No. 131 Using a game character as a spokesperson?
The theme begins with an introduction to Ye Le's deeds and the development of the Aurora game. Pen % fun % Pavilion www.biquge.info
After that, it's the same old way of writing about the achievements and impact of the Aurora game.........
Q&A question,Zhang He saw the answer made by Ye Le, a reporter from the "Look at the World" magazine bluntly asked a question about game recharge, Zhang He couldn't help but think in his heart, Aurora Games took the lead in making a precedent for game recharge, and indeed many players paid for it, like his wife directly in just two days, he spent tens of thousands on "Honkai Academy".
But this money, spent it, spent it, my wife usually doesn't like to buy any luxuries, this time it's understandable to charge a game, and the current family situation is distressed for tens of thousands of yuan, and others don't believe it.
But Zhang He saw a piece of news that he had never heard of.
The new works launched by Aurora Games this time are two new styles of games, that is to say, in addition to "Honkai Academy", Aurora Games also has a "Hungry Shark: Evolution" released globally on the same day that "Honkai Academy" was launched, but it could not be launched in China due to approval problems!
Hungry Shark: Evolution, what kind of game is it, and why was it notified that it was bloody, violent, and anti-human and could not be approved.
People are like this, they are always curious about the unknown, and Zhang He is no exception.
Put down the book for a while, take out his mobile phone from the inside pocket of his suit, and Zhang He plans to see what the game is all about.
As soon as the Qiandu search results came out, there were really more than a dozen search results.
However, most of them are discussions in forums and post bars, and there is only one online report.
It took more than ten minutes to digest all the contents of these search results, and Zhang He looked a little surprised.
On the first day of its global release, Hungry Shark Evolution had nearly 10 million downloads on both major app markets!
What is the concept of nearly 10 million downloads!
At present, the number of downloads of the game "Happy Landlord", which is known as the "national mobile game", has just exceeded 10 million.
It only took one day for "Hungry Shark: Evolution" to appear in such a swift way to catch up with "Happy Landlord"
。
The post bar even exposed screenshots of the game shared by foreign players found on the social networking site Facebook, as well as game experiences and trial reviews, etc.
This post covers more than 100 floors and contains a lot of information about the game.
Zhang He suddenly felt that the real blockbuster of this Aurora game should be this "Hungry Shark: Evolution", not only in China
"Honkai Academy".
Seriously, just look at those screenshots of the game and the translated logs and game experiences of foreign players, and the first impression is that this game is amazing!
A large group of people followed the post and said with emotion: "Hey..... It's so angry! I can only watch it, I can't play it, and my heart is itching!"
Zhang He also wants to say that not being able to play "Hungry Shark: Evolution", which is now a global hit, is indeed a big loss for domestic players...................
Just when Zhang He was still sitting there fantasizing about this game, Zhang He's wife Zhang Yating shouted to him and his daughter with the food, "Husband, it's time to eat, don't be in a daze, go wash your hands." Go and let Daddy wash your hands."
Zhang He picked up his daughter Guoguo, who was lying on the sofa watching cartoons, and didn't want to eat anymore, so he ate first.
During the meal, my wife suddenly asked, "Recently, aren't there a few drinks and new flavors of instant noodles that are going to change their spokespersons?"
Zhang He took a bite of food and said, "Not yet."
As soon as Zhang Heyan finished speaking, he heard his daughter Guoguo ask in a childish voice, "Dad and Mom are talking about the kind of Shu millet and auntie printed on the bottle of delicious books?"
His wife, Zhang Yating, touched her daughter's head dotingly and whispered, "That's right." It's really smart, and I even know this. ”
Guoguo said proudly, "Actually, Guoguo thinks that it would be nice if the games played by my parents were printed on it."
How could his own daughter suddenly think of this!
His wife, Zhang Yating, lowered her head and thought about it, and asked Zhang He, "Husband, what Guoguo said should be to print those unique and famous game characters in the game as spokespersons." ”
"I know this, and it's the first time I've thought of it! But I'm worried that my dad and the board won't agree, after all, no one has done it yet."
"Hey, you've thought too much, haven't they all sold well before? Using that contemporary dialect is quite innovative, using them as endorsements, just get the authorization of the game company, and it won't cost a few dollars, which is much cheaper than inviting celebrities.
You're the person in charge of these drinks and new flavors of instant noodles, so Dad shouldn't say anything."
Zhang He didn't expect that his wife would actually agree with the girl's suggestion.
But, anyway. Using a game character as a spokesperson, or something that has never been done before, can it be done?
A portrait authorization is indeed much cheaper than a celebrity's endorsement fee, but what if the market does not accept it?
Zhang Yating didn't know what was going on today, so she continued to persuade, "Husband, I think so." In fact, just like those recent mobile games, aren't they all quite interesting, and those characters are also quite good, attractive, vivid and interesting. There are so many players now, and it's not for you to put some ugly monsters on it. If it really doesn't work, I'll change the celebrity endorsement again. ”
"I just imagined that Angry Birds would be a good fit for that new flavor of instant noodles. Isn't our new flavor instant noodles "eggs"?
The Angry Birds happened to be because the eggs were stolen, and the advertisement could be filmed as the eggs of the Birds were stolen, angrily going to revenge, the fortress is no longer those, the green pigs are our instant noodles, the birds call to return our eggs to us, the camera turns to the instant noodles protected by the fortress, and the narrator's voice appears "Your eggs are here!", and then there is Master Jiang's xx flavor noodles, and you will add eggs without increasing the price......"
Zhang He laughed and slapped the table, "Hey, wife, okay! This ad is a good idea!" and then said, and then said, and then said, and .............."
ps: [Thank you for the reward of the Black God LH500 starting coin!Thank you for the reward of the 100 starting coins of the God Slayer Blade!] I'm sorry, this chapter is a little late, and suddenly it's a bit of a cardin.