Sunday, morning. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

When Zhang Ye was still asleep, the news of "Tip of the Tongue" was still bombing, and it has not stopped since yesterday morning, and this morning's morning newspaper will naturally be no exception.

"The Tip of the Tongue Wins the First!"

"Tied for the championship in the ratings, a dark horse that no one expected!"

"Zhang Ye has opened a new era of documentaries!"

"Is the Spring of Documentaries Coming?"

"The continuation of Zhang Ye's ratings miracle!

"The tip of the tongue under the high-definition lens!

"Full analysis of the tip of the tongue lens, a detailed explanation of the power of Zhang Ye's shooting techniques!"

"The first ever monumental documentary was born!"

"It's an honor that I'm witnessing history, a history that belongs to a documentary!"

"Is the unpopular documentary that has been silent for decades about to be woken up by Zhang Ye? This lion who has just woken up, can the ratings miracle continue again next week? Let's wait and see!"

This morning, the amount of news and public opinion about "Tip of the Tongue" was the same as that of "Dancing" for the first time, you know, the "Tip of the Tongue" column group and CCTV Channel 14 have not spent a penny and have never bought news!

Netizens are also continuing to swipe the screen!

"Ahh

"If one of all the stars in the entertainment industry counts as one, I'll serve Zhang Ye!"

"Me too, this time I'm completely convinced!"

"Those fans of "Dancing" actually came to hack "The Tip of the Tongue", and actually said that Zhang Ye's level is not good? I almost laughed, don't they know that this group of people knows? Zhang Ye is the first time to direct a documentary! This is the first time he has made a cross-border documentary!"

"Those brain-wrecked. Brother Dadao scolded them back alone!"

"Brother Zhang Ye's fan group is still so powerful!"

"I didn't like Zhang Ye before, but after watching "Tip of the Tongue", I immediately turned fans without hesitation! I like this documentary so much! It's amazing!"

"Me too!"

"Chen Ye's name and popularity are also good. It is also quite fierce to be touted, but those who know know that Mr. Zhang's ability is really not comparable to Chen Ye, and it is not an order of magnitude at all!"

"This is nonsense, in terms of talent, who is comparable to Zhang Ye in the entire entertainment industry? If Mr. Zhang's appearance can be half that of Sect Master Huo, it is estimated that he will already be a first-line star!"

"Agreed!"

"Teacher Zhang is also good-looking. Anyway, I think it's okay when I see it, and the more I look at it, the more pleasing it becomes, hehe. I'm Zhang Ye's brainless fan!"

……

Home.

Zhang Ye in the dream was woken up.

"Zhang Ye, get up. "It's Chenchen.

Zhang Ye turned his back to her impatiently, "Don't make trouble, go aside." ”

It didn't turn out for a while. Chenchen went around and pushed him again. said: "Zhang Ye, get up, grandma asked me to call you, you should go to work." ”

My mother also entered the house, "Hurry up and go to work early after eating." ”

Zhang Ye couldn't help but laugh and said, "What time is it, I'll go later today, don't worry." ”

"It's eight o'clock, aren't you in a hurry?" the mother urged, "Hurry up, hurry up." Go to the unit early to get busy with work, don't sleep lazy with home. Your new show has just become an instant hit, why don't you hurry up and consolidate it? How embarrassing it would be if you were to be surpassed by "Dancing" next week? This time your two shows are tied for first place, and you don't know how many people are waiting to see you decide the winners? Get up!"

Dad said to the living room: "Your mother was stimulated, hehe, last night I walked outside, and a neighbor on the opposite floor said that "Dancing" is better than "The Tip of the Tongue", your mother heard it, and used to compete with people for a long time, if it wasn't for a group of old residents around to stop it, your mother almost fought with someone. ”

Zhang Yehan said: "Mom, let's not." ”

The old mother snorted: "Why not, saying that my son's show is not good?

never thought that she was the one who was most optimistic about Zhang Ye making documentaries, but once the ratings of "Tip of the Tongue" were announced, it did change a lot of things, and it also changed many people's views on traditional documentaries. One of the most interesting phenomena is that at the beginning, all the people who watched "Tip of the Tongue" thought that only they loved to watch it, and others would definitely not buy the documentary, but in the end, they realized that everyone thought so, and everyone was watching it!

Zhang Ye, who was pulled out of the bed by his mother, could only eat breakfast and went to the unit bitterly.

……

It's past nine o'clock.

As soon as he entered the door of the column group's office area, Zhang Ye was blocked.

"Director Zhang!" it was a young woman about thirty years old, "I am the advertising manager of Tiantian Catering Group, my surname is Xu, can I talk to you about the ...... of "Tip of the Tongue"?"

Before she finished speaking, another middle-aged man came up, and as soon as he came over, he held Zhang Ye's hand, "Director Zhang, I'm Lao He of Hawthorn Drink, we worked together when you were in "The Voice", do you remember?

Another humane: "Director Zhang, can you ask how much the naming rights cost?"

"Director Zhang, is it okay to take a step to speak?"

A group of people from companies and manufacturers surrounded Zhang Ye!

Zhang Ye couldn't cope with it, "Everyone said one by one, I can't reply if you are like this, there is a special person in charge of the advertising space, just go through the procedure." As he spoke, he said to Haqiqi outside the crowd: "Sister Ha, hurry up and say hello, or arrange someone to go to the conference room, let's talk together!"

Haqiqi and Zhang Zuo were busy communicating.

Zhang Ye wondered, "Why are so many people here?"

Haqiqi smiled bitterly, "Last night, a merchant came to make an appointment for an advertisement, and at that time it was a discussion with Channel 14, but in the morning, Director Yan spoke, saying that all the advertising matters of "Tip of the Tongue" are made by our column group, so everyone came to you, originally I also wanted to make an appointment with the advertisers for a time, and we negotiated one by one, but who knows that everyone can't wait." After all, our show has already started, and it has been broadcast for two episodes, so they are naturally in a hurry. ”

"We can't stop it. Zhang Zuo added: "One of the earliest advertisers. I came here at five o'clock in the morning, and I somehow got into the gate and came to our office area, and chatted with Xiao Sun, a staff member on one of our night shifts, for hours, and I was dizzy for Xiao Sun. After saying that, Zhang Zuo himself smiled.

Xiao Wang came up and whispered: "There are also a few advertisers that Sister Ha contacted when "Tip of the Tongue" was not on the air, and at that time, we were dead begging for nothing, and those people didn't buy our ads." It's good now, an afterthought, I shouldn't have sold it to them!"

Zhang Ye shook his head and said with a smile: "That's not right. The ratings didn't come out before, and people didn't know whether our program was good or bad, and there was no precedent for documentaries to sell naming rights, so the risk of investing in advertising would definitely be great. We can't ask people to share the risk for us, doesn't we? Whoever wants to buy advertising space now, we are all welcome, and we don't discriminate. ”

Xiao Wang gave a thumbs up, "It's still Zhang Dao's atmosphere." ”

Conference room.

The advertisers all arrived, gathered a large table, and gathered a total of more than 20 representatives.

As soon as Zhang Ye came in, those people rushed to speak, but Zhang Ye said, "Everyone listen to me first." I know your intentions, but of course we welcome advertising investment. However, "Tip of the Tongue" is a documentary, which is different from other variety shows, so we also have our own rules for advertising bidding, why don't you sit down quietly first and listen to me talk about it first?"

You say. ”

"Tell me. ”

"No matter what the rules, our company will definitely set an advertising space!"

Zhang Ye said: "First of all, we do not accept advertisements in the feature film of "Tip of the Tongue". ”

The crowd was stunned.

"Huh?"

"How do you broadcast that?"

"Why?"

"This ......"

Zhang Ye continued: "Secondly, "Tip of the Tongue" has been recorded and will not be turned on again, so if you want to catalog the disguised advertising content of your company's food or ingredient sources through our section, we will definitely not be able to accept it, I have to be responsible for my film, and I have to be responsible for art." ”

The agents of two companies had obvious gloom.

People from other companies also smiled bitterly, saying that the more advertising investment they encounter in other programs, the better, even if they are full, people can also try their best to add a few more to you, who can't get along with the money? Who earns more first? But Zhang Ye and the "Tip of the Tongue" column are good, they and a group of people came to send money, and people still pick and choose, and they still have to set rules.

But no!

Who made the film popular! Who made the film awesome!

After the ugly words were finished, Zhang Ye changed his voice again and introduced the advertising model of "Tip of the Tongue", which is how to help advertisers maximize the publicity, and also briefly introduced the price and location of several types of advertising.

At the end, a group of advertisers came into the conference room one after another, the number of people has reached 40 people, and the representatives behind them are more than 40 companies and enterprises, and they are definitely not small enterprises and small workshops, dare to come to the "tip of the tongue" column group to buy advertisements, the scale of the company is definitely not small, and small companies can not afford this price.

In the end, after some bidding, a series of advertisements for "Tip of the Tongue" were all sold out!

The two title sponsors are not exclusive titles, but the total title fee of the two title sponsors together is 100 million yuan. Three of the second-class licensed advertisements were sold, and 13 advertising slots were sold in the time period before and after the broadcast of "Tip of the Tongue" on Channel 14! In the end, a few advertisers saw that the price was too high, so they simply bought the advertisements for "Tip of the Tongue" in the Saturday and Sunday rebroadcast slots. On the Internet side, three video websites came to contact them, and finally sold them to the highest bidder, giving them the right to broadcast "Tip of the Tongue", but there is a premise that the online broadcast of "Tip of the Tongue" will be delayed by two hours before the video resources can be released - this is for the sake of ratings.

After the negotiation, although Zhang Ye did not calculate accurately, he could obviously feel that the total amount of advertising this time may be an astronomical amount, although most of the companies that came were related to the food, beverage and brewing industry, and there were not as many companies as they were looking for "The Voice" to buy advertisements, but you must know that "Tip of the Tongue" is a rare food program, which is in line with the publicity temperament of these companies, and they are naturally willing to spend more money.

For example, a beverage company, an advertisement for "Dancing" sells for 8 million, they may have to hesitate, but if "Tip of the Tongue" also sells 8 million, they will definitely want to take it down, because the program style of "Tip of the Tongue" fits them, this kind of publicity effect is twice the result with half the effort, and it is naturally popular, and other programs of the same type as "Tip of the Tongue" are not available at all!

Zhang Ye even received a call from a friend.

It was the sketch artist Ci Xiufang who called, "Xiao Zhang." ”

"Hey, Mr. Ci. Zhang Ye was very polite.

Ci Xiufang said: "Someone asked me to help pull a line, is there still an advertisement for "Tip of the Tongue"? The second and third categories are okay, leave one for my friend? It's me who is a small hair, she asked me to help, and I can't help it, you see that it's inconvenient for you over there? No, it's okay, I'll tell her." ”

Zhang Ye touched his nose and said, "It's all sold just now, but if you speak, I will definitely have to give you face, okay, I'll study and research, I have to help you squeeze out one, you ask your friends to contact me." ”

Ci Xiufang smiled: "Thank you then, I owe you a personal favor." ”

"You're welcome. Zhang Ye said: "You pull advertisers for us, I have to thank you." ”

"Come on. Ci Xiufang smiled and said: "Other people's programs may be like this, but how can your program directed by Xiao Zhang be the same? It has to be an advertiser who grabs your advertisement, and it's too late!"

Negotiate the price.

Project.

Sign the contract.

After everything was done, the people in the column group were shocked when they counted it!

All the advertising and broadcast rights of "Tip of the Tongue" have sold a total of 197 million, nearly 200 million!!

Haqi swallowed and foamed!

Zhang Zuo looked at the string of numbers in a daze!

The people of the original Channel 14 are even more unbearable, where have these people who have always done traditional documentaries seen so much money, and they are all dumbfounded!

Tong Fu said excitedly: "We have money, we finally have money!"

Huang Dandan blinked his eyes and said: "The station won't see that we have money, so they will worry about it again, right?

Wu Yi said: "Impossible, the popularity of "Tip of the Tongue" has already swollen the face of a certain TV leader with a crooked butt to CCTV, no matter how thick-skinned the station is, it won't do this!"

Xiao Wang said excitedly: "Who would have thought that we could make so much money with a documentary?

Tong Fu said: "Two hundred million! It's like a dream!"

Haqiqi said with a smile: "This time, we can finally give our documentary a decent publicity! We have waited too long for this money!"

The news spreads far and wide, and there is no impermeable wall!

――"A Bite of China's Wild Grab 200 Million!"

―― "The tip of the tongue is named 100 million, a total of nearly 200 million, and the advertising fee for dancing is equal!"

- "A Miracle of 10 Million Low-Cost Documentary!"

This media report caused another uproar!

Tongue!

Tongue!

Tongue!

Countless people are crazy about it!

……

[A fantasy "Kingdom of God" recommended by friends: The hundred-year dispute between the Taoist Kingdom of God and the Great Qin Wuguo, the ultimate collision between the ancient gods and the belief in incense! )