"Are you still grinding dungeons day after day? Are you still completing those boring and tedious game tasks? Are you still worried that no matter how hard you try, you can't beat the RMB players?

League of Legends gives you a different version of yourself!

Even if you don't spend a penny, you can become a mega player who dominates Summoner's Rift. Pen, fun, and www.biquge.info

Say goodbye to boring dungeons, say goodbye to boring tasks, say goodbye to the same game setting, say goodbye to the fear of being dominated by RMB players, this is League of Legends!

”

Another promotional advertisement was sent to the Internet, and Aurora Games is already familiar with the routines of promoting games, which is far better than the stunned youth that once trembled.

In the past, Ye Le needed to do everything possible to achieve the ideal publicity strength, but now only the marketing department needs to operate normally, and there will be no mistakes in the whole process of a game from birth to publicity to public testing.

This is a sign that the Aurora game is gradually maturing. Even though the company's dependence on Ye Le is still very high, it doesn't need Ye Le to worry too much about basic affairs, and Cheng Nan and Cheng Jun have been able to directly handle most of the company's affairs.

He is mainly responsible for the overall planning and reviewing and signing very few important documents and contracts.

In this way, he can get rid of the tedious administration and do some more important work, and he can also make himself no longer as busy as usual, at least now Ye Le will give himself a day off every week to go out for a walk or stay at home.

There is a lot of anticipation for League of Legends on the game forums, and I don't know how many players are looking forward to this game.

Not only in the game forum, but also in chat forums, game post bars, player Weibo and other places, looking at the past, almost one-third of the discussion on the entire page was related to League of Legends.

China's largest game portal loves to play games, the FPS leading game "Crossfire", the RGP epic online game "Sword and Soul", the overlord-level music mobile game "Rhythm Master", the comprehensive game platform SGP that currently dominates the world, and the emerging game live broadcast platform Aurora E-sports... These projects have an increasing influence on netizens, and more and more people know about them.

In many cases, users often spontaneously recommend it to their friends, and Aurora Games only needs to concentrate on making its own games to bring players a better game experience, so as to continue this word-of-mouth approach.

As for the MOBA online game "League of Legends", as the first original multiplayer online tactical competitive game in the true sense at home and abroad, it has completely become the most anticipated game on the Internet in China today under the many big strokes of Aurora Games.

The hero videos produced by Aurora Games for "League of Legends" have been uploaded to major video websites one after another, forming a series.

The story of each hero is told in these videos, and players and netizens alike intuitively feel the sincerity of the Aurora game.

The exclusive promotional animations of these heroes are not the kind of simple Q print style, and the exclusive animations of each hero have reached the level that only the promotional films of "League of Legends" in the previous life, and the painting style is also roughly similar.

The experiences, battles, and stories of these heroes are vividly and intuitively displayed in front of everyone, and even they have their own fans, so they have specially set up a post bar for them!

On Bilibili alone, each hero's exclusive animation has between 100,000 and 130,000 views, and Bilibili has as many as 100,000 followers, and each animation can receive more than 1,000 coins.

And the number of views of other established video sites is even higher!

The game is also officially in public beta, and the number of players or netizens who follow this game is infinitely close to one million.

This is just the attention of the game that has not yet been officially tested, although there is a certain amount of moisture, but it is enough to show the popularity of this game.

Many players leave a message on the official website of a game.

"Ask the Aurora game not to drag on any longer, hurry up and open the second test!"

"In my opinion, let's just make a public calculation, we can only watch it, and we can't play in a hurry!"

"Aurora Games, you successfully aroused my desire to play [manual funny]"

"In the past few days, I've watched all the hero-exclusive animations that have been released now, and I feel that I have worked hard to make games to this extent, and Aurora Games is really the conscience of the industry!"

"yes, I've never seen anyone who would want to make an eight-minute-long high-level animation for every character. ”

"I'm about to get moldy, for the sake of League of Legends, I've already given up "Brawl Three Kingdoms" to ask for the open beta soon!"

Among these people, there are also some public figures who have verified their accounts, and their Aurora accounts will display an exclusive icon, similar to the setting of Weibo big V.

........

On the night of May 16th, at the same time in the morning and noon in Europe and the United States, the "League of Legends" test was launched abroad, Netcom and Telecom were seamlessly interconnected, and all players were in a large test server, with the matching mode as the main gameplay, supplemented by the man-machine mode.

All 80 heroes will be available for free during this time, in order to allow players to help the Aurora game find bugs as much as possible.

There will be bugs on many heroes, such as Yasuo - Spring Water Murder Incident, Raven - Cancel Q Cooldown BUG, Nami - Infinite Ultimate, Lux - Moving Turret with 10 Shots in a Second, Spider Queen - Poison the enemy in one bite, Lord of the River - Traitor in the team kills teammates BUG, Outlaw Maniac - Infinite Stack Double Resistance Bug of the Man Who Can't Beat Block, Doom Messenger - Fear of Instant Ultimate, and of course, there is also the bug that the Blind Monk Ultimate kicks others out of the map and drops directly and cannot be reconnected.........

Even though the server has been subjected to extremely complex stress tests earlier, the results show that this server array with a new server architecture and optimized network algorithm can accommodate tens of millions of players at the same time without stuttering and frame drops.

Although players can't see this advantage of League of Legends yet, because the players who can enter the beta server are still a minority, and they will have to wait until the open beta to really see how awesome the League of Legends servers really are.

The reason why it is possible to realize the mode of one server is that the new network communication module is indispensable. This unique network mode is the most black technology and the most inconspicuous part of the Aurora game.

At present, no other company has been able to implement a network algorithm similar to it.

When the League of Legends propaganda department unified one server, the voices of doubt swarmed in.

However, Ye Le believes that after the open beta of the game, the ironclad facts will make this group of people completely shut up.

The game itself is super high quality beyond players' expectations, "Call of Duty" is an online game that integrates many excellent gunplay games in that world, not to mention that it has also been tuned by Shi Jia, both the physics engine and the graphics have reached the highest level that can be achieved at present.

1v1 maps, 3v3 maps, 5v5 maps,...... There are also man-machine modes and matching modes with adjustable difficulty, custom modes and mysterious ranking modes, and many ways to play make some players have difficulty choosing, but fortunately there is a well-designed game bootstrap.

Aurora Games pays great attention to the onboarding process, which is the first impression of a game, and the importance is self-evident.

The game designers of Aurora Games will start from many theories such as sociology, psychology, behavior, etc., and strive to let players roughly understand the main gameplay of the game in the novice introduction stage, and be able to generate enough interest in it.

The bootstrapper for each game is a classic design of the genre when taken out individually.

The games produced by these Aurora games are very friendly to novices, and there is basically no difficulty in getting started, as long as you have a little patience and go through a set of novice tasks, you can immediately understand the gameplay of the game, so as to start a pleasant game journey.

The online games before the Aurora game were all props charged, that is, in a sense of free games, and this kind of game is essentially tempting players all the time: as long as you charge money, you can become stronger!

Ye Le's grasp of krypton gold can be called a master level at present. He believes that the main reason for forcing players to top up money comes from unhappiness, not as simple and crude as saying that charging money can lead to domination.

All the functions are provided to you completely, but it just makes you feel that something is missing, no matter what, it will be more troublesome than RMB players, or consume some more time, as long as you are willing to work hard, you can reach the same height, but of course it takes a lot of energy.

"Unhappy", "Charge money", "Solve unhappy". After this whole process, how many ignorant players dedicated their first recharge to Aurora Games.

But League of Legends can't do this, but it doesn't affect Ye Le to guide the players to kryptonite.

Since it is an online game, the purpose is, of course, to make money. One of the criteria for testing whether an online game is good is its profitability performance.

Ye Le chose to turn his attention to those more handsome and gorgeous skins, as well as various limited skins.

As long as you can make the skin beautiful, cool or unique, are you afraid that players will not be kryptonite?

"League of Legends" is not a gold-attracting tool for Chiguoguo, but it also needs performance and income to prove itself.

Ye Le is very concerned about the balance of the game and the income performance of this game, to put it bluntly, it is necessary to get both fish and bear paws!

........

To say that this year, in addition to the "Assassin's Creed" movie that subverted the Chinese film industry at the beginning of the year and the highly anticipated League of Legends, Aurora Games has also done more shocking things.

On May 11, Aurora Games held a press conference to invite all well-known media around the world, and announced to the world that the Aurora Coin was officially adjusted, and one Aurora Coin was equivalent to RMB.

The role of Aurora Coin is no longer limited to recharge and discount, but can also be directly used for quick payment at Aurora E-sports, SGP paid game purchases, Bilibili, the upcoming Aurora Game Theme Park, and global game centers.....

In addition, Aurora Games also cooperates with hundreds of chain non-chain large Internet cafes across the country, such as Wanyu chain Internet cafes, which means that 1,763 cooperative stores in China can use Aurora coins for consumption.

Up to now, a total of 78 Huaxia game companies have reached in-depth cooperation intentions with Aurora Games, and expressed their support for players to use Aurora Coins to recharge and consume their games.

In addition, as the second largest shareholder, Aurora Games also conveniently spent 130 million yuan to acquire Shudu Jisheng Technology Co., Ltd., a subsidiary of Vientiane Network Management, and acquired Parkson Group at a premium of 4.36 billion yuan.

If Ye Le wants to annex this giant in the catering industry, he must increase its market value, otherwise it will be difficult to swallow it in one go.

4.36 billion yuan is not much for Ye Le, he still has billions, and the net profit of Aurora Games in a quarter is more than this.

Maybe some people don't know what this Parkson Group is, so let Ye Le tell you.

Yum Restaurants is the world's largest restaurant group, with more than 35,000 restaurant chains and more than 1 million employees in more than 110 countries and territories. Its subsidiaries include KFC, Pizza Hut, Little Sheep, Oriental White, Taco Bell, A&W and Long John Silver's, which are ranked No. 1 in the world in the fields of cooked chicken, pizza, hot pot, Chinese fast food, Mexican-style food and seafood chains, respectively.

Compared with Ma Yun's simple acquisition of Yum China in his previous life, Ye Le is much more neat, and he would rather spend more money to swallow Yum Group.

If it was only based on their original market value, it is estimated that Yum Group would not agree.

Now that Parkson Group is already the private property of Aurora Group, Ye Le can naturally directly announce to players that Aurora Coin supports online payment of many catering brands such as KFC and Pizza Hut.

All the media are full of emotion and the appetite of Aurora Games is huge and ambitious.

The media reporters who came to the scene also got the latest news, that is, Aurora Games is working with the Huaxia E-sports League to propose to the country to open an e-sports major, and at the same time list e-sports as an official sports competition.

Recently, it was reported that the State is likely to accede to the application.

Huaxia is currently a big game country and e-sports country, with the world's largest game market, the largest number of gamers and the most complete game industry chain.

Of course, the government also understands that Huaxia has become a holy place in the hearts of players all over the world, and Huaxia games are influencing the world little by little.

At the same time, the game industry has gradually entered thousands of households, and its proportion of China's GDP is increasing.

Since the domestic gamers have handed in such a satisfactory answer to them, there is no reason for them to reject the application.

As a result, countless media outlets reported on "Aurora Coin Adjustment", "Aurora Games' acquisition of Parkson", and "Huaxia is likely to become the first country to list e-sports as an official sport and open an e-sports major" after returning that night, which caused a sensation among all players around the world.