In the conference room of Penguin Games, countless people are debating fiercely about whether "Brawl Three Kingdoms" should change. Pen ~ fun ~ pavilion www.biquge.info

Zhou Kai said excitedly in an attempt to convince the top management of Penguin Games to get them to support his plan.

"Brawl Three Kingdoms has received poor feedback from players lately, and since League of Legends came out, our reputation, including ratings in the app market, has plummeted, and I feel like we're in a rut right now and have to get a major makeover."

A certain pot-bellied minister at Penguin Games didn't realize the seriousness of the problem, and in his heart Brawl would make money for them, so there was no need to spend so much effort making a new game.

"Xiao Zhou, how can it be as serious as you said. Isn't our "Brawl Three Kingdoms" still as profitable as before? Last time I went to the head office, Mr. Ma praised us for making great contributions to the group. ”

The general manager of Penguin Games agreed.

"Yes, yes! If it is really changed as you say, players will think that we copied the Aurora game, and how can we make money if we cancel those things? ”

Wang Yingjun, who originally said with Zhou Kai that he would propose to the leader to make the 2.0 version of the Three Kingdoms, turned around very unreliably and slapped the leader's sycophant, and said with a boat.

"In my opinion, the Aurora game is originally too big, and it is estimated that we don't make as much money as we only sell those things, and we can't let players become stronger ghosts to buy their things!"

Although Zhou Kai is full of misunderstandings and resentments about the Aurora Game, he is not as intoxicated by his own dreams as these Penguin Game executives and unwilling to wake up.

He had also obtained the activation code for League of Legends through various channels before, and he had studied it for a long time.

The conclusion is that "Brawl Three Kingdoms" is likely to become a representative of pseudo-MOBA games, and has been complained by players since then.

And League of Legends is indeed much better than them, they have no ability to restrict Aurora Games to promote "League of Legends", the only thing they can do is reform.

Otherwise, the day of the League of Legends open beta will be the time when "Brawl Three Kingdoms" will sound the death knell.

"League of Legends" does not have as many paid goods as the Three Kingdoms, and all the paid goods in "League of Legends" will not increase the attributes and combat effectiveness of the player.

But there are many high-level executives of Penguin Games who still stubbornly believe that Aurora Games will not make money by doing so.

In their eyes, such a model is simply shooting themselves in the foot.

But is that really the case?

"League of Legends" you spend 10,000 yuan is not much different from a penny, which is completely different from "Brawl Three Kingdoms".

Online games that don't cost money and don't affect the balance of the game can't be counted on one hand.

There are not many such games, and the games that can often stay popular are such games, and Zhou Kai himself knows it.

How about a game that makes money in a short period of time, compared to games that can not only increase reputation but also catch big fish in the long run?

A few days ago, in order to discredit "League of Legends", the company didn't know where to find a group of brainless trolls, most of whom had never played League of Legends at all, so they were embarrassed to pretend that League of Legends players commented on it.

Looking at the evaluations of these people, Zhou Kai felt that his IQ had been insulted.

"LOL has a lot of plug-ins, how do people play, it's all hanging! There is a hero with a machete in tow, what is the king of the barbarians! I rub. I was beaten until I was empty, but in the end I couldn't be killed, and he killed me. He must have hung up. ”

"Last time I had a game on vacation, there was a man called Death Caroler. I beat him to death, a light above my head, and I also died, can he still put skills when he dies? There are too many cheats, what a garbage game! ”

"Once, while fighting, a man with a spear and shield suddenly came from the opposite side, or came down from the sky, and almost scared me to death, this game is actually the same as CF."

"There's also a big move when I'm surrounded by crows.,I played the Wuji Sword Master.,I cut him.,He's still bleeding.,So many plug-ins and bugs are embarrassed to take it out to show?"

"You're all already good, I've met someone who can make me go black all of a sudden, and I've been seconds when the screen goes white."

"The one called the explorer is even more exaggerated, a flash in a few seconds, do you want people to live? Alas, I can't play anymore, League of Legends is too open, and I feel like I won't love it anymore in the future.

”

These trolls have either simply watched one or two videos, or they are hearsay.

Although their starting point is to pretend to be a test player, and then increase the evaluation of the game to be more convincing, so as to better deceive more people.

But, I'm looking for a bunch of brains!

What kind of stuff are you pleased, as soon as you post it, you will be scolded as a pig by a knowledgeable player, not to mention how embarrassing it is!

Zhou Kai thought that everyone would agree with his opinion, but he didn't expect that these high-level executives would not support him to make the game like "League of Legends".

They vetoed themselves for various reasons, which made him very annoyed, and in a fit of rage, he simply slammed the door and left.

..........

On the other side, Ye Le was reviewing the latest plan of League of Legends at the headquarters of Aurora Games at this time.

The first test and the exhibition match have been successfully completed, and now it is time to enter the process of fixing the bugs and vulnerabilities reported by players and checked by the system.

In addition to these things, League of Legends itself also has a lot of deficiencies that need to be strengthened.

Ye Le attaches great importance to this game, so much so that he often visits the League of Legends project team in person, and he will personally review the changes to the game and the process of each step to ensure that the game does not deviate from his psychological expectations.

There are not many shortcomings in the game itself, mainly the useless reporting system and the extremely low quality of players, which affect the game experience the most.

It's all too common to hang up and send people to the head immediately if they don't agree with each other, and to grab the infinite spray with a mistake and surrender.

Ye Le attaches great importance to this issue, and believes that the first thing players see after the official public beta of the game is a good game environment.

Second, in the previous life, there were many players who complained that the LOL of Tencent's agent was not bad, compared to the American service, Taiwanese service and other foreign servers, you can clearly see the difference, whether it is the hero price, the skin price or the rune page.

For example, players in the United States can buy a video game Centaur skin for only $10.

In the previous life, the exchange rate was not the same as in this world, and ten US dollars was about equal to between 60 and 70 yuan.

Chinese people need to spend 129 yuan to buy the same video game skin.

Anyone can see the price difference, after all, it costs nearly twice the price to buy a skin, and it is not comfortable for anyone to change it.

This will give players the feeling that the game company is really wronged.

This example may be extreme, but the $7 level of the US suit is the skin of the 69 yuan of the national server, which is already very clear, no matter which gear it is, the US suit is cheap.

When the official open beta of "League of Legends" opens the game store, all players can feel the sincerity of Aurora Games.

Regardless of the server in which country, the price of these paid goods is uniform, and the price gap is too large to appear in this world.

In other words, no matter which country the player is playing, whether it is the home server or the world server, they will not see any price difference in the paid goods.....

In addition, when Ye Le played this game in his previous life, he not only had an account in one district, so at that time, he felt that a skin could be bought for hundreds, which was much more expensive than a foreign service and could not be shared by the whole district, which was too cost-effective.

However, the servers are all unified, and it should be considered a disguised realization of the whole region sharing, right?

Ye Le thinks that he is already very conscientious, although the skin is expensive, it does not add a buff effect, it does not affect the balance, and there are many discounts on the active skin.

The store will be updated with half-price heroes and half-price skins every week, and there will also be many limited-time events similar to those in previous lives.

For example, "Akali's Secret Shop", "Lucky Summoner", "Summoning Teacher Day Benefits", lucky draws, etc......

League of Legends is the only real conscience game represented by Tencent in the previous life, but it is also the project with the highest proportion of Tencent's annual revenue, in fact, this is not unreasonable.

League of Legends, because of its completely unnecessary nature of paying, minimizes player churn to a large extent: you can keep playing unless you don't want to play yourself.

The second is the "uninterrupted trigger desire to pay", which has been interpreted in other online games as "the desire to make players pay without interruption", which is manifested in: a window pops up at every turn to tell you that you should buy something...

LOL's approach is to make you want to buy by seeing other players running around in front of you with different skins in the game, which is actually no different than forcing you to watch a fashion show for 12 hours.

Again, the reason is the classic tab-style pricing.

The EZ Future Warrior skin was originally priced at 198, and there was only one way to buy it directly, which formed the basic impression that "everyone who uses this skin is entrenched".

As a result, many players did not hesitate to spend close to 200 yuan to buy this skin in order to become a local tyrant in the eyes of others, so that the sales of this skin have been good, and it has become one of the memories of many people about this game.

However, the League of Legends skins do look pretty good.

Skins that look good, unique, or rare, even if you sell them for a little more expensive, there is no shortage of people to buy them.

And these things are exactly what Ye Le values.

In fact, a good game company owner must also be a gamer who loves games from a certain point of view.

Because it's only when you're a gamer that you think from the player's point of view, and you understand the player's needs and psychology.

You'll think about what kind of activity you, the player, would most like to accept.

You'll think about what kind of advice you would give to a gaming company if you were a gamer.

Only by mastering the psychology of a player can we create greater benefits for the company while trying to satisfy them as much as possible.

Ye Le is also a player, so he naturally understands that LOL doesn't seem to cost money, but most players will spend money to buy heroes/rune pages/skins, not necessarily a lot, but there is always a moment of chopping hands when discounts and activities, not to mention that the mysterious shop of Shenma Akari gives me a 3% discount to buy and buy........

It's not hard to see in many gamers their potential collector's desire.

Just as anime lovers like to collect all kinds of figurines and merchandise, gamers are willing to spend time and money to collect virtual items for games.

It is already a well-known thing to play online games to burn money, not only all kinds of in-game mall items, all kinds of boosting, virtual item trading, etc...... So much so that players spend thousands or even tens of thousands of yuan to buy an item in the game.

Under normal circumstances, there are only a dozen or so heroes that a League of Legends player often uses, but there are many people who are willing to hoard gold coins or directly buy a large number of heroes and skins in RMB, and even all heroes and all skins have become the beliefs of many League of Legends players for a long time.

It's not that this special desire for collectibles is reflected in local tyrant players, and how many ordinary players don't want to click on League of Legends and see that they have all the heroes and skins?

Many players have shown the characteristic that they can't stop buying skins.

After all, no one thinks that there are many skins on their account.

In addition, the more precious things are, the more you want them, and this phrase is perfect for the limited skins in League of Legends.

The price of some skins has even been speculated to tens of thousands of yuan, and some skins are even more expensive and cannot be bought in the market!

So Ye Le doesn't need to care about whether League of Legends will make money at all, there is nothing that a limited skin can't do!

If there is, then add another lucky draw and definitely make a profit!

......

Aurora Games can kill the fists of the previous life in minutes in terms of overall strength and the number of original active players.

In addition, there is no second such game in this world, except for the pseudo-MOBA game "Brawl Three Kingdoms", which only appears in China.

Without the two fierce rivals of DOTA and war3, "League of Legends" will sweep the world with an invincible attitude, and even reach a monopoly in a certain sense.

Although there are few ways to make money on the surface, in fact, there are too many players can't see, and game skins are also an obvious source, as well as advertising, push, event promotion, fixed game industry chain, live broadcast and other channels can all absorb funds from it to maintain the profitability and operation of the game and the company.

If nothing else, Aurora Games can earn nearly 10 billion yuan from players around the world in just one year with "League of Legends", which is about 1/3 of the current average annual revenue of Aurora Games!

This year, Ye Le's year-end goal for himself is to enter the top ten of the Huaxia Rich List, and then make Aurora Games one of the top multinational groups in China.

People go to high places, water flows to low places, and now Ye Le is not just an ordinary businessman, just this year he was not only designated as one of the "Top Ten Outstanding Young Men in China" but also became one of the deputies to the National People's Congress...

So he is no longer satisfied with the status quo, he hopes that "League of Legends" can open this bottleneck for him and take it to the next level in the real sense.