98 September 2008 fashion show(2)

"Oh?"

Kevin. Arnold did not go to the fashion show, although with his identity, it is easy to get a seat for himself in the first row, and he will be treated as the most important guest, hyped to enhance the brand's compulsion, but he still chose to stay in the hotel room, open the live broadcast page as a general audience, and experience the latest [see now and buy] mode, he is also like Li Mei, raising his eyebrows at Du Wenwen, who was the first to appear. "It's quite courageous, it seems that her strategy is not the same as I thought."

"Hmm......" Wen Xuan squinted thoughtfully, and glanced at Song Yalan beside her slightly: It is said that as Song Yalan, the editor-in-chief is present on behalf of "Voyage" China, and she will not be able to sit in the front row, and she can still sit next to her, which shows that the relationship with the designer is really good. She came here so early, and the topic she prepared was mainly the first overseas press conference, so she should have seen the rehearsal before, right? Even her opinions, designers should pay more attention. Well, looking at her satisfied and excited look, she should think that this arrangement is quite perfect and artistic......

Of course, this is not wrong, if the domestic design community still has doubts about this brand before, then after the third press conference, we should also face up to the rise of this original brand: it is the third press conference, I can't copy so much, and I can make a dazzling design every time, this is strength rather than luck, and it is not a trick for a newborn calf not to be afraid of tigers.

But...... Anyway...... After all, this is [see and buy], this new business model, doesn't there be more special requirements for brands?

"Oh!" Unlike her, the editor-in-chief of the Korean version of "Voyage" has basically no understanding of "See Now and Buy Now", but just hurriedly read the flyer and dismissively regarded it as a publicity stunt, so the feedback is the most positive, "I have never seen this design before...... It's a sight to behold! ”

"Isn't it a bit of a samurai style? Is this a work that was deliberately launched after knowing that it was selected by Tokyo Fashion Week? It's really intentional, but from an artistic point of view, is it a little too deliberate? Ms. Kiyoguchi, the editor-in-chief of Voyage Japan, still has a standard Yamato-esque smile on her face, carefully examining the model's makeup and clothing details, this is her first time watching the [rhyme] show, "but overall, it is indeed quite powerful, have Chinese designers developed to this point unconsciously?" It's awe-inspiring......"

is the same samurai style, she naturally leaned on the Oriental style, because Du Wenwen did tie his hair high, almost perpendicular to the ground, and his long hair was spread out at the back of his head, which is not indispensable to say that it is the style of Japanese samurai to tie his hair, but judging from the details of the coat, it is more like a Western cuirass, and even from the shape - if there are military fans present, it can easily be paired with the famous French dragoons in the film and television image: this kind of high tied ponytail, leather and woolen splicing pseudo-cuirass effect, There is also the wide shoulder line that seems to boast, the thin waist, and the shadow of armor.

Refurbishing a style inspired by a style that has existed in history is something to be encouraged and even proud to be carried out in the world of fashion design, and fashion editors, buyers and critics are already talking in whispers while celebrity guests or fashionistas come to the scene to smile politely and skillfully hide their doubts.

"Surprisingly tough."

"Right? The character is very distinct, and it is a very strong work. ”

"Judging from the silhouette and details, it's a very solid foundation."

"The model is Du Wensang, who has recently attracted a lot of attention in Europe and the United States, and it seems that he is a great designer."

β€œsodane。”

The discussion in Japanese was jerky, and the conversation in English was mostly full of surprise, "Are you sure this is a designer from China?" Are you sure it's from China? We didn't go to the wrong venue, right? ”

"Surprisingly mature, are you sure there is only one designer for this brand, the one we see in the profile - so young?"

"What's the name of this design? Was there an explanation before? ”

"From the emotional point of view, it was very intense, like a war ......"

Yes, war is a clear imagery that can be captured without even a knowledge of the brand's history, whether it's the Japanese samurai or the French dragoons, it's the style of a female warrior. In addition, some abstract elements can also be interpreted: the 'breastplate' design of the coat can be turned up, on the surface it is a classic combination of camel and black leather, but with Du Wenwen's firm and arrogant footsteps, the chest X-ray is turned over, you can see the bright red on the back of the chest X-ray, in addition, there are also arc lines on the waist, and a trace of scarlet inside can also be glimpsed in the cracks. The model's figure seems to be more relaxed and slim as a result......

This kind of line sketching, the figurative visual response abstraction of the technique, is a typical impressionist, abstract practice, but also very test the designer's spirituality and artistic skills, in fact, this is also abstract painters often misunderstood: people feel that their images are very naΓ―ve, it seems that even children can draw it, but in fact, they can form an effective message transmission of complicated lines, and the ability to summarize and express is better than ordinary people. Where to stop, this requires real skills, and the connoisseur can know at a glance. It may not be the first time that this inspiration has come to mind, including the silhouette of the garment and the integration of the elements...... In the end, this may be a disaster, rather than a balanced shape like Du Wenwen's Look, which has many elements but is not chaotic.

"A very successful first dress." The English conversation is also dominated by the recognition of the dress, "Let's look at the feeling expressed throughout the collection - now I am starting to believe that she is really the creator of the bloody handprint T-shirt." ”

"Artistically very successful, and there is a inheritance of the style of the previous series, her design style is really surprisingly stable...... "Among the people who say Chinese, they know the least knowledge, but they have the deepest understanding of [rhyme], and they are the most reserved." The leather stitching, the red lining of the lining, are all elements that have been there before, which is very good, it will not make the audience feel too unfamiliar, this familiarity will make them smile and find a sense of security in the fresh impact of the overall design, but ......"

Wen Xuan squinted and looked at four looks in a row, and finally continued this 'but', "But this is both see and buy...... These show models, what do you want to buy when you look at them - who will buy them? ”

#

"Hmm, it's pretty ......"

At six o'clock, the office was almost empty, and the office fell into silence - it seemed natural, but given the excitement a few minutes ago, the silence seemed a little unusual: the three girls who remained in their seats had fallen into silence since the show beganβ€”not the suffocating, breath-holding silence, not the fashion show on the computer screen that had taken away all the soul, no, on such a small screen, not even high-definition images could not do this, But this silence is not a silence of disappointment, it is more a cover for ignorance. Yes, the clothes are beautiful, but ......

But can this garment be worn on them? Of course, as a fashion show, this kind of position is understandable, and if you don't look at it from the perspective of 'what I can wear', it's true that the show is very good, and it makes people want to see it in the next high-definition, so far, they have seen five or six clothes, long and short coats, leather jackets, sweaters...... The stage effect of each piece is very good, this beauty is very pure, very artistic, you may not be able to analyze what is good, but it will be captured by the picture, and you want to rewatch it again and again. So, this can't be said to be a failed fashion show, it should be a complete success, but......

But this [see and buy] seems to be a little different from what I expected in advance?

Li Mei hasn't refreshed the official website mall page until now, on the one hand, she is afraid that if she refreshes the live broadcast here, she will get stuck, and on the other hand, she is also ...... There is a lack of motivation, indeed, it is an orthodox show, and the clothes are all orthodox, nothing to blame, but ...... There's no way she's going to buy these clothes, so what's the point of going to the mall?

It was only now that she was stunned to find that she was still a little excited, of course, not that she could afford it, nor that she would buy it immediately, but deep down, she still wanted to buy the brand [Yun] like a bag that longed for LV and Salvatore Ferragamo's shoes...... Even if you can't afford it, you can still think about it in your heart, this kind of worry is sweeter than falling in love, and there is still the possibility of breaking up when you fall in love, clothes and shoes, as long as you work hard enough and grit your teeth, it will always belong to you, a million times more reliable than a man!

Li Mei, who had just broken up recently, thought so lost, she still said 'wow' for the clothes on the model, but the enthusiasm of the vassal elegance a moment ago was retreating, and with a click of the mouse, she opened the Q group casually - before she was afraid of taking up memory, so she quit the Q.Q entirely. But there doesn't seem to be any need to be so careful now......

"Out of the way, out of the way, out of the no!"

Unexpectedly, the atmosphere in the group was much hotter than Li Mei's current mood, the chat speed was rubbing, and the screen rolled in the blink of an eye, "Out!" No way! Sure enough, it's out again! ”

"I can't see it at all, madness!"

"Oh my God! I really want to buy it! ”

Li Mei's eyes were dazzled, and she didn't have time to watch the live broadcast and chat content at the same time, "What?" What are you talking about? ”

"Go to the official website!" The netizen who had a good chat before took the time to reply, and in the blink of an eye, he devoted himself to the discussion again. "Damn, this new model looks so good! I can't wait to watch the replay! ”

Belch...... Li Mei probably understood: With the influx of netizens, there are always some unfortunate people who can't get into the live broadcast, or their own network speed is very poor and they can't watch it, so they simply give up the live broadcast and chat directly on the official website.

Official website...... Does the last model look so good? Do you really want to buy it? How do you feel that everyone agrees with it, and why can't your own aesthetics suddenly keep up with the times?

glanced at the screen, well, it's still the model, the stage of this fashion show is long, the model is relatively slow, and there is still some time......

Clicking on the official website, she originally wanted to see which new model caused the group of friends to grow grass, but who knew that as soon as the webpage opened, she couldn't help but exclaim.

"Holy! Why are there so many new models! ”

"What?"

"See what's interesting?"

The other two women in the office suddenly became energetic, and it could be seen that they had been a little reluctant before.

Everyone was in front of their workstations, and they could only shout and talk, Li Mei shouted, "Go and see the web page, it's not just the few pieces on the show, it's on - there are so many new models!" ”

As she spoke, she refreshed it - seeing that there were several more treasures in the refresh, she couldn't help but be as excited as the screaming netizens in the group, "Ahhhh - Oh my God, there are two more everyday pieces on board! ”

Although there is no mark on the webpage, she intuitively summarizes the relationship between these new models - now Li Mei really feels the fierce blood that rushes straight to her head, and even because of the slight disappointment just now, the excitement is even more than usual, as if Taobao grabbed the original order, I thought it was sold out, and suddenly I took another photo, looking at every daily model is so pleasing to the eye, "Ah, oh my God, it's really so beautiful!" You guys go and see that coat, it's the everyday one that extends from the coat of the opening show, it's so beautiful, I want it so much - oops, there's a new model, not to mention, I can't see it at all! ”

Indeed, now she is multitasking, as if she is witnessing some history, while staring at the catwalk, while constantly refreshing the page, I want to see the new precision speed with the appearance of the model - although I haven't realized it yet, but this kind of accuracy does make Li Mei have a sense of excitement about black technology, all kinds of excitement together, a catwalk show looks like a TV series ups and downs.

"Oops!"

Refreshed too often, the whole browser died, Li Mei screamed in annoyance, and quickly opened the task manager to restart the process, but, as she had expected in an instant-over there, there were too many people to squeeze in, and the progress bar turned and turned, but the Load couldn't get out of the picture.

"Blame those starchasers, huh!"

Although she has no opinions on the participating stars, now Li Mei hates the house and Wu a little, but there are many friends in the group who can't get in, and she calmed down after a while, "Just take a good look at that coat......

The coat that she liked at a glance was indeed obviously a translated version of the opening paragraph, which can also be seen from the page: Yun's official website page this time is not a simple list of treasures, but similar to a family tree tree, there are already dense baby vacancies, but they were originally blank, and they were gradually displayed as the show progressed. There are a few lines pulled out below the opening model, connecting four or five babies, or to be precise, two versions of coats of different lengths - the exaggerated design of this opening model has converged in the daily model, but the elements are still there, for example, the two simple arcs are left, but the position has changed, and the waistline is outlined more clearly on the model, and there is a more exaggerated shoulder design, creating a wide shoulder and thin waist effect (but not as wide as the opening show), but there is a version that completely cancels the patchwork, which is more conservative, The other version also retains the patchwork design, but the curve is also designed in black, so that the visual effect is more concise and more everyday.

"Ahh It's really beautiful! Accepting the impact of Du Wenwen just now, Li Mei's heart was actually unusually long grass for this coat, and she hesitated between the two styles, "The patchwork seems to be a little too avant-garde, I can't hold it...... But the coat over there is a red leather surface, which is also quite exciting......"

The price of these two coats is more than 10,000 yuan, the wool is 40% cashmere, 60% wool blend, of course, the price is very high, but thinking that even the jacket costs five or six thousand, she is also mentally prepared for this positioning. Of course, it is impossible to say that you can buy it, and you should at least try it on for such an expensive thing, but ...... Even in the mind: what should I choose? Speaking of which, I've always wanted to buy a good coat......

After seriously doing a thought experiment for a while, she repeatedly pulled the page to look at the comparison of the model renderings, and then made another discovery.

"Ahh Li Mei exclaimed in surprise, "There is actually a trial video-"

#

Just when she couldn't wait to open the try-on video and put the regret of not being able to see the live broadcast behind her for the time being, in the backstage of Tokyo Fashion Week, there was another Internet addict girl who was multitasking, while observing the reactions of the guests on the catwalk, while desperately swiping the backstage of the website, "How many people will buy directly, how many people will buy directly......

Beside Qiao Yun, Brother Qing poked his head to look at her expression, and according to the progress of the scene, he released new treasures again, and after about a minute of buffering time, they will appear on the page with the refresh, planting a dense grassland for the audience - the principle of black technology is actually so simple and rude.

"The number of visits to the website is almost exceeded." Fu Zhan, who was wearing a Tom Ford suit, also had a computer in front of him, and he kept broadcasting, "All the bandwidth is almost full, there is negligence in the work, and the popularity attracted is much higher than we estimated." ”

"It doesn't matter," Qiao Yun didn't raise her head, "The point is, how many people who are attracted will buy it?" ”