"Yo, there are really a lot of people," Fang Ji came out of the subway and walked all the way through the shadow of the arcade, Fang Ji looked at the passers-by hurrying by the streets of Xintiandi for a long time with his hands behind his back, and said leisurely, "There are more people this year than in previous years." ”

"After all, the economy is getting better and better," his wife opened the thermos cup a little impatiently, took a sip of the tea specially poured before the trip, and wiped her forehead with a wet towel, "Can't you go?

"What's so nice about the ladies' house. Fang Ji waved his hand, very thoughtful, "I bought three last time, and I sold them at a discount in the end, let's go, go to the venue." It's just that now everyone is going to watch the press conference, just take your time. ”

"Whatever you want. "Fang Ji's wife doesn't matter - merchants like them who live in small counties around S City are commonplace to go to the city to pick up goods, and they usually take on the task of visiting relatives along the way. Coming to the press conference is just to see the latest styles, and the real purchase is still running to 7P. "Let's go, let's get in, it's really hot in the sun. ”

The husband and wife are holding a thermos cup in their hands, with a wet towel on the bag button, and they are leisurely entering the hall area, and sure enough, this year is a lot of excitement, this is early, there are already an endless stream of merchants passing by in the venue, and from time to time you can also see dark and shiny foreign faces, and the two rows of exhibition halls are hung with familiar and unfamiliar brand logos, JNBY, Blue Sky Wheat, Tang Lion, Snow Song, Jeanswest ...... These exhibitors with different positioning and different prices are crowded together, some of the exhibition areas hang a few pieces of clothing, and more are the spokesperson's posters and human-shaped stands, which are public brands based on direct sales and franchise stores, and the exhibition is just to build brand image and influence, and some exhibition halls are full of samples for the next quarter, and a few sales are wandering around at the door, and the indicators are not light.

Fang Ji and his wife are still interested in these brands, especially the two brands of Xue Ge and JNBY, and they went in a few circles, looked at the new styles inside, and asked for a quotation. The sales didn't care about them, they didn't care, they pulled the sample clothes, each piece carefully looked at it, and then compared the quotation to form a general impression, and then paced out of the store. "This year's two clothes, it's okay, but Jiangnan cloth clothes are really getting more and more expensive, this cotton short-sleeved, the purchase price is also 400, crazy. ”

"Can't you get in?" his wife was quite optimistic, "If you enter, you can always sell it - those female teachers in No. 1 Middle School like such brand clothes, people have money, they want to wear brand goods!"

"Let's go to 7P first and then talk about it, if you don't have it, you will go back and decide. Fang Ji twisted his beard, and did not disagree with his wife's opinion: their county seat is in Zhejiang, and there is money in the province, driven by the fact that the county's economy has been getting better and better in recent years.

After a few years of business, I have my own experience: in big cities, residents are well-informed, a domestic dress sells for more than 1,000 yuan, and you are called crazy at any time, 'I can't buy Valentino with more?', but in small cities, prices have always been inflated, and residents have few opportunities to go to luxury stores to enjoy the shade, LV is afraid in their hearts is not to sell sky-high prices? A brand like Xuege is already a famous brand for them, but they can show off to their colleagues, as soon as this brand has added value, the price is easy to accept, and Fang Ji They also dare to take a spring and summer shirt with a retail price of more than 600 yuan, and they are not afraid to smash it in their hands. As long as you find out the aesthetic preferences of the target customer group, you can sell it.

Of course, the best choice is to find a copycat model in 7P, there must be a nail mark, the workmanship is also excellent, and it can be sold as a genuine version when you take it back. If you can't go into the genuine version to sell it, it's the same, so Fang Ji is not in a hurry to place an order, the bag is open to the brand album and quotation, most of those low-cost casual brands look at it and leave, not much stay: the customer unit price is too low, the customer base is too poor, he disdains to do such a business.

"This year, the price of clothing has increased significantly. ”

"Spring and summer are so powerful, I don't know how to sell them in autumn and winter, and I can get good goods if the coat is less than 1500?"

While walking and discussing, the first row of well-known brand exhibition halls walked by, around the side of the bend, the brand recognition here began to decline, the exhibition hall layout is not as disciplined as the big names, many are not even basically arranged, just take a table to block it is a venue, than the sale will fall - but the popularity is just as strong, the shelves inside row by row, many small businessmen dressed like Fang Ji are clustered inside to look at clothes: these are all from the more inland provinces, here some quality such as On* Y, but the popularity and purchase price have dropped significantly, the most suitable for the county where the information is not yet developed, and the customer's awareness of the brand and price is limited. A miscellaneous brand of clothing, the purchase price of 80 casually sells for more than 500, and Ve*omoda is the same price, customers don't feel anything, in their hearts, Ve*omoda such a world famous brand, a piece is afraid of a thousand?

For this kind of storefront, Fang Ji also stood and took a look, not too serious, his wife couldn't escape the psychology of picking up cheap, rushed in to inspect it, shook her head and came back, "The material is really bad - that thread, I will cut it to death if I buy it back, forget it." ”

"How can you buy and sell?" Fang Ji laughed at her, "You are also a trader yourself, don't you know?"

He likes to go into another kind of exhibition hall: the layout is just as simple, but it can be seen that there is a lot of thought in it, some signs are covered with bamboo curtains, some are placed in the corner of the old Shanghai street lamp, there are not many clothes in the exhibition hall, and the most is only three or five rows of shelves, hanging sparsely - these are all independent designers' halls. Fang Ji went in to take a look, most of them shook their heads and came out, and very few would take quotations.

"Why are they all cotton and linen?" his wife also complained a little, "There are no muscles and bones, that fabric is so thin that it has to be sold for seven or eight hundred, I can't figure out what kind of people are wearing it?"

Of course, Fang Ji didn't enter this kind of designer shop to support domestic fashion, he felt that this kind of shop pù still had aesthetics in the end - he didn't know anything about international fashion, so he looked at the past, and some of the dresses on the one or two models in the exhibition hall were quite good-looking, and if he could dig up suitable clothes, there were multiple sources. Isn't that the point of the trade fair? It's easy to buy big brands, just because they don't need to come out of nowhere.

It's just this kind of excavation, the success rate is really low, the big skirts on those models are good-looking, but he can't go in and sell, the kind of daily models that can really be considered, is really as his wife said, there are no muscles and bones, and it feels like the material can be torn by washing twice, and it looks sloppy when worn on it, and I can't figure out what kind of people will wear it, and it will look good when I wear it.

Leg by leg, Fang Ji was also a little tired, and was looking for a place to eat some rice balls brought out by the family, his wife sighed, "Look ahead, look ahead-this brand is a little interesting, old Fang, you look at the old and good-looking decoration-"

Fang Ji looked up, and his attention was also attracted to the past: although the exhibition hall in front of him is not big, but from a distance, the layout is very elegant, and the manufacturer has made its own spotlights, chasing the light upwards and hitting the brand Logo: "Rhyme? Well, a new brand." ”

"The logo is pretty good. Fang Ji's wife likes the brand logo: the artistic rhyme in the shadow of a cloud, "Yo, there are pictures on the ground." ”

As they got closer, the details of the exhibition hall were more exposed, the lighting, the layout of the venue...... Fang Ji was a little unsure again, "Is this a new brand?"

He is not an expert, and he can't say where the layout of the booth is specific, but one thing is for sure, the lighting design of the booth is particularly good, and as soon as he passed, his eyes were guided by the light to the display stand in the middle of the booth, and he was attracted by the black dress skirt on it. The material, the cut, and the design - I don't know how to say it, I think it's very valuable, very eye-catching, always makes people want to take a few more looks, and even the fake model has a high-end feeling, the delicate eyebrows and delicate skin tones are not at all comparable to the fake models commonly used in ordinary clothing stores, and even the big names in the first row of booths are suppressed.

"Is this a new brand?" Fang Ji's wife was obviously also stunned - she had to touch the material for any clothes, her hand stretched out and retracted, and she didn't dare to touch the hem of her skirt. "This brand is rich, Lao Fang, have you heard of it before?"

"No, no. Fang Ji's curiosity had become more and more intense: there were many people in this exhibition hall, and the ready-to-wear display area was full of merchants, and when he couldn't see the clothes, he turned around and went to the counter and touched a brochure himself, "Then, come and see, what are you doing around the table." It's not just yours in a circle. ”

"It's just so pretty. Fang Ji's wife fell in love with this skirt at first sight, and after a few circles, she reluctantly returned it, and had a whim, "Eh, old Fang, you said that this has a red model, and if the leather is dyed gold, is it good to be a toast dress for your daughter's wedding?"

"What are you talking about? Fang Ji shushed her, opened the brochure and read it: as soon as I got this brochure, it was still two words, money. The weight of the paper, the quality of the printing, and the design of the cover...... Anyway, it's good-looking, better than all the brands I received before.

"[Rhyme], an emerging designer brand founded by designer Qiao Yun in June 2007 - what a new brand!" he reads, "We design for new women, wear [rhyme], your attitude towards life is self-explanatory...... In September 2007, the first spring/summer ready-to-wear series was released, "Fire in the Night" ......"

This kind of vain thing, he just read the beginning, and went directly to the back to look at the ready-to-wear, "Oh, this booklet is quite good!"

Although this is an independent designer brand, but everywhere is full of big brand style, Fang Ji likes the direct price in the brochure, as well as the setting of the sales crowd, he first blocked all the clothes with a purchase price of more than 2,000, so the coat and dress were ruthlessly turned over, and he began to take a closer look at the top: "Oh, this T-shirt is good, simple and generous, it looks good!"

Fang Ji's wife also liked it: this is an all-black round neck top, the collar is dug under the collarbone, which looks more exposed, but the wide leather edge of the inlay makes this top a bit strict, and the best thing is that the round neck opening does not exceed the end of the collarbone, and the bra strap will not be exposed.

The material is heeled, but not completely close-fitting, pinched out of the waist curve, long below the navel, leather elements are reflected in many details, the cuffs of the three-quarter sleeves, the hem, and the pockets on the chest are all slightly lighter black leather, in the brochure, the model put on a gray skinny cropped pants, revealing a bare ankle, wearing a pair of board shoes, which makes the whole look a bit of a designer brand unique to the deviant, but Fang Ji and his wife automatically ignore this inexplicable outfit - They can easily come up with the effect of this blouse with an A-line skirt: the design of pinching the waist and heel is very suitable for wearing with skirts! Looking at the photos, the material is thick, the style is simple and stable, and there is a little bit of sexy and charming, which is very suitable for those young female teachers, as well as civil servants in enterprises and institutions, etc., occupations with certain requirements for dress should be very easy to wear.

"Is there a gray model?" Fang Ji glanced at the price tag: the retail price of the building yì is 1799. He shook his head, just excited a little bit of emotion and cold, these little young brands, all of them are not fatal, as if China has run into socialism. "It's too expensive, let's go to 7P tomorrow to have a look. ”

He flipped through the styles behind: as far as the exhibition is concerned, there are not many ready-to-wear choices in [Yun], a total of more than ten or twenty models, but as a new brand, or a designer brand, their choices are also comprehensive, coats, dresses, tops, skirts and pants have at least two or three choices, and the style is really- Fang Ji couldn't help but notice, they were very pragmatic, some of them he felt were not very good for sale in his own electricity, the design was too bold, he couldn't think of how to convey it to those regulars, but there were really several, if it wasn't for the price, he felt it was very suitable to try.

"Let's go to 7P tomorrow first. Seeing that his wife was still flipping through it, he said again, "This exhibition will be open for several days!"

"7P has gone through tens of thousands of times," Fang Ji's wife was reluctant to go, and kept an eye on the album, "Where have you seen this kind of model?

"You have to go after all, how do you know if you don't go?" Fang Ji pointed to her - he was authoritative in the family, and his wife usually didn't reply at this time. But not today—she pulled him hard to look at the clothes, "Look at the flesh!"

Some reluctantly walked into the crowd, squeezed forward and twisted the material, Fang Ji knew that it was going to be worse: his wife, the aesthetic level is erratic, as a clothing store owner, she has a good eye for picking goods, and when it comes to herself, her aesthetic vision will quickly fall back to the level of rural women, for example, the ridiculous idea of toasting clothes before belongs to her normal level. But the only obsession that straddles these two aesthetic visions is the material. I don't know if I'm wearing too many chemical fiber clothes, but when she sees clothes made of good materials, she really can't move, the abacus beads in her brain have to jump out, and her thinking ability has decreased significantly-

"Oh, this material is good, thick, and supple - the muscles and bones are good, they can hold the shape, and they won't collapse on the body. Sure enough, his wife fell in love with this blouse as soon as she twisted it, and she exclaimed, "Okay, yes, yes, Teacher Luo must like it-Lao Fang, or take one! Teacher Luo definitely wants it, her husband is rich, this is not expensive!"

One thousand and eight, the director's wife should also consider it, Teacher Luo's family has always paid attention to the influence! Fang Ji shook his head and pulled her, "Let's go, go back and discuss slowly." ”

His wife still refused to give up, and forced into the crowd to get the quotation, Fang Ji glared at her, and she didn't care, "Let's see what happens first." ”

In fact, I really want to say that in addition to this top, Fang Ji also thinks that there is a pair of wide-legged pants that are very suitable for Mr. Luo: leggings have been popular in recent years, and super leggings are also worn in the album, but for a guest like Mr. Luo, who is a little old and has given birth to children, it is still a bit indecent to wear leggings on the lower body, and the wide-legged pants are very flattering at a glance, and Mr. Luo must like it. It's just that the price is more expensive, the retail price is 3,000 upwards, he didn't dare to mention it to his wife, so he pulled her forward, "Okay, eat first, eat first." ”

His wife looked at the quotation all the way, and Fang Ji wanted to see it, but he didn't dare to encourage her—he looked at her and shouted, "Ah, this purchase price is okay!" Look at you, old Fang, this blouse, the purchase price is 599, this price is really okay, we can sell it for 1399-1499, okay? Or go back and bargain and ask them if 500 is okay-"

The purchase price of 600 is really not high, Fang Ji is also stunned: from the retail price of the building, it is to give the dealer a profit of 1100 yuan, this pricing is more generous than the general big brands, close to three folds, this is not easy to do, after all, the production cost is not so easy to suppress, the smaller the brand, the more the purchase price can not be suppressed, sometimes even the guide price of seven folds, those independent designer brands produced clothes, draped and hung do not know who to sell to, the purchase price is 7, 800, up to 1000, leave 200 profit for the store, how to do this business?

Speaking of which, it's not that Mr. Luo hasn't bought 1500 clothes, or she doesn't buy them, and it's not a problem to sell them, and there are more than a dozen M-size female customers who can also afford tops at this price......

"Bargaining prices?" On the surface, he still raised his eyebrows, "You just take one, and people will bargain with you?"

"Look at these wide-legged pants!" his wife didn't listen to him at all, "The purchase price is only 1200 Eh, this is definitely Mr. Luo's money-don't pretend, I'll tell you that I knew what you wanted when I looked at your eyes just now-"

#

"Kumisa! The crowd is crowded, pulling and pulling, and there is a smell of steamed buns. Just as Fang Ji was dying and struggling and was dragged back by his wife little by little, Liao Shan frowned and passed the middle-aged couple sideways, "This air conditioner is not prosperous, why don't you rub the air conditioner into Xintiandi, just join in the fun." ”

- Unlike Fang Ji and his wife, this young woman's walking route is very stable and fast, of course, she doesn't look at the low-end brands, she only enters the designer store pù, and usually comes out at a glance: they are all mixed in Shanghai, Fumin Road, Taikang Road, Nanchang Road, these three large and small bourgeois streets communicate with each other from time to time, she runs a 'taste' shop pù on Nanchang Road, selling a bamboo handbag for 1,500 yuan, a pair of handmade leather shoes for 2,000 yuan, and of course, designer brand clothes with an average price of two or three thousand……

There are many small shops like Nanchang Road, all of which rely on the aesthetics of the shopkeepers to attract customers, and they are also the most primitive boutiques, and most of their goods come from the designer studios on Fumin Road and Taikang Road. So why is Liao Shan, a local design brand, not familiar with it? Coming in is nothing more than looking at the new style, and sometimes even looking at the logo and leaving, not even entering the booth. Only those designer brands from Guangzhou and Beijing will attract her attention, and it is worth her to go in and carefully Taobao: in fact, they do not report great hopes, such as the small shops run by Liao Shan, which have high requirements for the quality of clothes, but often find good clothes abroad, and it is worth seeing in China, the goods are too few.

"[Rhyme], new brand, yo, also did the ground spray painting, a dark cloud...... It's beautiful, but it's a pity that there are too many people to see the panorama...... This brand is very tasteful, but why is the stall in such a place?" The young man is a connoisseur, and his thoughts are really fast, and there are a bunch of thoughts when he sweeps it over, "Is it a designer brand? or is it a new high-end direct brand?"

She hurriedly quickened her pace, disappeared into the crowd, and poured into this small exhibition hall: [Yun] is the most popular one in this row of booths, even if there are no fewer people to eat, all kinds of people are haunted, including - such as the couple with the smell of steamed buns. She glanced at it with disgust, took a step back, and carefully admired the black dress in the center of the room: it was beautiful, well-made, the body, the materials were even luxurious, the suede glittered in the light, and the woven leather that was the preferred material at a glance, and the handiwork that brought it together.

The products on the booth are generally polite and can't be looked through, so she just squinted and looked at them, and the sewing was very good, which could only be done by hand, almost a bit of a custom level feeling. If the price of this dress is less than 15,000, she thinks it is worth it, not for sale, but just for window display, which is enough to attract attention and make her store feel luxurious and beautiful......

She thought so, but after considering the interior of the store, she regretfully gave up the idea: the atmosphere of the dress was too gorgeous to match the minimalist style of the pavement.

This item gave her a lot of confidence, and Liao Shan's curiosity about [rhyme] became stronger and stronger: such a design, it is impossible to be unknown, right? Is this a well-known designer brand in Beijing? It is not impossible to come to Shanghai for the first time? This is not impossible, after all, she does not pay too much attention to the circle of designers, but occasionally goes over to see if there is a suitable item......

Seeing a little girl take out a stack of promotional brochures from under the counter and replenish them to the exhibition booth, she paced over and took a copy, and the questions and emotions she had when she got started were exactly the same as those of the bun flavor couple (fortunately, Liao Shan didn't know this): everywhere the details reveal the luxury of this brand, what is the origin of this brand?

"Rhyme, we design for new women, wear [rhyme], your attitude towards life is self-explanatory......" she flipped through the album, and shock rose in her heart, "Put your attitude and temperament on your body...... Wow, this copy feels so good, it's so tone--this combination is also very eye-catching! Super trendy ...... I love this short jacket! It's so cool with canvas shoes! Oh my God, there's a punk feel to it?"

The short jacket she liked, an obvious interpretation of the biker jacket, was presented in a way that was presented in a patchwork of leather and tweed, houndstooth tweed, which has always been an elegant representation, but the irregular panels of leather on both sides of the bust line, and the collar piece, zipper, hem that occupied the large lapels...... All of them make this coat the focus and fusion of contradictions and conflicts - tough and edge, and very wearable, Liao Shan can almost imagine herself walking in the wind in this jacket -

"5300!" she looked at the price, she was a little dizzy, "Damn, is this one taking the luxury route......?

She hurriedly flipped through the entire album and breathed a sigh of relief: fortunately, the price of some of these items is still acceptable, such as the wearing of round-neck three-quarter sleeves with leggings and canvas shoes, the price of three-quarter sleeves 1799 is not bad, her customer base is not particularly sensitive to the price of items below 2000, but more than 5000 items, their interest will be sharply reduced - more than 5000 can go to buy luxury brand clothes, this abacus is clear to everyone.

"The main thing is the material and workmanship," Liao Shan began to be moved, looking at the model picture is really good-looking - she is not a professional, in fact, she does not understand design, but from the perspective of the merchant, it is really easy to sell, the style is not complicated, the lining is simple, and the material is good...... The most important thing is that it is a rare leather system, and the style is also biased towards sharpness, she has seen enough of some clothes of domestic designers, dress skirts, and show models are good-looking, and they all have ideas, but as soon as they go to the ready-to-wear series, they are inexplicable, almost all coats can not enter, the only good thing to do is Chinese style cotton and linen, all of which are on par with Jiangnan cloth clothes, fancy cloth bag clothes, cotton and linen, cotton and linen, cloth bag skirts......

It's not that this style has no audience, but it's really not boring and difficult to see for a long time, and in fact, most women are not suitable for wearing long skirts and bucket-shaped caftans, this kind of clothes are mainly selling feelings, Liao Shan would rather sell more ethnic style, bohemia, rather than make Chinese-style cotton and linen for a long time, and she is particularly hungry for coats and jackets: this kind of clothes really have extremely high requirements for playing boards, materials and design, and the general designer level is secondary, and the finished product is so poor that it is embarrassing. There are so many studios on Fumin Road and Taikang Road, and you can count the ten fingers that can make a coat.

"The designer of this store has a lot of potential. Her index finger was itching, and she wanted to take the quotation to fill the order for the leather jacket directly, but she still held back: in business, 5300 items, no matter how good the goods are, the possibility of unsalable is also very great, "Why is there so little introduction to the designer, just a T University fashion design department graduated, and then what...... Why don't you have a picture of the designer?"

After flipping through the album back and forth a few times, she gave up the search in a daze, and squeezed into the crowd to look at the actual thing - she didn't look for sales, and it was obvious that the brand didn't expect to be so popular today, and the few sales that were the only ones were completely □□.

"Judging from the sample, the workmanship is very good, but will the finished product regress in the details?" she thought carefully, focusing on the most promising round-neck T, leggings and a more mature style of wide-leg pants, "Let's order these first, let's test the water with one of each, well, or...... Do you want one first? Let's see how it sells before we talk about it?"

A small store like her, the customer unit price is high, but the transaction volume is low, this kind of new product really has to be considered again, Liao Shan thought about it, looked back and forth around the fake model a few times, and finally gritted his teeth: two! One for each of the two models! If the gas is good, you can also replenish the stock!

She reluctantly glanced at the leather jacket again, turned around and went to draw a quotation, "I don't know how much profit is set aside for the dealer...... "She is ready to add the T-shirt to 2000 to sell, so as long as the purchase price is about 1500, it is acceptable.

"599!" she was also shocked - although Liao Shan would never admit it, but in terms of business mentality, she was really similar to the Baozi couple, "599, then this purchase price is really not high...... Ahhhh

Can't wait to find the thumbnail of the leather jacket, Liao Shan pointed over and unconsciously held her breath: "1999...... Damn, they've really left enough profits for retailers, they're going to do it, they're going to do business......"

She usually deals with independent designers for the most part, so the discount of this grade has made her overjoyed, and in 1999 it was brought and sold for 4000, which is still slightly expensive as a jacket, but it will not let customers compare it with luxury goods: the price of 4000 is not enough to take a T from Dior. - However, it's not the kind of price that you will buy casually if you like it, the villain in Liao Shan's heart twisted around, and she was really a little entangled: this leather jacket is uncertain...... Why, or just one piece, but ......

"Excuse me—" She stood for too long, and someone already thought she was in the way, Liao Shan glared at the middle-aged man unhappily: What kind of person, rough and rough, flip-flops hitting the soles of the feet...... Can you afford the clothes here?

#

"Mr. Huang, I'll bring it to you. It's hot in the venue, and you wipe your sweat—"

Just five minutes ago, the middle-aged man who was despised by Liao Shan was still surrounded by two or three courteous salesmen, "Mr. Huang, why don't you sit down at our booth and rest your legs-"

"No, no, no, you're busy, you're busy. Mr. Huang, who was wearing a two-strand vest and holding a pair of flip-flops under his feet, laughed, the non-woven bag in his hand was full of brand albums, looking very much like a waste recycler who came to set a garbage can, he waved his hand approachably, "I'll just go shopping, just go shopping-"

He said so, but who would dare to take it seriously? A few sales, you look at me, I look at you, no one wants to go first: this Mr. Huang is the largest clothing dealer in J Province, there are dozens of department stores under his clothing area, is the general agent of more than ten brands in J Province, up to the second-tier luxury brands with a unit price of more than 3,000 yuan, down to about 100 yuan of cheap FMCG have been involved, agents also do, distribution is also done, so whether it is a big brand like JNBY, or the second and third rows of this low-cost brand sales are to take him as a baby, those who have been with several exhibitions of the old sales, fashion week will call to follow up, people immediately put down all the affairs to come to the receptionThere will never be any slack.

Of course, Mr. Huang will not come naked, and he also brought two or three employees with him for reference, which is the legendary fashion buyer, and now they are scattered in various booths and brand sales docking. He was also a little helpless about these warm hospitalities, "Seriously, you are busy, someone will come to you in a while." I'm just just wandering around right now—"

When he said this, the salesmen, you look at me, I look at you, then hesitated to retreat, Mr. Huang stole half a day of leisure, walked past these small booths in the second or third rows with his hands behind his back, and his eyes were withdrawn at the touch of the model: Well, they are all young people with dreams, and they are worthy of encouragement, but ...... Whether you want to cooperate or not is another matter.

As for the miscellaneous FMCG, he was a little interested, but he didn't look at it much - this kind of brand has no own style, the difference between the single items is too big, it is difficult to distinguish the good from the bad at a rough look, carefully flip through and Taobao, that is the work of the children under his hands. Mr. Huang is really strolling around before the meal now, scattering his legs-

"Huh?" his eyes froze suddenly, "This shop...... The exhibition is very professional!"

When the meal arrived, the crowd dispersed, and most of the originally bustling exhibition booths were now empty, but the booth was still crowded with people, except for the display stand and window models in the center of the store, basically I couldn't see the rest of the clothes, but Mr. Huang didn't look at the clothes first: look at the ground first, there was actually spray painting, from the outside of the store to the inside, from shallow to deep, echoing the Logo, it should be the image of clouds, and when it arrived at the booth, it was all spray-painted into black clouds, this design made his eyes shine first - it is worth referencing! The tonality of the brand came out at once.

There is also that light, the light source in the front half of the booth is concentrated on the display stand, and the following small lights are soft light, which naturally guides the line of sight, making the display more luxurious, and the light source in the back half is scattered, combined with the crowd, it should be concentrated in the clothes display area, and a layer of light gray wallpaper is pasted on the partition of the booth itself, and the spray-painting is over-applied to the final end of the wall, Mr. Huang has not seen more details of the design at all, just from the lighting and spray-painting has been very pleasantly surprised, these Fang Ji and Liao Shan are just things that have been swept at a glance, but the information content is very rich for him: from the perspective of the booth layout, the strength of this brand is quite strong!

Like him to do the brand agency, the most important thing is the strength of the brand itself, in fact, what positioning is secondary, high-end, mid-end and low-end, there are corresponding markets, and you can try to do it, the most afraid is that there are some small brands, with this season and no next season, the capital chain is extremely unstable, and it is not easy to do it for a few years, the popularity has been cultivated, and the sales have improved, but the quality of the ready-to-wear has begun to decline, the production is shoddy, and the design is patchwork, which is equivalent to the investment in the previous years all smashed into it。 Therefore, Mr. Huang doesn't look at the booth very much, he just looks at the overall feeling, looks at the temperament of this big brand, in order to expand the agency market, as for the distribution, the trivial decisions are really not up to him.

With his understanding of the domestic market, Mr. Huang didn't expect to dig up any treasures in this Shanghai Fashion Week. It was a surprise for him, he sped up his pace, couldn't wait to squeeze into the crowd, took a picture album and looked at it: the album started, and it was a surprise, Mr. Huang daily how many brand albums are unimaginable to ordinary people, he has already learned to distinguish the grade from the details, those first-line luxury brands, even the album is a work of art, not to mention the printing quality, only that the layout design is pleasing to the eye. As a customer, he will not know where the beauty is, but he can definitely perceive this beauty, and as an agent, he can not only perceive the beauty, but also perceive the hard-won beauty behind it.

This won't be some international second-tier brand to test the waters, right? Is the rhyme Chinese name? Or is it the first time that designers from Hong Kong, Macao and Taiwan have come to the exhibition? If it is the latter, it means business opportunities......

While moving his thoughts, he opened the album, and Mr. Huang was stunned at first sight: An independent designer brand has just been established this year?

Mr. Huang even has the urge to rub his eyes: he actually does independent designer brands, and there are boutique areas for designer brand audiences in several developed department stores, but they are all dealerships and buyouts, not agents, because independent designer brands concentrate the shortcomings of all small brands, and they also have one more fatal weakness. Out of the market, many brand books are very tasteful, and the models are also full of beauty, but those models know at a glance that it is impossible to go in volume, and it is impossible to cooperate in the form of an agent.

However, the brand [Yun] is different......

He looked left and right, looking around at the details of the venue layout, and his heart moved: the exhibition space was too big, it was temporarily built, and the air conditioning system was basically equal to nothing, and the weather was hot and humid today, and the taste of walking into the crowd was really uncomfortable, so he wanted to go out for a walk, but there was no hot feeling on the rhyme side, and a cool wind blew from the corner...... They have an air-conditioning fan in their house, and they hide it and blend it in with the environment, so they don't notice it at first sight.

This kind of detail...... It's really worthy of its brand positioning, this whole brand is really grass-roots, why is it so proper in all aspects, giving people a feeling of being thoughtful and running in for a long time?

Mr. Huang suddenly actively squeezed into the crowd, and almost bumped into a young girl who was standing still, "I'm sorry, I'm sorry, I'm sorry, let me go-"

He walked to the ready-to-wear display area, browsed around, took in all the styles, twisted up the material, and looked at the workmanship on the back - and finally squeezed out and stood in the corner of the crowd, silent, his heart full of novelty: this brand ...... This brand ......

Alas, but it's only true...... I don't even have a designer's resume, I only say that I graduated from a school, and I have the name of a cutting-edge designer: in this way, she should not be very old and does not have much experience in the industry, how can people rest assured that she is an agent...... The cost of such a high-positioning brand marketing is no joke, what if she only has such a three-board axe and only such a series......

Mr. Huang was not psychologically prepared for this surprise at first glance, so he was also undecided-he didn't say anything first, took a quotation, walked outside the door to look through the situation, and looked at the people in the booth with cold eyes: Well, sales should be the first time to do an exhibition, right? However, the staff is very good, and they are very old-fashioned, unlike designers and relatives and friends, and the fact that this brand is very rich is ironclad...... Is the designer in the booth? It would be nice to meet him or her...... To do a small business to see the goods, to do a big business, it is still people to look at......

For big business, Mr. Huang has always had enough patience, and he is determined to stand for more than half an hour, and he really has a meal to stand, and the crowd is less - the weather is hot, and he wants to go out to eat when he arrives at the meal, blowing the air conditioner, and the booth of [Yun] is finally empty, only one or two wanderers lingering in front of the ready-to-wear clothes, received by a salesperson, and the remaining employees get together to talk in a low voice, among which the guy in a suit and leather shoes, dressed the most neatly, is distributing something-

The moment he took a step and went to the bottom in person, Mr. Huang suddenly caught a glimpse of a familiar figure, he suddenly slowed down, returned to the observation point he had entrenched just now, and watched the two guests approach the booth while talking and laughing: their orientation was quite clear, and they didn't look at the rest of the booths, as if they had come by appointment-

As soon as the little leader in the suit saw these two guests, he immediately put on a smile and went to greet him, he was very enthusiastic about the male of the man and the woman, and it could be seen that it was not the first time they had met...... Mr. Huang's eyes shrank, and he instantly raised the strength assessment of the brand by a few points.

However, what surprised him even more was that the young man in the suit was not the supreme person in charge of the scene - after shaking hands with him, the male guest turned to the little girl Bai T who was serving tea and pouring water just now, constantly replenishing the promotional materials, the smile on his face deepened, and in addition to politeness, he also showed 120,000 points of diligence and friendliness, almost a little flattering and took the lead in reaching out (but it was well concealed, only an old Jianghu like Mr. Huang could taste it)-

And the white T little sister held her glasses, and shook hands with him with a smile surrounded by the rest of the employees, although she was dressed so simply, she looked so young and simple, but in terms of momentum, she did not fall behind at all.

"Mr. Fu......" Mr. Huang vaguely heard her say, "...... Please ...... inside."