On February 14, "Painted Skin" was officially released in major theaters in Xiangjiang, with a film scheduling rate of 37.5%. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The box office on the first day was 7.5 million!

Such box office results are undisputed by their peers, becoming the box office champion of the day, and creating the best first-day domestic film at the Hong Kong box office in the past 13 months.

Such a dazzling first-day box office also made Huaguan Pictures and Xingyi Entertainment have skyrocketed their confidence, and the advertisements placed in major media have increased unabated, and the publicity offensive has been vigorous.

The media that got the benefits naturally touted it, what China and Hong Kong co-produced the first fantasy blockbuster, what surpassed Hollywood blockbusters, what opened up new genres of god and ghost films, etc., and so on, and praised it without money, which was simply touted to the sky.

Those Xiangjiang actors who participated in "Painted Skin" posted blog posts to celebrate, and the actor Jiang Wei proudly said on his blog that he underestimated the box office performance of "Painted Skin".

The total box office of 50 million in Hong Kong is not the end, but the beginning!

In another important publicity position, the Hong Kong Island blog and the Hong Kong Island forum, there are also a large number of blog posts and posts praising "Painted Skin", most of which are the so-called ordinary audience's impressions.

"The plot is exciting, the special effects are outstanding, and it's worth spending money to go to the theater to support!"

"I didn't expect us in Xiangjiang to be able to shoot such a wonderful special effects blockbuster, so we must give it a thumbs up. ”

"I went to see it with my girlfriend yesterday, and the box office I booked a few days ago is worth it!"

"I also brought my girlfriend to see it, and my girlfriend said it was very beautiful and wanted to watch it again. ”

"Wonderful, really wonderful..."

There are so many praises in blogs and forums, it makes people feel that it is their own loss if they don't watch it, and the lottery launched by the official V, the momentum on the Internet is not lower than in reality.

However, unlike newspapers and magazines that readers can only passively accept, in the infinitely vast and free online world, not everyone can be bought or fooled, and opposing voices appear much faster than expected!

"I watched "Painted Skin" yesterday, and I can only say that 35 yuan is a loss of water. ”

"The stunt effect of "Painted Skin" is really good, but the plot is miserable, the story logic is chaotic, and it is poor!"

"Don't blow it, don't blow it, I quit with my girlfriend halfway through it, it's not interesting. ”

""Painted Skin" is really not good, it is not as good as the media, so the special effects are passable. ”

"I said I was disappointed after watching it, this is a fantasy blockbuster with an investment of one or two hundred million?"

"The story is bloody..."

These objections first appeared in the film and television version of the Hong Kong Island Forum.

The film and television version is one of the most active sections of the Hong Kong Island Forum, with hundreds of thousands of active registered members, most of whom are young people who like movies and television, and they are more active in posting and replying to discussions.

For a newly released movie, if you want to get feedback from the audience in the first time, the film and television version of the Hong Kong Island Forum is undoubtedly an excellent place to filter out some public relations and marketing trumpets, and the comments of the forum members are often substantial, which can truly reflect the viewing experience of the young group.

Of course, in such an important public opinion position, the publicity and promotion of public marketing companies must be indispensable, but although there are many ids who praise "Painted Skin", they can't suppress those opposing voices.

The most important thing is that most of the praise comes from the forum trumpet or marketing account, and the negative reviews are mainly senior members, and the credibility of the two is higher or lower, but anyone who has been in the forum for a few days will be clear.

And these voices were quickly fed back into the blog, sparking more discussions.

As a result, on the Internet, the comments on "Painted Skin" have become polarized.

There are many good and bad words, and the two sides are in dispute, which also makes those people who eat melons at a loss.

At 9 p.m. on the 15th, Wang Dong, a well-known film critic in Hong Kong, posted a film review blog post on his blog.

The protagonist of this blog post is none other than Painted Skin.

“… The excellent special effects couldn't hide the paleness of the plot, and the chaotic story made the film a disaster, so much so that several people in the room who were in the same room as me left early. ”

"The special effects of "Painted Skin" are not strong enough to make people ignore these shortcomings, and although the media hype that this film is comparable to a Hollywood blockbuster, it is not a popcorn-style classic blockbuster after all, it is just a good thing!"

"The director tried to adapt the thriller horror story in the original book into a poignant romantic drama, and mixed too many things into it, most of the actors are young and beautiful, but their acting skills are lackluster!"

"When I walked into the theater with a movie ticket full of hope, I was disappointed..."

The film critics of Xiangjiang emerged in large numbers after the entry of the golden age of Xiangjiang films, and they were very influential in the media at that time, but since entering the Internet era, when everyone can be a film critic and publish articles on the Internet, film critics have gradually declined.

Most of the surviving film critics have also become the mouthpieces of public relations and marketing companies, and the difference between them and online promoters is less and less, and they are becoming less and less disciplined.

But conscientious film critics still exist, and Wang Dong is undoubtedly one of them, he is a well-known writer in the Xiangjiang literary circle, but he has always been very concerned about the development of Xiangjiang films, and has written film review articles for many newspapers and magazines.

Unlike those marketing film critics who sell articles for a living, Wang Dong never takes money from public relations companies when he writes film reviews, so his film reviews are relatively fair and impartial, so he has a high influence among many Hong Kong audiences.

Especially many Xiangjiang people in their thirties and forties like to read his film review articles.

Of course, Wang Dong's film reviews are not perfect, he prefers literary and artistic films rather than commercial films, so those popcorn movies that sell well at the box office are often refuted by him.

As for the so-called ", pee, fart" and "hilarious family carnival" movies produced in Xiangjiang Port, they were criticized by Wang Dong as worthless, which also made him a very popular figure in the Xiangjiang film circle.

But even if he is hated and disliked, Wang Dong never changes his style of film criticism, and those filmmakers who have been praised will certainly be complacent because of the free praise, then Huaguan Pictures and Xingyi Entertainment, the producers of "Painted Skin", must be very unhappy.

The first to fire was Jiang Wei, the actor of "Painted Skin", who directly scolded Wang Dong's film review on his blog for being black and black, and took other people's money to slander "Painted Skin", and his rhetoric was very intense.

Although Jiang Wei quickly deleted his blog post, his accusation of Wang Dong still caused an uproar on the Internet, and also made "Painted Skin" a hot word on Hong Kong Island blogs.

-----------------

The second one is sent. (To be continued.) )