At the door of the supply and marketing cooperative, which is rich in the characteristics of the 80s, a little girl looked at the white really good little shirt hanging behind the counter in ignorance, and there was an ignorant yearning in her innocent eyes. And the camera turned, in the department store in the early 90s, a teenage girl caressed the dress in the counter lovingly, checking the price tag - although there was no word, her reluctant expression said it all.

Time flies, the girl wearing a rustic school uniform is replaced by a rapidly surging crowd, and this low building and the surrounding buildings are also replaced by taller and more luxurious buildings in the fast release, the camera has progressed to the modern era in a flash, Du Wenwen and his female companions in professional suits laughed and walked into the bright and spacious high-end commercial building, confidently walked into the counter, in the exaggerated inhalation sound of the female companions, and the attentive service of the clerk, she put on a red-edged waist-cinching armor coat, looking left and right in front of the mirror, reflecting herself。

The picture moved, and the female executive, who was already a little old, but still charming, was preaching to the crowd in the auditorium, and there were both faces in the crowd, but more of them were European and American. A long trench coat is casually placed on the back of the chair, the camera is outdated, and the logo on the neck mark is inadvertently photographed, and of course, the crystal decoration details of her white shirt also implicitly hint at the brand's identity. Other than that, though, there's no more of the brand's elemental tone.

In the melodious music, the picture is blurred, and the logo of [Rhyme] is gradually clear, accompanied by their new slogan: Break the cocoon into a butterfly, follow you all the way. In the lower right corner, there is also the main slogan [When you succeed ......], the short film ends here, Jay Chou pressed the replay button, and said while replaying it and discussing, "This luxury clothing is advertised on TV, it should be rare in the world, right?"

It's not too ignorant - luxury brands' makeup, perfumes, and advertisements are common, but bags and shoes are not on TV, only on the plane for publicity, and clothing is even more rare for large-scale flat publicity. This also corresponds to the consumption grade of each product, real luxury watches, advertisements and even faces rarely appear, let alone find celebrities to endorse, I am afraid that customers will think that the brand level has been lowered by celebrities, and they will lower their ratings and will not come back again. [Shengge] has always been not a luxury line, and Dong Chou, as an investor, knows this, which can be regarded as well-informed. Mr. Ma hurriedly explained, "This is a concept short film, which shapes the brand image, and it is not an advertising film, and some second-tier luxury goods abroad also do this kind of advertising." This is quite decent, it is to cultivate values and enhance brand recognition. ”

"Fresh, fresh. Dong Chou said a few times, "Lao Ma, do you think our domestic market has reached this point?

He is really interested, Mr. Ma can also see - for investors, there is competition between friends, but also value the wisdom of the other party, in this regard, all garment enterprises are allies, how to open up the market to a new form, this metaphysical guiding ideology, seems to be ethereal, but in fact, it is the most important thing for business owners. Just like Qiao Yun's wild words in the interview, the clothing industry is AIA's surprise, especially the marketing department, Qi brushed the public relations sympathy of [rhyme] on Weibo, while sneering and watching the excitement, the feeling of schadenfreude is not hidden - in the past few years, this brand has been doing well, and the peers are enemies, and there must be some emotions in my heart.

But investors like Jay Chou, after watching it, have a completely different attitude, first of all, I feel that Qiao Yun has strong personal charm, and the rhythm of the show is very good, and the host can only follow. The second is that she feels that she is in the market segment, and she makes it clear that she is not just taking a vote and leaving, but wants to work intensively to free the brand from this frenzy of blind expansion. This kind of enterprise spirit is certainly worthy of appreciation, but it also makes people curious, is there any consideration behind it, is it smelled what kind of harbingers in the market? The third is to feel that the brand publicity is done well, starting from the national pride, the rise of the brand and the rise of the national people's consciousness of the great power are bundled together, this marketing angle is tricky enough, the effect is good, and it feels likely to be the designer's own idea.

What is to see and buy, live broadcast to buy clothes, these unheard of sales methods, to say that they all come from the company's internal operating talents, Mr. Ma they don't believe it, after [rhyme] looks up, peers must also poach, digging up the small shrimp is according to the cat and the tiger, the executor. I don't know the details of the real high-level, the marketing manager of [Yun] was poached by headhunters with high salaries, and I listened to the feedback from the boss of the other party, and I only knew some details of the operation level, which provided experience for other imitations, but I didn't see the real high-level innovation, and I heard that all of them were explained from above. It's not their Mr. Fu, it should be Mr. Qiao, it shouldn't be Mr. Chen, who has a very low sense of existence, it feels more like Mr. Qiao's style, Mr. Fu heard that he is more in charge of internal operations and personnel, production logistics or something.

If you don't want to be able to design, market, and advertise, who doesn't want such a talent? If you don't have a way to participate, then you will follow, publicize, and sell, and strive to keep up closely and eat the second wave of dividends. Dong Chou is no matter what Mr. Ma thinks in his heart, he is very happy these days, and he feels that he is lucky - Qiao Yun praised the coco demon demon and became a public figure at once, and she mentioned [Shengge] again, saying that some models of Shengge are cost-effective alternatives, and in the past few days, looking at the flow of the store's return, there has been an increase in sales, and the concentrated research is all the SKUs mentioned by the coco demon.

"Just continue this line, expand this follow, and make us a substitute. "Before the appearance of [rhyme], [Shengge] gave itself a very high-end promotion, and also held a fashion show, and the budget was smashed into it, just to make it the first original demon in China and said that their home was a substitute, in fact, it means that they copied [rhyme], which is a slap in the face of the design department. But Dong Chou thinks that he can do it, and there is nothing that others can't say, and it's a good thing to put it bluntly. "Otherwise, I will open a single line, and I will follow [rhyme] to make a popular replacement, [rhyme] The current image of the short film, girls can only afford rhyme at Du Wenwen's age, what did they wear before? If the high-end breaks ahead, we will eat it - this piece is more profitable!"

"Dong Zhou, there is a problem with comprehensive follow-legal risks," Mr. Ma wilted, he was unsightly from before, and then he thought about suppression, and experienced poaching failures, and now he has been fully surpassed, [Shengge] can only drink soup behind him, he thinks it is a low-grade brand, his little bit of heart is almost finished, and only the last little bit of dying struggle remains, "Anything with a logo, can't follow, the kind of armor, at most can only imitate 80%, [rhyme] Crazy registration of intellectual property rights, the passage is still fast and smooth, the waistline shoulder line pinched red design has also been registered, we have to change it and I don't feel it. It may not be necessary to open a single line. ”

"Don't just follow her family, Chanel, Dior - the strategy is here, how to do it still need me to teach?" "That cy, I've also been to see it, they just do everything, and the sales are good, I'll see it. Any piece of clothing has to be robbed, and the sales volume is more than 1,000 in 30 days, you can estimate this profit, what is the scale?"

Although she has never met, she now has a very good impression of Qiao Yun and Coco Demon, but she is afraid of cy. "Next year, the construction of the online store must keep up, Taobao Tmall store feels like it still needs to be opened, contact more, find a team to do an online store for [Yun], have your own online mall, and Taobao can't let go - you can't leave a chance for CY to grow, this piece, we must take it in our hands." They specialize in Taobao, the price will be lower than ours, and the coco demon focuses on recommending their home, if the traffic is all attracted to the past, it will be too late for us to do it again. ”

The truth can be seen through - Taobao store, no store expenses, less personnel demand, no commission, salary expenses are much less, this cost is not something that a large company like [Shengge] can fight, the price war really can't be fought, and if you fight again, you will lose money. Mr. Ma's lips moved a few times, and he wanted to speak but didn't make a sound: he also went to see it, and he was a little suspicious at first glance, so he said that a shirt decorated with crystals was the same as imitation [rhyme], and the version was more correct than [Shengge] itself, and it felt like he got the craft book directly inside. He was a little suspicious that behind the cy, it was the little Chen of [Yun]. [Yun] has such strict control over his own foundry, and the most critical background is so hard, Lao Hong in N City does not dare to take over the work privately and supply to other manufacturers.

But how can Mr. Xiao Chen smooth it out? The background of [rhyme] is now said to be the relationship between Mr. Fu in Beijing, Mr. Xiao Chen himself came out to do it privately, at most, it is to supply some copycat stores on Taobao privately, in fact, there is also such a thing on the production side of [Shengge], Mr. Ma is not unaware, but there is also a tacit understanding between the two sides, and it is impossible to do it in a bright and bright way. This store made by Mr. Xiao Chen has been in operation for two or three years, and it is getting bigger and bigger, will [Yun] not notice it?

If the company's internal efficiency is low, it is not appropriate to eat the public, but Qiao Yun has noticed the blog of the coco demon, she has pushed cy, as a designer it is impossible not to see it, the original is the red line of the clothing company, cy was pushed and actually did not close the store like those peers, but continued to be new, as if relying on this shareholder wind to do more and more, to make an industry?

The water is too deep, Mr. Ma really can't understand it, and if he continues to push down, it is easy to come to a conclusion that he is 'thinking carefully and fearing', that is, this whole public opinion incident is the double reed of Qiao Yun and Coco demons, and behind CY is also the capital of [Yun] is operating. Then he was about to come down in a cold sweat: Qiao Yun's style of doing things, he had learned it, just one sentence - the girl is amazing, Xiaosheng admires it. At that time, it was just developing, and I was almost crippled, but now that I am so big, my background has been found, and my fame is also known, so I can only be more domineering. What did Mr. Xiao Chen say when he rejected him? "Thank you, brother, for your appreciation, I won't tell Qiao Qiao about this"--Treat this as a favor! She called Coco Demon and suddenly mentioned Shengge in her blog, what does it mean? She already knows? She wants to pit Shengge again?

In short, everything may be available, but it can't be given to Shengge for nothing. In the field of substitutes, Dong Chou knows that profits are greater than luxury goods, Qiao Yun will not know? She pushed out CY herself, just to make it also occupy the No.1 position, and Shengge still wants to get CY...... It's really in the way of her eyes, I'm afraid that Dong Chou won't know how he died if he was killed.

Mr. Ma was in a cold sweat, but he didn't dare to object, if he wanted to object, he had to clearly explain how he cheated Qiao Yun, and how Sheng Ge was cheated out of tens of millions of profits back then. After hesitating for a while, he could only say weakly, "Understood, design here, and we will start working on it immediately." ”

The leader wants to die, and the subordinates will dig holes, the little sour unconvincing just now, it's all gone at this time, Mr. Ma didn't mention his suspicions at all, and let Dong Zhou assign tasks to the public relations department in that mouth, asking them to be sure to befriend the coco demon, he just thought silently on the side: This coco demon, what is the relationship between her and Qiao Yun. How many benefits did [rhyme] give her to make her willing to sing such a double reed?

I seem to have heard some ridiculous rumors before, when I went to N City, I heard it in which factory, saying that the coco demon is actually a relative of Qiao Yun, not a sister or something...... But I have forgotten who I listened to, and I remember that it seems to be said by a group of small businessmen who made original orders. Well, who's who, who's who......

Go back to the N city group and inquire again, there were a lot of people present at the time, and now [rhyme] is so hot, Cy has jumped up again, and the Shengge family who want to follow must be picking up the skin of Cy and Qiao Yun and Coco demons, paper can't hold the fire, there are always clues, and you can always pick up something...... 166 Reading Network