【Chapter 1095】 Harvest Autumn (Subscription Requested!)
The Lakers' start of the NBA regular season is undoubtedly something to celebrate for the global sports media and fans, because for seven months from now, they will be able to enjoy the best basketball games in the world, which is the supreme enjoyment.
Although Kobe's retirement has reduced the attention of the Lakers, the huge Chinese market and Xiao Feng's unique personal charm still make the Lakers the most popular team in the entire NBA league.
When the Lakers play at Staples Arena, more than 100 media outlets from around the world gather here, while another Los Angeles team, the Clippers, has about 20 media outlets. Even on the Lakers' road trip, the number of media outlets that follow the team will not be less than 50, and if there are some high-profile battles, the number of reporters interviewed is almost the same as that of the home court.
The huge media following also explains the huge popularity of the Lakers around the world, and its fans are looking forward to winning three consecutive championships and creating a new dynasty!
For Xiao Feng's fans, their happiness is even more doubled, because they can not only see Xiao Feng's invincible heroism on the basketball court, but also see Xiao Feng's Newcastle United majestic in European football.
Entering November, the wonderful event made the fans and fans quite comfortable, and their spare time became less difficult!
Kobe's retirement has suddenly increased a lot of urgency in the hearts of many fans, and perhaps there will be fewer and fewer pictures of Xiao Feng galloping on the court, after all, he will not make a living from basketball! Maybe one day, Xiao Feng suddenly announced that he would not play basketball, and everyone could only accept it.
Therefore, every game of Xiao Feng now. Fans and media alike cherish it!
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While many sports media are paying attention to the Lakers' campaign, some agriculture-related institutions, media and even financial media are focusing on the various industries of the 'Mirror Lake Group' in the United States, because autumn is the harvest season for these industries.
Among them, the harvest of 'Dream Winery' has been widely reported by the media, after all, it produces the most expensive wine in the world, and the price of more than $10,000 is prohibitive.
Since last year's 'Dream Winery' wine tasting was held. The position of 'Dream Wine' in the industry has been established and no one doubts it.
However, the 2,000 cases per year, combined with the fact that Château Dreamland is rarely sold, makes the impact of Dreamwine on the premium wine market far less than expected.
This year, the 'Dream Winery' did not open the picking and brewing process to the public, nor did it invite guests to taste the wines made last year, and the media and fans could only learn about it through Xiao Feng's bib and the official website of the 'Jinghu Group'.
Although the 'Jinghu Group' did not do much, the celebrities, wine connoisseurs and various professional media who tasted the 'dream wine' were not stingy with their praise words. They have expressed their love for 'Dream Wine' in various ways.
With the strong recommendation of these people, the popularity of 'Dream Wine' in the market has continued to rise, and the change in price is directly reflected.
The first batch of Dream Wines produced in the fall of 2015 by Neverland are now on the market for $12,800 after two years of ageing, a 20% increase from last year. For many investors, an investment project with an annual return of 20% is already extremely rare, which makes 'Dream Wine' a favorite in the collector's market.
The reason why investment institutions and investors are so interested in 'Dream Wine' is because 'Xiao's Wine' is already the best example. The wines produced by the 'Mirror Lake Group' are the best products for value preservation and appreciation.
The popularity of 'Dream Wine' has been further enhanced by the popularity of the collector's market, and investors are looking to maintain the high price and upward trend of 'Dream Wine'. Naturally, they will take the initiative to carry out propaganda that they will not spare any effort.
What's more, 'Dream Wine' is indeed the older it gets, the better it tastes!
In fact, this is also a mystery that the 'Jinghu Group' makes the outside world puzzled, that is, all the products under the group are always maintained above a certain level, even if there are fluctuations, they only get better.
Take wine, for example. Even the top châteaux in the Bordeaux region can produce wines of varying quality depending on the climate, precipitation, harvesting conditions and other factors, making it difficult to maintain a very high standard.
The reason why the 82-year-old Lafite has a great international reputation is nothing more than that the sunshine, precipitation and even air quality of the Bordeaux region reached a perfect balance that made a peerless wine.
Of course. Don't look at many bars and restaurants in China using '82 Lafite as a gimmick to attract customers, in fact, many of them are tired, because this top wine is impossible to appear on the market on a large scale because of its scarce production.
In this case, it is normal for the 'Xiao's wine' and 'dream wine' with clear origin and stable quality to become the favored objects of the investment market and red wine lovers.
The many rules and taboos of the winemaking industry do not play any role in front of the 'Jinghu Group', because whether it is 'Xiao's Winery', 'Dream Winery' or 'No. 2 Winery', the quality of the wines they produce every year will not deteriorate, and even some excellent quality products will be made under special care.
Each bottle of wine sold from 'Château Xiao', 'Château Dream' and 'Château No. 2' has a unique identification code, which can be verified by consumers through the above toll-free number, QR code and website registration code, and the probability of encountering a guy is extremely small.
Under various circumstances, the red wine of 'Jinghu Group' is getting hotter and hotter in the market, and the limelight is unrivaled for a while!
In fact, not only wine, but also almost all products of 'Jinghu Group' have not experienced a decline in quality since its establishment, and 'perfect quality' has almost become synonymous with 'Jinghu Group'.
Every autumn, the 'Dream Ranch' concentrates on selling 'Dream Cattle' to the outside world. At this time, representatives of Michelin-starred restaurants, five-star hotel restaurants and top ingredient suppliers from around the world gather in Palm Town to bid for the 'Dream Beef Cattle'.
In the first two years, the popularity of 'Dream Beef Cattle' was only spread among the partners who had worked with it, so even though there were only 20,000 or 30,000 beef cattle per year, it was able to meet the needs of related households. But. As the reputation of 'Dream Beef Cattle' gradually spreads, all kinds of top customers from all over the world are flocking to it, even if the annual output of the ranch has reached more than 50,000 heads, there will still be a hot scene of short supply.
The number of beef cattle in these two auctions will account for more than 80% of the annual slaughter of the entire ranch, and the remaining 20% will be sporadic for the ranch managers according to the actual production of beef cattle.
Like what. The auction, which begins on November 6, will offer more than 30,000 beef cattle to customers, accounting for about half of the 2017 annual production. This is also the last large-scale sale of Dream Ranch in 2017, and from then on, the ranch will go into wintering mode, and all beef and breeding cattle throughout the ranch will go to the barn to escape the Montana blizzard and wait for spring to arrive.
30,000 beef cattle may seem like a lot, but for thousands of top restaurants and countless super-rich people around the world. It's undoubtedly a drop in the bucket.
Take the oil tycoons of the Middle East, for example, since Xiao Feng provided them with the beef cattle and sheep of the 'Dream Ranch' through Mansour's connections. They have become the most loyal customers of Dream Ranch.
As an intermediary, Wharton selects an average of 50 beef cattle and 200 sheep from Dream Ranch every day and transports them directly to the Middle East by dedicated cargo planes. The total cost of such a cargo plane from procurement to transportation costs exceeds 1.5 million US dollars, which means that the royal families of various Middle Eastern countries will spend nearly 550 million US dollars every year on the meat procurement of the 'Mirror Lake Group'. In the event of large-scale banquets and celebrations, the Middle Eastern royal family will increase their purchases, and they are undoubtedly the biggest loyal customers of Dream Ranch!
In order to maintain a good relationship with the Middle Eastern royal family, Xiao Feng also ordered the 'Dream Ranch' to give priority to meeting the needs of the Middle Eastern royal family. After all, there are many top ingredients within the group, and they are the largest consumer group.
Because Xiao Feng has a wide range of contacts among the world's super-rich groups, especially with super consortia in China, Europe and the United States, they have also become the most loyal fans of various top ingredients of the 'Jinghu Group'.
To this end, the 'Mirror Lake Group' is also through the 'Wharton Group' and Wal-Mart supermarket's logistics channels. Every day, a variety of the freshest and most top-quality ingredients are delivered to all corners of the globe, so that these super-rich people can enjoy the best taste at all times.
IN FACT, IT IS VERY SIMPLE TO THINK ABOUT IT, AT PRESENT, THERE ARE ONLY THESE SUPER-RICH PEOPLE IN THE WORLD WHO ARE WORTH MORE THAN 1 BILLION DOLLARS, AND CAN ENJOY TOP FOODS SUCH AS STEAK AT $1,000/KG AND RED WINE AT $2,000/BOTTLE AS DAILY FOOD.
Ordinary white-collar workers and even gold-collar people can at most go to some Michelin-starred restaurants on some special days to reward themselves with these expensive top-notch delicacies, and they must eat them every day!
Because the energy and cost of maintaining a huge sales channel is too great, 'Jinghu Group' has no intention of building its own sales channels and logistics channels, and more hands over external sales and logistics to more professional people.
For example, the sales and logistics of the 'Jinghu Group' in Europe, the United States, Africa, and the Middle East are all handled by the 'Wharton Group', not only because of the good relationship between Smith Walton and Xiao Feng, but also because the 'Wharton Group' is behind the huge Wal-Mart supermarket.
Wal-Mart, which has its own logistics satellite system, is the most advanced enterprise in the world's logistics management, and with the help of an incomparably developed logistics network, it can ensure that a large number of goods can be delivered to their destination in the shortest possible time, which is unmatched by the 'Jinghu Group'.
In addition to a very small number of products such as red wine, ham and dry goods, the top ingredients of the 'Jinghu Group', whether it is beef and mutton, aquatic products or vegetables and fruits, all have extremely high requirements for transportation timeliness. If the sales network and outsourced logistics of 'Jinghu Group' alone cannot meet the needs of global customers, which is extremely unfavorable to the market share of Jinghu Group's products.
If you hand over sales and logistics to the Wharton Group, you will reduce the profit of the Mirror Lake Group by about 15% on the single item, but you can triple the sales volume, and anyone will do it.
As for the Chinese market, the logistics of 'Jinghu Group' is more handed over to 'Xinxin Logistics', relying on 'Jinghu Group', 'Xinxin Logistics' is becoming one of the best logistics companies in China, and the two sides are growing together in development.
Xiao Feng, as the senior vice president of the group and the head of North American affairs, naturally wanted to attend in person, after all, the annual auction event is the best time for the 'Jinghu Group' to contact with dealers and customers.
Although 'Jinghu Group' can produce a variety of top-notch products, it still needs to rely on these customers to deliver these products to the hands of millions of consumers, and it is a win-win situation between the two sides.
In fact, in the auction activities, in addition to the 'Dream Beef Cattle', the wines produced by each winery and various ingredients are also the contents that need to be allocated, and the annual dealer meeting will be an important part of the sales strategy of the 'Jinghu Group' in the coming year.
At the end of each year, the dealer conference held at the "Dream Ranch" will roughly allocate the sales quota of the "Jinghu Group" in Europe and the United States, and the workload of both parties will be reduced in the coming year!
On the day of the auction, 30,000 beef cattle were divided between dealers and customers, with an average price of more than $16,000, bringing $500 million in revenue to Dream Ranch. Throughout 2017, the entire 'Dream Ranch' generated a cumulative sales revenue of $1.2 billion through the sale of 60,000 'Dream Beef Cattle' and 200,000 beef sheep, and achieved a staggering net profit of $600 million, which contributed to the success of the North American office of the 'Mirror Lake Group'.
In addition to beef and sheep, Jinghu Group's fruits, vegetables, red wine and other products in North America were also very popular at the distributor conference, and a total of more than 1.5 billion US dollars worth of orders were signed, laying a good foundation for the group's sales performance in the coming year!
Every autumn, it is not only the harvest season of nature, but also the harvest season of 'Jinghu Group', and the major financial media also see the potential and development trend of 'Jinghu Group' through various sales data and contract amounts, which is a high-quality asset that is constantly rising! )
PS: PS: Continue to ask the folks for subscriptions and monthly passes!