170 Fu Zhan's Counterattack (Part I)

Mr. Ma is inquiring about the details of the coco demon, Qiao Yun doesn't know, but he won't be surprised if he knows - in the clothing industry, don't look at everyone's own stores on Taobao, it seems that the well water does not interfere with the river water, and the business secrets are guarded very firmly. But in fact, as long as you have mixed in those textile markets, there are no impermeable walls. In the past, when CY opened a vest shop, it was okay when there were dozens or hundreds of them, and they were not conspicuous, and everyone didn't feel it. Now that all kinds of copycat stores are collected into one store, the transaction volume is highlighted, and it is impossible for friends not to do some investigation. The relationship between Chen Indigo and [Yun], he supplies to CY, including the fact that he is the largest supplier of various low-end imitations in private, and there is also a risk of exposure, depending on when and in what situation this bomb will explode.

But then again, the company is not listed, that's good, except for foreign investors, there is no need to explain to anyone, and there is no way to connect with GA in N City - no matter how popular Chen Indigo is, he is always regarded as his own person in N City, and few people will overcome many difficulties and sue Chen Indigo to the foreigners. Even if it is really in the past, there are also good ones. Now the equity of CY and [Yun] is not as simple as the shareholding of natural persons, each of them has a heavy empty shell, and if you want to pursue the shareholders of CY, this will have to go through a lot of investigation. At that time, if Fu Zhan helps, even if Ga comes to Xingshi to ask for the guilt, it is not impossible to return empty-handed.

As for Fu Zhan Zhan won't help with this, Qiao Yun didn't think much about it, she was busy doing the final finishing work for the [Yun] show in September, of course, there are still many will be opened, and now this piece of sales is divided into two lines: daily and seasonal, but it doesn't mean that daily models don't need to be added, subtracted or redesigned, and the amount of orders for seasonal models also needs to be carefully considered- It is said that it is a seasonal model, and it is to buy that is, at least the first few batches of materials should be prepared, and it cannot be said that it will wait for more than ten weeks, which requires a deep overall effort, after the model has been changed, the workload has also become larger, Fu Zhanxin has poached a buyer director from Hong Kong, everyone is still in the run-in period, and it will definitely be more than in the past.

The brand is getting bigger and bigger, it is impossible for everything to be done by the entrepreneurial group, Qiao Yun is fortunately not as in the past, full of control over the enterprise - she is now gradually starting to let go of many things, and her energy is only willing to focus on the few things that she is most interested in, and she is not afraid of the people below to be funny, anyway, the company has to rely on the route she drew to move forward, although the daily affairs are now all in charge of Fu Zhan, but on the contrary, she feels that she has more control over the brand than ever before, and she is not afraid of being pitted at all, she hung up [rhyme] also has to accompany the funeral, anyway, she doesn't lose.

"Do you think this fold is too cumbersome?" she asked, taking a step back and examining the fabrics on the fake models, a little nonchalant—designers are like that, and if they are given enough time, they will suffer from choice disorder, "but I think adding it can emphasize the feeling of being like origami bundling - Qianqian, what do you think?"

In a hurry, even if it is a rare weekend girlfriend gathering, it has to be carried out in the studio, Bai Qian is very used to it, and they used to do homework together. "Do you want to move a little later, don't be symmetrical—"

"Don't do symmetry, symmetry is too ugly, you say how many inches inward? Bai Qian has changed careers and no longer does design, but it is still in the industry - a while ago, Qiao Yun sued the fashion editor, it was too much trouble, China's "Voyage" did not dare to report her show again, the same cold treatment, Song Yalan did not dare to take a step beyond Lei Chi, but Bai Qian entered the magazine through her. The editor-in-chief Wen Xuan also knew this, but she still nodded and beckoned her in, which probably vaguely explains the attitude of the Chinese editions of several major magazines. Qiao Yun also thinks that editing is more suitable for Bai Qian, her innovation may indeed be average, but her aesthetics are in place, otherwise she will not be admitted to the Academy of Fine Arts, and it is easier to be a judge than a creator.

She stepped forward to remove the nail pin, went around the back of the fake mold and began to adjust the fabric, the designer has always been dealing with manual work, and the simplest adjustment requires a lot of manual work. Bai Qian sat on the windowsill drinking milk tea, her feet shaking to see her busy, "Shouldn't you also find a pattern maker, or hire an assistant, Qiao Qiao, the brand is so big, you can't still make any version yourself, if this continues, how many new products can you produce a year?"

"Aren't you making a catwalk now?" Some of the catwalk models are also cut by the designers themselves, and they will not be released until they are ready to be put on the shelves. Qiao Yun came around and began to pull the fabric, "Besides, there really must be first-line pattern makers in China, what is still behind in our clothing industry?

It's impossible for a fashion designer with a professional background not to know how to play a board, but not every designer can make a good version. It can be said that the work of fashion designers in the general understanding is actually done by designers and pattern makers, and pattern makers sometimes play a greater role than designers - the designer gives the pattern maker, just a flat style drawing, and some simple sizes, the pattern maker should turn this style drawing into a paper pattern, make the plane three-dimensional, calculate the size details, and launch SML and other size sizes from the middle model, and sometimes choose fabrics and accessories. production process, but also to take into account the issue of budget control and mass production. After all, the show models are all handmade, of course, enough to match, but if you want to maintain this fit until the sale model, you must consider the process of mass production.

The real high-end will have lower requirements for pattern makers, most of them are tailor-made, full-hand workshops, and there is too much room for adjustment. And the general commercial model is actually okay, not so concerned about comfort, mainly cut the budget, pattern maker software use, and then adjust, the main must be familiar with all aspects of factory production, to the factory process to be as stable as possible, can not because the level of workers is uneven. It is this kind of luxury goods produced by the factory, and it has the most requirements for pattern makers, because customers buy a little bit of exquisite version, comfortable wearing experience, and unified artistic style, so designers generally either bring their own pattern-making skills, or bring their own henchmen who have cooperated for many years. This kind of pattern maker can directly scare the general designer in the company, not to mention the design assistant, completely crushed the state, the company takes money and dividends, even the design director, usually disgusted, who gives a face, and after the conflict with him, he also has to give some sweetness to appease and appease.

It's not that Qiao Yun can't get such treatment, but when she started, [Yun] had nothing, there was nothing to attract talents, and now to achieve such a positioning, there are also requirements for the artistic attainments of pattern makers, and the domestic atmosphere is indeed not as good as Europe and the United States - in the end it is an era of change, everyone wants to get ahead, pattern makers always serve designers, experienced and artistic talents, many of them want to change design, after all, they can be in the limelight, and the remuneration is even more expensive. Unlike Europe and the United States, where the class is fixed, the middle class is more secure, and even if the artistic talent is good, there are people who are willing to happily study this major, and spend their lives in this craftsman-type position to understand this industry.

The gap in talent is obvious, and Bai Qian has no good solution, so she only said, "I want to pay attention to you in different schools, if there is a pattern maker who wants to change jobs, you can try the level." ”

Since you can see and buy, [Yun] is the hardest hit area of high-paying poaching of friends, but it is rare to dig up other companies, and most of them are actively submitted in the industry. Qiao Yun listened noncommittally, her vision went further, "It's better to dig directly in New York, now that the exchange rate has risen again, how many big brands will open for them, we will still open more." ”

"Will anyone be willing to come over?" Bai Qian still remembered that Qiao Yun ran to poach before she left her job and came back with a disgraced face.

"Not to mention pattern makers, now even designer resumes are starting to be submitted. Qiao Yun pouted, "This line is like this, saying that it is bully you, treating you as a barbarian, knowing that you are rich and marketable, and you are not posted one by one in private, Europeans and Americans are only more direct." ”

"So, is this lawsuit well fought?" Bai Qian was laughed at by her, "It's played in style, it's effective?—— it's worth it with this litigation fee company, it's not angry for you at all, it's a well-planned Jedi counterattack——"

"Isn't it?" Qiao Yun was straightforward, "This is a stroke of genius in strategy, let me tell you Qianqian, don't you see my excellence just because you're too close—"

Talking nonsense while doing things, there is someone to accompany him to fart, his waist is not so sore, and his mood is better, Qiao Yun feels that his temper is much better, he didn't see anyone before the death line, the pressure is too great, and it is easy to spray for no reason. - I also know that she is usually too lonely, she doesn't have many friends, Bai Qian and Chen Di are usually busy, Qin Wei is far away, talking to many people every day, but she hasn't chatted with her friends for a long time.

At work, the feeling of thinking of Qin Wei is also light, there is no thought or anxiety, the thought passed in a flash, she bit the pin between her teeth, pinched the fabric in her hand, and leaned back to see the effect, but was startled by the sudden ringtone of the mobile phone, and almost swallowed the needle.

"Whose mobile phone?" Bai Qian touched for a long time, "It's not mine, isn't your mobile phone turned off when you're in a hurry?"

"It's mine. Qiao Yun spit out the needle, "Qianqian help me get it-now it's not turned off, open the white list, and those outside the white list can't get in." ”

"Man's compromise with society. Bai Qian ran to get the phone, "-Oh, it's someone over there." ”

If it's not a big boss, he can't get in, Bai Qian ran to the kitchen to cut fruit with interest, and Qiao Yun picked it up and greeted with a smile, "Kevin." ”

“joe。 Kevin and her exchanged mobile phone numbers, but there was not much personal contact, and there were more videos or emails for things, and this time was no exception, calling her to open a video, "You haven't been online, I heard that you are preparing a big show costume for the new season." ”

"Yes, I asked the group to borrow the team before. Qiao Yun guessed that Kevin was calling for that lawsuit - the advantage of having money is that you can spend money to hire someone to help you out. She hired a lawyer to take care of the case, but "Coco" was as anxious as Judy, she was unwilling to settle out of court, and insisted on listing the magazine as a defendant, and the odds of winning were also high, after all, Judy used her work email to contact [Yun], and the magazine must attach joint and several liability, and it is another matter to claim compensation from Judy in private.

The corporate entity has profit pressure, and the lawsuit is expensive, how long can the high profile of "COCO" be maintained? Sooner or later, it will succumb, and most of the time will be Tor Kaiwen in the middle, but Qiao Yun is speculating that they will drag on for a year and a half, hold a few more court sessions to test [Yun]'s determination, and then take the next move. "This time it shouldn't be canceled temporarily - are you and Yelena still interested in coming and seeing?"

"Of course. Kevin exchanged a few words with her, but did not mention the lawsuit, but coincidentally also talked about the pattern maker, "You have made a request to designers and pattern makers before, and there is a talent transfer opportunity within the group, one of our pattern makers was originally working for LV, but his partner is going to work in China for a period of time......"

This is a great thing to send a pillow when you are sleepy, the most rare thing is that Kevin did not let the people under him dock, but called in person to care, Qiao Yun of course thanked him diligently, opened the mailbox on the spot to read the resume, and made a decision after reading a few works, "This is a great thing, by the way, Kevin, has Yelena met any designers who are interested in coming to China at the party recently?"

"There are a few very interesting kids who are also interested in the brand now. Kevin also seemed to be in a good mood, and said with a smile, "Your bounty marketing seems to have piqued the interest of some design students as well—you know these future designers, who are as poor as rats in a monastery, and of course they want to make money with their professional skills." ”

The bounty is millions of dollars, and the advertising expenses for this bounty are more than one million dollars, but in all respects, the benefits are several times exceeded. The rise in overseas turnover, including the slow breaking of the glacier of connections, is related to this million, Qiao Yun remembered in her heart: China uses national feelings and values to do marketing, but foreign countries can't use the same ideas, maybe even more exaggerated, and have to meet with Fu when I go back. "If you can recruit the right design assistant, then the reward of one million is worth it even if you give it away. ”

"Yes, it's like you said on CNN, you're very rich right now," Kevin said without humor, mimicking her words, "'We can afford it.'" ”

After laughing, he added, "However, this kind of astonishing propaganda method, although it cannot be commonly used, but occasionally it is very effective. I also watched you on the show "You and Me Have a Date" — I got someone to do the translation, but it was worth it, Joe, I gotta say, you did a great job, and it looks like you're a natural PR genius. ”

Qiao Yun was stunned, she didn't expect Kevin to pay so much attention to [Yun] in private, but she still laughed - now she really doesn't have anything, she has made big talks and made outrageous statements a few times, and the market feedback is excellent, it is this time in "You and I Have an Appointment" directly bombarded consumers, the sales of [Yun] have not fallen too much, but it is not as sharp as the CY side, the performance is good, there are still many opportunities to die in front of the big guy, and now her capital is still thick.

"Did you call me to teach me a lesson, Kevin?" she was ready to listen to and teach, and these words really did not enter the ears of the luxury group, although it did not affect [Yun] its own sales, but it was also necessary to be beaten.

"No, I think your statement is very correct, anchoring the target group, not chasing temporary sales, this is indeed the idea of the long-term operation of the brand. Kevin was still smiling, and Qiao Yun could feel his meaningful gaze through the somewhat distorted screen, "The alternative selection and cultivation of potential customers you mentioned are very classic operating methods, and they also made me realize the opportunity of investment - although GA is mainly engaged in luxury goods, it does not mean that we only invest in this market segment." ”

When he said this, Qiao Yun had actually vaguely guessed what he was going to say next, her heart tightened suddenly, and her anger reached her throat, Kevin's voice seemed to be clear and blurred, and she couldn't react at the first time. "The ITGIRL, also called Coco, will be put aside first - CY, an e-commerce company, GA has an interest and position in investment, and we believe that you also have the ability to introduce us to investment ......"

Kevin got it—

Of course, he wouldn't say it explicitly, but Qiao Yun understood as soon as he heard it, he must have known it, and the secrets that hundreds of millions of people in China didn't recognize had already been seen through by him.

As for GA's investment requirements, this is the proper meaning of the question, but there is nothing surprising Qiao Yun is now wondering, how did Kevin recognize it? Coco Demon is now completely faceless, the gap between those photos and real people before is not that she is blindly confident, just look at these two high-profile names have not been linked so far, you can know how big it is. She had been preparing for the Coco Demon since her first appearance, and she didn't believe that Kevin could see the connection between the two of them at a glance when flipping through the low-resolution photos.

A trace of anger came to his heart: Fu Zhan told him?

Could it be that this is his response to her? 166 Reading.com