151 brand temperament

[I mean, it's hard to imagine that a Chinese person is so confident — of course, I'm not saying stereotypical anyone, but you have to admit that every nation has its own character — or is it offensive for me to say that? But the video completely changed my mind about the country, and you can see that she comes from a stable, wealthy country and has a lot of confidence in her country. 】

[This is just another red aristocrat, you should look at the life of ordinary people in this country, for most people, this freedom is still a luxury]

[If you haven't been to China, I suggest you keep your dirty mouth shut, I'm just an ordinary person in this country, I've never felt any unfreedom, who gave you the confidence to cross the ocean to evaluate a country with a population of 1.3 billion?]

[Man, you really should come to Shanghai, I love it to death.] Wonderful, open, interesting city (of course, the public facilities of Huangshan, Shaoxing and other cities are still a little backward, but still very beautiful!) And I have to say, qiaoyun is a perfect representation of the growing generation in China, these young people are not inferior to the United States in terms of self-confidence and cheerfulness, and one thing that I think is very important (by profession, I'm a secondary school English teacher) is that there is not a lot of bullying in their schools, yes, but not as much as in our country (this is really a big problem in our country, and the saddest thing is that no one pays attention to it), and the level of effort of these young people is completely incomparable to that of our students, this is a bunch of monsters, and I think they are going to beat us all over the ground in the future】

[Then you should go to our private school, no offense, but I'm afraid you don't have much contact with this when you're in China - our country's future elite are there]

[I just want to know, is this 'trump' style of hype self-boasting or the real thing?

[Man, this is really not a boast, maybe those international students can't answer this question because they can't watch the live broadcast across the ocean, but I said before that I was doing 'aijiao' in a middle school in Shanghai, and I played this video with my students in class as an example of spoken conversation- The pronunciation is standard, the grammar is very simple, there is not much slang, there is something about China, this is a suitable teaching material, and the girls became very excited after watching the video, and they told me that now this is a pandemic among young girls, playing a game that can be called 'live Barbie' through live broadcast. And a lot of them have already bought this brand of T-shirts, I mean, yes, luxury goods only occupy a very small market in China, because there are so many people in China who are not yet rich. But in its target customer base (I teach in an aristocratic high school, haha, only such a high school can afford foreign teachers), it is quickly gaining popularity. And as she said, with China's huge population, even a very segmented market is enough to create dizzying profits.

Before she boarded, Qiao Yun was almost a household name in China, and everyone knew that her temper had always been so tough-she and her celebrity boyfriend were in the air. The performance in the turmoil is completely enough to illustrate the problem, there is no doubt that she is already very famous in China, and she has become famous as soon as she graduates, about two years ago, China's most popular star has worn her dress, from then to now, her clothes are completely dependent on grabbing, but before she was rarely interviewed in China, so, indeed, this is the first time we know that she is so rich, but I think she really doesn't need to lie, even if she doesn't, her boyfriend should be far richer than most people think。 】

"Oh, that's cool. In front of the screen, Jon muttered as she crossed her cheeks and read the popular comments at the bottom of the YouTube video with great interest - in addition to the usual 'American Collapse Party', 'China Collapse Party', and 'Asian American Discrimination Party', there was still a lot of interesting information in the discussion thread, "I bought a few clothes, and it was the first time I knew that this designer had such a personality." ”

Speaking of which, she is also a marginal customer of [rhyme], in addition to being driven by the natal idol, in addition to buying the same style of tide t, she also bought a crystal skirt, the price is a little more expensive, but the effect is super satisfying, that year was a party killer, and now she can also wear it to a wedding or something to support the scene - Jon now lives in California most of the time, and she doesn't need a coat or anything, so she goes to the official website every few months to see the tide t and skirts, and her impression of this brand is' The price is high and the quality is high', and it is very difficult to buy, the recognition in the United States is very low, the buyer department store has only a few items per season, it seems that the last two seasons have not continued to introduce, and let her go online shopping, the first has no place to try on, there are always concerns, second, it is not easy to buy, often in the past to see when it is soldout state, the next order is delivered, a month is almost over.

It's just a brand, although it's good, but it's inconvenient to buy, it's impossible to remember for a long time, plus J.J didn't wear it again, and itgirl is even more extinct, and over time, the memory is slowly blurred, leaving only a vague good feeling, until she watched this video, and was involved in [Million Dollar Catfight], the brand image of [Rhyme] became clear in her heart all of a sudden- Ah, indeed, although there are also works like crystal skirts, but Qiao Yun's designer's temperament is really sharp and stiff, just like the bloody hand tide, black leggings and those spliced coats.

This is a mysterious feeling, just like the impression of the interpretation of various details such as the clothes themselves, web design and promotional photo shooting in the process of browsing the web, and subconsciously close with Qiao Yun - the crystal skirt is an exception, and it is understandable that the designer will also be in love, or also need some commercial models. But roughly speaking, the kind of approaching edge, some danger and out of control of the sense of publicity - this feeling, looking at her big shows over the years, can be felt, but it was still very vague before, like a little less catalyst, now as soon as the designer appears, and then compare the interview, it immediately dawns on me, ah, it turns out that this is the brand's temperament, her temperament.

"It's really cool. She muttered again, and unexpectedly opened the webpage of [Rhyme]. - She has been a loyal customer until then, after all, she has to support idols, but to be honest, Jon is actually not too interested in all the big names, of course she doesn't like it, and she also likes to see idols appear on the red carpet in big-name dresses. But only ...... When it comes to Valentino, LV, Hermès, and Chanel, the impression conveyed by these brands, the lifestyle, and even the price are all quite ...... Insensible.

She didn't know what about other people, but at least she and her friends, no one liked the kind of well-dressed occasions with staggered cups, and they didn't find it fun to dress up for art exhibitions and operas. What is low-key, luxurious, aristocratic, this emphasis on class and history, and she is fundamentally incompatible with her. Although Jon is wealthy, she has countless friends from ordinary families on the Internet, they share the same interests and joys and sorrows, she never feels that she has a class difference with them, and needs to make a class distinction, chasing stars, outdoor sports, travel, computer games, this is their fashion, buying a Chanel bag and buying a new one, it is completely the latter that brings more satisfaction, the bag is just a bag, and a new mobile phone may represent a new experience, completely subverting a certain part of life - Is the lifestyle of a traditional celebrity a bit outdated and not cool?

Of course, this does not mean that there is no market for luxury goods, people like to own good things, but on the West Coast, in the Bay Area, the definition of good things has changed, and the new technology of electronic watches is better than the classical aristocratic style of the tourbillon, and compared with the new company, how can the old luxury watch dealers keep up with the innovation immediately? The whole Silicon Valley is like this, completely incompatible with the old luxury goods, not pursuing refinement and luxury, the newer and cooler, the more marginal, the more dangerous, the more attractive.

This general direction of cultural atmosphere is also subtly changing Jon, an Upper East Side girl, who has been studying here for a long time, people are very lazy, sometimes they are blind in sportswear, and they will only dress up when they go to parties, although they also want to dress up beautifully, but they have lost interest in traditional celebrity costumes, which is too flat and too grand - however, she doesn't want to 'degenerate' to A& F level, a long vest and compression pants go all over the world, for those who play rebellious rock and roll fashion cards, there is also a lack of interest, Silicon Valley likes a new type of fashion, healthy, rational, avant-garde, and Silicon Valley people, full of self-confidence to change the world, emphasizing that the traditional old-fashioned brand is full of twilight, simply out of place, this is not what they find a young designer can solve, the tradition that has always been proud of it, has now become their burden.

"The internet has changed everything...... This little circle is dead......"

"Of course I could be wrong, and you can think I'm grandstanding, but in my lawsuit with Ms. Ted, there is one person who is unaware of the situation, who is about to be abandoned by the times, who mistakenly thinks that the unspoken rules that have been formed in the past few decades will continue, and the other person knows the rules, and knows how to defend their rights and interests, and knows where the times are going — I know who is the one who understands the situation and who is not. ”

Amazing, sharp, arrogant but calm, many people on YouTube hate her arrogance, and call her Bitch directly, with high eyebrows and sharp eyes, as if she sneers at any time, as if she can see through others at a glance, and will laugh at anyone who is inferior to her. Indeed, Jon doesn't deny that Jo Yun has a strong personality and controversial speech, which is why she didn't discuss the video with anyone around her (but then again, there's another trend nowadays where people only like to discuss online news online – which seems to be a new kind of ecosystem). She just felt that her words were indeed amazing, but she was not stupid, and her attitude was very aggressive, but within the scope of the law, and it was the other party who provoked first, so what was wrong with a flamboyant response?

It's a pity that she directly canceled this autumn's show because of this lawsuit. While browsing the new autumn outfits on the web, Jon thought to herself: she had heard that China was very keen on live fittings, and she tried to watch a few videos, but she couldn't appreciate it, the language barrier was a little bit, and she didn't seem to be able to distinguish Asian looks. How to say that the traditional clothing model will die, and I can still watch a show in my heart, not looking at the clothes, but more like her artistic style, like her personal style, and the tone that her sharp speech brings people into - sharp, but also hopeful, with a kind of attractive certainty: it seems that she is not afraid of the future at all, but full of confidence.

Who wouldn't want to share that feeling, and even though you can get her qualities by buying her products, it's a pathetic and unhelpful psychological suggestion that works in the same way as the idol worship of traditional religions. - But, but -

In big cities in the United States, the courier service is quite convenient, and what she bought is not a hot model, but a summer tide, holding a big red heart pattern in both hands, no need to wait, the distribution is very fast, just over a week, Jon put on this new dress she likes. Of course, the quality is still very good, but what she loves about the dress now is not limited to its product side, but what it symbolizes, the ethereal but very important thing, is what she likes the most.

"Yo. Passing through the hallway, a stranger suddenly greeted her, "Cool t-shirt." ”

"Yo. Jon smiled knowingly when his eyes focused on the blood-colored hands on his body—although the two had never met, at this moment, he felt a little closer because he had chosen the same T-shirt: it was also the pattern from last season, did he also watch that video?" "You too!"

It was like a drop of ink falling into the water, and no one openly expressed their approval of the heated rhetoric, and perhaps even on some occasions, they shared their disdain for the wild rhetoric, but, in the bustling flow of people, there were more and more people dressed in bloody hands, and Jon was not alone in silently searching for the news, thinking with some curiosity—

"When will the runway show start next spring?"

"Oh my God, when will the runway show start next spring!"

Compared with the faint curiosity of foreign customers, the emotions of domestic consumers are much more excited - their reaction to "CARE" is also more intense than that of gringos, not only Qin Wei fans and Qiao Yun's customers, but also ordinary netizens are 'caring' about this video. After all, at the end of 2009 and the beginning of 2010, there were very few successful people who could speak out for Chinese brands so strongly in foreign programs, and of course there were many more successful people than Qiao Yun, but they did not have such a strong and legitimate motive.

"It's so relieving!" Many young people took Qiao Yun's speech as if they were respectful, revisited it repeatedly, and even made them applaud loudly what many foreigners didn't like, "It's so uplifting! I like this feeling! I just want to say it like this! Girl, I'll obey you on this Weibo!"

"The tone is still a bit excessive, hehe, you already have money, what about the people in the west? Do you think they have money, are they happy?" This is the 'Body Deficit Thinking' party that has not yet been named—although it has not yet been named, the tone of their speech has not changed over the years. "I heard that your boyfriend has a very good background, and of course China is already very good in your heart. Can you really ignore the gap between China and the United States?"

"Sister-in-law's stick is dead! Mom, I've changed from a brother fan to a brother and sister-in-law fan, and now I'm about to become a sister-in-law fan! I'll go! When will the show start! Can my sister-in-law be on a domestic show, buy, buy, buy, buy!I want to buy the show designed by my sister-in-law!"——This is because of Qin Wei's group of little fans who pay attention to Qiao Yun, they have already rushed to a wave of sales, and it is said that the enthusiasm should fade now, but because of this exciting news, they gathered together again. There are really some people who have become fans of Qiao Yun.

"Oh, it's been a mess for so long, it's all some ignorant kids making trouble, it's time to get back on track, right?" "Brother and sister-in-law's post bar should add friendship links to each other! The diplomatic team should also visit each other every day. ”

"Has anyone posted to sort out my brother-in-law's previous love routine?" In Qiao Yun's post bar, there is really no controversy about the posts related to love, and a high-rise building was opened at once. "I hope my sister-in-law will start the show soon—— my brother should at least go to this event! I haven't seen my brother for a long time, so I miss him." ”

"Yes, yes, since the completion of "Xuanye Cave 2", my brother has disappeared, and I can't shoot my sister-in-law at all, I really want to know where they are now~~~~~ will it be in ~~heyhehe~ Sister-in-law should comfort my brother~"

"Some people say that they have broken up, do you know? These people who spread rumors are really annoying! The show should be opened quickly! Brother smashed the rumors with practical actions and officially announced his return!"

In Qin Wei's post bar, there may not be so many people who really support the 'brother and sister-in-law' cp from the bottom of their hearts, but no one objects to this argument at all, everyone is in favor - after the nude photos incident, Qin Wei has not been interviewed at all, and is basically in a state of evaporation from the world, of course, after the incident, this is a very normal response, but how long will this state of self-defence last? Many people are worried that he will not be able to return for a long time, or even quit the entertainment industry from now on, and this uneasy mentality makes them desperate for Qin Wei to show up to prove that everything is okay. This made them care more about the New Year show than Qiao Yun's own fans, "It must be opened! Of course, the sooner the better!"

——I have already paid attention to Qiao Yun, and the circle that has a basic understanding of her has become a sensation for the video, but is it calm outside the circle? Not really.

"Brother, do you know that Qiao Yun? It's the girlfriend who took the nude photos some time ago......

"What□□?"

"It's a young man who acts, what is it, a very popular TV series, just that movie, oops, what, "Iron Heart"! "The Romance of Zhou Lang"—— Oh, don't say it, why don't you know what to pinch? Just say this video, it's very exciting to watch......"

If the previous nude photo turmoil made her a well-known figure for the first time, then this interview video made Qiao Yun's popularity even cross Qin Wei's own limitations, and entered the field of vision of netizens who are indifferent to the domestic entertainment industry.

-- However, whether they are in favor or against, they are all thoughtful when they finish speaking: This brand is really so popular, has it weakened the trend? Unconsciously, China's economy has developed to this point, and the new growth point has shifted to the tertiary industry?

[Thousands of netizens were shocked! Brother Jiong cried! Little Japan trembled when he saw it! The rise of the Chinese dragon! The domineering declaration of the beautiful designer scared the foreigner to death on the spot!]

Unlike middle-aged people, those young people who originally didn't know who Qiao Yun was, some of them were too young, and some of them were really out of fashion, and they are still stuck in the era of q.q space - but, this group of people is also the most easily instigated, Qiao Yun's most active and blind supporters are also from this group of people, click into this eye-catching title, I have seen the video that has been repressed and uploaded many times, it is already very blurry, I don't know who made the subtitled video, the first reaction is to let out a long howl: "I'm grass!

The second reaction is probably to search for the official website of [Yun] - and then after seeing the price, first disbelief, then rubbing his eyes, and scolding softly - 'grass ......'

Next, many children will be desperate to move bricks, but there are also some people who will turn to Taobao, the awakening of national brands makes them extremely proud, but at the same time, [all expensive goods can be found on Taobao for about 100 yuan, the same quality and genuine products, or even better copycats/original orders], has also become their instinct, they can do two contradictory things very naturally, in parallel, and even as a way to show support for Qiao Yun - only faintly feel a little wrong.

"Ah, this T is so cool/The price is reasonable/It's so hanging!"

"The designer who can design such a T-shirt will really say that kind of thing!/ The designer who can say that kind of thing will really design such a cool T!"

In any case, support a person, yearn for a person, you will want to put a little mark on yourself, and the tide T as a logo eye-catching, the price is relatively suitable for the entry, invisibly become a common choice of all kinds of people, at the end of 2009, the bloody hand tide T has inadvertently become a common match on the street, and everyone, whether it is impatient, or occasionally remembered, are concerned about such a thing: Qiao Yun's rookie, is it still open? If it is open, when is it?

[The first time I left a message on your Weibo, I want to say that I like you very much! I'm looking forward to your rookie, if it's convenient, can you reveal when it will be held!] Also, will Qin Wei go!]

[Dear, I received the clothes, I like it very much, please convey my support to your boss, by the way, can you ask, when will the rookie be opened?]

[Shopkeeper, ask Ha, your factory has rice and internal information, when will the rookie of the rhyme be opened?]

[Hey, hello, hey, yes, I'm a 876892 user, yes, vip7, I want to ask, when will your rookie open - I'm all v7, can you give Zhang an invitation, I want to go to the scene to see the ......]

[Hey Ms. Zhang, I'm Xiao Li of Northern Daily, I want to ask, your company's big show next year......]

All kinds of channels, heavy voices, from all over the country like a tide, and even the world has many pairs of eyes, with their own different attitudes to look at this Chinese brand, they are most concerned about the current only one, even with anticipation to describe, is not bizarre.

This mood of anticipation, brewing repeatedly, almost broke down the customer service embankment, forming a more terrifying wave - and on the last day of 2009, [Yun] finally responded.

The official website, press conference, official Weibo and designer Qiao Yun's Weibo spoke at the same time, and in the deafening cheers of supporters, it was officially announced -

The 2010 Spring Festival press conference is determined to be on March 29, on time, on time, on call, and open! 166 Reading Network