

After hesitating, she clicked on the social networking site again, and of course the forum, and opened the hashtag #yun# - no matter what the small circle thinks, this brand really has a sense of existence among young people, young people like this high-profile and flamboyant feeling, and prefer the legend of 'creating miracles at a young age', the interview with Joe on YouTube, not to mention the super high number of clicks, many people in the message said that they were [completely conquered and have become fans of this brand]. Coupled with a million-dollar bounty, it is destined to attract hundreds of thousands of people to her show...... You don't need to look at any data to know that Yun's official website traffic must have risen again and again, and she wouldn't believe it if she said that sales didn't grow.

This little circle is dead...... In the Internet era, the economic model will be very different from before...... This cake is destined to be uneaten by more than 80% of luxury brands......

Within 20 years, the industry will usher in a rapid reshuffle......

Looking at the watch, it was almost party time, got up and prepared to change clothes, walked to the door of the study, stood still, hesitated more than 20 times, or turned around and took out the invitation from the clean trash can, and pressed it under the mouse.

“cece！”

“！ God, I love this new faye. ”

"It's a limited edition! It's real python skin—"

For fashion parties, first boast about dressing, and then gossip. "Is there no one at all tonight for Coco?"

"Yes, I heard that the whole newsroom is in trouble, I have a friend who works in the Anti-Discrimination Committee, and recently they organized a survey of the newsroom, and the board was very unhappy......"

"It's all because of that crazy and vicious bitch, I mean, I have no idea how she had the guts to come to New York......"

"yes, yes," Cece replied nonchalantly, "by the way...... have you received any emails lately?" ”

"Huh? What mail? The editor who came over was stunned, a little unable to keep up with the topic.

Julie and Ian were not confused, and they and Cece cautiously exchanged glances, and a knowing ambiguity appeared on their faces, and they tried each other meaningfully, vaguely, and mutterably.

"yes...... Did you receive a ......"

"I ...... I don't have a big opinion - what do you think......" 166 Reading Network