The test screening of "Crouching Tiger, Hidden Dragon" in Cannes will be quite successful, and the word of mouth will be very good. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Film critics and reporters originally went for Li Yu's name, but they were very surprised after watching it, which was completely different from the oriental martial arts films they remembered.

It's not Li Xiaolong's fierce and fierce, nor is it Cheng Long's funny style.

Beautiful pictures, wonderful fights, poignant love, with a strong Western romanticism.

Some film critics commented that this movie is a wonderful love poem.

The actors' fight scene on the bamboo forest left a deep impression on them, and in the eyes of foreigners, it was a beautiful dance, and they thought it was incredible, how that kind of shot was filmed.

A reporter from Hollywood credited it to the special effects, and the actors and bamboo forests were combined in post-production.

Otherwise, it would be difficult for them to imagine how to make the actors dance on the top of the bamboo forest.

This shows that Li Yu has grasped the movie-watching mentality and aesthetic taste of Western audiences.

"Crouching Tiger, Hidden Dragon" is an oriental martial arts story, and Li Yu tells and packages it from a Westerner's perspective.

In the movie, Li Yu didn't talk about any sectarian disputes or various moves.

He uses love stories and good-looking fight scenes to attract Western audiences, and he knows what foreigners are interested in, and foreigners who talk about sects don't understand it at all.

Even if you don't read the subtitles, "Crouching Tiger, Hidden Dragon" can still be watched by Western audiences.

This is Li Yu's ability.

If Chinese films want to go global and be accepted by audiences in various countries, this kind of adaptation and packaging is needed.

Otherwise, just like "The Funeral of a Big Shot", it is only popular in China, and once it goes abroad, it will hit a wall.

"The Funeral of the Big Names" grossed less than $900 in North America, and the ticket price in the United States was about $5, which means that only 200 viewers watched the movie.

It can be described as extremely bleak.

The distribution model of Chinese films in Hollywood is from small to large, from point to point.

It will be released in one or two cinemas first, and if the box office performance of a single theater is good, the theaters will be expanded.

Hollywood's cinema chain has strict standards, and films with poor box office results will be forced to go down.

Theaters pursue profits, and movies that can't bring them benefits have no value.

"The Funeral of a Big Shot" was released in two theaters in the United States and was taken off the shelves three days later.

It can be seen that the experience of Chinese films in North America is that there are many films with a box office of thousands or tens of thousands of dollars, and Feng Xiaogang has set a new record for the worst box office of Chinese films in North America.

Lee's films have done well at the box office in North America because he understands Hollywood and Western audiences.

Even if his literary films are about interpersonal relationships in the East, he will habitually consider problems with Western thinking, and think about whether such a film will be accepted by Western audiences.

Li Yu traveled from New York to Cannes on May 17 to join the actors.

As soon as he got off the plane, there was a series of interviews, including Time Magazine and Newsweek, and the reporter had too many questions to ask Li Yu.

Seeing this situation, Li Yu was relieved.

The next day was the premiere of Crouching Tiger, Hidden Dragon for the audience, and the audience responded equally enthusiastically, expressing their affection with long applause.

Later, the crew held a celebration banquet on the beach in front of the Carlton Hotel in Cannes, and everyone's emotions were very high.

With this premiere, American studios have a huge boost in their confidence in the film.

The good reputation of critics and audiences shows that this Chinese film is in line with the tastes of Western audiences.

The staff of Haomeng Company sent the news and pictures back to China, and quickly appeared on the entertainment pages of major domestic media, which is a good publicity material.

On May 20, "Crouching Tiger, Hidden Dragon" was released in China.

Under the public relations of Good Dreams, the newspapers were full of all kinds of praise, most of which were one-sided praise for the foreign media's report on "Crouching Tiger, Hidden Dragon".

Isn't it worth spending money to watch a movie where even foreigners are conquered?

With the appeal of Chen Daoming, Yu Feihong and others in China, plus various publicity campaigns, no matter what, let the audience enter the cinema first.

As for whether the movie is good or not, then the benevolent will see the benevolent, and the wise will see the wise.

Lin Zixuan estimates that those lovers of literary films will definitely like it, and it is difficult for ordinary audiences to say, they may not be able to stand the literary tone of the actors in the movie.

This is not the same routine as the martial arts movies they usually watch.

Audiences who are accustomed to watching Xiangjiang martial arts films will feel confused, and in the end, even the actor died, which is too.

The routine of martial arts films is that the male protagonist goes through hardships all the way, and finally achieves martial arts, defeats his opponent, and wins the favor of beautiful women, so that it is refreshing to watch.

Anti-routines like "Crouching Tiger, Hidden Dragon", which is invincible at the beginning and dies in the end, are really unacceptable.

Even readers of the original novel may feel ruined.

As the author of the novel, Lin Zixuan participated in domestic publicity activities, and the promotion and release of the film also brought a wave of sales to the novel.

Some TV stations even rebroadcast the TV series of "Crouching Tiger, Hidden Dragon" to gain popularity.

After five years of preparation and foreshadowing, from novels and TV series to movies, they are finally about to be tested by the market.

Lin Zixuan's mentality was relatively relaxed.

The investment in "Crouching Tiger, Hidden Dragon" has paid off, and the box office is a net profit, but he still hopes that the box office will be better and lay a good foundation for the sequel.

Even if the domestic box office fails, it's nothing, and in the long run, this is a new attempt for Chinese films to go global.

In Cannes, the press department of the island held a dinner party and invited directors from the two sides of the Taiwan Strait to a small gathering.

Li Yu and Jiang Wen both participated.

This year, Chinese films shined at the Cannes Film Festival, with many films from across the Taiwan Strait and three places shortlisted for the main competition unit, and many Chinese stars gathered in Cannes with a high momentum.

Compared with Li Yu's great popularity in Cannes, Jiang Wen's situation is quite embarrassing.

There were reports in Cannes that the Chinese government demanded that the Cannes Film Festival withdraw Jiang Wen's film, not allow it to participate in the competition section of the film festival, and not allow it to be screened in Cannes.

This request was rejected by the festival's organizing committee, who argued that films should not be influenced by political factors.

Although Jiang Wen's film has been highly praised by many film critics, there has also been negative news.

There is malicious speculation in the French media that Jiang Wen's film was banned as a propaganda tactic, and that if a Chinese film wants to attract attention, it must arouse the anger of the Chinese authorities.

This turmoil brought trouble to Jiang Wen.

"I don't want to talk about it, not because I'm afraid of any impact on me, but because I'm afraid that people will mistakenly think that Chinese films need this form of packaging and publicity. Jiang Wen told reporters, "Being banned makes this film seem important, but in fact, whether the film is banned or not, its importance has not changed." ”