Chapter 547: The Premiere of "A Chinese Ghost Story" (Part I)

On February 15, the box office of "Painted Skin" was 8.6 million, an increase of 900,000 from the previous day. Pen | fun | pavilion www. biquge。 info

Because the major theaters increased the schedule of "Painted Skin" on the 15th, and the movie tickets have basically been booked out in the past few days, the box office results have not been affected by the unfavorable comments on the Internet, and continue to lead the box office champion of Hong Kong films.

The box office on February 16 was 8.35 million, a slight decrease from yesterday.

In the three days from the 14th to the 16th, the total box office of "Painted Skin" totaled 24.45 million, and the results were extremely dazzling.

It is said that Huaguan Film and Television and Xingyi Entertainment are already preparing for the celebration.

However, on the Internet, the number of bad reviews of "Painted Skin" has skyrocketed, and many viewers who have watched the film have complained on blogs and forums, saying that they have been cheated or are not worth the ticket price.

Although Huaguan Film and Television and Xingyi Entertainment have increased their marketing and promotion efforts, they are still unable to suppress the opposing voices.

The plot is chaotic, the story is bloody, the actors are clumsy... Except for the special effects, which are not bad, the others are simply unsightly, and some people joke that watching "Painted Skin" is enough just to watch the trailer, and there is no need to spend any more money at all.

Because the trailer concentrates the most essential part of the special effects of the whole film.

On February 17, the box office of "Painted Skin" dropped sharply to 4.27 million, a drop of nearly 50%!

The bloody reality seemed to be like a heavy slap in the face, which was slapped the faces of Huaguan Film and Television and Xingyi Entertainment, making the bloggers on both sides lose their voices, and also making those advocacy articles a joke.

You must know that on the 17th, the scheduling rate of "Painted Skin" reached 47.68%, reaching the highest value in a few days, but the box office fell so fiercely, then there is only one reason.

Something went wrong with the movie itself!

A few days ago, with the light of Valentine's Day and the vigorous promotion of the film's producer, "Painted Skin" continues to pile up the box office with an astonishing number of pre-booked tickets, and it seems that the situation is indeed very good.

But the audience sees with their eyes, they may be blinded by propaganda for a while, but they will never be fooled forever, and the power of word-of-mouth is infinite.

The reputation of "Painted Skin" is very poor, really bad!

There were a large number of refunds on the 17th and 18th, and it is reasonable to encounter a cliff-like box office decline.

Huaguan Film and Television and Xingyi Entertainment, which were slapped in the face, did not seriously reflect on the reasons, and the high-level believed that the unfavorable public opinion on the Internet was the bane, so not only did they not adjust their publicity strategies, but increased their investment in the media, and Jiang Wei and other main actors tried their best to cheer for the film on different occasions.

In fact, they have no way out, the box office has fallen too fast and too violently, so first of all, each theater will have to cut the number of films, and the decline in film scheduling will in turn suppress the box office, such a vicious circle, which is the result that Huaguan Film and Television and Xingyi Entertainment are absolutely unwilling to see.

Even if they spend a lot of money, they have to rebuild the momentum of "Painted Skin", because it is still related to the domestic release, which is the focus of the box office.

At this time, Huaguan Film and Television and Xingyi Entertainment, which were a little anxious, forgot one thing.

That is, "A Chinese Ghost Story" is about to be released.

At 8 p.m. on February 18, the premiere of "A Chinese Ghost Story" was held at the Triumph Theater.

Unlike "Painted Skin", which was as grand as an awards ceremony at the Oriental Hollywood Theater, the premiere of "A Chinese Ghost Story" was quite low-key and simple, without the noisy hype of gongs and drums, let alone the ceremony of star actors walking the red carpet, and even media reporters were not invited.

This feels like Lu Chen's studio and Jiayang Pictures made a movie together, and then invited relatives and friends to come over and give some opinions, and the low-key ones are a bit unusual.

But low-key is low-key, and there were not a few entertainment reporters who came to the door of the Triumph Theater that night.

Because the official blog of "A Chinese Ghost Story" has released the news in advance, the guests who participated in this premiere include not only the main actors of the film, members of the Xiangjiang Film Association, and media reporters, but also a number of star artists in the Xiangjiang entertainment industry.

Among them is Liu Gangsheng!

Just for this superstar, most entertainment media are willing to send someone to take a few photos, not to mention that Lu Chen and Chen Feier, the stars of "A Chinese Ghost Story", are now well-known mainland artists in Xiangjiang.

The popular "Blue Life and Death Love" on Xiangjiang Satellite TV has made Lu Chen and Chen Feier's popularity on Hong Kong Island rising, this TV series is not only deeply loved by those eight-o'clock housewives, but also has a great influence among the young people in Xiangjiang, and the number of fans of the two is comparable to that of the first-line stars in Xiangjiang.

In addition, there is Nie Mingzhu, the heroine of "A Chinese Ghost Story", because of the stills, she began to become popular before the movie was released.

It is precisely because of this that just after 7 o'clock, a large number of reporters and fans have gathered in front of the Triumph Theater, as well as many pedestrians and tourists who do not know the truth to watch the excitement.

Some fans held up cards with the words "High Price Asking for Tickets" and looked at the passers-by with anticipation.

At the premiere of "A Chinese Ghost Story", 150 of the tickets were given away by the official V on the blog in the form of a lottery by reposting the blog post, and it is this kind of ticket that these fans want.

There are also some real fans who want to see their idols up close.

Such a large number of people showing up at the door of the theater inevitably brought a bit of chaos.

Fortunately, the theater has already deployed security personnel on the scene to maintain order.

Triumph Theatre is also a long-established cinema, located in the bustling area of Causeway Bay, close to Victoria Park, second only to the Oriental Hollywood Theatre in terms of scale.

Whether it is a Hollywood blockbuster, a mainland film or a local Hong Kong film, if it premieres in Hong Kong, then the premiere is not at the Oriental Hollywood Theater, it must be at the Triumph Theater.

Lu Chen and the main cast and crew of "A Chinese Ghost Story" were the first to arrive at the theater, and after getting off the bus, he and Chen Fei'er were immediately surrounded by reporters.

The flashing lights are on, the shutter clicks are incessant, and the shouts of the fans are interspersed.

Since there was no red carpet ceremony, Lu Chen pulled Chen Feier into the theater quickly through the safe passage composed of security personnel, and did not accept an interview with reporters.

The rest of the crew followed closely.

Director Wan Xiaoquan was a little speechless: "Why are there so many people!"

Chen Wenqiang, who walked with him, smiled: "This is a good thing, it shows that we have a high degree of attention..."

"Liu Gangsheng!"

Before he could finish his sentence, a tsunami of shouts came from outside the theater behind him.

--------------

The first one is sent. (To be continued.) )