29 Fashion Buyer (End II)

"Hey, it turned out to be Mr. Fang, Mr. Fang, hello, well, well, yes, the shipment date must be the earliest in December, and the leather jacket, because the inquiry is quite high, so we will ship the first batch, but it is unlikely to catch up with the autumn and winter of this season......"

The popularity of any exhibition is hot and cold, to the fifth day, even the first row of those big businesses, the booths are significantly deserted, the last few rows of booths are completely into the state of beating flies, most of the guests after watching a few key press conferences, in a few days to go through the booths, and now have entered the stage of deploying the purchase strategy - as for this kind of business negotiations, most of them are carried out by mail, and bargaining at the booth is not good, isn't it? Therefore, although the heat of the booth will be different at the beginning, but in the final single stage, everyone's booth is full of two or three kittens, and I want to know that the sales are not visible from the booth.

…… But it's not completely gratuitous - Jiang En stood in the aisle to enjoy the breeze, and heard the sales in the [Yun] store calling all the time, "Well, this discount number, how to say it, Mr. Fang, you also have our quotation in your hand, and you can't enjoy the purchase price discount for this amount......"

The young man in the LV casual suit seemed to notice his attention, walked out of the aisle while fighting, touched Jiang En's eyes, and walked to the door expressionlessly, "Hey, this...... I also understand that it's normal for you to have concerns about a new brand......"

Another girl who stayed in the booth also raised her head to look at him-since she was discovered, Jiang En simply stopped hiding, and walked into the position with a conversation, "I'm sorry, you guys are cold, come and rub it." ”

When he got closer, he realized that the girl was good-looking, but she was dressed plainly, and for Jiang En, the woman's body was just a tool to show off the clothes, and this influence was minimal, and it dissipated in a flash. "I've seen you and your boss in the past few days, but what about others?"

"They were sent to help, and they couldn't leave their posts for too long, and now they are all back. The girl held on to her glasses and buried her head in the computer - Jiang En half-padded his feet and glanced at the L table, making a statistical table......

"And the position!" he was a little pompously surprised, "your company is not small—but I haven't heard of it before...... You're from Hong Kong?"

"Hong Kong?" the girl smiled, her eyes fixed on Jiang En, covered her computer, and posed in a gossip formation. "That's what you think? The boss is from Hong Kong?"

"That's how this row of booths is spread. Jiang En threw a peach and said a few small ingredients first, "You are so popular, how can you not pay attention to it? Do you know why your booth light line was suddenly broken the day before yesterday?"

"Why?" the girl's ears pricked up, gossip with interest.

"Whew-" Jiang En showed her with his mouth, "that 'joey&ruby' over there." After the exhibition in the middle of the night, I ran to your door and cut it off...... I just happened to see it - saying that you must have set up a feng shui bureau and sucked away the anger of their family. Otherwise, they would all run over. ”

"Huh—tut-tut," the girl sighed, "the boss knows that he must be angry." ”

"But you're very popular—" Jiang En looked around and smacked his lips with envy, "so many staff, and so rich, so many lights...... Like our studio, which runs on a small budget, employs a few tailors at most, how can there be so many full-time salesmen - two or three people in a store, which is like you, there are five or six at a time...... The handsome guy who came that day was the one in the Dior suit, isn't it your boss's friend?"

"Which do you say?"

"It's the handsome guy who looked at the store with you for a while. Jiang En taught her, "You see that your boss is so affectionate to him, leaving so many customers to send to the old man when he leaves, and he also gets together to whisper, so he leaves her to watch the store with you." I don't think it's easy—didn't you have a meal with him? I see you've been chatting, and you're very familiar, right?"

"It's ok. The girl laughed desperately, "But I don't know what their relationship is—do you mean that—"

She gestured, Jiang En nodded, and the girl said, "I really don't know, and we don't want to ask...... But Brother Chen is not our big boss, he doesn't care about design. ”

"Yes, yes," Jiang En didn't find the gossip he wanted to hear, a little disappointed, but he was also very enthusiastic about the gossip of the [Yun] brand, he nodded like pounding garlic, "It really doesn't look like a design, it looks like a sales...... How many of your past exhibitions have gone? Do you have two million?"

"Do you think there can be two million?" the girl was a little surprised, "Are you all gone for more than two million?"

She looks really small, dressed casually, and with a layman's face, it's not strange to ask this kind of question - it's just a little embarrassing for Jiang En, he snorted a few times, and wanted to blow a big one, but in the end, the designer's habit is still there, and I'm afraid that she will turn her head and ask people when she hears about it, and she will be embarrassed.

"That's definitely not the case, but you're popular. He had no choice but to say, "The price is so high...... If you don't even get two million, will you be able to earn back the money spent on this exhibition? ”

"Do you have to go two million to get back to your capital?" the girl was startled, "Then don't you also have to go for a little one?"

Jiang En was a little helpless, this kind of little intern......

Who let her have a sales watch in her hand? In order to gossip, he had to be patient with popular science, "How can there be so many people who have gone to one million, and those are all the grades of the big brands in front of them -- it would be good if we could go a small few hundred thousand yuan here." ”

"It's a lot of hundreds of thousands. "The little girl was amazing.

"What's more, the profit of hundreds of thousands of dollars is equal to the cost of the exhibition. Jiang En said energetically, and waved his fingers to calculate with her, "Do you want money for lighting? Do you need money for arranging exhibitions? Labor also costs money, not to mention the cost of forty or fifty thousand, if you want to be as luxurious as you, it will cost at least two or three hundred thousand, right?"

"The one who wants it, the one who wants it. The little girl's mouth began to loosen. Jiang En tasted a little sweet, and said more vigorously, "It's good to be able to tie, but it's a loss-what is your success rate?"

"What is the odd rate?" the little girl didn't understand, and her eyes blinked violently.

"Uh...... The simplest calculation is how many quotations you send out and how many orders you get," Jiang En explained, seeing that she was still a little confused, so he simply didn't say anything - his interest in gossip had already risen. "Anyway, you do the math yourself, how many orders have you become when your popularity is so strong, and then compare the popularity of others, and they will have a good idea of how much they take. This row is really one of the best in the singular. ”

He pointed his toe at the 'Happy Women's Clothing' opposite with disdain, "Generally, it can achieve more than five million a week...... They are all dealers from the central and western regions, and the lower the unit price, the higher the batch, and the profit is also earned. For example, we are going to do some retail business...... This unit price, the dealer will not come to you, there is nowhere to sell at all! Sometimes you can't even do 100,000 yuan in a week...... 100,000 can't be done, and it's really a loss. ”

"Isn't the cost of the exhibition only 40,000 or 50,000 yuan? The little girl poked her head out and said innocently, "This kind of cotton and linen is very cheap in the market?"

"How much can the cost of clothes?" Jiang En was amused, and told the truth carelessly, "It's just a few dozen yuan, it's negligible." The place where you spend money is labor! You come here, and you have to close the store over there, and you don't know how much potential business will be lost in a week, so don't you discount the rent of the store over there to calculate the cost? Anyway, in the end, you will lose more and make less, for sure. - But you must have earned it, the price itself is high, and the popularity is still strong—"

"How do you know our pricing?" the little girl asked suddenly, blinking curiously, as if she didn't know that this question would embarrass Jiang En—how do you know?

"Well...... "peers are enemies, especially in exhibitions, the contradiction will be more intensified, although this practice is also human nature, but it is difficult to explain when asked, Jiang En is stuck, and he wants to spend it and doesn't know what to say, "Isn't that-"

"That's right. The boss's face suddenly popped out from above the counter, and he smiled, "How do you know our pricing?"

Steal the quotation and wait for the adult to come to the child...... Jiang En himself felt that he couldn't raise his head, he hesitated for a while, and then withdrew in a gloomy manner, Chen Di sat down behind the counter and shook his head, "What international fashion week, I don't think there is any difference between it and Lao Xingwang." ”

"Isn't the business all the same?" Qiao Yun still smiled, "Boss, are you back?"

Brother Qing glanced at her - the two of them are getting more and more familiar now, and he is more and more daring to speak, "What is a big order? Dream quickly, two models and two pieces, the purchase price is three folds, and the payment is paid before the goods...... I gave them the account number, and you'll remember to check it later. ”

"Oh......" Qiao Yun turned on the computer, entered the hand-copied order form of Brother Qing, and put the note aside for file, "It's a county boutique again? ”

"Alipay won't be used, isn't it the county seat?" Brother Qing pouted, his temper was not very good, "I dare to bargain for just two pieces, and I want to ask us to give her 500 T-shirts, saying that if this is the case, I will bring another leather jacket, so that I will chase the order again......"

"Then have you descended?" Qiao Yun was still uninterested and asked.

"Of course-" Brother Qing's eyebrows were raised, and he looked very vigorous, but it was like a ball that had been punctured, and it was deflated again, "-It fell." ”

Qiao Yun was amused and giggled, "If you have a backbone, give you a thumbs up-ouch, why are you doing this, 500 is still profitable, the cost price of that t is less than 200, and 500 is okay...... You don't know the psychology of these wholesalers? The price on the quotation must also float up. ”

"It's a pity that the first two days were those interested customers. She was right, but Brother Qing still felt a little discouraged, "There are many people who want to take 3 or 4 pieces." ”

Although it's not that they don't know the market and don't understand the rules, but the two of them are really the first time to do the original promotion of this kind of high-end brand, and their psychological bottom line is gradually collapsing: from the second day of Fashion Week, Chen Indigo began to answer the phone full-time and reply to the email, and the inquiry degree was really not low at the beginning, but more than 90% of the customers were extremely small, 1 or 2 models, 1 or 2 pieces each, and they also had to pick and search on the purchase price. mlgbz, don't want to bargain with me for 10 pieces of 7p now!'

With the mentality of a new 7P wholesaler, the order rate is of course not high, and the Qingge team is not without reason: both can break through the bottom line of the quotation, then the price has completely collapsed, once it spreads and the big wholesalers can not be talked about at all, and the brand positioning cannot be maintained, such a big price difference, what is the second-line luxury of this brand? It's just like a liar card - moreover, the second-line luxury pricing, such a stylish clothes...... According to imagination, this kind of clothes should be opened in a high-level flagship store with high decoration in Xintiandi, Jiuguang, and Nanchang Road, and sold to those rich people who enter and exit BMW Xiangche.

Even Qiao Yun couldn't deny this idea, but they only traded less than 100 pieces on the first day - or because there was a big order among them, Mr. Huang, a dealer in J Province, set two sizes for each model, adding up to more than 30 pieces, as well as some small shops from Nanchang Road and Nanluoguxiang, and the goods were almost as conservative as the county boutiques, generally below 5 models, and one was also a size to test the water. Silly', I believe in the credibility of printed matter, although I also try to bargain, but it can be seen that the mentality is false, and most of them will get the goods according to the quotation after talking casually - it can also be seen that compared with the county stores, their profit margins are higher, so their cost sensitivity will be reduced.

On the morning of the next day, they were able to hold on, but in the afternoon Qingge also began to panic: most of the bosses who called to negotiate the price retreated after hearing that there would be no discount on the quotation. Without Mr. Huang's big single support scene, the signing rate is miserable - by this time, he also began to face up to the fact that the base of the national market must be pyramid-shaped, and the county boutiques are the most compact, but the number must be the largest, how many stores can there be on Nanchang Road? Even if every store comes to pick up the goods, it can't be compared with the latter.

Not to mention whether the price on the quotation has left them enough profits, in practice, it is certain that the pricing of the quotation has broken through the psychological bottom line of most county bosses, and their bargaining mentality is also full of hesitation and may withdraw at any time. At this time, the opportunity cost to pay for sticking to the bottom line is too large, and one of the most straightforward results is that if you stick to the bottom line, it is very likely that this fashion week will end up being a loss-making result, and more importantly, this line will be broken, and this market may not be able to contact the brand [Yun] until a few years later...... Moreover, if you miss this fashion week, you will need to push the brand of [rhyme] in front of so many people, and the cost will be countless times the profit you have now...... However, [rhyme] is an original brand!

Thinking about these joints, Brother Qing was also dumbfounded: at this time, he began to appreciate Qiao Yun's previous cost-saving approach, if she hadn't cut the price of the fabric, the cost of the exhibition would have been controlled to a minimum (this is not to save money, but it is also an accident to achieve the effect of saving costs), and the quotation on the factory side is also pressed to the extent that there is almost no profit...... If it weren't for the search like this, the cost of the exhibition and the cost of production would not be too low, and they would only have no room for profit in 1, and they would not be willing to lose money, so they could only vomit blood and sell these free customers to the takeaway 2 at a loss, and the profits would be so thin that they were getting farther and farther away from the return of the exhibition - choose one of these two options.

No matter which one you choose, it's the result of depression, this time Fashion Week, people are going to be tired and vomit blood, and it's not that the popularity is not nothing, but in the end it's still a loss - Brother Qing doesn't mind that the factory of [Yun] is opened by his parents now, and he doesn't have anything to be happy about if the factory doesn't make too much money, and he really won't be convinced if he loses money this time Fashion Week. Especially under the premise that the miscellaneous women's clothing sold in the next neighborhood with 7P goods for leather can be profitable, if [Rhyme] can't make a profit, he really can't swallow this breath!

"Why don't we go back and make a call? Now he is more active than Qiao Yun, just complaining that Boss Fang was just feigning anger, and he will reveal his true attitude when he sits down, "If this price is okay, it will not be a problem to walk at least a few dozen more T-shirts." ”

"Let's take a look," Qiao Yun didn't completely deny it, "You take the initiative to go back and fight, they will definitely bargain again...... No matter how low it is, it will be close to the price to Mr. Huang, that is our real bottom line, and it is impossible to approach it casually. ”

Speaking of Mr. Huang, Brother Qing couldn't help but be depressed: this time in Fashion Week, he has tasted all the methods of large and small dealers. Mr. Huang's bargaining skills are close to Qiao Yun, and in the end, he talked about a 2.5% discount on the purchase price - no way, he has the largest distribution channel in J Province, strong! [Yun] has no bargaining chips in front of him, just like a three-year-old child, he can stop at 2.5% off not because of his words, but because Mr. Huang seems to have concerns and doesn't dare to go too far-

"That'll do. "He pulls the form," said something like that...... This fashion week will probably be able to make 700,000 yuan in the end. ”

Of course, what he said was the price of the shipment, not the suggested price, and the total profit was calculated while pulling the table, "removing labor, exhibition costs, and production costs...... Probably...... Can you still make a profit of 30,000 or 50,000?"

"Almost. Qiao Yun was also calculating this just now, "I haven't finished the calculation yet, and the last point - the person from the [Descending World] on the other side has come over." ”

With the momentum of [rhyme], it naturally attracted the attention of many friends and businessmen from the first day, and some people came to inquire about it, whether it was bright or dark, but where did Qingge's team come from? Looking at the little sister in the store when she crosses back, at least she can mix with a concubine, what can these designer teams with the atmosphere of artists say? The details of [rhyme] and Qiao Yun's identity are not yet known.

Brother Qing pursed his lips, looking down on Jiang En's appearance, "Look at your youth...... How much have they walked in a week?" and in the end he collapsed again, gossiping with the same enthusiasm as Jiang En.

"It's almost fifty thousand. Qiao Yun propped up her chin, but she didn't mean to despise it, "He also blew it badly, but in the end, he said that he leaked his mouth, I think it will be seventy or eighty thousand at most, and it will definitely not exceed one hundred thousand." ”

People are like this, on the one hand, people's hearts are not enough, and on the other hand, when they are not good, they can draw pleasure from misery, Brother Qing's shoulders are much straighter, and he is very satisfied. "Well, that's too, it's really unreasonable for them to make one or two hundred thousand. ”

His tone was like saying, 'I'm not referring to it, I'm saying that everybody in this room is rubbish.'" "However, if you have 50,000 yuan, you have to lose money, right?"

"——Sales and exhibition costs are equal, counting time and clothing costs will definitely be a loss. Qiao Yun stretched, "Look at that energy...... This row should all be lost. ”

"It's all at a loss, and you're still here?" Qing Ge was puzzled.

"You have to lose money, brand cultivation period," Qiao Yun's tone was light, and his eyes were far away, "Except for a few geniuses, who are all losing when they first start, cultivating to the end, they can't be cultivated when they die, and if they can come to Fashion Week, although they lose, at least, they can prove that they are still alive...... Hold on, maybe you'll be able to recover that day?"

There was a little emotion in her words, faint, as if empathizing with the despair and desolation, Brother Qing was stunned for a moment, and also realized the unfinished meaning of these words: there will be people who will slow down, but these people who hold the last hope, struggle between losses and capital preservation, strive for small profits for the brand, pin their dreams on it, and most people who are struggling at the head of the waves can't slow down......

This circle is like a dream crushing machine, every designer who enters the circle must accept this fact, they weave dreams, but dream crushing is the norm, cruel, and real......

Even if he has rolled in the mall and seen too many interests and calculations, Brother Qing still can't help but take a few seconds of breath for this naked, naked world, but Qiao Yun, she seems to be used to this cognition, stretched, and said naturally, "I don't think there will be any customers to come to see the samples this afternoon, you either go back and take a break, and come back tomorrow to close the exhibition with me - these days, it's really hard for you." ”

“…… That's fine. Brother Qing hesitated and accepted, picked up PHS and posed. "But I'll take the sales call with me - big sister, don't look at me like this, I really don't worry about you answering the phone. ”

There is a reason why Qiao Yun doesn't do sales, she knows her temper herself, she touched her nose and laughed, "Okay, okay...... Then it's hard for our Qingge. ”

Holding Brother Qing's hand and coquettishly, she held her chin and looked at him sideways, "-How is it?

Brother Qing was just peeking at the excel sheet - the back of his head was so tired that he sometimes had a sudden pain in the back of his head these days, and finally made a profit of 30,000 or 50,000 yuan, which was really difficult for him to accept, Qiao Yun asked, how many emotions came up, and his nose was a little sour for a while: Speaking of which, the workmanship of [Yun] is not much different from those first-line big names he often makes...... This sales!

How many days of sweat, dizziness under the scorching sun, the smell of spray paint, the muscle soreness at the end of the whole day, and the smiling face...... In the end, it was only condensed into a short sentence, "It's really hard to make something of your own......"

"It's not easy. Qiao Yun nodded, she didn't look at him anymore, lowered her head and rummaged in Kun's bag a few times, "So...... You can see it all clearly now - busy, poor, tired, and angry, all of which I have experienced by myself, and I have not hidden anything from you. There's a lot easier way to make money than that—"

"What are you doing here?" asked Brother Qing, who had a vague premonition. "The one who pulled me into the gang?"

"I'm not sure if you'll join me. Qiao Yun said seriously - now, it is impossible for Jiang En to mistake her for an intern anymore, although the dress is still simple, but her temperament is no longer the harmless innocence of disguise, "Anyway, the clothing week is over, this time thanks to your team, otherwise I would not be able to support it alone." Brother Qing, you know me, I don't like to say kind words - I received this love, you are so dedicated, I am very grateful. ”

She put a USB flash drive in Qingge's hand, "It's been a week, and I haven't asked for photos - in fact, it's really not to hang your appetite, even if you see the photos now, it's useless, the knitwear is not in season yet, there is no need to produce it so early...... In short, if you want to join [Yun], we can talk about the equity in detail, this time, even if it is your preliminary investigation. If you don't want to, then this time the knitwear, I'll let you have one more, you six and I four, we divide it like this. ”

If you measure the profit of that white shirt, let one more percent, and give up at least millions of profits - on the one hand, in order to pick out the cost, thirty or fifty thousand yuan will be exhausted, and on the other hand, it is for this favor, and there is no arrogance in two words. Brother Qing's breathing was a little short for a while, not because of the money, but because of her swaying temperament, and because of the hidden hint behind this arrogance: money seems to be just a number to her. Just like the brand [Yun], of course, it pays attention to profits, but the original intention of its creation is not to chase profits.

If he is also mercenary, then there is no need to join [Yun], this time he was so tired that he vomited blood during the fashion week, to put it bluntly, it is nothing more than because Qiao Yun has tens of millions, hundreds of millions of business opportunities in his hands, which is an investment in human favors. There is really an easier way to make money, and she will take him to do the same......

His eyes fell on the USB flash drive, and he hesitated for a moment before taking it.

- This week, he hit the back of his head with his foot, and he was busy until later, he was really honest and had no distractions, and he had completed this series of promised photos.

"I ......," he said, and coughed quickly to hide the error in his voice, "I ......."

How difficult is it to create something? This circle is a dream breaker—

Didn't she just take him with her...... Why bother with this effort? After such cooperation, it is not a problem at all to easily earn tens of millions of dollars in a few years......

He looked at Qiao Yun: she also looked back at him, her eyes were pure, and she seemed to be prepared for any response, and she was not surprised.

"I ......," Chen said.

He swallowed hard, "When are we going to start talking?"

Qiao Yun's eyebrows raised slightly, she was a little surprised, but not excessively, as if she had expected his choice, and her joy was undisguised, "Let's wait for the end of Fashion Week, and then talk about it in detail after a few days." ”

"Okay. This is undoubtedly a bigger decision than the first time he cooperated with the Coco Demon, but his confusion period was shorter than the last time, and Chen Di was relieved for a while after making up his mind: Okay, I've said it, what are you hesitating about?" ”

"Why did you choose that?" Qiao Yun asked him, she was not surprised, but a little curious.

"Because ......" Chen Indigo wanted to say, because he was angry about being a copycat, he had to be frightened, because he was stupid, because-

After rolling in the business for a long time, sincerity has become a bad habit, and dreams are even more sensitive words, as soon as you say it, everyone is stupid, but at this moment, he suddenly had a long-lost impulse to say something sour with a bit of literary temperament.

"Because, though, it's hard to make something of your own...... It's easier to steal, but I think you can't steal for a lifetime," he said, "and you have to go up when you have the chance, it's not just about money." ”

He thought of Qiao Yun's laughter in the café that day, that was the first time he understood that someone lived at a level beyond his reach, and it turned out that he could also try to live better, thinking of Fu Zhan's elegant demeanor: he didn't envy Fu Zhan's appearance, but he and Qiao Yun were more like a kind of person, a kind of person who made him yearn for, the difference between them is not a luxury suit that can be bridged, nor is it a difference in net worth background that can be fully explained, but now- For the first time, his choice allowed him to close the gap between them, and made him feel that he and they had become a kind of ...... Someone with more style.

"This is a matter of style......," Chen Di said, he suddenly ignited a little bit of scolding Fang Xuan's pride, and waved his hand to map his entire former customer base, "I think a big problem in our country is that there are too few people with style, and there are too many vulgar people." ”

Qiao Yun was amused by him, "You're hot-blooded, Brother Qing, how can this question be as simple as you say-"

"Is this it?" Someone suddenly ran into the booth, looking back to confirm as they ran, "Ah, yes, yes - what, what, it's on, well, yes, okay, I'll talk to her now......"

The young customer made a comment to himself, then pressed the phone again, and ordered Brother Qing a little anxiously, "What, hurry up and call your designer back - our Director Yu will bring people over immediately, they are all important guests - let her come back immediately!"

#

"Oh? You can create your own brand just after graduation? What a famous teacher and apprentice! Secretary General Yu, you are a great teacher, I'm afraid you don't want to entrench half of the world in our domestic brand." ”

"Where, Mr. Liu, you are really polite. Yu Hemao smiled as he walked, and bowed to the bosses around him, "Young people have just graduated, and they always want to test the water recently, and their ideas are not yet mature - let the society take some classes, just to labor you to accompany me to take a few more steps." ”

"I would like to thank Secretary-General Yu for giving us more exposure to emerging designers. A group of people walked and talked, the atmosphere was full of flowers, and the idle people all gave way, maybe it was also for the 'Wangba' spirit' to be deterred: don't look at Yu Hemao's four or five people, but each of them is not small, all of them are the senior executives of domestic garment leading enterprises, including two director-level figures from listed garment groups. In the exhibition hall of Shanghai Fashion Week, they can be regarded as the top layer of the food chain, which is also the time they just came out of the meeting in the Jinjiang Hotel, and they walked to the press conference of the closing show to take a shortcut.

Yu Hemao chose this route, of course, he was also a little cautious: he wasn't sure what Professor Gu's attitude was towards this little junior sister, Qiao Yun came to see him before the last exhibition, and the two exchanged a few words hastily, he only tried to find that Professor Gu and her usually don't have much contact, and it seems that even the arrangements for participating in Shanghai Fashion Week were conveyed by him. So, this time he didn't deliberately schedule time to come over, he wanted to take time to look at the album she sent to the office, but the last week is really busy.

Of course, this is also a risk, because he is so busy, so busy that he has no time to look at the work carefully, so he can only speculate according to common sense: since the teacher has given her a rare opportunity, it can be seen that this design can at least satisfy her, so no matter what, even if he can't stand out from the crowd, he won't collapse in public and lose the face of the teacher, right?

As for saying more, it can't be talked about, as long as you can get by, with Professor Gu's face, a few CEOs can leave some impressions, and it will not be difficult for him to blend into the main designer team in the future...... Yu Hemao is not unconfident in the little junior sister, but the domestic market is like this, his own original brand has been half-dead for many years, all relying on the income of being a design director in a fast-moving consumer goods brand, she is a little girl who has just graduated, and she didn't have much momentum when she was in school, and it is understandable that she is ambitious when she goes out of school, and it is normal to step on the air - this fashion week should be a good frustration education, hit the wall a few more times, mature a little, and the foreshadowing of the connections buried at this time can also play a role......

"Ah, the booth in front of you is beautiful. A few people were talking and laughing about some major events in the industry, and Mr. Liu suddenly said 'oh', "Creative and eye-catching-won't this be your little sister's handiwork, Mr. Yu?"

"I'll take a look. Yu Hemao glanced over, and his heart moved, and he happened to see his secretary running over again, "It's true, the little girl has a lot of ideas - let's go, go and see." ”

You can despise the aesthetics of these ready-to-wear brands, but you can't question the professionalism of these directors - who is not from a professional background? Can't produce beauty, can't appreciate beauty? Several high-level executives have quickened their pace, and their tones have begun to have real temptation, "Mr. Yu, what should you call this little junior sister?"

"Did you just graduate?

While talking, a few people entered the booth - as soon as they entered, they didn't speak, they looked carefully left and right, every item attracted attention, and even Yu Hemao didn't say anything for a while: This booth ...... In terms of taste, it is already very close to those international brands......

How much does it cost to set up such an exhibition? This is the first question, but the second question is more complicated and bitter: money is of course no longer a problem for Yu Hemao today, the question is whether he still has this level of aesthetics and aura now...... This booth, even if it is made, does it make sense to an original brand......

"Oh, these items are very mature!" Mr. Liu took the lead and sighed with amazement, and stared at the little junior sister who came to greet him with great interest...... Is it Qiao Yun? It took Yu Hemao a second or two to remember her surname. "Mr. Yu, let me introduce, this is-"

"My junior sister, Teacher Gu closed the door and loved the apprentice Qiao Yun. Yu Hemao pulled the little junior sister over, and offered the treasure a little exaggeratedly - he felt a little bit like he was stepping into the air, and now half of his mind was still thinking about Qiao Yun's design: When did the maturity level become so high? Those few items really gave people a stunning feeling at a glance......

There is no possibility of conflict of interest between him and the little sister, and the brand positioning is completely different, but he still has some instinctive unhappiness in his heart: his peers are light, even if he knows in his heart that he has passed the peak, but the designer always does not like to be reminded of his talent so nakedly.

"Xiaoyun, this is Mr. Ma, the marketing director of Shengge-" He introduced to Qiao Yun one by one: Shengge is the only brand that can compete with JNBY in the original women's clothing brand, "Their booth is in front, have you been to see ......it?"

"Mr. Ma, Mr. An. Qiao Yun obediently followed the call, she was dressed too innocently today, which was in stark contrast to her own design, fortunately, this circle has always been full of personality, and it is not rude. "It's ugly. ”

"Where, where, this design, the aura is compelling-the future is terrifying!" Mr. Ma held her hand for a long time, "Miss Qiao, is your brand registered with the company now?Do you plan to open up for investment? New brands, it takes time to grow, and marketing can't be relaxed......"

His eyes still lingered on the crewneck T-shirt, "This is my business card - feel free to contact me if you need it......"

How many pairs of eyes stared at Qiao Yun, looking at her reaction to Mr. Ma, Yu Hemao's heart tightened: he didn't expect that the supply and demand chain would be in this form - it's not that Qiao Yun wants to fool Mr. Ma to be his connection, it's that Mr. Ma wants to fool Qiao Yun now - designer brands are indeed short of money, in foreign countries, it is also a common operation mode for large groups to invest in designer brands, which is considered to take what they need, but it is not the case in China, Qiao Yun's design knows at a glance that it is difficult to copy the version, and the fabric is not a big road goods-

"Thank you, Mr. Ma. This little junior sister of his, really didn't drop the chain at the critical moment, Yu Hemao couldn't remind him because of the occasion, but she seemed to have broken through the doorway, and smiled shallowly, without the excitement of the fledgling Chad's appreciation, "There is still a little savings for the time being, if there is a gap in the capital chain one day, I will definitely call you to harass you." ”

Obedient and listening, as soon as her statement came out, a group of people knew her attitude, and they all laughed, and Mr. Ma also laughed, and he was embarrassed to be seen through without any heart: domestic women's clothing brands, it is rare to not copy the design, and there are some excessive and fraudulent versions, just like now, the rhetoric will surprise you, and even invest a small amount of money, and after winning the trust, you will be deceived by the layout drawing, and you will not say that you will copy the same style when you turn your head, and you may in turn threaten to sue you for plagiarism and infringement...... Of course, he may not do this, and he may really want to invest, so even in front of Yu Hemao, the senior brother, he is confident.

Qiao Yun poked him, and he poked him very gently, so the atmosphere was not destroyed, everyone was still talking and laughing, and a group of people were secretly discussing Qiao Yun's bottom - even Mr. Liu was a little suspicious that her design was not original, and the inspiration 'came from' foreign first-line designs. Yu Hemao took care of the little junior sister, and at the same time kept an eye on the overall situation, especially paying attention to Mr. Ma - he wandered away from the edge of the dialogue, walked here and there, as if he was very impressed by the booth, walked to the counter, lowered his head and didn't know what to pay attention to, stretched out and looked through it, and then threw it down and left after a few seconds.

…… He was a little vigilant, and glanced at the secretary - this stupid person didn't understand, he was still a young man by Qiao Yun's side, and he was actually very awake, and he didn't say a word to entangle Mr. Ma. Yu Hemao walked to the edge of the counter and glanced at each other: his pupils were also shrunk.

There was a laptop on the counter, but when it was closed, Mr. Ma didn't lift it up to look at it, so he had to go around behind the counter, and the movement was too loud. What caught his attention was a translucent plastic box, a box full of all kinds of order forms, scribbled and neat, sticky notes, formally printed order forms, and white paper pulled by hand...... It's full, and there are more than half a box.

Yu Hemao also did exhibitions when he was young, and knew that the real order list was really so varied, many customers placed orders by phone, and the salesman of course found out what to write, and no one had the time to sort it out during the exhibition......

[080101s\m1] ...... The top order form can still be faintly distinguishable handwriting - Yu Hemao's eyes fluttered, and he picked up the quotation on the counter and glanced at it: 080101, the round neck T, the purchase price is 600 ...... The ex-factory price will not exceed 100 yuan, and the profit of a single is 1000, which is still the lowest unit price.

Such a whole box...... I'm afraid that this fashion week is not going to achieve hundreds of thousands of sales?

In the first half of the fashion week, the average turnover of independent designer brands did not exceed 200,000 yuan...... There are still a few brands that are doing well, semi-independent, semi-commercial, pulling up the average......

If even the resources of independent design brands can do this, what about converting to commercial ready-to-wear? What about more publicity resources? These directors have no other vision, but the vision of grasping market trends is first-class——

Yu Hemao put down the order form, turned around and stared at Mr. Ma - he had already returned to the crowd, and was casually chatting with his hands behind his back.

——I was holding a quotation for the [rhyme] brand in my hand......

Sensing his gaze, Mr. Ma also looked over, the eyes of the two of them, one touch and close, Mr. Ma was casual, hehe smiled, Yu Hemao could only frown secretly: There is no reason not to order clothing, even if you know that he wants to pick up the plate, so what, can you still do a three-generation net worth survey on the customers who order from now on?

It was originally a good intention, but I didn't expect it to trap the little junior sister...... Yu Hemao's mood is also a little complicated: there is a sense of guilt as a senior brother, and there is also a faint schadenfreude that is difficult to contain. I have good intentions, and I am worthy of the world, as for these wind and rain...... Who hasn't been completely decently marketed, so she turned around and commercialized, even if she Qiao Yun likes Professor Gu again, others are not obliged to escort her, consider this......

Although the darkness of human nature is inevitable, but a flash of thought is extinguished, he sighed in his heart, and secretly felt tricky: Something happened, how to deal with it? No matter how to deal with it, it is embarrassing to even mention it to the little junior sister......

Before he could think of a proper way, the phone vibrated quietly, and Yu Hemao picked it up and looked at it, and he was so weak that he almost threw the phone to the ground in fright.

"Get out of the way for a moment, take the phone—" He quickly picked up the phone and walked out of the booth, instinctively thinking as far away from the disaster scene as possible as he answered the call. "Hey, Mr. Gu...... Oops, I've been there, I've been there. ”

He couldn't help wiping a cold sweat: fortunately, he took a look, otherwise if the teacher asked, he couldn't answer, this was the last day and he hadn't bypassed, and he would definitely be recorded. "The design of the junior sister is indeed ......"

"I've seen her design, so you don't need to say more. Professor Gu is still always strong, "Just tell me how the market is performing." ”

"Hmm......" Yu Hemao's fine sweat came up: This is an opportunity to confess, but Teacher Gu doesn't like excuses.

"Good performance. In the end, he understated and remained as quiet as ever, "It should be regarded as a small satellite this time: the specific amount is not asked, but the total sales, hundreds of thousands should not be able to run, in terms of her positioning, the first shot can have this performance-"

"I see. Professor Gu cut him off again, "You go and get busy." ”

With a 'beep', I couldn't help but say something and hung up the phone......

Yu Hemao stared at his phone, and he didn't know whether it was relief or regret: he wanted to talk about it, but he hadn't found a chance yet-

Hey, self-deception, a little boring, he laughed self-deprecatingly again, turned around and walked back into the invisible mess: he had to find a way to clean up the trouble he had caused......

#

Meanwhile, in a brightly lit office in City B, Professor Gu hung up the phone and leaned back into her chair, her eyes wandering thoughtfully through the delicately printed catalogue, her eyes lingering on the leather and velvet gown: in the end, she lowered the slit and chose to split it at the base of her leg rather than the middle of the hip in the original design. This makes the dress less aggressive and more wearable, but retains its ostentatiousness and anger, which is in some ways an improvement.

She closed the picture book, her eyes falling on the computer: the screen was an e-mail screen, and a letter was opened and dragged to the middle—a letter of plea from a student, at least from the tone of the conversation, unmistakable.

[I'm a slow-cooking designer, and that kind of fast-paced learning will bring me a lot of pressure......]

The sharp eyes lingered at the corners of his lips, and Professor Gu's smile was a little murderous.

"Okay, you need time ......"

She muttered to herself, "I'll give you some time!"

As if she had made up her mind, she no longer hesitated, leaned over and grabbed the phone, and dialed another number.

"Hey, Xiao Shi?" she said as soon as she picked it up. "In the autumn and winter of Beijing next year, you will arrange a show for me on the main stage——" 166 Reading Network