【Chapter 1096】 North American Strategy (Ask for Subscription!)
In the past two years, with the sharp increase in the output of "Miracle Farm" and "Dream Ranch", the influence of "Jinghu Group" in the United States has risen sharply.
The style of the 'Jinghu Group's 'Jinghu Group's hospitality to the media in China was also brought to the United States by Yang Yuanhang, and the world is as black as a crow, and the American reporters are also soft-mouthed, and the praise of the 'Jinghu Group' is almost the same.
If products such as 'Dream Beef' and 'Xiao's Wine' have become indispensable luxury ingredients on the tables of the super-rich in the United States, various organic vegetables and fruits from the 'Mirror Lake Group' have entered thousands of households through Wal-Mart's sales channels and become a part of the life of the American middle class.
Compared with ordinary vegetables and fruits, the organic products of 'Jinghu Group' are more than twice as expensive, but they are favored for their exquisite taste and rich nutrition.
Therefore, the dealer conference of the North American division of 'Jinghu Group' naturally attracted a large number of North American media to participate in the report, even if it is a lot of Chinese media, after all, there are not many Chinese enterprises that have expanded their territory overseas.
Over the years, most of Huaxia enterprises in infrastructure, railways and other enterprises have a huge overseas business volume, other enterprises are more based on trade development, such as 'Jinghu Group' agricultural enterprises have never appeared.
In a sense, the success of 'Jinghu Group' in North America has given more inspiration to many Chinese enterprises, which has also stimulated many Chinese enterprises to start overseas investment, providing new impetus for the development of China's economy.
In the past two years, the most significant feature of the investment in the field of American farms and ranches is the large participation of Huaxia capital, especially the farms and ranches in Montana, California, Texas and other places, which are controlled by more and more Chinese tycoons and consortia.
In addition to taking American farms and pastures as an important way to preserve the value of investment, these Chinese capitals have taken American farms and pastures. It can also make use of domestic connections to attract a large number of Chinese tourists to come for vacation and create a tourism industry.
Some media pointed out that the current Huaxia Capital is a bit like Dongying Capital in the 80s, and even it is larger in scale and has stronger development potential, as if it has the posture of 'buying the United States'!
Xiao Feng's special identity has made 'Jinghu Group' a business card of Chinese enterprises. Huaxia's official media will maintain a certain exposure of Xiao Feng, which is also for propaganda reasons.
Therefore, the signing of orders by 'Jinghu Group' at the dealer conference with a total value of nearly 2 billion US dollars is a huge shock for many people and Huaxia agricultural enterprises.
It has only been 4 years since 'Mirror Lake Group' began to expand its industry in the United States, but its development cannot be measured by common sense, after all, leapfrog development is extremely rare for any enterprise.
Among them, the 'Dream Ranch' has now achieved the scale of slaughtering 70,000 top beef cattle per year, and the annual output of 100,000 heads is only one step away.
According to the research and analysis report of 'Jinghu Group' on the global high-end food market. 100,000 head of top-quality beef cattle is just a drop in the bucket for the huge market, and perhaps the scale of 'Dream Beef Cow' can be further expanded in the future.
Now, the Mirror Lake Group has purchased and modernized more farms in Montana to create a super ranch with more than 600,000 acres of pasture, which can accommodate up to 200,000 beef cattle and achieve the goal of slaughtering 100,000 heads a year.
The financial media assessed the value of this super ranch at $10 billion, while the 'Jinghu Group's investment in the acquisition and renovation of this project did not exceed $3 billion. Most of the premium is driven by the profits generated by the 'Dream Beef Cow'.
Compared to other industries, Dream Ranch now has a net profit of hundreds of millions of dollars a year. But it is better than stability, and naturally it has won the favor of more capital.
At present, the credit rating of the ******** Bank of China has reached the highest level of 4A, even higher than that of the U.S. government, which means that the 'Mirror Lake Group' can get tens of billions of dollars of low-interest loans from Morgan Bank at any time.
It's just that 'Jinghu Group' has developed so far. With its huge cash flow, it has never been short of funds, and naturally it does not have to think about bank loans.
In addition to the continuous expansion of the 'Dream Farm' and the increasing scale of the 'Dream Beef Cattle', the breeding work of the 'Dream Breeding Farm' is also gradually on the right track.
According to the introduction of Ma Wanli, the breeding of new cattle breeds has entered a critical stage, and the second-generation cattle breeds screened out have entered the maturity period. Perhaps the third generation after screening will be finalized next year, and it is expected that a more perfect beef cattle breed will come out in 2020!
This news is undoubtedly a volcanic eruption for the world's high-end beef suppliers, after all, the 'Dream Beef Cow' is already the world's top beef cattle second only to Kobe Wagyu, and the 'Dream Ranch' will breed better beef cattle, which is undoubtedly to take the beef cattle crown from the hands of the Toei people!
Since the establishment of the 'Jing Lake Group', he has quickly produced world-class products in every field he has been involved in, whether it is ham, beef, organic fruits and vegetables or milk powder, he has created one miracle after another.
The continued success has made people full of confidence in 'Jinghu Group' and Xiao Feng, and the possibility of successful breeding of new cattle breeds in 'Dream Ranch' is also very great.
It is foreseeable that once the new breed of cattle surpasses that of Kobe Wagyu is successfully cultivated, it will bring a greater increase to the total assets of the 'Mirror Lake Group'!
Relying on the advantages of the ranch and the source of customers from the Brilliant Travel Group, the 'Dream Ranch' has now become an important destination for Chinese tourists to the United States, and has made amazing profits in the first three quarters of 2017.
In the first three quarters, the 'Dream Scenic Spot' received a total of 1 million Chinese tourists, accounting for about one-third of the total number of Chinese tourists to the United States.
In the 'Dream Scenic Area', visitors can experience activities such as ranch horseback riding, hot air balloon tours, hang-gliding adventures, alpine ziplines, all-terrain 4WD tours of the ranch, shooting range target shooting, and more, which cannot be experienced in China.
In addition to a variety of tourism activities, another important attraction of the 'Dream Scenic Area' is that it brings together a variety of top cuisines from around the world for tourists to enjoy.
Of course. The 'Dream Zoo' is also an important factor in attracting tourists, with huge financial investment and personal connections, so that the 'Dream Zoo' has gathered hundreds of rare animals including giant pandas, polar bears, Siberian tigers, golden monkeys, etc., in a sense, it is currently the best zoo in the world.
The zoo attracted more than 2 million visitors in the first three quarters of this year, in addition to visitors from China. American and overseas tourists account for half of the percentage.
Today, Dream Attraction is one of the best resorts in the United States and North America, and along with the adjacent Yellowstone National Park, it attracts visitors throughout the four seasons.
It can be said that when you come to the 'Dream Ranch', you can enjoy the best enjoyment in eating, drinking and playing, and of course, there is a lot of money that you need to pay.
According to the statistics of 'Dream Attraction', the average day of a tourist spending in 'Dream Attraction' is 500 US dollars.
The first three quarters of 2017. The 'Dream Scenic Spot' has received a total of 2 million tourists, and the total sales revenue of the scenic spot has reached 1 billion US dollars, making it one of the world's top tourist scenic spots.
In contrast, although the 'Jinghu Scenic Area' received 5 million tourists in the first three quarters of this year, the revenue of the 'Jinghu Company' was only 500 million US dollars, and the gap between the two is still very large.
At this time, Yang Yuanhang naturally understood Xiao Feng's intention to transfer him to the United States to be in charge of the 'Dream Scenic Area', and in just four years, the 'Dream Scenic Area' has surpassed the 'Mirror Lake Scenic Area'. Becoming an important part of the tourism section of 'Jinghu Group', Yang Yuanhang's position as senior vice president within the group is as stable as Mount Tai!
'Dream Ranch' and 'Dream Scenic Spot' are the earliest industries invested by Mirror Lake Group in the United States. From the spring of 2012 to the present, five years have yielded fruitful results.
Under the leadership of Xiao Qiang, the 'Miracle Farm', which invested a little later, has also risen at an unconventional speed, and has become a well-known supplier of organic ingredients in the United States in just three years.
At present, Miracle Farm near San Francisco covers a total area of more than 500,000 acres, with nearly 10 million fruit trees of various kinds and 200,000 acres of rotational vegetable planting base. And there are more than 10 million poultry raised!
In the United States, there are nearly 5 million Chinese people living in total, and their living habits will not change much even after years of evolution, which is also the best release of the business of 'Miracle Farm'.
Taking poultry farming as an example, Europeans and Americans are more accustomed to eating chicken cutlets, chicken thighs and other parts. However, the needs of Chinese people for poultry are completely different, and the local chickens and ducks slaughtered by the 'Miracle Farm' are more favored!
Every day, nearly 200,000 poultry are slaughtered at Miracle Farm's slaughterhouse, cleaned up, vacuum-packed, and shipped through Walmart's cold chain to all corners of the United States.
In the first three quarters of this year alone, Miracle Farm has slaughtered 5 million poultry of various kinds, and the average price of $20 per bird is not high, but it still brings $100 million in income to the farm.
In addition to poultry, Miracle Farm's best-selling product in the United States is salmon raised in the farm's waters, which has always been a favorite product of Lao Mei.
Although the salmon at Miracle Farm is expensive, Lao Mei is still enthusiastic about it, and this alone has brought more than $300 million in revenue to Miracle Farm!
In addition, the vegetable and fruit products that occupy the majority of the farm have brought more sales income to the farm, making Miracle Farm the best farm in the United States in one fell swoop.
In the first three quarters, the cumulative sales revenue of 'Miracle Farm' reached 4 billion US dollars, basically realizing the intention of creating another 'Xiaojia Farm'.
Of course, Xiao Qiang's achievements in the United States in the past three years are not only the industry of 'Miracle Farm', but also the successful operation of 'No. 2 Winery' is his greatest pride.
For the second year in a row, Château No. 2 has produced a bumper harvest of grapes, producing 2 million bottles of Opus No. 2 wine per year, the enormous value of which is only clear to those who know it deeply.
'No. 2 Works' is grown in Napa Valley, the world's best wine venue, and with the best grape varieties provided by Xiao Feng and the nourishment of 'Space Spiritual Spring', the quality is naturally extraordinary.
According to the current evaluation of the 'No. 2 wine' by various wine evaluation agencies and consumer surveys, although the No. 2 product cannot be compared with the 'Dream Wine', it is easy to maintain a price of more than $1,000.
It is conservatively estimated that the annual output of Château No. 2 will not be less than US$2 billion, and it will continue to rise with the passage of time and the increasing popularity of No. 2 Works.
In the economic map of the 'Jinghu Group', aside from the behemoth of 'Jinghu Dairy', the various industries of the 'Jinghu Group' in North America have begun to keep pace with the domestic part, and it has been proved that Xiao Feng's original overseas expansion strategy is extremely successful.
The rapid development of the North American business unit is also an important driving force to support the continuous increase in the valuation of 'Jinghu Group' from the outside world, and it is also a factor for Xiao Feng's continuous improvement in the ranking of the global rich list.
Although the Forbes, Fortune and Hurun Report lists have not yet been released, relying on the excellent performance of its various industries, people have reason to believe that Xiao Feng's total personal assets will continue to increase, and it is possible that his personal ranking will continue to climb up!
Relying on the rapid expansion of the North American division, Xiao Feng's land area in North America has exceeded 1.5 million acres, which makes him one of the top ten landowners in the United States, and in front of him is the Walton family's son-in-law Stan Kroenke, whose land has increased to 1.6 million acres over the years.
Compared with the fact that many big landlords own more land in the mountains, forests, wasteland, farms, etc., the land under Xiao Feng's name has a higher yield, which also makes the land under his name more valuable.
Now, when many financial media report on Xiao Feng, he has another title, that is, one of the top 10 landowners in the United States, which still sounds quite bluffing.
However, Xiao Feng is not too interested in the various titles sent by these media, because the media has always listened to the wind and rain, and how to exaggerate it.
The vigorous development of the North American business department of 'Jinghu Group' is more due to the efforts of Yang Yuanhang, Xiao Qiang and others, which has little to do with Xiao Feng, who is playing basketball in the NBA.
At this point, Xiao Feng is undoubtedly much luckier than the vast majority of entrepreneurs, and after the business is on the right track, he can act as a hands-off shopkeeper with peace of mind. (To be continued.) )
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