One day in November, Ye Le's office welcomed a special guest - Ye Dafu, who had never been to the new headquarters of Aurora Games. Pen ~ fun ~ pavilion www.biquge.info

The two came to the living room of the office again and sat down, and the assistant made a cup of tea for each of them very well, and left the office very consciously, leaving room for the two to discuss.

Ye Le looked at Ye Dafu holding a kung fu teacup, smelling, sipping, tasting, closing his eyes and reminiscing, doing something like that, and couldn't help laughing: "Brother Fu, why have you been obsessed with tea recently?"

Ye Dafu nodded with a smile on his face: "Haha, it's not that my brother said that I am too much like a native old man, I just thought about starting to study calligraphy antiques, some time ago I met a tea ceremony master by chance, and I have been playing well recently, and I have learned something more or less from him." ”

Ye Dafu's words really made Ye Le interested, and he couldn't help but take a few more looks, and found that the big gold chain inlaid with jade, which was the thickness of someone's index finger, was indeed gone, and even the gold watch he used to wear was replaced with Buddhist beads.

Ye Dafu said: "But I heard that Sony's PSP sales are sluggish!And by Sony PSP trouble, your gamepad was launched at once, I also studied your pre-sale advertising before I came, that thing is really strange, and PSP is highly similar to scary, more importantly, I specially asked my assistant to buy a PSP to try it the night before yesterday, there are only 3 games, you tell me if Sony is brain pumping this time。 ”

Ye Le explained: "Actually, it's not all like that, you also know that Sony is very good at making consoles, so in the development process, most of the games were originally intended to be made by Wayward Heaven, and then attract game companies and game producers to help them make games." ”

Ye Dafu sighed, "So that's the case, Wayward Heaven was driven out, and Sony couldn't get so many games at once." ”

"Brother Fu, what is the matter with coming to me today?"

"Actually, it's nothing, it's just that I suddenly thought of a way to make money recently, but I still need a lot of help from Brother Ye. ”

Ye Le asked, "What way?"

Ye Dafu didn't sell it, and said directly, "That's the case, our Quam Group acquired a company called Shenzhen Oudu Lifang Technology Co., Ltd. some time ago, but he has always been quite decent, I thought before that e-sports is so hot now, I don't want to design some digital products specially designed for e-sports, but promotion is a big problem." ”

Ye Le said in surprise: "Huh, I thought that Brother Fu wanted to be a game live broadcast platform, but he actually acquired a technology company." ”

Game streamers are currently at the top of the pyramid of the e-sports peripheral industry, although the development time of this industry lags far behind that of online entertainment.

The reason for this is that the business model of live game streaming is more diversified and imaginative than online entertainment.

The first business model of game live streaming is the same value-added service as online entertainment, that is, users recharge to buy props, second, it can be used as an e-commerce conversion, recommending professional game equipment as a commodity to vertical game users, third, it exists as a game distribution channel, fourth, brand advertising model, cooperating with game manufacturers, fifth, developing subscribers, and regularly releasing some special game content.

In game live streaming, e-sports is undoubtedly the main content, because e-sports is more enjoyable than other games, because it is a confrontation between players and players.

So in a sense, e-sports live broadcast is the most important industry around e-sports, and the future is bright, so Ye Le is actually more optimistic about the game live broadcast industry.

However, Ye Dafu didn't know what Ye Le was thinking.

"Haha, I know you haven't heard the name of this company. But you've probably heard of his brand."

Ye Le was curious: "Oh, let's talk about it!"

Ye Dafu replied: "You should have heard of his digital product brand, Kubi Rubik's Cube. They have won market reputation for their cheap and excellent screen displays, and their product lines involve tablet computers, MP3, MP4, e-books and other cutting-edge digital products. Since 2006, these people have been providing OEM/ODM business for Korean, Wanwan and European brands, introducing international advanced MID technology, all products are mainly private models, some time ago I discussed with my brother for nearly a month before deciding to acquire it. ”

Ye Le patted his head with a sudden realization.

"Co-author, you are planning to use my platform to promote it, there is no problem with this!"

Unexpectedly, Ye Dafu smiled and said, "Not only that, we also plan to cooperate with you." Equip our tablet with your gamepad. ”

Ye Le interrupted him with black lines on his face.

"Later, rich brother, listen to me first. ”

Ye Dafu cheered up and began to listen carefully to Ye Le's thoughts.

"If it's Brother Fu, of course I'm obligated to let me help with this, but it's probably a bit reluctant to make a gamepad that matches the tablet, because a thing as big as a tablet is equipped with an enlarged version of the gamepad, and it is inconvenient for players to operate. ”

"I think it's good, isn't that another way to play the game?"

"The keys are too far apart from each other, and if you put them close, it will affect the aesthetics of the gamepad, unless it's a small tablet ......"

Ye Dafu smiled awkwardly: "I haven't thought about this problem before, it seems that I was negligent." I'll show them if they can control the size, they don't have to make the screen that big, right?"

Ye Le nodded: "Then there is no problem on my side." ”

Ye Dafu got up and picked up the teacup and took a sip, then laughed and said, "Haha, then I wish our brothers a happy cooperation in advance." Alright, you guys are busy, I need to go back right now. ”

……

The main reason why Ye Dafu came today is very clear, they do not lack publicity channels and funds, what they lack is product competitiveness, and at this time Aurora Games is the best partner.

And Ye Dafu is very fond of the new product mobile gamepad of Aurora peripherals, because their tablet computer is mainly born for games.

As smartphones have become an indispensable tool for passing the time and entertainment in life, mobile games have also become one of the choices for many smartphone users to pass the time and entertainment. With the rapid development of mobile games, the gamepads of console and PC games have also joined the ranks of mobile phone accessories, holding the "thighs" of mobile games and becoming mobile game accessories. The various brands of mobile game controllers that have been launched in the market one after another, are the mobile game with handles just a gimmick or really bring users a good mobile game experience?

As a console game console and PC game peripherals, the shape design of the controller and the Bluetooth connection technology have been quite mature, and the recently launched mobile game controller, its application not only stays in support of smart phones, but also some mobile game controllers can also be adapted to multiple platforms such as tablets, TV boxes, and smart TVs. Some mobile game controllers advertise that they can plug and play, no root, no OTG function, adapt to a variety of games, and even have an extra function: power bank. From the point of view of adaptability and functionality, it seems that the mobile game controller has developed quite well.

Current smartphones do not have a special controller interface, and PC gamepads can rarely be used directly on mobile phones.

Therefore, some gamepads of Aurora peripherals are simply designed for specific models or sizes of mobile phones.

The iPhone is the main object of customized development of mobile game controllers, which are either only used by the iPhone or have high requirements for the size of the corresponding mobile phones, which are very restrictive.

Another kind of mobile game controller design is to change on the basis of ordinary game controllers, increase the support frame for smart phone placement, and connect the handle to the mobile phone through Bluetooth, so that the grip of the handle is guaranteed, and there is no need to worry about the mobile phone being placed nowhere to place, and the size is also easy to adjust, but the portability is discounted accordingly.

However, the average selling price is only 100 yuan, and even in the future, because of a certain treasure (Taobao), you can buy such a game controller for dozens of yuan in the future.

Therefore, he won because the price was cheap, and there were many mobile games, especially after Aurora Games launched a large number of paid and free stand-alone mobile games in the mobile version of SGP, so that players are no longer limited to those mobile platform online games that are becoming more and more routine.

Relatively speaking, there are only three games at the moment, and the expensive PSPs have to admit that they are in decline.

In the event of Sony's release of PSP, not only Sony, but even its old rival Wayward Heaven fell into the lowest period.

Although he received a large amount of compensation, his "super game console" plan was forced to run aground, which means that it is very difficult for Wayward Heaven to turn over again.

Sony, the second most injured player, also suffered heavy losses, and the production cost of their PSP game console was really high in the early stage, and they were full of confidence in the PSP, so they simply set the price of the PSP at $800 as soon as it came up.

And that's just the normal configuration of the PSP, the other two configurations of the PSP console cost between $1050 and $1589 respectively.

At the same time, I also considered that I had the support of Sony Music, film and television, entertainment and other channels, and the turmoil with Wayward Heaven some time ago was really big, which attracted a lot of attention, so that PSP suddenly stood on the cusp.

Unfortunately, the greater the expectation, the greater the disappointment, the truth is vividly reflected in this matter, and the feedback from players is either complaining about the low cost performance or complaining that there are too few games.

The point is that there are still many fans and veteran players of Wayward Heaven who stand up to them and volunteer to act as a water army to scare them.

And there are really a lot more players in Willful Heaven than their players, Sony Sony can only suffer this loss, and even issuing a statement on the Internet to explain this matter is useless, but it is getting bigger and bigger, making netizens think that this game console is really not worth buying......

Sony Interactive Entertainment Global CEO House is not having a good time, Sony is now in a period of power shock, so that House is not only affected by many difficulties in production, marketing and research and development, but also deeply affected his positioning, prospects, future, power, etc., his mentality has changed a lot.

As early as 1996, when Steve Jobs was invited by Apple to return to the helm of Apple, a loss-making company, Nobuyuki Idei submitted a proposal to the company's board of directors to acquire Apple, which was rejected by the former president of Sony, which was the first conflict.

In mid-1997, due to the deterioration of the world economic environment, Sony planned to sell its Sony Life Insurance Company to General Electric of the United States in exchange for up to $3 billion.

Sony's Sony Entertainment, a subsidiary of Sony, has been saddled with tens of billions of dollars in debt in order to make a difference in the film and entertainment industry in order to make a difference in the film and entertainment industry, buying films everywhere and integrating small film studios and individuals.

The unhealthy finances made Sony not as prosperous as they expected, and this PSP did not surprise them.

House is completely stupid, although he is over 40 years old, he is still young among the top management of Sony, and he can climb to a higher position.

But now after compensating Wayward Heaven for hundreds of millions of dollars, he finally read the ownership of the PSP and wanted to show his skills and create a brilliance that was difficult for others to achieve, but in exchange for mediocre sales results.

Although the wayward paradise that they had always regarded as a thorn in the flesh is now gone, and the glory is gone, but I don't know why he can't be happy.

Because Sony is really going to lose a lot this time, unless it can make sales pick up again, he doesn't know if this will become a stain on his life and career.

Let's talk about the recent announcement of the reintroduction of capital by Wayward Heaven.

It stands to reason that Sony should be the first company to try to take a stake and then encroach on Wayward Paradise, with the support of the Japanese government, and with the support of Sony Group, a behemoth with a market value higher than Aurora Games, it should be more than enough to eat a Wayward Paradise that has fallen into the lowest trough.

It's a pity that all of Sony's energy was spent on these infighting, Sony gave up on the wayward heaven, and if they think about it later, they will definitely regret this infighting that doesn't make any sense at all.

A complete break with Wayward Heaven means that Sony's rise will be delayed indefinitely.

Originally, it was easy for the two to join forces to win back from Aurora Games, but unfortunately Sony couldn't help but impulsively snatch the ownership of the PSP directly from the hands of Wayward Heaven...........

ps: Because of the reason for this, the exchange rate of the RMB and other exchange rates have been adjusted, and because high-tech companies in the parallel world are more profitable, Sony's market value of more than 48 billion US dollars here will be much higher in that world.