On May 20, a grand premiere of "Crouching Tiger, Hidden Dragon" was held in Beijing. Pen & Fun & Pavilion www.biquge.info

Good Dream Company invited stars, film critics and audiences from all walks of life, which has become a common practice in the domestic film industry, and the works of big directors must have premieres.

Li Yu and the leading actors rushed back from Cannes and were interviewed by reporters on stage.

It can be seen that the popularity of the movie in Cannes has given Li Yu confidence and confidence in answering questions.

In the past, he would have been more conservative when talking about the Oscars, but now he has a relaxed mentality.

"Director Li, "Crouching Tiger, Hidden Dragon" has received rave reviews in Cannes, what do you think?" a reporter asked.

"I think participating in a film festival is like a beauty pageant, movies rely on a wave of popularity, film festivals and beauty pageants are activities that unite popularity, movies are essentially urban attributes, that is, to stir up popularity and news, so they need to be promoted. Li Yu responded, "I am very happy that the film can be recognized in Cannes, and the work of more than a year has not been in vain. ”

This notion is Hollywood-esque, and mainland directors are not keen on publicity and hype.

If you want to say that a certain big director is hyping his own movie, he will think that you are scolding him, but in fact, in Hollywood, publicity and hype are normal marketing methods.

As long as it's not that malicious hype.

"Why don't you participate in the competition section of the Cannes Film Festival?" the reporter curious.

"I'm not very competitive by nature, I think about backing down when I encounter competition, it's okay to compete with myself, I'm very uncomfortable competing with others. Li Yu explained, "I prefer film festivals without competition, and it is an honor to be selected, and the audience likes to watch movies when they participate." ”

"If there's a competition, it's a little bit louder and makes you feel important, but it's all man-made, so of course you can enjoy it. Li Yan smiled, "The main thing is to look at the arrangement of the film company, and I am also skinny now, everything goes naturally." ”

"Will 'Crouching Tiger, Hidden Dragon' compete for next year's Oscars? Do you expect the film to win an award?" a reporter raised a topic of media concern.

"How to say it, people will be affected by the atmosphere of competition when they participate in the competition, and I can't be indifferent, it's just a mood of wanting to refuse and welcome, most filmmakers have this mood for film festivals, especially the Oscars, both looking forward to it and being afraid of being hurt. Li Yu replied.

"Including the world's famous directors, you think he doesn't care if he is high, and he is very chic if he doesn't win awards, but in fact, he is not, and everyone knows that the Oscars are not based on art as an absolute judgment indicator, and winning the award cannot be said that the artistry of your film is stronger than others, but everyone can't let go of the Oscars, with few exceptions. Li Yu continued.

"Everybody wants to be recognized, to get an Oscar, to be in the limelight of the world. Li Yan gave an example, "For example, the great director Kubrick cooperated with the competition once, and the whole person was brought to that atmosphere, but he didn't get it, and then he never went again." ”

"Making a movie, bringing a film to the exhibition, in order to strive for the greatest return, since it is superfluous to participate in and talk about anything, you can't not care, you can only fully cooperate. Li Yu concluded, "I have expectations for the Oscars, but the winner is not up to me. ”

Li Yan's words are quite frank, and he does not shy away from wanting to win the Oscar.

He has won the Golden Horse Award on Treasure Island and is also a frequent guest at the three major European film festivals, but as a Hollywood director, only when he wins the Oscar can he really be accepted by the mainstream Hollywood film circle.

For this goal, Li Yu worked very hard and had a full schedule.

June and July are the tour of Asia, and August is the promotion of Europe and the United States.

Usually non-English film directors attend film festivals in several major regions, and a few interviews are sufficient.

Hollywood is the standard propaganda model, bringing in journalists from all over the world, gathering interviews in one location, and then interviewing several heavyweight magazines.

Because it is a new type of Chinese film, "Crouching Tiger, Hidden Dragon" is more intensively promoted.

In addition to major film festivals in Europe and the United States, European countries and various regions in the United States should also conduct interviews separately to make the publicity extremely detailed and strengthen the influence of the film.

One is for the box office of the movie, but also to build momentum for the Oscar road.

From August to December, Li Yan will move to Europe and the United States, running non-stop.

In December, when the Oscars are in the run-up stage, Li will focus on Los Angeles, attend various interviews, appear on TV shows, and chat with the Oscar judges at cocktail parties.

This is the fixed procedure for the shock Oscars.

Before accepting an interview, it is necessary to understand the nature and readership of each media outlet, whether it is an entertainment company, a professional film magazine, or a fashionable and avant-garde online media.

He has to adapt the content of the conversation to different media to appeal to different levels of audience.

Whether you can win the Oscar depends on watching movies on the one hand, and on the other hand, on public relations.

Li Yu has had a similar experience, and he knows that whether he can win the Oscar is not judged by art, and the Oscar is more like a business.

Since you have the ambition to win the prize, you have to pay the corresponding price.

The reporter asked the actor some questions.

The success of "Crouching Tiger, Hidden Dragon" in Cannes has brought several leading actors attention, especially Yu Feihong and Xu Jinglei.

The wonderful fight between the two in the film won the favor of foreign female audiences, and the previous martial arts films were dominated by men and were more masculine, which was difficult for female audiences to accept.

Male audiences also like to watch the two actresses play, which is pleasing to the eye.

In foreign media reports, the two actresses occupy a lot of space.

The interview ended and the film began to be screened.

Lin Zixuan and Feng Xiaogang sat together, they had already seen this film.

"I really don't understand, do foreigners really like to watch it like this?" Listening to the incomprehensible dialogues in the movie, Feng Xiaogang found it difficult to understand.

The box office failure of "The Funeral of the Big Names" in North America left him depressed.

However, Feng Xiaogang has one thing that is very good, that is, he is willing to learn from and learn from the strengths of other directors.

He watched "Crouching Tiger, Hidden Dragon" with a learning attitude, and felt that this film was too ungrounded, he was a good player at playing vulgar, and he was not interested in literature and art.

In his opinion, Li Yan's film is a bit of a trick, more like a stage play.

"Foreigners are watching the excitement, it's too complicated for them to understand, the simpler the better. Lin Zixuan continued, "Let's follow this routine, the plot is simple and smooth, the fight is good-looking, and it will be done in one go." ”

"You're a foreigner who is very confused, I don't think it's that simple. Feng Xiaogang pondered.

"It's a novelty, it's boring for foreigners to watch too much, let's just follow the trend and shoot one or two, it's easy to lose money if you shoot too much. Lin Zixuan said.

Jiang Wen participated in the Cannes Film Festival in violation of regulations, and the matter is big, and the General Administration will definitely punish him.

Feng Xiaogang became the director of "Hero", and he may not be able to grasp the Western mentality as accurately as Li Yu, but there is no problem in imitating this style.