"Okay, you can give me a report on this matter, I'll go back to Shanghai in a few days to see," Yu Hemao walked into the department office while making a phone call, knocking on the hidden door, "What about a meeting in the capital these days...... It's not like you don't know, there will be the most at this time of the year, anyway, you can do it first, and just give me a report when it's over. I'll say hello over there......"

He hung up the phone, the bureaucratic tone just now was gone, his tone was tame and flattering, and he greeted with a smile, "Teacher." ”

Professor Gu raised his head from the computer, he was in a rare good mood, and there was still a smile on his lips, "Here you are—sit." ”

Yu Hemao sat down, seeing that Professor Gu had the intention of taking the tea set, he hurriedly leaned over to take it, walked to the side to receive water in the water purifier, and pressed several calls during the period, Professor Gu couldn't help but shake his head, "Keep you busy." ”

"In the second half of the year, there are two fashion weeks, and there are several design competitions, isn't there a new competition this year? There must be a lot of things, me, Lao Shi, Xiao Gan, these days have been a lot of meetings for this matter. Yu Hemao boiled the water as he spoke, "But no matter how busy you are, you can't help but come to see the teacher-Xiao Gan said that you don't want to come out to be a judge, and you gave me a military warrant and asked me to be a lobbyist." ”

Although Yu Hemao often lives in S City, he is close to the official, and has several positions, and he has to come to B City from time to time, as long as the situation permits, he will visit the teacher every time he comes, and the teacher-student relationship is very harmonious, Professor Gu's strict mouth smiled slightly, "Come every time, it's hard for you to have a heart." ”

She didn't answer the words at all, and Yu Hemao also smiled, "I know you won't go out of the mountain for this--but isn't there still a junior sister?" I looked at her resume, and even Parsons applied for it, talent, this debut platform has to be well chosen, it just so happens that there is such an opportunity, you see, do you want to arrange a place for the junior sister? ”

Of course, he wouldn't ask why his junior sister didn't go to Parsons, so saying that it was not without the meaning of trying to release bait: if Professor Gu really valued this little junior sister, maybe he would really go out for her and keep a championship back. If she is willing to nod her head and have this connection, it will be easier to handle all aspects of the competition......

"Fashion Week—"

"Of course it's done." It looks like there's a drama, Yu Hemao went one step further and agitated a three-inch tongue, "How can this competition also be hosted by CCTV, the specifications are still high, just to promote the little junior sister, you see-"

"When it's time for fashion week, you can ask her yourself." Unexpectedly, Professor Gu hesitated for a moment, and actually gave such an answer, his tone was still light, and he didn't seem to be in a hurry to pave the way for the little junior sister, Yu Hemao couldn't help muttering a little: The relationship is not close? But, it's not like that.

The water was boiling, and Yu Hemao glanced at the computer by the way when making tea: Professor Gu seemed to be reading a letter before, and there was still a hard photo of his clothes on the screen. Look at the black, white and gray style, like the work of the little junior sister, he glanced at it in a hurry that day, and put it down without looking at it, and knew that the style of the hard photo was very similar to a photography blockbuster, which was a bit literary and artistic.

It's not like it's not important......

He pressed down and wondered, and did not mention the matter, and said some industry gossip with the mentor while making tea: the circle of designers is actually very small, basically concentrated in the three cities of Beijing, Shanghai and Guangzhou. “…… Speaking of which, Xiao Liao has been removed from Meters. Bonwe came out and went to work as a creative director for a high-end brand they were planning...... In recent years, these domestic brands have slowly risen. ”

The domestic garment industry started really late, the 80s were still barren, and the 90s were full of flowers, which is more than ten years ago. The local brand is really from scratch, the road is blue, the sadness and tears along the way, ups and downs, outsiders have no way to know. Professor Gu also sighed with some emotion, "Apply what you have learned, and your generation has also caught up with a good time." Reform and opening up, Internet ...... For us old people, it is getting harder and harder to accept new things. ”

As if thinking of something, she put the teacup aside - Yu and Mao Zhiji filled up, "Speaking of this Internet, Tao. Treasure this website, has it been getting bigger and bigger in recent years? I remember that at the beginning, it seemed that all the goods were sold on the ground, but now, has the situation changed a little? ”

"Taobao?" Yu Hemao was stunned for a moment—he was Professor Gu's first student, and he was not too young now, and he was close to the government—and the ability of people who were close to the government to accept new things would mysteriously deteriorate, which seemed to be a strange phenomenon on a global scale. "This ...... I haven't heard of any changes, so isn't it still a pile of imitations? Last time, I heard that it seemed to drive the garment industry in Jiangsu and Zhejiang, but ...... It doesn't seem to have anything to do with the fashion industry. ”

"Hehe, when has there ever been a real fashion circle in China?" Professor Gu's reaction was very cold, she said with some self-deprecation and some mockery, "The number of designers who really don't make a living from copying in China is probably so small that they can't form a circle, right?" ”

"Hmm......" Yu Hemao, as always, was a little embarrassed in front of Professor Gu's sharpness, and at the same time, he couldn't tell why her old man was a little unhappy, and he had to admit that what Professor Gu said was the truth, "In fact, there are still people, but the influence is indeed-"

The lack of domestic original power is not a new problem, and even for many people, this is no longer a problem, but a fact that must be admitted: the Chinese market just can't afford to do original design and can't train local designers. Designers are based in the United States and Europe, and perhaps Japan, and other countries can only let them lead the fashion trend. -- This is a common phenomenon, even if there are one or two good designer brands in the market, they are powerless to change the overall situation. In the case that the situation has not changed much, there is no point in discussing this rotten topic, Professor Gu sneered, and concluded with the same bad temper as always, "In terms of the current domestic industry, you really don't have to look down on Taobao - and Taobao goods, you are only a thin line." ”

"Yes, yes, yes." Yu Hemao has long been accustomed to Professor Gu's style, and he is not shocked, of course, he will not be angry, but he mutters in his heart: What kind of horn has the teacher drilled again, faintly as if he has defended Taobao goods, which is inconsistent with her consistent style of looking above the top...... "The teacher has to teach yes, the teacher has to teach yes." ”

Professor Gu's temper is indeed eccentric, and he only reduces the output of this proud protégé by 5%, and he will not be polite if it is sunny or sunny, she has lost interest in talking, and after a few words, she will give an eviction order, "If you are busy, go ahead, don't be blind to me, just this moment, how many missed calls?" ”

Yu Hemao was indeed busy, so he had to hurry up and call back, "I'll pick you up for dinner at noon in a while, you must appreciate your face-"

Professor Gu shook his head, "Cover the door for me!" ”

After sending this proud protégé away, the office was quiet again, Professor Gu put on her reading glasses again, stared at the computer for a while, and slowly typed Taobao.com on the keyboard - although she was already proficient in using the computer, she had always been cautious in typing speed.

The colorful pages suddenly jumped out, this big website is like a maze, Professor Gu crashed into it, how could he not get lost? After a period of aimless searching, she looked at the dazzling array of [Plus Size]! [The same paragraph at the counter! ] I just felt a pain in my eyes: what is this!

She took off her glasses and pinched the bridge of her nose for a while before she picked up the internal phone.

"Xiao Li, let me ask you, do you often buy clothes on Taobao?"

The office secretary of the clothing department actually dared to buy clothes on Taobao? So tasteless? This shock was not trivial, the girl on the other end of the phone was about to cry in fright, and it took a long time to confess her guilt and die. “…… Be? ”

"Then you come to my office." After Professor Gu finished speaking, she hung up the phone - she had no idea how terrifying her words had brought Xiao Li......

#

"Coco Demon hasn't posted in a week!"

Compared with Professor Gu, who can't enter, Li Mei and Annie are at the lower level of fashion culture, but they can be described as Taobao masters, they can easily search for cost-effective styles in tens of thousands of Taobao babies, and they are also a few well-known sellers in several small fields, and even remember the Xiuyi celebrity IDs distributed in several major forums and various blogs, and know the leftover gossip between some celebrities, "Is it the same as the rumors say, she was besieged by the Taobao shopkeeper, and she didn't dare to come up and post in the future?" ”

"Wait, why is it being mobbed?" Nancy rarely has dinner with her subordinates to connect with her feelings, and she can't keep up with the rhythm of their chats, and now she is also asking for popular science among the people, "The Coco demon is the girl who sent the white shirt before, right?" Isn't the clothes she wears selling very well, why is she still under siege? ”

"They said it was like this, that is, the white shirt was indeed very popular, and it was completely worn red by the demon, so after that, a lot of shopkeepers asked her to show off her clothes, and then the demon offered a high price - guess how much?" Li Mei created a few seconds of suspense before revealing, "Five thousand! 5,000 is super expensive, right? If it's true, she'll be paying us a month's salary for wearing two-"

A group of women sighed and admired, it was unimaginable, and it was even more difficult to believe that this kind of income of one or two thousand yuan a week was casually earned, so it returned to the topic, "But you think, the show costs five thousand, and the cost is very high, and then, although the demon also posted some posts after that shirt, but the speed is still slow, and there are only two stickers a week, and they are all Japanese outfits, although they are all very good-looking, but how to say it-"

Several women exchanged glances, and they all nodded knowingly: after all, they are office workers, and they still have some requirements for clothing, no matter how much they like Japanese clothing, some fairy styles are not very suitable for wearing to the company. So it's really a classic item like a white shirt that is more in line with their needs, "Anyway, it is said that the sales volume is not moving, and the shopkeeper at the price of 5,000 is a loss, so now many shopkeepers are clamoring to return the money, and the demons don't dare to post, and they don't reply to Q, I heard that the volume is gone!" ”

"It's impossible," Annie started late, but her bones are strange and talented, and she has cultivated into an OnlyLady and Taobao spike in just a few months, "She also posted a post yesterday, did you see that chiffon worn?" It's pretty good-looking.,It's a pity that I've been seconds off when I passed.,Her color is gone.,So,You say this shouldn't be called no appeal, right? ――I heard that she was unwilling to say good things about the shopkeeper in the post, and she must have to reply very objectively, so there are a few babies whose sales are not high, and those sellers who are pointed out by her shortcomings will not do it, and they will trouble her, so that she will not send the store address if she sends bad reviews in the future, which makes her very annoying, so she rarely appears. Then such a thing must be confiscation of money, how can you not say that you have collected money? ”

"Also," Li Mei also recognized this, "That's why I believe in demons, now those new celebrities, the photos are okay, but that dress, there is nothing to say, the post is so good, send it over Oh my God, what are you doing!" How dare you blow such a thing? ”

"Not really!" Spikes are also addictive, as a new spike expert, Annie has recently planted grass in other posts, and she is deeply affected, so she is particularly indignant, "I'm embarrassed to say the right and wrong of the demon!" Say she receives money to post? Don't look at yourself, it's really funny, a T-shirt is as thin as paper, and it is still called good when it is torn? That leg is liquefied, the stairs are uneven, and I wish they were all eleven heads - this kind of person actually dares to post, and there are still people who reply to the post! What a pretending monster! What kind of OnlyLady is this kind of person, go directly to the end of the world! ”

After scolding for a long time, she suddenly thought that there was a boss who didn't know much about Taobao on the side, so she hurriedly came back and explained to Nancy, "Tianya has a lot of traffic, and there are often stores to post advertisements, that kind of model is simply unsightly, in fact, it really can't meet the standards of OnlyLady——"

"I know." Nancy interrupted her instead, "Is it that the lowest-end store doesn't even invite models, and only sends tiling pictures?" ”

She wasn't very interested in this topic, "Is there a lot of advertising in the forum now?" It's no wonder that I clicked on it casually, and I felt that the taste of Dangtuo was too obvious, and it really couldn't be compared with Coco's post. Although Coco's post said that I don't buy everything, it's not easy to verify, but it can also be seen that it's really objective, the advantages and disadvantages are very straightforward, and the cost performance is good or not, at a glance, I don't believe it if she collects money to post. ”

- She is very reserved, not called a demon, she must be called a more foreign Coco. Annie must have been smiling if she had been in the past, but now she has her eyes shrinking: when did Nancy know OnlyLady so well? And Rosy wasn't surprised...... Could it be that Rosy said it when she was chatting with her in private? How come Nancy never asked her about this in a private chat?

There was a sense of crisis in my heart, but Annie's face didn't show any sourness, so she didn't know anything, "Yes, I don't believe it either, it's really hard to buy the clothes Coco wears now, not to mention the average cost performance, I really read the post and will plant grass, and it is often lost in seconds." And the frequency of her posts has really dropped! In the past, there were three or four posts a week, and there were always one or two pieces that were good-looking, but now there are only one or two posts a week, and some are average, and the upper body of that single item is really not easy to match, and the good one is seconds, how can people buy it? ”

"That,When it comes to single products, this can't be saved.,Now it's full of forums.,It's either a white shirt or a printed chiffon.,No one is an exception," Rosy said as if she didn't know anything, "But it's not just demons who post credible, I think Xiao F's post is also good.,It's quite real.,The single product is also cheap.,And the repo is quite objective-"

"But her photo is really not good-looking, I didn't buy a ** at all, she is, if I were a store, I wouldn't sell it to her when I saw this ID." Annie pursed her lips and picked, "The bean's post is okay, although the material of that dress can't be guaranteed, but it matches quite well......"

Nancy was also intrigued, "You all go back and send me those people's posts, it's best to use European and American style - but not white shirts, I see spit white shirts, recently click on a post to enter a white shirt, click one to go in is a white shirt-"

Annie finally won the right to chat privately about the topic of clothing and accessories, and she was in a much better mood, she glanced at Rosy with a smile, Li Mei snorted twice from her nose, and changed the topic with rhythm, "Speaking of which, I can see autumn clothes recently, and you want to see a good knitwear store pù and send it to me——"

The three women talked while eating, and only got up and went back to the office halfway through the lunch break, and they were still communicating with the new celebrities emerging on OnlyLady all the way, the price of this recommendation was good, the photo was taken beautifully, this person was good-looking, and every time he put on makeup, he made people nod.

"Hey, Taiping Lake Park is covered again?" On the way back, Li Mei stood on tiptoe curiously and took a look, "What are the recent activities?" ”

"It's Shanghai Fashion Week." Annie scoffed, "What's there to see? A bunch of pheasants are doing that show, their clothes are ugly, and they're gone—"

She looked at her watch, her voice suddenly raised, her pace quickened, and she even forgot to go to Gu Nancy, "Hurry up, hurry up, there's a second kill at half past one!" ”

"Oh!" As soon as they heard that it was Shanghai Fashion Week, Li Mei and Nancy's interest was suddenly lost, and the two of them were interested in the baby that Annie was going to kill in seconds, "What clothes?" Is it the demon restock you just mentioned? ”

"When will the demon post again? I also heard that she went to an internship and didn't have time to ...... lately."

"Wait a minute, show me the posts of that little F and Douzi—"

#

"My eldest lady! When exactly are you going to return? ”

Chunjiang Plumbing Duck Prophet, even Li Mei and Annie can find out about the changes in the industry, how can Brother Qing not feel it? He felt it so much, he already felt the panic. "It's not that I'm alarmist with you, it's really that the situation is changing too fast, in less than two months, do you know how many new people there are on OnlyLady's side? At least twenty more! And - and this isn't the kind of ordinary person who comes to post for fun-"

He was driving on the phone at the same time, taking a breath by changing lanes, and also whetting his appetite, before announcing the answer, "All of them are models who have been doing online photography for Taobao stores before - they definitely brought their own teams, that PS skills are not ordinary, where is the kind of ordinary people who can compare with before...... Our advantage is disappearing, you! ”

He was really a little scared, Chen Indigo looked at the speed at which the newcomer was bubbling and his scalp was a little numb. Wang's shirt has changed his life in almost all aspects, it has been more than two months, and now the influence is still continuing, and the number of Chen Indi's own small company has doubled more than - the scale of his original online store is not small, naturally there is customer service and delivery aunt, as well as the wholesale and retail store in 7p, there is also a small business of Gu Dian, and there is also a salesman who runs N City to purchase and follow orders, but how can a few people in this area cope with Wang Daren's overwhelming offensive, and it directly tripled before it can be eaten. With such a big impact, it was impossible for him not to seriously ponder the mechanism here - why did this shirt explode, and why did Coco Demon succeed?

To sum up, there are a few key points: the market demand is strong, the time point is early, or the blue ocean market, professional enough, and will pick and match. This is all Coco Demon's unique capital, it's not unusual for her to explode like this, according to Brother Qing's understanding, the best rhythm now must be to speed up the posting, send quality posts, send stickers that the people like to see, carefully matched, will explode single products, with her invincible copywriting and arrangement, make a few more white shirts such a craze-

He is even ready to give up the profits of this craze to other families: Wang Daren, a mysterious man across the ocean, has firmly occupied his life, and he may be able to eat another one in a short time, but the second and third explosive products such as shirts must not be able to eat them all, and the manpower is really insufficient, so he can only drink soup with it. But even so, this kind of post still has to be sent, only in this way can we confirm the authority of Coco demons as much as possible, create this brand, and let everyone have an unbreakable impression in their hearts - demon recommendations, must be a god item. From the perspective of the overall situation, in this way, we can establish an unbreakable first-mover advantage in the fierce competition that will inevitably be in the future!

Although the immediate interests have been lost, at that time, with the continuous recruitment and run-in on his side and the expansion of the team, in less than a year, Qingge is confident that the annual profit will be more than 50 million - this is only a bottom line, and the market is still not a loss! But...... The result? At this most critical juncture, the demon not only reduced the frequency of posting, but also sent all the kind of water posts, the kind that pays the money with one hand and delivers the goods with the other, and the whole single product is designated by the Taobao store owner, and the aesthetics are vulgar! Match ordinary! The single product can only be said to be unsatisfactory...... Every time this post is issued, what is lost is the popularity gathered by the white shirt!

Seeing that his side is constantly missing opportunities, and at the same time, the opponents are crazy at a speed far beyond expectations, Qingge is now in the mood as if he is watching a sports game, the first half is a table tennis match, but the second half is replaced by the men's football team. He is not only anxious, but even a little afraid: he has never done this level of explosive products, he seriously underestimated the impact of this white shirt, and now it seems that the hot sales of this level have made many Taobao impulse stores notice OnlyLady, and with the passage of time, this impact will continue to amplify, amplify and amplify...... These Taobao models who are coming now have a low aesthetic, and the team may not be very professional and cannot be compared with Meng Ze, but what about the follow-up? The enemy will become stronger and stronger, the team will become more and more professional, such a precious first-mover advantage will not be maintained, what is the demon she busy with, what is she busy with!

"What could be more important than tens of millions of dollars?" He complained to the other end of the phone unrelentingly, "This is money, demons, real money, you can buy a villa in S City!" Don't use those excuses to prevaricate me! What Meng Ze has no time to shoot, so much money can't allow him to be unavailable! You will take the money and smash him out, with a daily salary of 10,000, no, 50,000, no, 100,000! Not a question of money? It's not about the money, you □□! Take a kiss, take a kiss! ”

"What, he's Gay?" Brother Qing was slightly stunned, and then the righteousness was awe-inspiring, "Then I'll go!" For the sake of my career, I gave up and sacrificed hue! Fulfill the Great Self! -- Eh, don't laugh, don't laugh, demon. ”

Parking the car at the airport, he said bitterly as he walked, "Demon! I'm serious, don't play Tai Chi with me, now there are a few noteworthy newcomers in the altar, Xiao F, Douzi, and SanT, their popularity is also gathering quickly! I've paid attention to it, and it's not as good as you, but the sales are driving up, maybe when I first came a month ago, a post will drive more than a dozen, but now beans can generally drive one or two hundred pieces, and when you encounter a good model, you can even bring more than five hundred pieces - some bad ones, you can bring an extra three or five hundred pieces at most, and she has begun to reach your edge...... No matter how important your current business is, you should take a break, even if it's just one day, just one day, choose a model, shoot a few, and I'll leave the rest to me......"

"What do you mean I'm going to be busy?" He was slightly stunned, "I'm fine, I'm really not busy lately, and the busiest time has already passed...... Eh, by the way, speaking of which, why did you ask me to come to the airport, who did you pick up? ”

"Pick me up, of course, stupid." The reply came from in front of him—the Coco demon had already walked out of the luggage area and was snapping her fingers at him: there were two huge suitcases in front of her, and a kind person behind her had pushed another one of comparable size for her. "Let's go, get in the car and talk - you're driving the truck I told you about, right?"

"Yes, yes." Brother Qing has an advantage, although sometimes stupid and cute but very obedient, sometimes even obedient to stupid cute, he went to drive the car over, and moved a few suitcases with the demon, and then poured out the question in his heart, "Why did you come to Shanghai?" Isn't Meng Ze in Beijing? If you want to develop a new item, you won't have to fly over and have a meeting with me, oh, that's embarrassing, I should have gone to find you, and by the way, I also met with Meng Ze to get in touch with the relationship-"

"I'm just a freshman and a sophomore!" The demon glared at him, "It's a little disciplined, it's not an adult!" You are not allowed to shoot at him, if he quits the team due to emotional injury, I will see where you can find a better photographer than him to compensate me. ”

Brother Qing touched the back of his head and smiled, but another question arose—before he could ask, the demon slapped a book on his chest.

"I'll drive, you concentrate first." She said that she sat in the driver's seat when she opened the door, familiarized herself with the gear a little, and waited for Chen Di to fasten her seat belt, looked at the rearview mirror and fell out.

Brother Qing immediately flipped through it reverently, "What is this, brand book?" ”

Seeing the logo on the Suya cover, he gasped, "This is your brand?" Are you a designer? No wonder - no wonder! Yes! That...... You're here for—"

"Shanghai Fashion Week?" The demon imitated his tone and said, she smiled, "Yes, I'm here for Fashion Week, and you're busy because of Fashion Week - in fact, I've already shot the next hit item." ”

Brother Qing gasped in surprise - but he didn't get too carried away, because the demon's secretly happy appearance was obviously holding back his big move, and now he was just teasing him.

"As long as you have time," sure enough, the turning point is later, "you can get started now." ”

She looks so bad! Bad smile, bad eyes, Chen Indi's heart was beating wildly with excitement (tens of millions of profits, tens of millions of profits), and at the same time, he had an ominous premonition (I always felt that I was going to be bullied again...... ）。 He opened his mouth a little stupidly, and listened to the demon's meaningful repetition in a daze, "As long as you can find the time......"