"See and buy?"

"Yes, that means, the clothes you see on the runway show should be available now, or at least in a few days, that's what it means. Wasn't those fashion shows in the past all out of season, short-sleeved in September, winter clothes in March, but their families will go with the current season in the future, winter clothes in September, summer clothes in March, maybe add a little time to book the arrival of goods, anyway, after the show in March, you should wear it in April and May. ”

"It's kind of interesting - what about the show? Just watch it and buy it, and watch the show too, how can this be done? Is it a TV broadcast?"

"I'll send it to you on the page, it's not a broadcast, it's a live broadcast, in short, everyone can see this show, it's basically the same time period as the live guests, and you don't need to wait for resources like before. ”

"Really?"

"Can't you?

In the past few days, this matter has been discussed in the fashion group, and everyone is skeptical, "No one has ever done this before, right?

From the second half of 07 to the present, homemade cottages are becoming more and more popular. Niche 'brands were introduced to everyone, some of which were originally well-developed international first-line brands, because of the poor relationship of publicity and marketing were wronged into the niche ranks, but there are also some brands that are really niche, niche to the point of origin consumers have not heard much, just rely on popular science stickers in a foreign country inexplicably, anyway, in 08 years now, the message transmission is not so developed, the world is still full of mystery in the eyes of netizens, this is a Tianya moderator holding "style" A frenzied flip, you can flicker out of the era of the annual hot post, especially in fashion, most consumers don't know why, see the word cottage and click in to see, the style is suitable to buy, do not study the status or price of the copycat brand - anyway, it is not cheaper than the copycat, in the dollar against the yuan 1 to 7 more, the pound, the euro is still close to 1 to 10 in the era, it is true.

But there are many people, there are always some enthusiasts with a spirit of study will emerge spontaneously, this kind of surging copycat tide, in the objective also plays a role in fashion knowledge literacy, for example, Li Mei, in the past, her perception of fashion brands is very fragmented, in addition to LV, Dior and other first-line brands, down suddenly fell to etam, lady house such a fast-selling brand, the middle of the second-line, light luxury, designer brand, she basically knows nothing, even the positioning of ZRA and H&M is very at a loss- From the point of view of the selling price, it feels very expensive, but the quality of the goods is not very good, so why are people always talking about these two brands and still respecting them?

Now she naturally knows, oh, it turns out that the high price is because of the exchange rate, these two brands are very cheap in their own country, why are they highly respected...... It's because they copy the first line of models quickly! The big names are released at Fashion Week, and the money is out here, and even faster than the first-line items.

Following the logic of curiosity, she naturally wanted to delve into the fashion shows of first-line big brands, but Li Mei soon discovered that in fact, fashion shows also have thresholds - now in 08, the official websites of many big brands have not yet been set up, or the update is slow, even if the update is timely, the shelves are all ready-to-wear lines, that is, they were all released in the fashion show at least half a year ago. And how do you see a full high-end fashion show?

In addition to the report clips in the news, there really seems to be no way at present, at least for now, the fashion show is also exclusive to media reporters, fashion buyers and VIP buyers, there is no official channel to release fashion show videos, and there is no corresponding distribution center, it is impossible to see the fashion show of a certain brand in a certain year, all you can see is some news report selection, and the style is not complete. So, while everyone is talking about fashion week, Chinese netizens are quickly discovering that fashion week doesn't belong to everyone, at least not to them, whether you have money or not, the result is the same.

Of course, having money here means that the monthly salary is enough to afford a big-name item, whether you can afford it or not is another matter, if you really buy a VIP, there will naturally be a shopping catalog of the season, but these real VIPs will not come to study the major brands in the fashion circle, in order not to be fooled when buying knockoffs, or simply to raise the eyes. In short, the current supply and demand relationship is very urgent for enthusiasts, they have enthusiasm, and some of them also have the willingness to consume occasionally, but big brands do not come to China for development conferences, and foreign conferences, whether they are big or small, they can't see them.

In such a situation, [Rhyme] suddenly launched 'see and buy', regardless of the shock caused by 'buy now', just say 'watch now', it's surprising enough, if the video is released within a few weeks afterwards, it won't be so surprising, but ...... The mysterious and veil-heavy fashion show in my imagination was suddenly presented to everyone so simply - or live! This is inevitably unbelievable, the news is too good, but it makes people suspicious.

"There shouldn't be any rules, isn't it just a show, there are videos of people's LV or something, and Victoria's Secret, this show is still broadcast on TV every year. "The person who spoke is not very sure," the event page is here, everyone can go to see it, whether it is true or not, you will know on the day of the event. ”

"What's Victoria's Secret?" asked Xiaobai, who had just joined the group.

"The underwear brand, the United States has made it super large. ”

"How old is it? compared to Diane Fen?" For Xiaobai, the world is simply different after joining the group, before that, the most upscale underwear brand in her world was Diane Fen.

This kind of random science popularization event has been difficult to attract the attention of the 'fashion old bird' Li Mei, she clicked on the page and carefully looked at the event introduction, "Oh, it also said above, due to the time difference and network bandwidth limitations, if the live broadcast effect is not good, the recorded version will be uploaded the next day...... Hey, all the season's new products will be immediately available on the online store, and pre-orders will be opened?"

"Is that really a buy and see it?" A group of people were a little excited, and they could also understand the statement that the live broadcast effect was not good. "After all, it's a cross-sea live broadcast, if the network speed is not good, it shouldn't be able to watch it, right?"

"It depends on the number of people, but even if I watch the recorded version the next day, I haven't seen the live fashion show yet. The kind of copycat version that CCTV does is not a good one. ”

"Of course you can't forget it. A group of people scoffed at the CCTV version, "This can't be compared at all." Don't you feel sorry to compare things like the CCTV Fashion Contest with Tokyo Fashion Week?"

"That's right, it's not like I haven't seen the [rhyme] show, everyone knows what level they have, right?"

This can be regarded as accurate to the psychology of most people - domestic luxury goods, how to listen to how to feel a bit of a copycat, even if [rhyme] has coco demons and Doudou these Internet celebrities, the quality itself is indeed good, but pure state-owned background, designers do not even have the experience of staying abroad, it is still difficult to get rid of the shadow atmosphere caused by many domestic pseudo-famous brands, [rhyme] Fortunately, it was not developed in fashion week, and it was not put together with those shows that made people full of question marks, and they opened a separate press conference. No matter what the reason behind it, it is a plus point for the people, and now I go to Tokyo Fashion Week, although it is not the Big Four, but it is ...... After all, it's a foreign country, it's Japan, it's Tokyo. Besides, the level of the previous press conference is also there, and many people can't distinguish it from the first-line show - they don't think that [rhyme] can be compared with the first-line big names, or blame their own fashion aesthetics enough, but how to say it, at least it's worse than those embarrassing copycat shows that can be seen bad with their aesthetics.

Addition, subtraction, so that the masses now more or less recognize the positioning of [rhyme], affirming that this brand is not cheating money, many newcomers enter the pit to seek popular science, [rhyme] is mostly positioned as an emerging light luxury designer brand, and is also regarded as a domestic brand that operates better, no matter how to say it, there is a popular to Europe and the United States, even Hollywood stars have worn it, this is placed on other domestic brands, I don't know how to blow it, it can be regarded as winning glory for the country, selling this price is not called pit money, it is called confidence.

"Don't you think the brand [Yun] is very good," and some netizens carefully expressed their opinions, "How to say it, it's not that the clothes are good, it's the temperament of this brand...... There's no brand in the world that's working on it, so they're just going to make it...... It feels like it's the same as other brands in our country...... It's not even about fashion, it's different from our other independent brands, it's not a copycat, it's quite high-end......"

"It's the spirit of originality. Li Mei felt that this person Rory was so long-winded, not as good as she said, "Say so much, it's the original temperament, what you think is different is the aura, that is called genius." ”

"It's too much of a boast, right?" Some people think this is an exaggeration, but it is also the nature of Chinese people, and their own things are always modest. "But...... How to say it, I do think that this brand of clothes sells for thousands of dollars, whether you can afford it or not, you don't think it's a shame. ”

"My goal now is to save money to buy a 9817 from their family, not to mention summer clothes, I think at least this jacket is not a shame, in fact, the cost performance is quite high. ”

The positioning of this group is more diverse, and it can be regarded as a certain consumption threshold, those who have a single clothing budget, summer clothes do not exceed 200, and winter clothes do not exceed 500 yuan It is difficult to integrate into the consumer group, and they are not very able to speak when they enter the group, but there are not many local tyrants, most of them are staring at 500 to 1000 copycats to buy, more than 5000 yuan of winter clothes, not to say that they can't afford it at all, but they have to think about it carefully and make careful calculations. From last year to this year, this dress is becoming more and more popular, several big Internet celebrities have worn it, and they all said that the real product is full of materials, more than 5,000 yuan is really not expensive in their clothes, sweaters are two or three thousand, jackets - or leather, as long as more than 5,000, no matter how you say it, it is okay, and the dress is really special, there is no substitute in the world, and gradually it has become [rhyme] The entry-level model of the home has a certain popularity in a year, and some people have directly called the item number and enjoyed the treatment of 5050 and 101801.

"It's more than 5,000, it's so expensive, you can buy Dior's clothes with a little more at this price, right?"

"You mean summer clothes, right? The price has to be doubled. This claim of ignorance was immediately refuted.

"It's so well said, my heart is full of grass...... Excuse me...... Is there an original order on the Internet?" Xiaobai, a new member of the group, weakly begged the old driver to lead the way.

"There is no original order, only copycats, and there is a big difference in quality and genuine products, don't wear it to the counter, it will be despised. The group immediately said the standard answer, which was simply in the chest. "The whole Taobao can't find a one-to-one imitation order, and you say that it's one-to-one, if you don't allow the return, it's a fraud money. ”

"That's it......" Xiaobai grew up weakly and knowledgeably, and listened to the tone and was a little suspicious, and the old bird ignored her: Now people generally have a superstition about Taobao, feeling that they can buy everything on this magical soil, and they have to search for it themselves, and even try to miss it a few times before they will know, this truth is not universal, at least not very accurate in [rhyme].

"Then are you squatting on the live broadcast?" Now most of the group members are still interested in this topic, "The time is a little annoying, ...... at half past six in the evening"

"It's time difference, it's half past six here and half past seven in Tokyo, and the time over there is just right. "I should be able to watch it, anyway, in Tokyo - I wanted to see the scene, but the tickets are so difficult to get, other brands can get them, but I asked my acquaintances about the tickets at their house, and they said that they are very tight, and I didn't even have standing tickets for a long time." ”

"Really......" This kind of performance in short supply has increased the compulsion of the rhyme, although there are still many doubts, "The network speed is not good, I don't know if the live broadcast card is stuck." ”

"I'm on my way to work, so I probably won't be able to make it. ”

"Is the quality of the live broadcast clear? If it's blurry, it's not interesting. ”

But there are also a small number of people who have decided to invest some time in this live broadcast, such as Li Mei, who is organizing annie this time, "Or let's work overtime together that day, there will be no one in the company at six o'clock, the Internet speed is always better than at home, just enough to watch the live broadcast." ”

"Yes. Annie is a keen budget-conscious participant in this kind of activity, and [killing multiple birds with one stone] is fun in itself, "It just happens that the subway is not so crowded when I get back to the subway later." Would you like to ask Nancy?"

"It's okay to ask. "These two little girls are considered to be able to stammer, and they are already sisters with their bosses, and they talk casually, but Nancy is busy with work, and she doesn't know so clearly about watching and buying, and she also wants to popularize science - Nancy also gladly expressed her willingness to work overtime for the country after she understood it, and everyone squatted live together.

In 2008, the power of the Internet was deified, and it seemed that anything could be done, and because of this inflated ability cognition, everyone was even more painful about the limitations: there were live broadcasts of foreign programs that they couldn't think of before, but the Internet speed was high, and foreign news that could only be obtained through magazines and news could be watched directly by climbing the wall, but the language barrier was still there. Although she called the two little sisters, Li Mei was still a little skeptical about the effect of the live broadcast, and she wasn't sure what kind of fashion show she wanted to see, of course, when she watched other fashion show videos before, she didn't have any requirements, she wouldn't buy it anyway, just look at the lights and songs, or even just the beautiful faces of the supermodels, but today, I stayed overtime for the live broadcast, and installed software, which feels different from other fashion shows, with a higher sense of participation and higher requirements.

Of course, I hope the effect is clear, not to mention catching up with the newly emerging MKV format (Li Mei can't think about the clarity of Blu-ray), at least it can't be so muddy that his face is full of mosaics, in addition, what about the show itself...... Of course, the clothes must be good-looking! If it is a group of ugly clothes on the catwalk, it is not necessary to say that it is a failure, but I don't want it to be just good-looking, and it has to be a little □□practical, it is all dresses and skirts or something, then it seems that there is no point in squatting on the live broadcast, and I can't buy it anyway.

It has to be good-looking, it has to be easy to wear, not to mention the price, the single product should at least be the kind that she can match, otherwise Li Mei can't think of the point of seeing and buying, is it specially prepared for those fashionistas?But it can't be all basic models without characteristics, or I hope to have a bit of a press conference feeling, it is a more cutting-edge and bright item, of course, the lighting, models should also look good, and the song should be good......

All afternoon, she was thinking about it, got off work at five o'clock, and the takeaway she ordered arrived, she opened the event page while eating, and confirmed the official mall, or the previous style, it seems that it is impossible to sneak away before the press conference.

Although there is still half an hour before the show starts, the live broadcast is already in a state that can be linked, Li Mei went into the pit with the mood of testing, and was pleasantly surprised to find that the picture quality was actually not bad - it can be close to the picture quality of MKV, which is already beyond expectations, but I don't know if there are fewer people who occupy the pit now, so it is not stuck.

Because the catwalk hasn't started yet, the picture on the screen is a picture of guests from all walks of life coming in and sitting one after another, and I don't feel bored watching it while eating, because there are surprises from time to time: "Wow, is that Zhou Xiaoya?? God, the face is so big, and the show queen in Tokyo also came to watch?"

"Wait, wait, Tan Yu is here too? Damn! The two actresses are still sitting together, talking and laughing as if they are still very happy—— doesn't they say that they don't get along? This is a rumor, right?"

The previous Baihua red carpet kicking incident, after the fact, the media interpreted differently, the celebrities, of course, are friends with the official statement, and everyone is not sure what the relationship between the two actresses is, now seeing the two sitting together talking and laughing, Li Mei does not think that it is the [rhyme] brand with a big face, which seems to have the feeling of sticking gold on the face of the favorite brand, and more people began to suspect that the previous media reports were talking nonsense. However, she is not a fan of the entertainment industry, and after watching it for a while, the focus shifted, "It seems to look good with it? Is it the clothes of the [rhyme] brand? The picture is still paste, and it is a little difficult to see...... It would be nice if there was a news report. ”

She opened a new window, searched tentatively, and there really was, so she quickly posted it to the group, "Let's see if this body is all [rhyme], hey, the report is not clear, just put a picture!"

"It's pretty good," but the focus of the discussion in the group is not here, "Let's study it later, watch the live broadcast first-oops! Is that Qin Wei? He's here too?"

"Really, really?" Li Mei immediately became excited, Qin Wei's popularity in the mainland now seems to be the fifth elder brother after "Huanzhu Gege", there may not be so many loyal fans, but the recognition is extremely high - and there have been scandals with the two major movie queens, and now they appear at the same time, so I won't say much about what it means. "Who are you coming with? Why didn't I see that?"

"I came by myself, and now I'm looking for a seat!" "That's how the live broadcast is, everyone watches it together, but the progress is still different, and some group friends who are in front of the progress are doing the live broadcast, "I didn't sit next to the two of them - this position is very good! It seems that next to him is the editor-in-chief of the Chinese edition of "Voyage", did the magazine bring him here?"

At present, no one has associated Qin Wei with the brand, and someone said weakly, "Does the designer of [Yun] know him?" Speaking of which, they are about ......the same age."

"Well, don't overthink it. So far, Qiao Yun's face photos are rarely circulated in front of people, the fashion show video on the Internet is deleted from the last paragraph of the designer on stage to thank him, the past college photos are not no one exists, but there is nothing uncontrollable in the public opinion of Tianya, Qiao Yun's classmates are not all idle and have nothing to do to break the black material, plus now the brand awareness is still limited, has not attracted the attention of the public, so everyone's concern for the brand is also very simple, did not extend to the designer, there are curious and no more detailed information has been collected, and no one knows that the designer himself is still a beauty。 "Qin Wei, what level of person is that, the two of them shouldn't know each other. ”

"Oops, who's going to post it!" Someone was very angry, "Didn't you say it all, too many people might get stuck! Those people are not interested in fashion shows, why are they recruited to grab bandwidth!"

That's what I said, but this can't stop fans from sharing, now there are few live broadcast activities, as soon as fans hear that Qin Wei is moving now, and they can see from the live broadcast, everyone feels novel, all of them rush over, the real-time chat rooms on the webpage are full, and they keep discovering new continents, "Is that Liu Minmin?"

"Oops, yes, yes, is the leaf here too?

"The press conference should also add a camera seat to the photo board. ”

But in any case, the camera position on the live broadcast side can also be seen to be mainly on the stage, and the stars are just brought to it, in the midst of repeated complaints and discussions, the guests are seated one after another, the camera is also cut from the guest seat, the lights are gradually dimming, and the fashion show is obviously about to start.

"Ahh Li Mei is very unhappy now, because she cut in early, but she has not been stuck, but the progress is a little slower than the successful connection later, and she wants to quit and re-enter but does not dare: now there are more and more people, and even the end of the world has a discussion post, and there are already people complaining that she can't connect to the server, or she is also stuck, she doesn't dare to challenge her luck.

Fortunately, it didn't take a few minutes for her to turn off the post on Tianya's side, and no longer go to the brand of popular science [rhyme] - the red carpet competition of the previous two actresses, most of the gossip masses focused on the star, and they have no memory of the brand, and now they are also looking at the star, but many people are curious about the details of this brand: so many stars come to watch, and they can also do live broadcasts, it seems to be very good, why haven't I heard it at all?

The fashion show didn't start, and being idle was idle, and it was good to be a good teacher, but now I can't be distracted, Li Mei has put the live broadcast in full screen, and the windows that occupy the memory are closed one by one, so I'm afraid of opening the card memory. Her breathing became nervous unconsciously, but she didn't know what kind of show she was looking forward to, "Well, in short, it's enough to watch so many stars." Whatever you want, don't pick it, as long as it's good-looking......"

The opening music sounded - the music selection of [rhyme] has always been very distinctive, unlike the mysterious garden flooded in China, their style has always been more avant-garde, but it is not the hot pop song of other fashion shows, this time the opening music is a rare electronic violin, as soon as the fast rhythm sounded, it won the applause of the audience, and even many guests danced with the fast rhythm playfully, and the large clouds and white clouds also rolled quickly on the big screen, and launched the logo of [rhyme].

There is no superfluous nonsense, the lights dance and change with the rhythm, and then the iconic whole scene is black, the light source shrinks to the exit, and then gradually lights up, forming a door-like effect, and the rest of the light is scattered into wall tiles, Li Mei is enthusiastic - she doesn't feel that the creativity is repetitive, but there is a kind of highlight that she has seen in the video, and now the scene is revisited, as if the excitement of a dream has come true.

"Boom!" the violin played a bright note, combined with the sound effect, the door was broken, and the first model stepped out proudly, although the picture was not so high-definition, but Li Mei also felt breathless. "Ahh

"Ah, it's Du Wenwen. "Is it a fashionista, the first thing I saw was the model, and then the clothes, Li Mei was stunned suddenly, "-hmm? This is-knight armor...... and the combination of the coat?" 166 Reading Network