Chapter Seventy-Three: The Industry Wall
After listening to Lin Qi's words, Cao Xu and Chen Qian glanced at each other, and they both saw the excited look in each other's eyes, obviously they had understood the meaning of Lin Qi's words.
"Why is TT so powerful? Because of their installed base, because they have more users!"
"No matter what they do, they can squeeze in with a huge user base, and if they can't do it well, they can't do it badly!" Lin Qi looked at the two people and said in a deep voice: "Once it's done, then no one can beat it!"
"Who knew about TT games a few years ago, but now they have trampled the winning game under their feet, and that's the importance of the number of users. Looking at the two people, Lin Qi waved his hand: "How did the number of users come about? Of course, it is the installed capacity!"
The two of them were naturally shocked by Lin Qi's description, they were not stupid people, they only needed to understand a little.
"I'll let the people from the technical department do the final round of confirmation!" Cao Xu stood up and said, "Give me three days, and Shenma Antivirus and Shenma Butler will be able to go online." ”
"I'll contact the public relations media immediately, and I will contact all major online media and TV stations, and I must get the first shot out!" Chen Qian also stood up and said energetically: "Do we need to hire a spokesperson?"
Seeing that the eyes of the two people fell on him, he was obviously hitting Dong Weiwei's attention.
Lin Qi waved his hand and said directly: "No need, we are a technology company, Shenma Antivirus only needs those four words to be enough, as long as it is pushed out, it will definitely be a big hit!"
"Perfect user experience, smooth operation, convenient and fast functions!" Lin Qi said with a smile: "It is enough for us to open the market quickly, and if they want to keep up, they must abide by the rules we have set." ”
After 360 launched its free strategy in the previous life, other antivirus software companies didn't have time to react at all, and were directly knocked to the ground.
Although a free version was also launched later, it was slow and slow, and it couldn't catch up at all.
Many of the new generation of netizens have never even heard of their names, such as the famous Rising and the famous Kaspersky. Only Tencent has squeezed in by relying on user traffic, but in the face of 360, there is still no good way.
Looking at the two energetic subordinates, Lin Qi waved his hand: "Okay, since that's the case, then you can arrange it!"
The matter of Shenma anti-virus has come to an end for the time being, but Lin Qi also understands that more things are behind, and after the preliminary preparations are completed, it can be regarded as the first step to be pushed to the market, and it is far from time.
After leaving Shenma Technology and returning to his home, Lin Qi found that Dong Weiwei had already returned.
"You've been resting for almost half a month, right?" Lin Qi said to Dong Weiwei while changing her shoes: "Chang Xin didn't urge you, the company seems to have a lot of invitations!"
"Why didn't you rush it, urge it every day!" Dong Weiwei pouted and took Lin Qi's coat: "Show me the book today, she said that my album is selling very well, and I don't need to release a single for the time being, otherwise everyone will be numb!"
"So Chang Xin suggested that I go to the play, and I can hold a concert in the second half of the year!"
"You agreed?" Lin Qi looked at Dong Weiwei and asked.
Dong Weiwei nodded: "Although it's a little busy, it's okay, it's not too tired, the concert has already asked Chang Xin to prepare, half a year in advance, and the time is about the same." ”
"You can start selling tickets!" Lin Qi looked at Dong Weiwei with a smile: "If you start selling tickets now, you will definitely be able to sell a lot!"
"Selling tickets will have to wait until the venue is confirmed, there are still a lot of things!" Dong Weiwei glanced at Lin Qi: "How can it be as simple as you say, by the way, how is your company?"
"Very good, I've prepared a software that shocks the world!" Lin Qi smiled and said, "Hungry, right? I'm going to cook!"
Dong Weiwei nodded again and again, and followed Lin Qi to the kitchen, although she also learned a little, but the craft is not yet at home, so she can only make something simple, which will not help.
The two of them chatted while preparing dinner, and the topic soon turned to Dong Weiwei's play.
"What did Chang Xin say over there?" Lin Qi looked at Dong Weiwei and asked, "Does she want to enter the big screen?" or take on two TV series first?"
"Of course she wants me to take more!" Dong Weiwei said with some reluctance: "But the book she brought, I basically didn't like it, and it didn't have much future." ”
Looking at Dong Weiwei's appearance, Lin Qi felt that her copyright plan should indeed be put on the agenda.
A few days ago, the way to go to the Internet didn't work, "Ghost Blowing the Lantern" didn't go out, with Lin Qi's current financial resources, it will naturally not be difficult to find someone to publish a book for him.
As long as the news is released, someone will definitely take the initiative to come to the door.
Let's go to Shenma Animation to take a look at it in a few days, a publishing house is also necessary for Shenma Animation, not too big, and it is enough to have a complete development channel.
Nowadays, online shopping is so developed, and I can also sell physical books through the Internet.
It's just how to stir up your own book, that's the key.
"Why are you distracted?" Looking at Lin Qi's constantly changing expression, Dong Weiwei reached out and patted him on the shoulder: "I'm thinking about things after eating, and now I'm cooking quickly!"
"Weiwei, didn't Shenma Entertainment think of making a TV series or movie by itself?" Lin Qi asked after coming back to his senses.
Dong Weiwei glanced at Lin Qi: "I didn't have so many connections and funds before, but now that I have funds, I may still be a little worse in terms of connections." Movies aren't easy to get into, and the TV industry might be able to do it!"
"The most important thing in making a movie is that someone has to distribute it, and TV dramas have to be broadcast on TV stations. ”
"Film distribution is basically in the hands of a few large production companies, some of them have theaters, some of them have partnerships with theaters, and most of their resources are used to distribute their own works every year!"
"If other companies want to release films, they have to go through their channels, not only will they be siphoned off some of them, but it is also very difficult for them to distribute, without enough contacts, it is basically impossible. ”
Lin Qi thought about it and said directly: "What about the theater line?"
"Some people have also tried to contact the theater chain directly, but the theater chain basically makes movies from several major companies every year. Dong Weiwei shook her head and said: "It's impossible for the theater chain to offend these big production companies for us!"
"The reason why Times Entertainment is so powerful is because they hold a part of the theater chain, and they also have enough distribution channels, and the movie "The Battle of the Line of Fire" released a few days ago, Times Entertainment won 3,500 screens. ”
"There are so many movie screens in the country, there should be more than 8,000, if it weren't for "Spicy Family" in the same schedule, Times Entertainment should be able to win more screens. ”
The water is so deep!
Lin Qi can understand that even if he shoots a movie, he can't find a distributor, and even if he finds a distributor, he will be bitten by the distributor.
"Isn't there a way to bypass them?" asked Lin Qi with some hesitation.
"It's difficult!" Dong Weiwei shook her head and said, "This is the industry wall!"
Of course, Lin Qi has heard of the industry wall, referring to the protection measures established by the best group of people who enter the industry, like several major antivirus software companies, they don't want others to squeeze in.
It was impossible for Lin Qi to squeeze in, so he could only smash the plate and flip the table before he had a chance. Take advantage of the opportunity of the reshuffle of the industry to enter this industry.
Compared to the antivirus software industry, the industry wall of the film industry is obviously more powerful.
The major production companies have a monopoly on distribution channels, without which even the best movies are useless.
If small and medium-sized entertainment companies want to survive, they must rely on these large production companies and distribute films through their distribution channels, which will not only take away their profits, but also be constrained everywhere.
This kind of situation is naturally not what Lin Qi wants, but if he wants to squeeze in, there is no good opportunity. Unless Lin Qi is willing to find a production company to work with.
"The way to open the gap is IP, the IP that explodes. ”
Lin Qi thought for a long time, only this direction is feasible, if he has a popular IP, he has the capital to negotiate with the production company, and he can co-produce and distribute.
If you don't have the IP copyright that is popular, even if you make a good movie, you still need to look up to others.
"What about TV dramas?" Lin Qi thought for a while and shifted the topic to TV series.
"TV dramas are better, major TV stations need a lot of TV dramas every year, of course, there is also an oversupply!" Dong Weiwei said in a relaxed tone: "There are about 30,000 episodes of TV dramas produced nationwide every year. ”
"Among them, there are generally only about 16,000 episodes that can be broadcast, and about 6,000 episodes are broadcast on the stars, and the remaining 10,000 episodes are scattered to various local stations, and the competition is cruel and fierce!"
"There is a TV series starring our diva, and it must be on the stars!"
Dong Weiwei smiled bitterly and shook her head: "No one dares to play this package ticket, and many TV series starring big stars can't be starred." Of course, the production company has a wide network of people and a good relationship with the TV station, which is another matter!"
"You must know that every year the TV station itself will produce some TV dramas, such as CCTV's TV drama production center, and each David TV also has it. Dong Weiwei continued: "It's just that there aren't many of them now, and TV stations are more inclined to buy copyrights to reduce risks." ”
Lin Qi nodded, in the final analysis, he still needs the IP of the fire, and Lin Qi doesn't believe that the IP of the fire will have TV stations that don't want it.
The truth has been proven in the previous life, but how to create the IP of the fire, this is a very critical issue, it seems that I have to discuss it with 9527.
"Shenma Entertainment wants to produce a TV series, can you find a broadcast platform?" Lin Qi thought for a while and asked.
"It should be possible, we still have some connections on Imperial Satellite TV, but give it a try!" Dong Weiwei raised her head and looked at Lin Qi: "You don't want to make a TV series by yourself, do you?"