208 It's up to you how you end up (4)
"Early Model Photos Exposed, Famous Chinese Designer Qiao Yun Caught in a Taste Crisis - Marketing Methods with Chinese Characteristics?"
Readers may be surprised by these photos, after all, it looks more appropriate to appear under the Pornhub Japanese section, but you read that right, this face does belong to Qiao Yun, a well-known Chinese designer who is as well-known as New York, and her brand [Yun] has been living in Samaridan for three years, silently expanding its influence on Fifth Avenue. In China, the designer is almost a household name and enjoys a general reputation, mostly because she has a boyfriend who is more famous in China than Jay-Z, but now, her fame comes more from herself — after last week's fashion show, she announced her dual identity, in addition to being a designer, she is also the most famous online demon in China. But unlike New York, Chinese itgirls don't show up on Fifth Avenue in all the big names of the season, and their style is closer to ......
Holding her cheeks, she browsed the sample Internet celebrity photos she carefully selected on the web: snake face, which has been over-dimensionalized, and is simply deformed in terms of foreigners' aesthetics, Sally He once again pulled the page to the top, looking at the same coco demon photos that she carefully selected, floral shirts, princess dresses, and deliberately enlarged eye sockets. The U.S. couldn't understand what that looked like, and she was sure that the clothes would make the New York editors of Voyage cover their eyes and jump — it's a free city, but it's not aesthetically free. Vulgarity is the deadliest comment in the fashion industry, and from any point of view, this series of photos is absolutely very vulgar.
"Good job," she didn't hesitate to approve of switching to Google, "Next, do you have a channel to reprint it around?—— I know that you often receive PR emails, you can reply to them in one go, how much can I spend for you to send such an email?"
Anyway, Sally is also a designer, although the show didn't open a few shows, but the network is still there, she knows when to find what kind of person, almost just got the news from the sister circle, she jumped up and immediately dialed the 'news newspaper guy', she had contact with such a guy when she held a fashion show before, give him a sum of money, he will bring a group of critics to come to the show, write a report for you, if you have a lot of money, it is not a problem to publish it in a local newspaper.
Posted on 6thpage, she spent a lot, but Sally felt that it was well spent, she spent a lot of money in New York, but she never had a good one. Especially now that the domestic war situation is retreating, even if she rolls up her sleeves and scolds fans in person, she has not been able to save the situation, this money is even more meaningful. Not only does she want to post this report to a mainstream media, but she also has to post at least a dozen more websites, and hire a group of people to leave messages below, so as to encourage more small websites to reprint it spontaneously and form a heat - Qiao Yun is in China*, she has no choice but to admit it. But China is just a local market after all, and if she wants to enter the global market, she can't do without New York, and Sally wants to make her a laughing stock in New York, cutting off her way to expand abroad.
The other party reported a number, and she sounded like it was not a problem at all, "Very good, just do it - how much will it cost to make sure that 3 or 4 websites that are not inferior to 6page will be published?"
There must be a commission on the other side, which she understands, but Sally doesn't care, as soon as she hangs up the phone, she sends a text message to Judy, "Honey, do you want to come to my apartment after work?"
Even for the sake of free champagne, Judy will definitely come over - the lawsuit between her and the [rhyme] company continues, although "Coco" can't prove that this is not Judy's professional behavior, and must pay legal fees for Judy, and cannot fire her for it, but it is conceivable that her life at the magazine cannot be very good. Judy now even has to secretly go to Starbucks in Queens to work as an hourly worker to make ends meet, and if it weren't for Sally's frequent support for her for some reasons of her own, I'm afraid she would have been addicted to alcoholism, drugs and other vices due to excessive stress. Sitting on the sofa drinking and scolding Qiao Yun is a small pleasure they occasionally share, and Sally also thinks that this news will make her feel good: "Cece and Julie, the two bitches, were sold for her purely for the sake of job opportunities, but such photos are enough to ruin her newly improved image - of course, this also requires us to advertise her." ”
The itgirls she said often wear [rhyme] clothes to go out, and even the big star J.J has worn [rhyme] items on the street many times. A few years have passed, and apart from "Coco", not many people still remember the spat lawsuit at that time. With the popularity of the Paris special issue of Voyage, Sally keenly sensed that New York's disdain for Qiao Yun was loosening — most people had forgotten about the designer and seen her as a rising star in Paris. Too many people weren't offended by her CNN interview (maybe they were at the time, but they must have forgotten now), and even if they did, they thought it would be nice to give New York a fresh spin.
"It's time for them to cement their hatred of her. She said to Judy, soaking up in her emotions with excitement, and it took a few seconds to notice the silence — she didn't seem to fully understand the ins and outs of the incident.
Foreigners are sometimes so stupid that they are irritated, Sally pouted: especially the fat people, the fat must have eaten their brains. "Judy, dear, do you understand what I'm talking about?"
"I ...... I still can't believe it. Judy did gain at least 10 sizes, estimated to be nearly 50 pounds — the poorer you get, the fatter you get, after all, eating healthy and going to the gym costs money. Because of this, she is indeed a little more wooden than before, and the somewhat vitriolic elite style has completely disappeared, and she seems to be a little sluggish. "You're saying she'd rather dress up like this than be popular in China — and even if she was dressed like that, she would be popular in China?"
"Chinese love this aesthetic, which is why I came to New York. Sally said contemptuously, "Of course, this also undoubtedly exposes Qiao Yun's true taste, isn't it? In order to promote the brand, she doesn't even want the dignity of a designer, this is really desperate, isn't it?"
“…… Indeed it is. Even Judy seemed stunned, and she browsed the web repeatedly, "Are you sure this is really her? ”
Sally couldn't help but go out of her way and explain again, "Yes, it's her, and this series is a photo of the same time as the first show of her own brand - it's a complete fraud, really, now that China has turned the world upside down, netizens have joined forces to start a lawsuit against her, and her clothes have been ......"
She wanted to say that she couldn't sell at all, but she was afraid that Judy would believe it, so she took it out and talked nonsense everywhere, but she was slapped in the face and came back, so she had to pull her lips and pull it very far-fetched, "It's already in decline, and I'm still using hunger marketing to support the scene, but it is foreseeable that sales must be shrinking rapidly." It is estimated that it will not be able to operate at all in a few seasons. ”
"Really?" said Judy, still skeptical, "but—but—"
But itgirl is just that, it doesn't seem to be a big deal, right?Sally can guess Judy's thoughts, which is exactly what she's coming to her for - for most people in New York circles, this whole thing is too complicated, and their impression of Qiao Yun and the photo of the coco demon is too different. Even if you believe that it is a person, if it is just a photo, the effect may not be so good, after all, many models also have black history photos, and celebrities also have them, but this does not prevent them from mixing in the fashion circle later. How to explain it to highlight that 'Qiao Yun did not hesitate to sell the dignity of the designer in order to promote her own brand, and maliciously took the initiative to take this kind of aesthetically unaesthetic photo', so that most people naturally got the controversial points, and she felt that she still needed Judy's help. Otherwise, even if she spends a lot of money, it is impossible to make this news a scandal - it happened in a distant foreign continent, and it has nothing to do with sex, murder, white powder, and compared with the news of the fashion industry and the entertainment industry, this news is simply too pure to be called lace news.
"This ......" even Judy struggled to understand, "which means that she relied on this identity to bring up the sales of the [Yun] brand in China step by step?"
"That's right!" finally made progress, Sally was relieved, and slapped her thigh, "Otherwise, there are so many original Chinese designs, why is she popular? It is a little bit of marketing with this identity, and buying off the water army to advertise on the Internet, this is how it slowly accumulates popularity, and rolls like a snowball!"
This marketing technique is simply shameless! Everyone is honestly a designer, winning awards, sending advertisements to accumulate customers, she is cheating alone, no wonder she is so popular - this question has always made Sally puzzled, and now the answer has been found: on design, everyone is half a catty, she is so popular, just because she will hype?
She happily waited for Judy to join her in scolding Qiao Yun, but Judy didn't seem to wake up from the shock (this is understandable, after all, this method is really incredible), and she was still thinking about it slowly, and after a long time, she smiled and said, "Yes, yes, this is really ...... That's really ...... It's so unexpected. ”
Maybe it's also because the whole thing is too bizarre and tortuous, and there is no more solid evidence, Qiao Yun's power is too strong - a good example is that in fact, screenshots of her posts that directly posted the advertising URL have appeared on the Internet, but they have been denounced by many people as a PS product in random details, making this evidence completely credibility at all, plus she bought off the forum moderator, so that the other party also came forward to endorse it, and showed the post recovered in the database- This post really has no URL, so that this only flaw has been abolished, and Sally can only turn her hope abroad. Throughout the night, Judy and she didn't come up with any good publicity strategies, so they could only discuss with each other to spread the matter and brew it slowly. When Judy said goodbye, Sally wasn't particularly satisfied, but she was still happy. - The news came out, this is the first step, at least for Qiao Yun, it is only bad.
After cleaning up the countertop a little, throwing the dishes into the sink, and waiting for the cleaner to wash them tomorrow, she jumped into the bathroom, sank comfortably into the bathtub, hummed a song and opened the hatsapp, and reviewed the results of this afternoon's communication: although the news has just come out, she has also been sent to several groups, gossiping about the news in a surprised tone, I believe that Cece and Julie are involved, and they will definitely get a lot of attention.
[Sally, is this news true? Is this what I mean? The reason why her brand is so popular in China is completely because of the Chinese R number?]
[???!! she is willing to dress like this in order to promote her brand??incredible!Is this method really so effective?】
[What's wrong with China's fashion aesthetics!Oh my God, it's just too scary!It's hard for me to understand how Yun's clothes can gain a foothold in such an environment, her design is completely different from the clothes she wears]
[Poor girl, what she did was completely inconsistent with what she said, she was going crazy in order to sell clothes]
Sure enough, as soon as she opened the app, a dense dialog box popped up, and at least twenty people chatted privately with her to further gossip about the news follow-up, among which there were really many heavyweights, several of whom had never spoken directly to her before, including the authoritative person who worked as a teacher at Parsons and also opened a column in New York for "Voyage" posted several question marks, [This is completely different style from her show].
This shows that Yvon has already watched her show, and at least has so much attention to her, Y is sour: it must have been recommended to him by Julie, she seems to be a good friend of Yvon's goddaughter, Joe has really done too much with money, and it is also very dangerous, just one step away Maybe he will really have a good impression of her.
[Totally true, if you have time, I can give you a detailed explanation of the whole process.] 】
She typed in her reply, putting her glass on the floor, and the wine could wait, [This is really shocking news for our entire country, and I can assure you that her brand will definitely have great difficulties as a result......]
If Yvon can't accept such a shameless behavior, then, even if she comes to New York again with a cheeky face, there won't be too many important publications to show Qiao Yun a good face, Sally's heart is a little more relaxed at this point, she exhales, sits up straight in the hot water, straightens her hands, and is about to enter quickly, when the phone 'buzzes' again, and it shook slightly.
It's a new message, pushed directly to the top, with the header and the sender displayed. The title is quite simple, just three words.
- 'Is that you?'
It's such a simple three Chinese characters, and then with the sender, but it makes Sally's face change, even if she is sitting in the hot water, her lips are a little white, as if she thought of something terrifying, her hand trembled, and the phone fell into a tank of hot water, and the screen went black...... 166 Reading Network