25. Opening of Fashion Week

[As long as you have time.] 】

How good is this, Brother Qing thought bitterly as he opened the door, as long as you have time, as if the initiative in this matter is all in his hands - he also wants to have time, will she give it?

"Are you here, have you eaten?" the demon walked over with a pile of clothes, and greeted him absentmindedly, and the clothes were all piled on him, turning around and leaving, "Yes, today's To-doList." First of all, the clothes are ironedβ€”"

"I'll wait for the two delivery aunts to come over. Brother Qing sighed, "There is also the fake model you ordered, which will be sent to the exhibition in the afternoon, and I will go over to sign for it." ”

"Then you can take a look at the exhibition to see if the room is clean. "The demon bit the lid of the marker pen and wrote a line on the whiteboard," -- the exhibition company contacted and followed up. ”

"Well, I'll go to the company to sign a contract after I go back from Xintiandi. Brother Qing let out a sigh of humiliation, "It's just one room, it should be quite fast, but can you give me the blueprints when I leave?"

"No, you can't. The demon replied categorically, "I can only send an email after you sign the contract, and there is still one last batch of pricing to be done before two o'clock this afternoon-how are you? ”

"Me?" Brother Qing was stunned holding a pile of clothes.

"yes, what are you doing there. The demon clapped his hands, refreshed, "Throw the clothes there, let the aunt burn them for a while, let's go, go to the fabric market to go around - how to price if you don't go around?"

"Don't you just-" Brother Qing was about to say and held back: he was a follower next to the demon, and it was wrong to talk too much, so it was better to watchandLearn......

In fact, his doubts are indeed reasonable: generally speaking, independent brands like [rhyme] will not pre-produce ready-to-wear before the order fair, in fact, the fashion week must be opened out of season is also this reason, a long time ago, when there were no mass brands and direct stores, mass media in the world, clothing week is a large number of luxury brands gathered together, show their own samples, and then by the distributors around the discretion to place orders, for the local dignitaries to buy. It is in order to leave a production cycle for the brand, so the date will be deliberately moved forward by half a year.

Like now, although most of the mass luxury goods are all over the world in the opening of directly operated stores, in Europe and the United States, many department stores still adhere to the traditional distribution model: order-sell, fashion buyers' opinions are still very important, fashion week sample preview, order production mode function has not completely disappeared. Therefore, the press conference still followed the inertia of the past and was held half a year in advance. However, the real direct mass brand, they don't need to wait for orders at all, and the internal process can be produced as soon as the internal process is completed, so they can launch follow-up styles within a week or two after the end of the fashion week, or even completely overlap styles, and win a lot of fashion week publicity dividends, which also makes high-end luxury brands extremely unhappy -

This is all off-topic, but generally speaking, in less than a week away from Fashion Week, most of the samples must be done, and the rest is only the details of the adjustment - there is no press conference, there is no catwalk, the display catalog always has to be photographed, and the pricing is usually printed on it for major dealers to take away and view, which is also a means of publicity and marketing, after all, buyers have to see too many brands in Fashion Week, and the memory may be completely wrong, and it is always okay to present a beautiful catalog.

Now that the samples are ready, it is time to determine the fabric and the price of the fabric when making the samples, why do you have to come to the market now? Qingge is puzzled by this, he has seen the design of [rhyme], and he feels that the degree of completion is incredible, not at all like the level of fresh graduates, but it is difficult to judge where the landing point in China is (because Qingge has 0 understanding of domestic designer brands), and it is difficult to predict the sales volume...... Is she confident that the first batch of works will be a large order of more than 10,000 pieces? Otherwise, what is the point of her coming to the fabric market at this time? A list of hundreds of pieces is not worth talking about at all.

Since he dealt with the demon, he didn't understand everything the other party did, but in the end it was proved to be profound, Brother Qing was used to being a quail, so he simply didn't say much, and took her to the fabric merchant he knew to make tea, and the boss was staggered, "Chen Indigo, your girlfriend is so beautiful, when are you going to get married?"

"It's not a girlfriend, it's a good friend, it's a good friend. Brother Qing clarified that his head was sweating - he said this, and the demon was dissatisfied again, "Just a good friend?"

"Very, very good friends. He had to make up for it again, the demon looked at him nodding his head, pursed his lips and smiled at the boss, and took out the thick fabric, "Boss, there are about 20 kinds of materials here, I have to place an order, what is the price of this quality lambskin, I will ask for about 10 pieces of ...... in the first batch."

The fabric market is divided into stalls, a stall only makes one type of material, the boss is very big, several stalls are connected, and all kinds of agents are available, and he is really the only one who can talk about most of the fabrics in one go. However, the business is big, so he can't look down on this bit of piecemeal, he quoted a price at random, the demon laughed, Brother Qing couldn't help but speak, "400 is expensive, Lao Zhang, I bought more than one million materials from you this year, and you just spent her like this? ”

"It looks like more than just good friends?" Lao Zhang also smiled, and gave a real price, "270 pieces, the first year's lambskin, the quality can be similar to your kind of skin, you want cheaper ones, but the quality must also fluctuate - this is the wholesale price of big customers, if you want a thousand pieces, I can only give you this price." ”

"Do you have any samples here?" the demon asked, not satisfied or dissatisfied, Lao Zhang said that there was but had to be turned over, turned around and squatted in the box to look for it, turned over a piece of skin, and calmly let the demon check it. Brother Qing's mouth moved, he wanted to speak and held back: he and Lao Zhang are often dealing, this year Alexander Wang's cotton is all set by him, if he does not have a certain confidence in Lao Zhang's character, he will not do so much business, after all, the scale of his business can be directly estimated from the fabric. Lao Zhang's 400 just now belongs to the fancy shelf for individual customers, and now it has dropped to 270, it should indeed be the wholesale price on his face, there is not much moisture, if he is in charge, he will not bargain anymore-

β€œ250。 As soon as he thought so, the demon raised his head and offered a low price, Brother Qing was a little embarrassed, and Lao Zhang also laughed: He has a good temper today, half because Brother Qing is a big customer, and half of it is estimated that it is also because the demon is good-looking, she is a bit coquettish in her counteroffer, and he is not angry, so he laughs, "250?"

"250, you still have to make money, Alibaba's material on Haining, Zhejiang, this grade is quoted at 210," the demon also smiled, and flashed his eyelashes at Lao Zhang very innocently, "Don't say let me go to Alibaba to buy it, I don't have confidence in their goods - who knows what it will be like to send them over? You have been cooperating with Chen Indigo for a long time, and if he is willing to bring me here, I will believe you, Brother Zhang, a small business - let me make some profits, I can't afford to lose it." ”

"250 I'm really going to drink the northwest wind. Lao Zhang spent her just now, and now he is softened by her flowers, he asked Brother Qing for help, "Then, Chen Indi, you know me, never play with these flowers, I said 270, then it is really 270 wholesale price, I didn't earn you a cent, 250 I will lose one if I sell you!"

How could Brother Qing pull back at this time? He didn't agree with anyone, so he laughed, "Demon-Qiaoqiao-" Qiao Yun didn't let him call himself a demon in S City.

Qiao Yun gestured to drink him, "Don't turn your elbows out!"

She pushed Brother Qing affectionately, her eyes rolled around, and she looked like she was racking her brains to come up with an idea: today she is wearing a pair of white T shorts, two braids, and she is full of student spirit, so she doesn't know how cute she is. "Otherwise, Brother Zhang, you will cheapen me today, and I will let him buy it from you when Chen Di buys yarn in the autumn?"

"Yarn?" Lao Zhang's eyes lit up: Now that the autumn clothes are about to come out, knitwear and sweaters are all to buy yarn, estimated by the volume of Chen Indigo's shirt, this one purchase is really a few tons, the most appetite for his big wholesalers.

"Chen Indigo, Chen Indigo. Qiao Yun poked him desperately, asking her to come out and make a statement. Brother Qing understood, and sang a double reed with her, "Aren't you funny? How much are the tons of yarn, how much are your skins? You're just a few hundred dollars-"

"Ouch, that's different. Qiao Yun was so anxious that she jumped up and down, and her voice was long, "Chen Indiβ€”β€”"

Such a beautiful little girl was stupid and coquettish, and he saw that Lao Zhang's heart was about to melt, he smiled and waved his hand, "Okay, okay, 250 is 250, don't force your boyfriend Little girl, big business belongs to big business." ”

"yes!" Qiao Yun jumped up happily and looked at the boss, "Brother Zhang, you are so nice-"

Everything is difficult at the beginning, this sentence is true, everyone is like this, as soon as the bottom line is broken, it will be bad, Boss Zhang's first lambskin was taken down, and then it was even more confused and defeated, Qiao Yun has a small amount and many varieties, The requirements are high, but also the bargaining and ruthless, this kind of garbage customers should all the shopkeepers have to cross their eyebrows coldly, she played a triumphant song in Boss Zhang, and drank the boss's private collection of Zhengshan small tea, the two of them walked out of the fabric market at half past one in the afternoon, leaving time for Brother Qing to hurry, and let him go to Taiping Lake Park to carry the fake model.

"Are you really here to bargain?" Brother Qing couldn't help but ask incredulously on the road: Praise doesn't mean really stupid, he guessed that Qiao Yun wanted him to accompany him to the fabric market in order to save face with his big customers and bargain, but he just thought this guess was too ridiculous. "As for it, you, how much money did you save today, 20,000, 30,000?"

"More than 20,000," Qiao Yun calculated with him, "If you don't come with you today, Boss Zhang can't open 270, I asked in the north, this grade of lambskin generally opens 320 for me, what is the use of you and him coquettishly? In this way, it is the least to save 40,000 yuan in half a day, and there may be more in the future. ”

This is true, Brother Qing also understands, the clothing industry is not cooked, or you need to have a certain trust in the character of both parties, especially the high unit price of leather, the quality of unstable goods, most of them like to buy from familiar wholesalers. It is reasonable for the demon to use his connections to enter the leather, but he must be a big customer of several tons ......of cotton, and he doesn't understand the pain of small businesses, "Isn't that just 350,000 yuan?"

To be honest, with their current net worth and expected income, thirty or fifty thousand yuan is really not in their eyes, which is also what Brother Qing doesn't understand Qiao Yun the most: he must have been in contact with all the samples brought by Qiao Yun, and as soon as Qiao Yun said the amount of fabrics, he could estimate her expected sales - she also estimated the sales of about ten pieces of a single model. This business ...... To put it bluntly, as far as the turnover of her fashion week this time is thrown on the ground, the current Qingge may not be willing to bend down to pick it. Just for such a business of hundreds of thousands of dollars, spend so much effort?

Of course, the little girl likes to do design and wants to participate in fashion week, he understands this mood, but this is compared with what they are doing, it is purely a hobby, since it is a hobby, why care about money?

"It's worth it. Qiao Yun was still very surprised, "The lower the price of fabrics, the higher the profit margin of my customer order, and the more room for profit reduction." Otherwise, am I selling at a loss? How can I do such a business?"

"Then if you want to calculate whether it is worth it or not, it is better to order a few items with me this morning and take pictures, at least one million in one morning, enough for you to come out with seven or eight more series." Brother Qing was half-joking, as if complaining, but he was also a little sincere in it.

"One yard to one yard. Qiao Yun had a bad temper in the fabric market just now, and she was powerful to Brother Qing, so she wouldn't be angry, she tilted her head sideways, smiled lightly, and pinned a trace of broken hair to the back of her head, "To do business, you have to have the appearance of doing business, which has nothing to do with whether I lack money or not." ”

It has nothing to do with money, so there's no need to come, what is the price?

Brother Qing wanted to sneer, but he glanced at Qiao Yun from the rearview mirror, and the smile melted into his throat - Qiao Yun at the moment, without makeup, sweating profusely on his face, grinding for several hours in the non-air-conditioned fabric market for tens of thousands of yuan, singing double reeds, beauty tricks, pulling tiger skin to make big flags, and doing a full set of dramas for forty or fifty-year-old small businessmen, and his whole body was stuffy from the sauna in City B. In this way, she was in the best cafΓ© in City B that day, holding a bag of twenty or thirty thousand yuan in her hand, and a man who could settle millions and tens of millions of things with a phone call, no, or casually she could suppress such a man, and she did not show her wind in her aura, and Qiao Yun, who was bright and beautiful, flamboyant and willful, was almost like two people......

However, the calm and satisfied smile on her face, the focused and sharp eyes when she flipped through the book and took notes, gave her a different kind of charm, a charm that was completely different from Qiao Yun, who burned like fire and burned to the bottom of her eyes.

Chen Indigo is Gay, but of course he can also appreciate the beauty of women, Qiao Yun, Coco demon, these two different images are beautiful, Qiao Yun's beauty is more vivid and energetic, which makes him admire and admire, but it will not ignite more good feelings, he obeys her, and even trusts her a little brainlessly, but in fact, under the stupid and cute image, what is covered is constant scrutiny and exploration, and the momentary commotion made him accept the invitation to cooperate, but his cautious nature also made him constantly want to find a position for Qiao Yun, find an analogy in his mind, what kind of person she is, what weaknesses she has, and what he should do in cooperation- Today's incident, in the end, he was a little unhappy, but he didn't say it: Qiao Yun was tantamount to using his favor to bargain, and even used the expected production plan in the future. Of course, she didn't promise anything, and with the current strength and weakness of the relationship between the two, it is impossible for him to object to being used by Xiaoxiao, but it still feels bad to be used to this extent.

But at this moment, Qiao Yun, who has suffered a lot of hard work, is careful for the small profits, and has nothing to force to speak of, but her beauty is like a river, so soft and turbulent across his heart, and then turned into sharp ice, viciously pulling the core part of the soul, dragging him from the bottom of his heart to the outside: he wanted to find a position for Qiao Yun in his own understanding, but he didn't expect that inadvertently, but instead shook his understanding of himself and his own positioning.

"Then since it has been said that one yard is one yard, you still use autumn yarn to hang Lao Zhang...... He's about to secretly send me a ton of autumn spinach," he muttered a joke almost instinctively, hiding the fluctuations in his heart, "Zhengshan Xiaozhong drinks all the yarn flavor, this tea is too stressful." ”

"I just asked you to buy it from beginning to end, and you didn't agree, he wanted to get into the wrong himself, do you blame me?" Qiao Yun was a little scoundrel again, she spread her hands and smiled reasonably, "It's like he thinks I'm your girlfriend, but I'm not?" ”

This careful trick makes people hate itchy, but they really can't get up, Chen Di can only make a smack, Qiao Yun shrunk his neck, and smiled embarrassedly, "There's no way, a small business, you can only use a qiΔ“ chip - the difference between this, you know." ”

Rough listening contradicts the previous statement, but Chen Indigo understands. One yard is one yard, to do a career is to have the appearance of a career, and the money must be calculated, but on the road, it is necessary to use all the interpersonal relationships that can be used, and it is impossible to think of yourself as high, and really separate the two careers.

[Rhyme] this brand, she is serious......

Taking advantage of the red light, he looked at Qiao Yun again, she buried her head in her notebook, pressed dots on her phone from time to time, and muttered in her mouth: The cost has been compressed, this is to recalculate the pricing...... When she returns, she will continue to make renderings of the exhibition hall, and in the past few days she has sent him unceremoniously to treat him as a cattle, but she is really not idle-maybe she has been busy since last month, and she is a little haggard compared to the last time we met.

Haggard, philistine, trivial, her image fell to the ground, although this moment is beautiful, but it is also ordinary, but it is precisely because of the ordinary that it is really extraordinary-

Brother Qing started the car, smiled bitterly and shook his head to himself: he is sick again, according to the demon, he is always too literary and artistic......

In the next few days, he was sent back and forth as usual, even if there was no catwalk, just an order meeting, and there were more trivial matters than everyone imagined, and the layout of the exhibition hall always had to deal with the organizing committee, right?

Printing promotional materials, does it sound simple? The same is to go to the paper pattern to make proofs, adjust the color cast and color temperature. If you want to save money, should you control the cost here?

Ironing of sample clothes, model fitting, and window exhibition hall decoration, big brands can outsource these to professional teams to do, how can small brands have this budget and access? Large companies are the busiest in Fashion Week, and there is a shortage of manpower, how can such a small hall be seen? The ability of small companies is really worrying, Brother Qing is not satisfied with even running seven or eight houses, and finally gritted his teeth and hired the one with the highest degree of cooperation, and he entered the venue with Qiao Yun and took the workers to arrange.

Qiao Yun wanted to get the ground spray painting, and she wanted to give the field pipe some benefit fees - the machine qì spray effect was not good, and she was disgusted with hand-spraying, and finally bought the paint herself, two people wore masks, wearing plastic raincoats bought at the door, and were busy in and out of the exhibition hall, and they were consumed in it all day, and they had to be idle at night - they had to train and sell.

In this regard, sales and exhibition hall layout are interdependent, and the exhibition hall is too low to attract popularity, but whether it can convert popularity into orders depends on the ability of sales. Brother Qing's own small team can be regarded as a battle-hardened, he does the division of labor: two Taobao customer service customers have a good temper, can talk, are in charge of ushering in and sending them, entertain potential customers at the door, 7P look at the store's little sister and run N City Documentary salesman to focus on intended customers, he and Qiao Yun of course can't be idle, and they are all-rounders in the middle to fight fires. These four horses go to work normally during the day, and at night with him to listen to Qiao Yun's class, memorize the brand story, brand positioning, back pricing, back image model, main promotion model, basic model, back selling point, material, customer group analysis......

Brother Qing gave the team three times the monthly salary, which is a very effective booster, but there is a limit to manpower, and when there are three days before the International Fashion Week, everyone can't bear it, so he has to close the 7P stall, and Taobao also announced a five-day vacation period, so that everyone can push it full-time. The pre-sale of the white shirt, which was originally scheduled to open this week, can only be pushed back, but fortunately, now their family is only focusing on this clothing, and one qiΔ“ has been put on track, and the two delivery aunts and a customer service who stayed behind can barely cope with the after-sales problems during the closure of the store.

Even so, the small team could not breathe a sigh of relief: there were still two days left, and the clothes were to be brought in, the lights were measured, put on the shelves, and finally adjusted. Qiao Yun suddenly found that the air conditioning in the venue was too weak, and this autumn tiger was powerful, it was mid-September, and the weather was still hot, so she and Brother Qing hurriedly rushed out to buy a few air conditioning fans, and wanted to change the exhibition hall to hide the wires...... When the meeting ended the night before, everyone's eyes were full of dark circles, Brother Qing rubbed his face and went back to his residence, barely took a shower, almost fell asleep in the bathtub, came back and turned on the computer to see the recent sales of Taobao stores, but his eyelids fell straight down.

Before falling asleep, he only vaguely hung on this thought for a second: it had been more than ten days, and he really didn't find the time to look at the photos...... Even most of the time, he has forgotten that there is a group of precious photos that represent tens of millions of profits and should haunt his dreams......

On September 28th, Shanghai International Fashion Week was grandly opened in Taiping Lake Park, China's original brand Ordos released its new collection at the opening party, and the next day's opening show was led by the Lady House, in the international exhibition link, young designers from Parsons in New York, St. Martins in London and other fashion design resorts will also be exhibited, as well as emerging brands from the United Kingdom, Turkey and other countries to participate in the exhibition. Merchants from all over the country, men and women around Shanghai, supermodel stars who came for various purposes, and their follow-up teams crowded Xintiandi inside and out.

On this day, around a corner of HallA, a group of young men and women with deep dark circles yawned and opened the roller shutter door.

There were no flowers and applause, and of course, there was no fashion show to create momentum, and the independent designer brand [Yun] began its own fantasy journey quietly and carefully......