106 slap in the face
GA bought [rhyme]! GA, a world-class luxury group, bought the Chinese designer's own brand [Yun]!
At the end of 2008, this sounded like a dubious brand in a corner of the county advertising for itself, the kind of health care brand between MLM and direct sales, with a foreign name, but the inscribed abbreviation on the button was still a pinyin clothing brand, and the origin made up for itself in the brand story printed on the wall: [Jin Kela, Dr. William recommended it, and the mu yield is kept 1,000 eight]. The well-informed Chinese public is no longer interested in this kind of story, and now you can tell anyone that my brand has been invested by the world's top group, really, the first in the industry, and gave me hundreds of millions of money at once, and the heir personally came to talk to me about business......
Politeness may be the most sincere reaction, hypocritical point at the time to make a surprise and call you brothers, but when you go home, you will be surprised to find that the brother with the different surname who just met has somehow blocked you, the phone can't get through, and Q.Q will never log in - you can't blame him, this is the most rational reaction of a reasonable person to liars and madmen: who to deceive, or when this is the 90s, the lowest period of national self-confidence, but eager to point to the satellite, the whole people are waiting for the legend, willing to be deceived?
Of course, this reaction is also a layman after all, and it can indeed only belong to the public - those who are engaged in fashion in the industry, even if it is a fast-moving consumer level, how much have you heard of the name of GA, after all, this is the most upstream of the entire industry, whether it is a famous watch, famous wine, jewelry or clothing and shoes, as long as you have a little interest in luxury goods and fashion, it is difficult not to know GA, not to understand the status of GA. It's impossible not to exclaim for GA's decision to merge [rhyme]: This is GA! There is no brand under their umbrella that is not well-known, and you could even say that there is not a single high-end luxury brand that is not worldwide! The most time, that is also the leader of the second-tier light luxury brands, can open a high-end line at any time to enter the boutique. They bought a brand in China, which was already incredible, and the last thing they bought was [rhyme]...... This one......
"Are you sure you bought it from the headquarters?" Secretary-General Shi asked for the second time, and he was a little out of shape, "It's not a branch, right?" They should also have some angel investment branches, right? It should be blowing, right? ”
Whether there is such a branch under GA, Secretary General Shi is actually not clear, although everyone is engaged in fashion, but the distance between him and GA is ...... How to describe it? Let's just say this, first of all, in 2008, it was not easy to get an offer from a famous foreign school - the economic crisis just began, education funding was not reduced, famous schools are still very rich, and they did not realize that Chinese are becoming richer and richer, and will eventually rise to the second place in the world, so it is still more difficult for Chinese to go out to study now, especially in fashion, without some strength.
In 2008, it was still like this, and needless to say, in the era when Secretary General Shi was studying, he never thought that he would be able to study at Parsons, which was the first impossibility. However, if you cross this barrier, successfully enter a famous foreign design school, and successfully create a brand during your study (you have to get a work visa to stay after graduation, which is contradictory to entrepreneurship, so it can only be designed during the study period), and attract the attention of GA, if it is bought, this possibility ...... Although it is as small as winning the lottery, it is still reasonable, and he will sincerely express his envy and blessings, whether the designer knows it or not, and what it has to do with him.
However, a young designer who has never gone abroad to study a book, and the brand founded by foolishness is completely relying on his own strong backstage to open a show, forcibly hype and invite celebrities to fight the layout, and sell those seemingly profound Internet concepts...... This kind of hype is hype at first glance, and it is completely ...... The rich lady is messing around, it's not ...... at all The brand of serious business, but into the field of vision of GA, and successfully acquired by them, and also seems to have received a high degree of attention, the group's grandson personally came to hold a capital injection ceremony - it is said that this press conference will be held several times in a row, after the completion of the B city, there will be a new York one......
What does this make Secretary-General Shi think? This is no longer winning the lottery, it is an event that shatters the worldview, the world is spinning is not enough to describe, the sky is falling apart is closer-he is not saying that he is looking forward to Qiao Yun is not good, but this fact is really unacceptable. Even if this is a top venture capital in China, even Hong Kong - even Hong Kong, he may not be so surprised, although the force is also high, but it can be explained as the power of Qiao Yun's boyfriend's family, but it is precisely because it is GA, and it is precisely because he knows very well that there is no family in China that can contact the GA high-level that he can't believe that this news is true. "Is there such a thing? Don't they rely on ga to be abroad, bragging about themselves, right? Then I have to tell the teacher - this kind of thing is not easy to mess with, and if I am sued, I may have to pay a lot of money. ”
Chairman Zhang made a gesture with a calm face, "You calm down first, Xiao Shi." ”
His brow was also straight, and he took a deep breath of cigarette to relieve the astringency in his mouth, "This thing...... What to say, it should be impossible to cheat, it has spread in the circle, and there are people above who are asking about this matter, wanting to set it up as a model and as a representative of the self-reliance of domestic brands. But—"
"Wait," Secretary General Shi was really confused, he was anxious when he heard it, and uncharacteristically interrupted his boss's words, "How can you be a model to set it up!" This is a purchase, a merger and acquisition, and this brand will be GA in the future, how can it still be said to be a domestic product! ”
It's no wonder that he is excited, half of the people in the system have already mixed up, this is all instinct: ga to buy, this does make the domestic fashion circle quite a bit of a proud meaning, no longer the real third world, but also began to rush out of the country, to the world...... But, wait, is the brand [rhyme] already turning its face with the domestic fashion circle?
At the press conference in March, in the end, both sides were defeated, and they pulled the team away, and magically turned into a grand press conference, snatching all the layout, making the closing ceremony held that night disgraced, and the two sides were torn up to this point, and there was no contact after that. The Fashion Week Organizing Committee, including the Designer Industry Federation (Qiao Yun has not had time to join), no longer has Qiao Yun's foothold, including her senior brothers and sisters, who have consciously cut with her junior sister.
If it weren't for the fact that his ability was indeed limited, and he couldn't think of any way, it would be difficult for Secretary-General Shi to guarantee that President Zhang would do something more excessive, of course, people have a good boyfriend, which should also be a very important factor - Professor Gu is also a giant in the industry, and the relationship is also leveraged, which has somewhat played a role, but in any case, the two sides can not attack each other, but it is also an undeniable fact that there is still a grudge.
This doesn't matter in the first place, anyway, the development of [rhyme] is also average, it's been a year, the flagship store hasn't opened yet, and there is not even a physical store, so it depends on the major agents to get the goods, how big can this business be? You must know that whether it is B city, S city or G city, as long as the designer still wants to mix in the industry, whether he makes money or not, he will try to maintain a storefront, which is the face of the brand.
[Rhyme], there are usually a lot of actions, just hype, what kind of official website, online sales, and hype the explosive T, what's the use? If you can't make money making designer T-shirts in China, you can see with the naked eye that Taobao imitation orders are overwhelming, how much can the genuine product sell? Youjin put gold on his face, spent a lot of money to go to Tokyo to hold a show, and did some live broadcast, throwing banknotes into the water just to listen to the sound......
President Zhang: They didn't watch the video, they only listened to the gossip in the meeting, and there was nothing to doubt about it, they didn't believe that [Yun] came to this day step by step with good design - or they didn't believe that Chinese designers could get ahead with design, and they didn't even believe that foreign designers climbed up with their own designs alone. As a part of the design of the clothing industry, they are of course experts, but in the field of fashion design, how to succeed has always been a metaphysics, and they firmly believe that Chinese cannot master the trick. Of course, Qiao Yun is rich and powerful, and it is impossible for them to stop it if they try, but no one thought that one day they would have any more contact.
It's not that I haven't thought about it, if there is, it must be that I can't go to a foreign fashion week - this kind of thing, how can I go all the time, go to gilding once, you can't afford to pay for more, and people are annoying. The press conference can't be held (again, she can't afford to pay), so she may turn around and come back to beg them, want to return to the stage of Beijing Fashion Week, or have the temperament, just don't go back to Beijing, hold it in Shanghai, then it's up to her...... If she wants to come back, President Zhang has prepared eighteen means to wait, even if she has a backer, she will inevitably shed her skin to make her wish......
This is all the deduction about the follow-up, President Zhang, Secretary-General Shi, everyone involved in this matter is counted, and they have never been calculated, and one day Qiao Yun can turn the horse's head and kill back, which really threatens them......
Domestic brands, capital injection by top foreign groups, attaches great importance to ......
Now the most important thing is industrial upgrading, from outsourcing to independence, from production to research and development, from low to high. How many times has Secretary-General Shi learned the spirit? You can figure out with your toes what this news means to your superiors, your political achievements, the political achievements delivered to your hand, how can such a positive example not be promoted? Leaders meet, focus on support, and distribute materials to call for learning, which are all common combinations-
This combination punch is a punch and a punch, all hitting the bridge of their noses. When Qiao Yun shook hands with the leader, what if the leader invited her to participate in the next fashion week, and she said she wouldn't go?
The leader will definitely ask why, Qiao Yun will push the boat down the river when the time comes, and talk about the first half of the year, the interior of the fashion week is like this, someone is going to lose their heads! Even if you don't lose your head, there is support money in the city every year for fashion week, what should I do if this money shrinks? What should I do if an inspection team is dispatched?
There are support funds every year, and they are done simply every year, and there are no more and no less cats here, and it is enough to drink a pot, Secretary General Shi began to sweat when he thought of the tip of his nose, and he said a little nervously, "Impossible, this is ...... It's an M&A...... Leaders can't propagate it......"
"It's a strategic investment!" President Zhang didn't look down on his anxious white face, and paused the teacup vigorously, "Chinese shares are still dominant - this matter, as long as the designer still has the shares, it can be promoted as a domestic brand, not to mention that the designer now has the majority of shares!" Ga can only be said to be an investment! ”
"Ahh......hh
"One level higher than buying!" President Zhang wanted to slap him, "Xiao Shi, you are a little messy, be quiet." ——It is indeed a more preferential treatment than a wholly-owned merger and acquisition, which is also revealed by the superiors and me, they have communicated with the staff of the GA side, they have high expectations for [Yun], and they have personally told the leader, and the leader is also very excited and ready to do a big ...... Supporting and promoting as a model for our apparel industry......"
More favorable than a wholly-owned M&A?
Let him not mess up, but how can Secretary-General Shi calm down? He felt that the world was hanging upside down, and he was still dizzy after a while, "Teacher Zhang, don't blame me, but I'm really—I think this—"
It could be seen that he was really frightened, President Zhang sighed, and some of his anger dissipated, "I know, I just heard it and thought it was incredible, how could this be true?" I don't want to talk about it in the circle - they don't know these details yet, and they can't believe it. ”
"Yes, yes, indeed, indeed!" Secretary-General Shi can be regarded as finding a common language, "This ...... There's no reason why I think about it, why should she? What did Ga fancy about her? This...... This...... This ......"
"This ...... Sounds a bit like a fake, right? Seeing that he had calmed down a little, President Zhang stared at him for a while and said meaningfully.
"Yes, yes, yes." Secretary-General Shi didn't think back at first, but after a while, his tone gradually rose, "You mean-"
"There is only one truth." Chairman Zhang stole the Japanese anime lines that his grandson often watched, "Eliminate all suspicions, no matter how impossible it is, the rest is the answer!" ”
This...... Not really, right?
Can...... Qiao Yun has always been bold, dare to let the fashion week open the skylight when she turns her face, dare to fight against the organizing committee, and likes hype, celebrities, and scandals, who knows if she will be bold, find a few foreign liars, stage a good investment show, and then make a big news?
In the pre-Internet era, such scammers are really common, and they have also done a lot of ridiculous big cases, such as the famous Eiffel Tower scam, which is even more exaggerated than today's GA investment, openly claiming that the French government wants to demolish the Eiffel Tower and sell the dismantled iron materials, but everyone is still convinced that a huge amount of money has been swept away by the scammers. Variants of this scam are actually very common, and people who have not experienced it in the 90s have heard of it somewhat, and it is very imaginative. Chairman Zhang's words, the more Secretary-General Shi pondered, the more he felt that it made sense, he was shocked on the one hand, and relieved on the other hand, and the world view returned piece by piece, "That-you mean-"
"Although they are not sensible, they are all students of Teacher Gu." Chairman Zhang didn't want to fall into the well and go to make trouble or anything, I can't think of anyone who would do such a stupid thing. "Now is not as fast as before, in the information age, the news spreads so fast, the hype can't be hyped like this, and she can't afford to take the responsibility if something happens. - Or, Xiao Shi, you go to the teacher to talk about it, it's also for her good. ”
"Teacher Zhang, you have such a mind." Secretary-General Shi was immediately moved, and his heart was clear-as soon as he understood that this was fake, his cleverness came back: Is President Zhang concerned about Qiao Yun's future? What he cares about is that even if it is fake, even if Qiao Yun will bear the worst consequences after the incident, she cannot be allowed to contact her superiors while the lie is still taking shape, and this lid must be firmly covered.
For Secretary-General Shi, in addition to the common purpose with Chairman Zhang, he really didn't want the little junior sister to plant such a big heel, even though he was almost expelled from the door wall now, but in his heart he still regarded himself as Professor Gu's student. The teacher has a big temper, the only way to be a student is to endure, the little sister is still young, and she has taken some evil paths, as long as she is given the opportunity, she will gradually improve in the future, and she will understand the difficulty of the senior brother when the time comes. If this kind of thing comes out, her future will be ruined, and if she persuades her directly at this moment, she will definitely not listen, even if she is a little angry, she has to make it clear to the teacher about the stakes.
Middle-aged men are like this, the grievances are all in their hearts, holding the sky with one hand, filial piety to the previous generation, supporting the ground with one hand, sheltering the next generation, this is the case in life, and the same is true at work, the bitterness and wind and rain are in a straight back. When Secretary-General Shi went to see Professor Gu, his back was straight: he had made up his mind that no matter what, he would try to meet Professor Gu and make things clear to her.
——Professor Gu has not seen him for most of the year since March this year, and he is sitting in the office, and the teaching assistant does not let him in. But today he was lucky, the assistant was not there, the office door was open, and there was laughter inside, Secretary General Shi was secretly happy, took a deep breath, bravely entered the Longtan Tiger's Den, and as soon as he entered the door, he was full of laughter and begged for mercy. "Teacher—"
After calling it, I found that the other protagonist was also there-Qiao Yun was sitting on the hospitality sofa, holding a cup of tea in her hand, and her legs were shrunk on the sofa: what is Professor Gu's office! She was as comfortable as if she was in her own living room—Professor Gu didn't even drink her!
Professor Gu, who has a habit of cleanliness, not only did not stop her, but also laughed happily, Secretary General Shi had never seen Professor Gu with such an expression, and his fragile worldview was shattered again, and he didn't know where to start for a while, and he muttered for a long time, and said, "Teacher......"
"Look, I said, it will come." Professor Gu also said a word to Qiao Yun, and then he took care of him, and his attitude was much better than what Secretary General Shi thought. "-Well, you should come too."
“…… Yes? ”
Qiao Yun held the cup of tea and looked at him with big eyes, Secretary General Shi didn't like her expression very much, and the smile on her lips seemed to be a smile. "Teacher, what are you ......?"
"Nothing else." Professor Gu was obviously in a very good mood, he smiled, he didn't have the slightest intention of having a seizure, and was even quite happy, "Even I couldn't believe it at first, let alone you?" In public and private, in sentiment and reason, you have to come, and Lao Zhang will definitely let you come on this trip. ”
In a word, piercing Secretary General Shi's heart, a pair of eyes saw through this middle-aged man who stood up to the sky, and he couldn't help but feel a little frightened - but it was also a familiar feeling, in front of Professor Gu, he always felt that he couldn't hide any secrets, and all selfishness, fame and fortune, and jealousy were seen through.
Secretary-General Shi began to sweat, and he said in a panic, "I-"
"*&(%......" Senior Sister Qiao had been watching coldly, but at this time, she suddenly attached her ear to it, muttered a few words, glanced at him with her eyes as she spoke, and laughed as she spoke...... I don't know what kind of slander it is!
She is good-looking, looks at people from the corner of her eyes, and is not charming, but how can Secretary General Shi be in the mood to appreciate it now? It's too late to wipe the sweat, and his heaven and earth seem to have an ominous momentum of slowly reversing. "Teacher—"
Professor Gu is finished, I don't know what kind of drug Qiao Yun has taken, he has been completely taken by her, so unruly, it is simply a godsend, if it was someone else, he would have been dragged out and killed, but now he smiled happily, "Okay, according to you, show him directly, and save some tongue." ”
As he spoke, he turned over an open magazine on the coffee table, "I know what you want to ask - read it yourself, this month's "Voyage", the sample magazine that your junior sister brought over, there is everything in the report, is GA's investment hype, and is that imperial grandson true or false...... Hehe, after reading this report, you will know. 166 Reading Network