[Top 10 Truths About Luxury Goods You Must Know: Qiao Yun, China's No. 1 Designer, Risking His Life to Uncover a Luxury Scam for You]

[Qiao Yun angrily denounced luxury goods as 'cheating money', and would rather the brand go bankrupt than oppose vanity]

[Rational choice, new concept of rhyme]

['When it is successful', Qiao Yun talked about her career and relationship on the show, implying that she and Qin Wei had a normal relationship]

[When will Qin Wei return? Girlfriend Qiao Yun's popularity has soared, 'more trouble than Qin Wei'!]

Serious media, entertainment media, self-media articles circulating in Q.Q space, Weibo, and blogs have different headlines of course, but the same thing is that in this off-season of entertainment news, they are all hyping up this outrageous remarks, and for netizens, the most intuitive result is that they once again frequently see Qiao Yun, Qin Wei, and Yun These keywords. The title is either sensational, or hidden mystery, or has a soft flavor, and the video attached to the report, some are official platforms, and some are blurry clips that have been repressed many times, many people are stimulated by the multi-angle report to watch a little, but more people still hurriedly glance at the text narrative and get a vague impression, "Oh, Qiao Yun said that the cost of luxury goods is actually not that high?

This is the most basic point of view, and in the minds of most people, this is simply a nonsense - a family with a small family, a family earns more than 10,000 yuan a month, a house has a loan, the school district is not good, and the family has to save for their children to change the school district house, who will think that a 10,000 yuan bag is 'a good bag that all girls should have'? Of course, it is a family worth at least several million yuan that can afford it. However, they also have a good impression of Qiao Yun and this brand: "Although it is a luxury product, I don't talk nonsense with my conscience, and I am still quite sincere." ”

"When you succeed......" The hostess of such a family thought more, looking at the screen, her eyes turned to her husband who was watching TV on the sofa, half a little complaining, half also a little longing, "Alas, I don't know what year and month it is, it would be nice if there was really this day......"

It's not that they haven't heard of Qiao Yun's name before, and they have a labeled cognition, but the hostess of such a family will not go to the website to see the money, nor will they look for a live broadcast to watch the show, what's the point of watching too much? - When you succeed, yes, if it's really good-looking, what's not to do if you buy ten or eight pieces after you're successful? Anyway, it's all a dream, so what's the matter if you make it bigger, just look at the money first, and keep a thought.

The paragraph is definitely to be seen, it is very strange, women look at a brand has commonalities, like to start from the winter coat, probably the summer clothes are too light, the brand is expensive or cheap can not see any difference. It's better to look at [rhyme], probably because of the designer's remarks, encouraging consumers who can't afford to buy substitutes, and thanking them, 'so you are our potential customer'. The words are nice, and it seems to be a noble hand to consumers, giving a psychological outlet, and when you look at the money, you won't be miserable because you can't afford it - you won't feel that you can't satisfy yourself, and if you like it, you can't buy it is a failure, but you can happily find a substitute, with a little expectation for the future - although it's a bit of a Q, this kind of motivation for struggle is also very ethereal and cheap, but it's always much better than the sourness that floats after being stimulated by material desires.

With such a mentality, when I see the summer items of [Yun], even if I can't see that they are expensive, my mentality is much better, and I don't understand, 'This is the cost-effective curve that Qiao Yun said, the material is not so good, just sell that bit of exquisiteness, and that sense of design'.

The designer is right, the delicacy and sense of design for them, it is definitely not worth this expensive price, there is a 'when you succeed' cake painting there, the truth is not hated for the rich, some people on the Internet scolded Qiao Yun for being snobbish, they also shook their heads in their hearts, Qiao Yun is not disrespectful to consumers like them, as long as they have seen the video or text draft, they can feel it, it is a sincere and intimate advice. The hostesses are not enthusiastic about fighting with others, they are more concerned about where to find substitutes - there are not so many people who can see the clothes of [rhyme] one by one, but basically everyone has been to [rhyme] The newcomers will rush to the blog of the coco demon next: they don't know anything about the Internet celebrity circle, and the live dress show is even more indifferent, they only know one Internet celebrity, that is, Qiao Yun, the coco demon mentioned by mainstream designers, and it is clear from the interview that she will recommend many first-line big brand substitutes.

"It would be nice if I could recommend the addresses of some copycat stores!" More people thought so in their hearts when they rushed there, they didn't even look at the genuine website, and when they heard that there was such a bargain, they rushed to it as if they were grabbing a big sale: Qiao Yun said in the show that he did not recommend copycats and original orders, because there was no quality inspection, quality and safety could not be guaranteed, many people didn't care, the production environment was dirty and washed a few times at most, and if there was no quality inspection, it depends on the reputation of Taobao. "After all, regular brands have a cost, and it must be more practical to save this piece - of course, if you can't find a copycat, then a cheaper alternative is also good, which is better than buying a genuine product of [rhyme]. ”

There are 1.3 billion people in China, and any tiny number multiplied by 1.3 billion will be terrifyingly large, so rich people will always think more than the average person, and the degree of wealth will always be greater than the average person, but at the same time, the number of people who are more terrifying are of course ordinary people with middle income. If the number of people at the top of the pyramid is frightening, the number at the middle is even more unthinkable. These people may have different interests, and their immersion in the Internet is even more different, and they are likely to use the Internet a lot, and they are more interested in good-looking clothes, but they have never touched the door to buy cost-effective clothes. The forum is full of black words, it is difficult to distinguish between advertisements and real repo, various groups are difficult to trust, the threshold for newcomers to acquire knowledge is also high, and there is no one among friends to guide the way, so I really don't know who to believe.

And now it's finally on TV — in a show with such credibility — that a name is heard from the mouth of a mainstream designer. No matter what Qiao Yun's point of view is, someone will look at it in the past, not to mention that Qiao Yun seems to recognize the other party's business level, so what else is there to say? Hurry up and flip through the blog post! Take advantage of the link in the comments of the old blog post has not expired, grab one and hurry in to see if there is a favorite clothes, the most important thing is to have good quality, as for the style, it is all picked from the existing ones, from the [rhyme] or other big brands to find the favorite style, and then according to the map to find a replacement, this kind of good thing they dare not think of.

How big is this force? How powerful is the combination of Internet celebrities and serious media to enter the mainstream crowd? No one knew before the coco demon, but now looking at the results, everyone is stunned- The popularity of coco demons has never been so explosive, in just ten days after the show was broadcast, her Weibo fans rose by more than 4 million, blog post clicks, the latest one is more than 8 million, and the number of clicks on the old blog post has also risen significantly, this popularity has no peers to compare with, if there are still people doubting before, this return' The first Internet celebrity', whether the existing real popularity is worthy of the hat on her head, then now, this question has completely lost its meaning, those Internet celebrities who take the live broadcast line, although the income may be extremely considerable, but in terms of popularity and pure popularity, it is completely not on the same level as her...... She's not the number one influencer, who is?

Are peers jealous? There must be, but there is no way, who let the coco demon in the whole circle make such remarks, which attracted the attention of the designer? She and her blog post only appeared in the interview as an object of discussion, and it was not handpicked by the designer himself, it can only be said that who would think that Qiao Yun would have such a reaction? This is fate, jealousy is really no way to be jealous, and it can't steal this popularity at all, even if you start to change course now, there is no "You and I have an appointment" There is no way around this platform, the Internet celebrities must be unbalanced in their hearts, and now the coco demon really has no friends in the industry - her words, coupled with Qiao Yun's approval, seem to be advocating consumption and vanity, why bother?

"It's really hypocritical, I have money, you don't care how I spend it?Relax on the Internet, aren't you tired of listening to so many big truths?" There are a lot of people who have similar ideas to them, most of them are similar users of live broadcasts and fashion forums, and they may not all be said to be sore feet, many people just don't like to be talked about and point fingers, after reading these reports, the grass that was planted by the live broadcast before, other brands are okay, and the [rhyme] is really pulled out. "What else to buy, I said it myself, it's not much better than the civilian card, but it's also honest, I admit it, so we don't have to be deceived. ”

As for whether other brands are as Qiao Yun said, it is very vague, and these people tend not to believe it - 'This is the case for domestic brands, not necessarily for other century-old brands?—— but for foreign brands!'

Demon ...... Although the remarks are also very annoying, they have not been connected with [rhyme], and they are scolded in their mouths, but they still add the blog address to their favorites again: these people can't buy big brands after all, and it is inevitable to take medicine if they buy too much cottages, blowing exactly the same as the genuine product, and finally come out with obvious differences, and there are too many things that are difficult to solve after sale. They are not as sought after as rookies for cottages, and if coco demons can find some very good regular alternatives, even if the price is a little more expensive, it is much better than buying a copycat.

Even serious daily newspapers came to get involved, "The Consensus of Internet Celebrities and Mainstream Designers, Which is Right and Which Is Wrong, China's Emerging Luxury Culture", was actually posted to the "Mass Daily", and suddenly, Qiao Yun, [Yun] and coco demons seem to be everywhere, and even major shopping malls and high-end office buildings have a lot of brand posters - supermodel Du Wenwen is wearing a suit, wearing a [rhyme] signature windbreaker, looking into the distance with hazy eyes, and below is the already famous slogan: When you succeed......

"Sister Du has also seen that news?"

There is a shopping mall under the ifc office building, which is convenient for many office workers to forage for food at noon, go directly to the mall after work, buy and buy to decompress. However, Sister Du had just returned from the airport, and the taxi couldn't carry her, so she was left at the door of the mall, and the assistant diligently dragged the box for her, hugged her through the mall, and went back to the office to continue working overtime. Seeing that Sister Du's footsteps stopped in front of the poster for a while, and her eyes glanced over, the little assistant asked very keenly, "That Qiao Yun is full of daring to say, the quality of luxury goods may not be so good." If I were her investor, my head would have exploded now. ”

In the end, she is doing this business, looking at the problem and habitually considering it from the management side, Sister Du smiled, "Actually, I am telling the truth." ”

365 days a year, flying in the sky for more than 200 days, I used to do roadshows, now I watch roadshows, and I am in contact with cattle people with a net worth of hundreds of millions. It wasn't until this incident came out that she knew that there was a luxury brand in China that had done so well - she read a synopsis when she read the newspaper on the plane, which aroused interest. I think Qiao Yun said it very reasonably, and I know that Prada's bag jumps after a year, Chanel's lambskin, and it will have scratches when you use it, and it's not news that the thread of big-name clothes is not handled well, and it's really not because of the quality that I bought the big-name clothes, but because of ......

Service, convenience, mood, after-sales, design, any reason is because she can buy a bag in Shanghai, go to New York to repair and clean, browse the new catalog of the season in the office, and discuss the choice of clothes with consultants who understand their own situation...... Maybe it's just because she likes it, she has such a mood.

"It's interesting," she commented again, and stopped thinking about this brand - there is nothing to think about, just buy one if it's interesting, 'when you succeed', this marketing is not bad, knowing that it is used for advertising, isn't it already a little successful?

"Should I buy a substitute or the genuine product?" at the same time, Kiki is also torturing herself: according to her income, there is no doubt that it is a substitute, but if it is from a family perspective......

"I think if you want to buy it, you can buy it, maybe buy less, but it's not interesting to buy substitutes. The designer actually made a lot of sense, the genuine product is just a little better, but that little bit is actually the most important. "During the summer vacation, Mr. Luo went to S City to cook for her daughter, and she watched the whole issue of "You and I Have an Appointment", and felt that Qiao Yun was very reasonable, but also felt that her shopping choices were very wise, "You just said that those brands and coats on the street, have they been out of shape after two years? So it's better to be a lot more expensive, but also to buy a little bit, the whole grade, it's completely different, right?"

She talked while knocking melon seeds, and thought "when you succeed", and laughed herself: just buying a dress, but it makes me feel good. It seems that a family that can buy a few random pieces is successful enough - they have lived in the county all their lives, have money to hide flowers, and although the family is well-off, they have never felt that they have succeeded, and now they are flattered by an advertisement, as if they are blessed to live......

Kiki ignored her mother, thought about it, or opened her favorites, and ran to the coco demon's Weibo to take a look: What my mother said was also winter clothes, and her monthly salary was more than 7,000, and a dress was more than 5,000, so I really couldn't do it, but I couldn't buy two pieces a year without this show. Even if the mother can buy the genuine product, then you have to look at the website of the substitute, after all, the substitute can be bought casually, there is no psychological burden, of course, the more the merrier, anyway, there is no loss.

——There are different opinions,Opinions are different,But the attention given to the coco demon is real,Since the show was released,How terrible has the popularity skyrocketed?Every day, someone is flipping through the original blog of the coco demon,Find the URL from the comments,This forced a large number of copycat stores on Taobao to be taken off the shelves directly,The only one baby,The baby details are also swearing in the curse,I am by no means a copycat,And the store has already closed——After all,How to say that it is illegal to do a copycat,And "You and I have an appointment" In addition to potential customers, there are also judicial machines such as the public procuratorate and the law! Counterfeiting and selling counterfeit goods can only be done secretly, so how can it be regarded as a legitimate industry? A few of the cottage owners who were arrested a few years ago have not yet come out!

Qiao Yun said that coco demon recommended some reasonable alternatives, she didn't say what it was, of course, she didn't mention copycats on the show, but from her point of view, whether it is a copycat or a substitute, it is actually something that is not good for her, but it is just publicly said that customers can buy copycat alternatives, which seems too unorthodox. But Coco Demon has never recommended a more affordable brand before, so logically, it should be said that these copycat stores can provide a reasonable alternative, which is probably called the popular law video to make a crime tutorial, a large number of potential suspects watched the news, After the video, Xing Chong rushed to follow the map, but found that the cottage stores were almost all closed, don't mention the disappointment in my heart, I can only leave a message to urge the coco demon to quickly recommend more alternative stores, but don't play the brand, but the thunder and rain are small, the designer will give you a line, but you admit it - although most of them are completely the first time in their lives to step into this blog, but from the perspective of luxury vs alternatives, emotionally, it seems that they have already regarded the coco demon as their own.

[Demon, the first time I came to your blog, I thought you were great!] I used to think that Internet celebrities were particularly impetuous and unreliable, but your blog posts completely reversed my cognition. I hope you can recommend more stores or brands, private messages are the best, don't be too public, hehe, lest they close again]

[Sister Demon Demon, after watching the show, I felt very moved, I used to save money to buy famous brands, but I have thought a lot about it in the past few days, and I feel that I am a little vain, when to wear what clothes. It's also good to wear a substitute now, with your head up and chest up, and you don't feel ashamed. Hahaha, I'm ready for the money, just waiting for you to recommend the brand, (laughing), you can go clubbing!]

[We support you demons, please post, please post]

[Quite capable.,It's all on the central stage.,Why don't you post?I'm still waiting to see the photo~~~]

All kinds of messages crowded her blog and Weibo, urging the rhythm of updates, and the hunger and thirst of the masses burned into a sea of fire, putting the coco demon on top. In such a tsunami of anticipation, the demon finally updated her blog, and Weibo was pushed synchronously - this Weibo was just ten minutes after it was sent, and there were already more than 1,000 forwards, most of which were forwarded, and what they shouted was actually very simple content: Finally waiting for you!

[Hello everyone, the past few days, it was also a shock to me, I didn't expect an unintentional sentence in my blog post to cause such a big response......]

blahblah, these feelings are very reasonable, but for the masses now, they are nonsense. People in a hurry are already pulling through the page, looking for URLs and branded keywords.

[There are some items in Shengge, the taste of borrowing is very heavy, and their goods are ......]

[H&M is actually the best choice......]

These common brands on the market, a glance is enough, did not arouse too much interest of the demon is just a general introduction, the mouse continues to pull down, and finally see a fresh brand, with a long address and a longer introduction, the reader is refreshed, more concentrated, carefully read the past word by word -

[In addition, in fact, Taobao and Tmall now have a lot of very formal clothing brand stores, among which I have been paying attention to this store for a long time, and it can be regarded as a small store step by step, and now it has its own trademark. Their goods are quite in line with the standards of substitutes - there is no logo of their own, many styles are imitation rhymes, and the price is also very appropriate, about one-fifth of the rhyme, the materials are very solid, it is definitely not as good as the genuine product, but the cost performance is already very high.

——This CY clothing is ......] 166 Reading Network